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Google earns 80% of its mobile revenue from iOS, just 20% from Android

post #1 of 87
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While Google's chief executive Larry Page recently described an $2.5 billion annual run rate for the company's mobile revenues, the company has testified that it has earned less than $550 million from Android across four years from 2008 to 2011.

Google doesn't publicize its Android revenues, but has called out the the growing minority of its revenues attributed to mobile devices. Compared to the $2.5 billion it expected to earn on mobile devices this year, Google reported $38 billion in total revenues for 2011, most of which comes from paid search results presented to desktop PC users.




In figures presented to the court overseeing Oracle's patent and copyright infringement case, however, Google reports that very little of its mobile revenue actually comes from Android.

The last four years of Android revenue amounted to less than $550 million, the company's documents stated, according to a report by The Guardian. Spread across four years, that indicates that Android contributes very little toward Google's mobile revenues.

Google previously described a $1 billion run rate for mobile revenues in just 2011, which includes both mobile ad revenue and Google's 30 percent cut on paid Android app sales through Google Play (formerly Android Market).

Many observers had mistakenly interpreted Google's mobile revenues to mean Android revenues, but the majority of Google's mobile search, maps and YouTube traffic come through Apple's iOS devices, which make up more than half of all high end mobile devices and more than 80 percent of all tablets.

Despite Android being widely used by smartphone makers, Google has struggled to gain traction for app sales in Android Market. Apple's iOS platform continues to eat up around 90 percent of mobile software revenues.




Biting the hand that feeds ads

Google's efforts to take over Apple's iPhone sales with Android licensing and its attempts to blunt Apple TV with with its own Android-based Google TV in 2010 and eat up iPad sales with Android 3.0 Honeycomb tablets last year have all helped to sour the once close partnership the search giant formerly maintained with Apple.

Apple has subsequently scaled back its support for Google services, ignoring many of Google's enhancements to Maps (including navigation) and YouTube (including movie rentals) in its iOS client apps. Apple appears to be working to develop its own maps services, as evident in the new iPhoto app for iOS, following several acquisitions of smaller mapping companies.

Apple has also added Microsoft Bing and Yahoo search to its desktop and mobile Safari browsers (albeit as optional search engines), and appears tilting toward making Baidu the default search engine for Chinese users.




Apple is also resisting efforts by Google to force Safari users into web advertisement cookie tracking, something Apple has opted Safari users out of by default since its original release.

In addition to developing its own mapping services, Apple has also launched iAd as its own mobile advertising unit to help developers monetize their free apps.


iAd market share in 2011.


Despite scathing predictions of death from competing ad networks and marketing organizations, iAd has successfully retained 15 percent of all US display ad revenue in 2011, despite only being available on iOS devices, which make up roughly half of all mobile devices.

[ View article on AppleInsider ]
post #2 of 87
Android is winning?

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post #3 of 87
Quote:
Originally Posted by SolipsismX View Post

Android is winning?

Not yet.
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post #4 of 87
Quote:
Originally Posted by SolipsismX View Post

Android is winning?

Sure. Isn't it all about market share?
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post #5 of 87
Quote:
Originally Posted by jragosta View Post

Sure. Isn't it all about market share?

Even if it is, Apple's marketshare of iOS has been beating Android OS's marketshare up until this last quarter, and that's measuring activations against Apple's quarterly sales reports.

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post #6 of 87
Quote:
Originally Posted by jragosta View Post

Sure. Isn't it all about market share?

Wrong again. It is not "all about" any one factor.

But you knew that already.
post #7 of 87
Quote:
Originally Posted by Gatorguy View Post

Not yet.

Not ever.
post #8 of 87
Either Google is lying about [misrepresenting] its Android income * or stupid for continuing the Android quest at the risk of alienating Apple and losing income... Or both!

