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Report: New iPad already accounts for over 6% of all Apple tablets

post #1 of 17
Thread Starter 
A Friday report from a mobile ad network claims that, despite being on sale for only one week, the new iPad already accounts for 6.6 percent of Apple tablets accessing the internet.

Chitika Insights found that over the past 24 hours, the third-generation iPad's U.S. internet traffic presence has grown to some 6.6 percent of all iPad models, with the original iPad and 2011 iPad 2 taking the remaining 93.4 percent share.

The report, which is the result of data gathering regarding device and browser usage patterns, saw the new iPad steadily increase its share since it was released on March 16. Traffic share fluctuated from a reported 5 percent the day after launch to a high of 9.9 percent on Tuesday.

Peak usage times for Apple's new tablet occur between 0600 and 0900 UTC, or 2 am to 5 am EDT and 10 pm to midnight PST. This data is somewhat skewed in that the a high percentage of new iPads are being used on the west coast compared to cities like New York.

Currently, Nevada has the highest concentration of Apple's new tablet with 7.2 percent, followed by California, Connecticut and Washington with 6.9 percent, 6.7 percent and 6.6 percent, respectively. Arkansas is at the bottom of the list with a 4 percent share while 17 states didn't have a sample size large enough to provide an accurate reading.




The report is not to be mistaken for iPad adoption rate, though the numbers jibe with Apple's announcement that it sold 3 million units over the launch weekend.

The new iPad's adoption rate is unclear, as Chitika's report only takes U.S. traffic into account, however it can be assumed that the numbers are somewhat indicative of other markets in which the tablet is popular.

As part of its fastest international iPad rollout ever, Apple launched the tablet on Friday in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

[ View article on AppleInsider ]
post #2 of 17
Ah, doesn't matter. Samsung ship–oh, excuse me, sold–x,x00,000 tablets and is clearly on the way to dominance. And with a million Android activations a day, there's no way Apple can compete. Look, they're just cannibalizing themselves right there.

I suppose that's sufficiently wrong to be humorous.

Originally Posted by asdasd

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Originally Posted by asdasd

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post #3 of 17
Analysts are still disappointed.
Originally Posted by Granmastak: Labor unions managed to kill manufacturing a long time ago with their unreasonable demands. Now the people they were trying to protect, are out of a job.
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Originally Posted by Granmastak: Labor unions managed to kill manufacturing a long time ago with their unreasonable demands. Now the people they were trying to protect, are out of a job.
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post #4 of 17
It drives me nuts when they post meaningless figures like this.

Obviously, someone with a new tablet is likely to access the internet more than an established tablet. Downloading new apps, trying it out, etc.

So this tell you exactly nothing about adoption rates.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #5 of 17
Apple should be scared. Sometime in the distant future Microsoft's elephant will go into labor and give birth to a Win8 tablet. This tablet, should it be a live birth, will breath life into the undead souls languishing in a state of hell where they are daily forced to walk among the living brandishing Apple products of incredible quality, performance and easy use.
The undead cry out for succor. Where are the Windows computers with their glorious C prompts and arcane error messages? Why were they banished to the dank basements of struggling mothers who birthed now-aged unemployed unmarried sons.
Soon. Perhaps even next year, Microsoft will deliver these tormented souls from their hell where no drives need formating or defraging, no permissions need to be repaired, no drivers need installing. Once again high-carb users will wollow among high-maintenance tablets, phones and computers requiring larger IT departments and budgets. Life will once again return to MIS departments and the geek world will once again be in balance.

Ramen
post #6 of 17
The new iPad has an incredible penetration rate. And when you add the iPad 2 in to the mix, which is still being sold of course, we now have a case of double penetration, with numbers that are off the charts. By the end of 2012, Apple will have passed well over 100 million iPads sold.

If this were a porno flick, then Apple would have the starring role in a reverse gangbang with 100 hot chicks, while Android would be starring in some movie about an angry impotent midget who just can't seem to get it up, no matter what they try.
post #7 of 17
Nevada? That's so weird. I've lived there. It's more of a Microsoft type place.
post #8 of 17
Quote:
Report: New iPad already accounts for over 6% of all Apple tablets
...
the new iPad already accounts for 6.6 percent of Apple tablets accessing the internet.

Which is it?
post #9 of 17
Quote:
Originally Posted by Chris_CA View Post

Which is it?

6.6 is over 6.

