Quote:
Originally Posted by
FreeRange 
Apple and their suppliers have invested 100's of millions of dollars into current production methods for machining aluminium on a huge scale never seen before in manufacturing, and need to recoup their capital investment before investing hundreds of millions more in new production equipment and infrastructure.
That is, of course, nonsense.
The investment in current production methods is a sunk cost. If Apple has a better way to make a product, it makes no sense to continue using less efficient method.
Continuing to use an outdated technology on the basis of having an older investment that you want to recoup doesn't make sense.
Quote:
Originally Posted by
FreeRange 
Also, of Apple switched over all products at once they would be releasing all that current manufacturing capacity to their competitors to duplicate their current product design and attributes. (Apple currently controls almost the entire world's production locking competitors out.) They would be wise to change over to liquid metal technology gradually product by product for these reasons.
The other great unknown is the total cost of production for this new technology versus their current process and material costs.
Whether it is advantageous for any given product is questionable, but if it makes sense, then arbitrarily delaying is generally a bad move.
I would think that the first one where it would make sense would be the iPhone. Next, perhaps, the iPod. Then the iPad. After that, MacBook Air and maybe MacBook Pro. But I don't know enough about the costs of either the current processes or Liquidmetal to have any idea which (if any) of those make sense today.