* to minimize penalties

And the $12 billion MMI purchase isn't going to get them to where they want to go...
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post #9 of 87
Hilarious. All the evidence and metrics suggest that Android is ONLY strong in numbers, because basically any non iPhone smartphone will be an android phone. In all other usage metrics it fails miserably, showing that on average its being used as a dumb-phone by a majority of it users. Everyone buys an iPhone specifically BECAUSE they want an iPhone. WIth Android, they're buying a phone that just happens to be running Android mot of the time, not because they specifically chose it.
post #10 of 87
Quote:
Originally Posted by SolipsismX View Post

Android is winning?

Yes. 850,000 activations. Per minute. On 5 inch screens.

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post #11 of 87
Quote:
Originally Posted by SolipsismX View Post

Even if it is, Apple's marketshare of iOS has been beating Android OS's marketshare up until this last quarter, and that's measuring activations against Apple's quarterly sales reports.

You do remember how "activations" were defined by Google, right? Only purchased devices that use licensed Google services and have been activated by a service provider such as Verizon, Orange, ATT, Duetche Telecomm, etc.

Tablets or other Google Android devices (tho perhaps relatively few) without a cellular contract/connection wouldn't be counted as activations, nor would devices still sitting unsold on a store shelf since they very obviously wouldn't be activated by the provider.

I mention this as you could leave some readers with the impression that Android activations might not be based on anything legitimate like sales as compared to Apple figures by the way you structured your statement.
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post #12 of 87
Quote:
Originally Posted by SolipsismX View Post

Android is winning?

....the spin wars if you don't read or understand or educate yourself too much.

Or, if you hate Apple.
post #13 of 87
This doesn't seem to make sense. $550 million across 4 years? Against the initial costs of acquiring Danger, ongoing Android development costs, and the acquisition of Motorola Mobility, how long before Google can expect to turn a profit from the entire adventure? 10 years? 15?

And if Apple tends towards freezing out more and more Google services as soon as they can put together credible replacements, will they ever make money in mobile? I understand long term thinking, but if these numbers are accurate it sounds like Google may have made a massive strategic error.

Of course, their thinking may be that Apple was likely to cut them out at some point even if they played nice so better to be master of your own destiny, which I can't really fault them for.
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post #14 of 87
The numbers just don't add up. If there are more android devices running google search, google maps, and everything google that ios devices run, then their revenue should be higher from android than ios. Unless... The majority of android devices aren't running google search, maps, etc..
post #15 of 87
Quote:
Originally Posted by jragosta View Post

Sure. Isn't it all about market share?

I thought it was all about gigahertzs and inches and how Super your PenTile matrix was

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post #16 of 87
This just cracks me up. What will the Fandroids say to make a spin on this story.

This tells me that the majority of Android phone users are using their Android phones as a dumb phones and not for all the cool gee-wiz (i.e. "yawn") features that Fandroid users wet their pants with.

Don't fret kids... at least it's "open". Pfftt..
post #17 of 87
Well with android google went after apple and apple will do the same on searching iOS. The winner in all thesis amazon because they can co exist on their hardware and also android and iOS.

IMHO android on phones will continue to sell because of cost and diversity of the phones but will never make more money than iOS. Hell if anything in the end google will lose more because of apple entering their ad revenue space on mobile than what hey make on android...
post #18 of 87
Quote:
Originally Posted by Slurpy View Post

Everyone buys an iPhone specifically BECAUSE they want an iPhone.

I doubt that. I find it likely that many people buy the iPhone as the "default" purchase. Many people buy because of their friend's recommendation. Many people buy due to the salesman's recommendation. Many buy for many different reasons.

If the iPhone were some sort of unusual choice, you might have a valid point. but when the product is the standard default product for newbies, your conclusion is unsupportable.
post #19 of 87
Quote:
Originally Posted by neosum View Post

The numbers just don't add up. If there are more android devices running google search, google maps, and everything google that ios devices run, then their revenue should be higher from android than ios. Unless... The majority of android devices aren't running google search, maps, etc..

