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RIM not leaving consumer market despite dismal earnings

post #1 of 30
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After releasing a bleak quarterly earnings report, embattled BlackBerry maker Research in Motion on Friday clarified that it will not pull out of the consumer sector, and will continue its new strategy of targeting more specific audiences .

RIM Managing Director of Global Sales and Regional Marketing Patrick Spence responded to a number of media reports that claimed the company would be exiting the consumer space, telling Pocket-Lint that the assertions were "wholly inaccurate."

"While we announced plans to re-focus our efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments," Spence said. "We listed BBM, as well as the security and manageability of our platform, among these strengths.”

Spence's comments came after a number of media outlets misinterpreted statements made on Thursday night by RIM's new President and CEO Thorsten Heins, who said "we believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

While the company is looking to restructure its business model, cutting weight and re-focusing on core strengths instead of trying to battle industry heavyweights like Apple, it is reportedly not yet ready to abandon the consumer market.

As part of RIM's new direction, the company will "seek partnerships to deliver those consumer features and content that are not central to the BlackBerry value proposition, for example media consumption applications"

One such co-op product is the BlackBerry Mobile Fusion project which is expected to facilitate advanced management functions for iOS devices. It was reported earlier this month that RIM was hiring developers with iOS experience to work on Mobile Fusion, though a release date has yet to be announced.

RIM is also reportedly planning to push its current BlackBerry 7 smartphones ahead of the company's next-generation BlackBerry 10, which has already seen multiple delays. Sales of the handset line is suffering and was recently passed by Apple's iPhone on RIM's home turf.


RIM plans to aggressively market BlackBerry 7 to reach a wider audience.


Friday's announcement comes on the heels of RIM's quarter four 2011 earnings call which signaled the mass exodus of top executives including co-CEO Jim Balsillie, CTO David Yach and global COO Jim Rowan. Also announced was a huge revenue miss on substantial drops in shipments of BlackBerry handsets and PlayBook tablets.


RIM President and CEO Thorsten Heins takes the reins after top executives resign.


Heins said during the Thursday night conference call that the company would halt future guidance because of "continued pressure on revenue and earnings throughout fiscal 2013." He went on to note that the company plans "to refocus on the enterprise business and capitalize on [its] leading position in this segment."



[ View article on AppleInsider ]
post #2 of 30




The screen is much too small for my taste. I'm not sure what they can really do at this point.
post #3 of 30
"The blackberry line of phones, and it's tech/OS, has nearly erased us from the cell phone market. The consumers are not responding to it anymore. So we need to build a completely new phone. Something that looks exactly like our old product line and uses the same OS. This will work my fellow stock holders!!!"

Who do they hire over there??
post #4 of 30
Quote:
Originally Posted by SWS View Post

"The blackberry line of phones, and it's tech/OS, has nearly erased us from the cell phone market. The consumers are not responding to it anymore. So we need to build a completely new phone. Something that looks exactly like our old product line and uses the same OS. This will work my fellow stock holders!!!"

Who do they hire over there??

Only people who have absolutely no clue about the cellular landscape.
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post #5 of 30
Excellent. Prolong the bleeding.

Spence's comments came after a number of media outlets misinterpreted statements made on Thursday night by RIM's new President and CEO Thorsten Heins, who said "we believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

Hey, Thorsten . . . YOU DON'T HAVE ANY.

That's the point. Any "strength" your company had has already evaporated.
post #6 of 30
I owned a blackberry bold in the not so distant past.

I don't know if things have change but I couldn't believe, I mean was absolutely shocked!! When I found out the phone couldn't sync my MS exchange account/contacts/mail/cal without an expensive BES subscription

Tbh if the Bold retailed for under $100 I'd probably get one as a second phone - for nights out or days on the beach etc when my proper phone could get damaged/lost
post #7 of 30
1) I hope BB10 is a success but there seems to be nothing that indicates that it will be. Are they 2 years away from being another Palm?

2) After horrible quarterly results there stock is up 7% today. For the life of me I can't figure out the market.

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

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post #8 of 30
I really hope RIM can change it's ways, there was a time where I refused to use any other phone but a Blackberry. Unfortunetly phones like the Samsung Note, Nokia Lumia and iPhone 4S are just so much better as a business phone now. The second they come out with a great phone I'll be over it. I don't really think it's going to happen though, what a waste.
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post #9 of 30
Quote:
Originally Posted by AppleInsider View Post

Also announced was a huge revenue miss on substantial drops in shipments of BlackBerry handsets and PlayBook tablets.