Originally Posted by asdasd

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Originally Posted by asdasd

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post #10 of 17
Quote:
Originally Posted by Tallest Skil View Post

6.6 is over 6.

As happens quite frequently here, the title is inconsistent with the story (and not the numbers).
The new iPad is 6% of all Apple tablets
or
The new iPad is 6.6% of all Apple tablets used on the internet.

The correct answer is the title does not fit the story which is about internet usage of iPads.

on to the story...
So out of a million iPads on the internet, 66,000 are new iPads. Is that a lot?

To go with the story, how many of those new iPad users have put their old iPad aside (so they are not being used on the internet)?
post #11 of 17
The iPad is an iPad.
I hate the "equivalence word" tablet.
post #12 of 17
Quote:
Originally Posted by uguysrnuts View Post

Analysts are still disappointed.

Consumer Reports cannot recommend the iPad unless it has over 100% share of web hits. And even if it did, they would warn users that it might become 97°F during cold winter nights, making it almost comfortably body temperature, and therefore unsuitable for recommending over some Android tablet with the "mad gigahertzes" and PHAT cores.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

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post #13 of 17
Quote:
Originally Posted by jragosta View Post

It drives me nuts when they post meaningless figures like this.

Yep especially when they neglect to mention that they are only looking at the sites/apps that use their ad network which is probably 1/20th the size of something like Adsense. so they aren't looking at all iPads, merely a select group that might actually be very small to begin with.

looking at their site I don't see a site or app that would be a must have for the iPad, especially the new one. so that could be the reason for their findings and not that it reflects any kind of reality


Quote:
Originally Posted by tyler82 View Post

Nevada? That's so weird. I've lived there. It's more of a Microsoft type place.

they aren't looking at all tablets, just Apple ones. So it is possible that the iPad is only a small cut of stuff in Nevada but of the iPads that they were looking at it

Quote:
Originally Posted by Chris_CA View Post

So out of a million iPads on the internet, 66,000 are new iPads. Is that a lot?

No. but that's not really what they are saying. It's what they want you to think. But when you look at the full truth it's more like "we have our ads on 2% of the iPads in the world and of THOSE 6% are new iPads."

So out of the ones they are not looking at, who knows what the numbers are.

I would say that it is safe to presume that all iPads are getting on the internet. We have a confirmed 3 Million new iPads sold over the beginning of the weekend. We could probably find a number for the iPad 2 sales etc at least before the launch. Even if we don't count the original iPad the %% could be very different

Quote:
Originally Posted by davebarnes View Post

The iPad is an iPad.
I hate the "equivalence word" tablet.

the iPad is a tablet. Even Apple calls it that.

What it isn't is a computer.
post #14 of 17
Quote:
Originally Posted by charlituna View Post





the iPad is a tablet. Even Apple calls it that.

What it isn't is a computer.



Of course the iPad is a computer. Any reasonable definition of computer would include the iPad.

What definition of computer do you propose that would not include the iPad?

It contains each end every element of a computer.
post #15 of 17
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Of course the iPad is a computer. Any reasonable definition of computer would include the iPad.

What definition of computer do you propose that would not include the iPad?

It contains each end every element of a computer.

Except that all the Apple haters constantly redefine things when they want to complain about Apple. We constantly hear stuff like "real computers have CPUs that can be replaced. And interchangeable batteries. And replaceable graphics cards. And Windows XP78Superultimate. And floppy drives. And eSATA." And whatever other technology the geek thinks he can demand so that he can pretend that a Mac is a toy.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #16 of 17
Quote:
Originally Posted by jragosta View Post

Except that all the Apple haters constantly redefine things when they want to complain about Apple. We constantly hear stuff like "real computers have CPUs that can be replaced. And interchangeable batteries. And replaceable graphics cards. And Windows XP78Superultimate. And floppy drives. And eSATA." And whatever other technology the geek thinks he can demand so that he can pretend that a Mac is a toy.

What you hear from "the Apple haters" ain't got nothing to do with the topic at hand.
post #17 of 17
Quote:
Originally Posted by jragosta View Post

It drives me nuts when they post meaningless figures like this.

Obviously, someone with a new tablet is likely to access the internet more than an established tablet. Downloading new apps, trying it out, etc.

So this tell you exactly nothing about adoption rates.

Precisely. And further, these numbers are likely caused by a drop in iPad 1 and iPad 2 use for upgraders, so the percentage increase is more likely due to a drop in iPad 1 and 2. In a sense, new iPad use is being counted twice.
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