It's probably an issue of usage. Android is notoriously absent from usage figures despite its market share. People with Android devices spend less time browsing, searching, using apps, etc. It could also be that Google charges the Android manufacturers less to use its services than it does Apple.
post #20 of 87
Quote:
Originally Posted by Gatorguy View Post

You do remember how "activations" were defined by Google, right? Only purchased devices that use licensed Google services and have been activated by a service provider such as Verizon, Orange, ATT, Duetche Telecomm, etc.

Tablets or other Google Android devices (tho perhaps relatively few) without a cellular contract/connection wouldn't be counted as activations, nor would devices still sitting unsold on a store shelf since they very obviously wouldn't be activated by the provider.

I mention this as you could leave some readers with the impression that Android activations might not be based on anything legitimate like sales as compared to Apple figures by the way you structured your statement.

I remember what Rubin said on Google+ and it answered some of the questions but there are still plenty of ambiguous or unanswered parts of this puzzle. Remember, it's being presented for marketing reasons on a social networking site whereas Apple's data are being presented for investors and the SEC. Google has been very hush about Android during their quarterly calls.

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post #21 of 87
Wow—I’m not a fan of ads in most cases (it’s a fine option as long as privacy is respected) but I’m amazed that Apple has achieved ~60% of the mobile ad revenue Google has managed. I would have expected iAds to be a distant second, or third... or seventeenth.

Google does make money from Android in another way, though: it promotes cross-usage of Google services on desktop machines. I don’t know if there’s any significant increase in desktop Google services usage because of Android, but at the very least, it’s bound to keep some people from leaving Google or reducing their usage. And that may be protection that becomes more important to Google in future than it is now. Google wants you using Google services for everything—with their ads—and so controlling an OS is strategic for them in the long run. Or so they expect.

Just like Apple doesn’t want Google (or anyone) controlling parts of Apple’s business, Google doesn’t want Apple (or anyone) controlling parts of Google’s business. And yet they’re clearly intertwined, like it or not!

Quote:
Originally Posted by poke View Post

It's probably an issue of usage. Android is notoriously absent from usage figures despite its market share. People with Android devices spend less time browsing, searching, using apps, etc. It could also be that Google charges the Android manufacturers less to use its services than it does Apple.

Judging by my friends, Android usage stats (not ownership or activation but actual usage) look very different depending on whether you count “monkeying with task managers and hunting for your charger” as “usage.” My Android friends are doing one of those two things nearly constantly it seems. Not me—I have an iPhone.

Google needs to find a way to tie ads to charging! (And I don’t mean the recent articles about Android apps spending most of their battery usage on ad retrieval/tracking.) Maybe something like “watch this 30 second ad to get a 10 minute charge boost!"
post #22 of 87
Quote:
Originally Posted by Dick Applebaum View Post

Either Google is lying about [misrepresenting] its Android income * or stupid for continuing the Android quest at the risk of alienating Apple and losing income... Or both!

* to minimize penalties

And the $12 billion MMI purchase isn't going to get them to where they want to go...

That's my thinking. My first guess is that Rubin is not including all of the Android income. Google is not known for its honesty.

But if that IS all the income they're generating, it's not worth the hassle and expense of developing Android. Aside from the royalties that Google could end up paying (keep in mind that OEMs have to pay microsoft something like $10 per phone - which is more than the total Android revenue, so if MS or someone wins a case against Google, all that money is gone).

More importantly, if you do the math, if Android reduced iOS market share by even 5% or so, Google would have made more money if they had never made Android and let iOS take the lion's share of the market.
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post #23 of 87
An Apple site jumping the gun once again on any apparently negative news about Android. You guys talk a lot more about Android than Android sites talk about Apple.

But anyway, here's what you're missing here.

This is the guardian's headline:

"Google's Android has generated just $550m since 2008, figures suggest"

Now it should be obvious why this happened. iOS had a big start in userbase and app count. It wasn't until 2010 that Android only *started* to increase those metrics. In 2011 Android still had about half the number of apps and subscribers of iOS.

