New book argues that Apple will not be the same company it was without Jobs in charge.
Apple keeps getting more and more valuable,
In the first two weeks of this month, Apple was adding nearly $9 billion a day to its market value. By itself, the company is worth more than the entire listed retail sector in the US. It is now by far the largest business in the world.
And yet, it is less than six months since Steve Jobs, the industrial genius who created Apple, and drove it forward relentless, sadly died.
When he passed away, there was a question nagging away at anyone who followed Apple.
Would this still be the same company without Jobs in charge?
In his new book, technology writer and entrepreneur Paul Tuner argues that it wont be.
Insanely Doomed: Why Apple Will Crash Without Steve Jobs argues that there are two types of entrepreneur. A man such as Henry Ford creates an entirely new system for making things. Once he was gone, the system endured, and Ford could carry on a leader of the global auto industry for decades afterwards.
By contrast, there are men such as Dr An Wang who created a whole series of fantastic products such as the calculator and the word processor but whose companies faded away when they were no longer in charge.
Jobs was brilliant, no one questions that, says Turner. From the early days of the personal computer revolution, and then with the iPod, the iPhone, and the iPad, he was so far ahead of the rest of his industry it was impossible for his competitors to keep up. But he also created a precarious business model.
When he was alive, Jobs used to describe his products as insanely great, says Tuner. But right now the only thing that is insane is the way everyone expects that Apple will be the same company without Jobs in charge.