The drop in shipments of the BB phones makes sense, but RIM is GIVING away the tablets and they can't make people take them!

Quote:
He went on to note that the company plans "to refocus on the enterprise business and capitalize on [its] leading position in this segment."

Maybe RIM management is too busy to read the newspapers, but when they do, they'll learn that someone else is leading in the enterprise business segment.
post #10 of 30
It's not like RIM is putting much effort toward consumers anyway (aside from marketing campaigns). They are just selling devices designed for enterprises to willing consumers.
post #11 of 30
In business it's important to know when to hold 'em and when to fold 'em. Rim needs to sell out now before the company ends up worthless. Blackberry's days are over. It's unfortunate but all businesses have a natural lifecycle and Rim has run it's course.
post #12 of 30
Quote:
Originally Posted by kkqd1337 View Post

I owned a blackberry bold in the not so distant past.

I don't know if things have change but I couldn't believe, I mean was absolutely shocked!! When I found out the phone couldn't sync my MS exchange account/contacts/mail/cal without an expensive BES subscription

Tbh if the Bold retailed for under $100 I'd probably get one as a second phone - for nights out or days on the beach etc when my proper phone could get damaged/lost

There are two models of the iPhone for under $100 and they sync.
post #13 of 30
My wife had a blackberry bold and it was the biggest piece of junk I have ever seen. That stupid mouse wheel in the middle breaks and must be made of tin foil and bubblegum. I can not imagine anyone wanting to spend money on a Blackberry phone in this current smartphone era.
post #14 of 30
RIM was successful during an era when there wasn't much real competition yet. Everybody's products kind of sucked, but customers hadn't experienced anything better because nothing better existed at the time.

RIM's problem is that they fail to realize their phones weren't that great in the first place. They only seemed great because they could only be compared to other poor products.

RIM's glory days are gone. Even if they found the next Steve Jobs and started to work on the Next Big Thing, they'd be years away from having a competitive product to sell. And since there's no sign of RIM having that level of creative talent... their situation is pretty much hopeless. The best they can do is try to market their wares to companies so stuck in the past they don't know better. And that is not a long term strategy.

How could a company in such disarray even find great talent at this point? Who would take a RIM job? ...wait. I should probably rephrase that. Or not...
post #15 of 30
Damn things remind of smartphones before 2007, or paleosmartphones.

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"Apple should pull the plug on the iPhone."

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post #16 of 30
The only value left in RIM is the patents.

Maybe BBM and the Enterprise services.

The hardware, the software and the talent teams? Worthless. Some of the talent probably has some value if acq-hired into another team. But nobody needs RIM building phones for them.

Nobody.

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post #17 of 30
Quote:
Originally Posted by 2oh1 View Post

RIM's glory days are gone. Even if they found the next Steve Jobs and started to work on the Next Big Thing, they'd be years away from having a competitive product to sell.


Fifteen years ago, Apple was being written off and was trading at $17 a share. If RIM found the next Steve Jobs, it would be years away but I'd love to see the innovative products they come up; we'd probably end up using them. The problem is RIM is not yet looking for the next Steve Jobs or even somebody that's willing to think outside the box.
post #18 of 30
Whenever an Exec refers to a report as "wholly inaccurate," look for it to happen imminently.

Everyone knows this to be true.
post #19 of 30
There is a way to beat Apple. Leapfrog them like they did with the traditional cellphone makers.

Apple realised the cellphone was going to become a computer in your pocket, and as a computer company, they saw an opportunity. But what will the cellphone become next? A brain extension? Maybe the medical implant community will be the one to unseat Apple.

I don't know if RIM could quietly branch in to this field or not, they probably have no experience.
post #20 of 30
Quote:
Originally Posted by markbyrn View Post

Fifteen years ago, Apple was being written off and was trading at $17 a share. If RIM found the next Steve Jobs, it would be years away but I'd love to see the innovative products they come up; we'd probably end up using them. The problem is RIM is not yet looking for the next Steve Jobs or even somebody that's willing to think outside the box.

They'd need to be thinking about a different box even then. This box is occupied by the greatest innovative company that has ever existed and RIM has snowball's chance in hell of getting back into this product area.
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post #21 of 30
Quote:
Originally Posted by ascii View Post

There is a way to beat Apple. Leapfrog them like they did with the traditional cellphone makers.

Apple realised the cellphone was going to become a computer in your pocket, and as a computer company, they saw an opportunity. But what will the cellphone become next? A brain extension? Maybe the medical implant community will be the one to unseat Apple.