So THIS is why "since 2008.." Android gathered less revenue than iOS - the low amount of apps and users until 2011 or so.

Even now there are 300 million Android devices and about 350 million iOS devices, but since Android is growing about twice as fast, it should surpass it soon. Same for the apps.

People keep confusing userbase with new quarterly sales. In userbase, Android is still a bit behind iOS, just like Apple is WAY behind Nokia and RIM in smartphones. But Android also has much higher subscriber growth than iOS in general (about 2x iOS, and 3x for iPhone, worldwide).

So it should surpass it in userbase very soon. But once again, this is for all the years, years in which the iPhone had a big head start against Android. This is why they made money from iOS "since 2008...".

Now do you get it, or will you continue to jump and up and down that Google was lying about the activation numbers? (which they aren't). This "since the beginning of time" number is almost as useless as that "Apple paid developers 3 billion since 2008". It's useless because developers only care about how much money they can make now, and the difference is a lot smaller for current data, than for the "total" data, between the 2 platforms.
post #24 of 87
$12.5 billion, endless lawsuits across its vendors, bad blood everywhere you look... and for what??!!

Give it up Page! Android aint doing what it was intended to do. Apple is only getting stronger.

Time to sell android to RIM or HP. Time for Rubin to disappear.
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post #25 of 87
Quote:
Originally Posted by SolipsismX View Post

Android is winning?

Because marketshare is the only metric...
post #26 of 87
Quote:
Originally Posted by LucianA View Post

An Apple site jumping the gun once again on any apparently negative news about Android. You guys talk a lot more about Android than Android sites talk about Apple.


Lies. What's funny is you even called it "apparently negative news".
post #27 of 87
Quote:
Originally Posted by LucianA View Post

It's useless because developers only care about how much money they can make now

And they make more on iOS.
post #28 of 87
Quote:
Originally Posted by LucianA View Post

An Apple site jumping the gun once again on any apparently negative news about Android. You guys talk a lot more about Android than Android sites talk about Apple.

A troll user with one post who signed up just today; magically appears out of the blue to defend Google/Android.

Yeah, we "get it", alright. This is how the Googloids have to spend their "20% time" now...

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post #29 of 87
Quote:
Originally Posted by SolipsismX View Post

I remember what Rubin said on Google+ and it answered some of the questions but there are still plenty of ambiguous or unanswered parts of this puzzle. Remember, it's being presented for marketing reasons on a social networking site whereas Apple's data are being presented for investors and the SEC. Google has been very hush about Android during their quarterly calls.

What was still ambiguous about how activations are counted? Perhaps there's a citation that will clear up your confusion if you'll post your question.
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post #30 of 87
Quote:
Originally Posted by LucianA View Post

An Apple site jumping the gun once again on any apparently negative news about Android. You guys talk a lot more about Android than Android sites talk about Apple.

But anyway, here's what you're missing here.

This is the guardian's headline:

"Google's Android has generated just $550m since 2008, figures suggest"

Now it should be obvious why this happened. iOS had a big start in userbase and app count. It wasn't until 2010 that Android only *started* to increase those metrics. In 2011 Android still had about half the number of apps and subscribers of iOS.

So THIS is why "since 2008.." Android gathered less revenue than iOS - the low amount of apps and users until 2011 or so.

Even now there are 300 million Android devices and about 350 million iOS devices, but since Android is growing about twice as fast, it should surpass it soon. Same for the apps.

People keep confusing userbase with new quarterly sales. In userbase, Android is still a bit behind iOS, just like Apple is WAY behind Nokia and RIM in smartphones. But Android also has much higher subscriber growth than iOS in general (about 2x iOS, and 3x for iPhone, worldwide).

So it should surpass it in userbase very soon. But once again, this is for all the years, years in which the iPhone had a big head start against Android. This is why they made money from iOS "since 2008...".

Now do you get it, or will you continue to jump and up and down that Google was lying about the activation numbers? (which they aren't). This "since the beginning of time" number is almost as useless as that "Apple paid developers 3 billion since 2008". It's useless because developers only care about how much money they can make now, and the difference is a lot smaller for current data, than for the "total" data, between the 2 platforms.

Yeah, I'm going to go with "probably shouldn't strike a patronizing educate-the-benighted-Apple-people tone when my rational is insanely convoluted and makes little to no sense."
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post #31 of 87
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Originally Posted by GadgetCanada View Post

I wonder if Google losing 80% of its mobile revenue (the fastest growing electronic segment) is enough be classified as "Thermonuclear"? Once Siri is out of beta, why would anyone use google in safari to search for something?


Because Bing SUCKS
post #32 of 87
Quote:
Originally Posted by LucianA View Post

An Apple site jumping the gun once again on any apparently negative news about Android. You guys talk a lot more about Android than Android sites talk about Apple.

But anyway, here's what you're missing here.

This is the guardian's headline:

"Google's Android has generated just $550m since 2008, figures suggest"

Now it should be obvious why this happened. iOS had a big start in userbase and app count. It wasn't until 2010 that Android only *started* to increase those metrics. In 2011 Android still had about half the number of apps and subscribers of iOS.

So THIS is why "since 2008.." Android gathered less revenue than iOS - the low amount of apps and users until 2011 or so.

Even now there are 300 million Android devices and about 350 million iOS devices, but since Android is growing about twice as fast, it should surpass it soon. Same for the apps.

People keep confusing userbase with new quarterly sales. In userbase, Android is still a bit behind iOS, just like Apple is WAY behind Nokia and RIM in smartphones. But Android also has much higher subscriber growth than iOS in general (about 2x iOS, and 3x for iPhone, worldwide).

So it should surpass it in userbase very soon. But once again, this is for all the years, years in which the iPhone had a big head start against Android. This is why they made money from iOS "since 2008...".

Now do you get it, or will you continue to jump and up and down that Google was lying about the activation numbers? (which they aren't). This "since the beginning of time" number is almost as useless as that "Apple paid developers 3 billion since 2008". It's useless because developers only care about how much money they can make now, and the difference is a lot smaller for current data, than for the "total" data, between the 2 platforms.

I'll think about what you've said, but I'd also like to add some thoughts. In 2008 Apple sold ~12million iPhones. If Android activations are ~850k devices/day and increasing all of those iPhone sales are negated in ~15 days (not including the delta with iPhone sales). Plus all of those Android devices are better equipped for generating ad revenue than an iPhone in 2008.
post #33 of 87
My own experience with friends who have android phones is exactly what other posters have suggested and that might explain, in part, why the numbers are what they are.

That is they use their phones for the most basic of things - email, web, phone, photos, texting. And in two cases, they have had so much trouble with their phones that they're now waiting for their contracts to end so they can get an iPhone. Not because it's cool and they want to look like everyone else (they're both in their 50's) but because they know I don't have any of the problems they do with my iPhone.

I'm not sure they'll use an iPhone for any more than what they're doing now with their android phones, but what they want is for their gadget to just work. Sort of the same marketing that Apple used to do with the Mac vs PC.

The great majority of people don't care about walled garden or not (they think of a walled garden in the literal sense) or whether it has a super quad, amoled 3-D handheld zinger. They just want it to do what they need it to do without having to root this or that or make dozens of changes to get things the way they want.
post #34 of 87
Quote:
Originally Posted by AppleInsider View Post


Google earns 80% of its mobile revenue from iOS, just 20% from Android

but the majority of Google's mobile search, maps and YouTube traffic come through Apple's iOS devices, which make up more than half of all high end mobile devices and more than 80 percent of all tablets.

Maybe I'm blind but I can't find any mention in the article that supports the title's 80% figure.

Just browsing youTube, maps and search don't earn any revenue unless they click on an ad right?