I don't know if RIM could quietly branch in to this field or not, they probably have no experience.

For that to work Apple would have to cease innovating. Fat chance, I am sure Steve left a decade's worth of advances and even without those the team he left has to ability to keep going for decades to come. They have the money to educate their own. In fact I suspect half of them are Cylons already!
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post #22 of 30
Quote:
Originally Posted by digitalclips View Post

For that to work Apple would have to cease innovating. Fat chance, I am sure Steve left a decade's worth of advances and even without those the team he left has to ability to keep going for decades to come. They have the money to educate their own. In fact I suspect half of them are Cylons already!

I wouldn't assume all of the ideas came from the top. He didn't seem to plan things out very far at all. Anyway what they have right now is momentum and a lot of talent. There's too much focus on a single person there.
post #23 of 30
Quote:
Originally Posted by digitalclips View Post

They'd need to be thinking about a different box even then. This box is occupied by the greatest innovative company that has ever existed and RIM has snowball's chance in hell of getting back into this product area.

To date, their products either look like everything they've ever produced, or a copy of something else.
RIM = Research In Motion? More like Regurgitation In Stagnation.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #24 of 30
Late in the game for comments, but my few cents:
IMO, BB s/w is one of the best i have used for productivity purpose. When my managers whine about having no access to FB (corporate restrictions), I feel pity about them. The corporate handsets are supposed to be used for work and not for posting bathroom photos on FB!
Anyone who used the BB navigation would fall in love with it. I agree the screen area sucks, but hopefully this would be addressed with BB10.
Given how corporates have shifted in the last 1-2 years due to the amount of untrue publicity around the app availability, I seriously think if the negative publicity was paid for! Angry birds, face painting apps, other apps sucking the address book on an enterprise device? give me a break!
On other side, its not the device that nearly killed RIM. its the BS called BES. Why as an individual user do I need to subscribe to expensive BES service? My carrier back home enables BES without asking me, later justifying its just 3 months trial offer. I do not need this BS and I dont want to pay even after those 3 months. Obviously, the subscribers will shift to other carriers or if the coverage is not better elsewhere, they will switch the handsets.
I would suggest RIM should only concentrate on BES for those who want to move to this secure platform and leave the rest to their own choice of the data plans.
post #25 of 30
Quote:
Originally Posted by ascii View Post

There is a way to beat Apple. Leapfrog them like they did with the traditional cellphone makers.

It'll take a helluva lot more than that.
post #26 of 30
Quote:
Originally Posted by Suddenly Newton View Post

To date, their products either look like everything they've ever produced, or a copy of something else.
RIM = Research In Motion? More like Regurgitation In Stagnation.

In what world does M stand for a word starting with S... ?

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

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Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

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post #27 of 30
Quote:
Originally Posted by lightknight View Post

In what world does M stand for a word starting with S... ?


That's called 'sarcasm', suggesting that instead of 'motion', RIM is in 'stagnation'. It's in the family of wordplay related to malapropism. Unfortunately, you missed the joke...
post #28 of 30
Quote:
Originally Posted by F1Ferrari View Post

That's called 'sarcasm', suggesting that instead of 'motion', RIM is in 'stagnation'. It's in the family of wordplay related to malapropism. Unfortunately, you missed the joke...

No kidding
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #29 of 30
Quote:
Originally Posted by SolipsismX View Post

1) I hope BB10 is a success but there seems to be nothing that indicates that it will be. Are they 2 years away from being another Palm?

As one who refused to carry a company issued Blackberry back in the Cult of Crackberry days (I truly hated those things), even I hope they don't go away completely. But with executives leaving and the strategy and execution looking more like the Gang That Couldn't Shoot Straight, than a high tech innovator, that could be.

Quote:
2) After horrible quarterly results there stock is up 7% today. For the life of me I can't figure out the market.

The vultures are circling what looks (to some) to be a walking corpse. The thinking is, broken up into pieces, RIM may be worth more than it is as a whole. Most of the talk Friday evening was about who the potential buyers might be. Bloomberg had a very informative run down.
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post #30 of 30
From my perspective, RIM should

1) Hire a set of iOS, Android, and Windows developers.

2) Use them to create a set of RIM messaging apps based on their existing platform.

3) Convince new and existing Enterprise partners that they need to roll out a secure, cross-platform messaging system for their employees to use on their existing smartphones and tablets.

iMessage isnt cross-platform. AIM and others dont have the security brand or or the trusted back-end infrastructure that RIM has.

http://www.iSights.org/2012/04/note-...re-stupid.html
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