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post #35 of 87
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

I doubt that. I find it likely that many people buy the iPhone as the "default" purchase. Many people buy because of their friend's recommendation. Many people buy due to the salesman's recommendation. Many buy for many different reasons.

If the iPhone were some sort of unusual choice, you might have a valid point. but when the product is the standard default product for newbies, your conclusion is unsupportable.

I kind of like the brazen movement from the entirely ass derived "standard default product for newbies" to "your conclusion is unsupportable." Very scientific. "Newbies." Awesome.

The iPhone has a strong identity, and Apple heavily advertises exactly what you can do with it. Android phones are all over the map and the advertising suggests they are ray guns from the future, time machines, drugs, or spaceships. That would suggest (and use statistics certainly seem to bear this out) that iPhone purchasers have some specific idea of what they're going for, whereas Android purchasers are going for that "gimme one of them robot deals" when they're feature phone contract is up.

And dude: "salesmen's recommendation?" You've got to be joking. Have you actually ever been into a Best Buy/Verizon store? They will grudgingly let you have an iPhone if you absolutely insist.

Interestingly, all of that is just the first wave dynamic. As long as there are still people who have never owned a smartphone there are still low hanging fruit-- any phone with a proper browser, decent email and media support and some popular games is going to seem amazing.

What happens next is all of those users have been converted and that stuff isn't enough to impress. They'll be looking for quality, support after the sale, and breadth of ecosystem. Many of those people will choose another Android phone, but many of them will not. I suspect fewer iPhone users will jump ship, if only because of the very high satisfaction numbers and the somewhat stickier ecosystem. It'll be interesting to see how the numbers go as we move into that phase.
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post #36 of 87
Quote:
Originally Posted by Gatorguy View Post

You do remember how "activations" were defined by Google, right? Only purchased devices that use licensed Google services and have been activated by a service provider such as Verizon, Orange, ATT, Duetche Telecomm, etc.

Tablets or other Google Android devices (tho perhaps relatively few) without a cellular contract/connection wouldn't be counted as activations, nor would devices still sitting unsold on a store shelf since they very obviously wouldn't be activated by the provider.

I mention this as you could leave some readers with the impression that Android activations might not be based on anything legitimate like sales as compared to Apple figures by the way you structured your statement.

When you first turn an Android device on and run through the set up process it asks you to log into a Google account or set one up.

I've done it hundreds of times when selling cheap, crappy PAYG android phones.

Quote:
Originally Posted by addabox View Post

This doesn't seem to make sense. $550 million across 4 years? Against the initial costs of acquiring Danger, ongoing Android development costs, and the acquisition of Motorola Mobility, how long before Google can expect to turn a profit from the entire adventure? 10 years? 15?

$750 million for AdMob, something smells fishy.
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post #37 of 87
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

I doubt that. I find it likely that many people buy the iPhone as the "default" purchase. Many people buy because of their friend's recommendation. Many people buy due to the salesman's recommendation. Many buy for many different reasons.

If the iPhone were some sort of unusual choice, you might have a valid point. but when the product is the standard default product for newbies, your conclusion is unsupportable.

The default standard for newbies are free phones. People go out of their way to buy $100 or $200 iphones with a contract.
post #38 of 87
Quote:
Originally Posted by LucianA View Post

You guys talk a lot more about Android than Android sites talk about Apple.

Har! That's because all of the Android trolls come over here. Apple fans couldn't be bothered going over to an Android site.
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post #39 of 87
Quote:
Originally Posted by mstone View Post

Maybe I'm blind but I can't find any mention in the article that supports the title's 80% figure.

Simple math. Rubin claimed that Google has made $2.5 B in mobile advertising. Their court documents claim that they've received $500 M from Android. If that's all advertising, then Android accounted for 20% of Google's mobile advertising - with iOS being most of the rest.
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post #40 of 87
Quote:
Originally Posted by ChristophB View Post

Lies. What's funny is you even called it "apparently negative news".

True. Only Fandroids might construe this is "negative news."
It's just news.

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