or Connect
AppleInsider › Forums › General › General Discussion › Intel says Ultrabooks trump MacBook Air, iPad
New Posts  All Forums:Forum Nav:

Intel says Ultrabooks trump MacBook Air, iPad

post #1 of 131
Thread Starter 
In an interview published on Monday, two Intel representatives claim that the features, price point and operating system of Ultrabooks beat out Apple's thin-and-light MacBook Air and iPad tablet.

Intel says that the products coming from its Ultrabook initiative are more functional than Apple's iPad and represent a better value than the MacBook Air, for which the company currently supplies processors, reports PC World.

Product manager Anand Kajshmanan and media relations representative Alison Wesley sat down to discuss Intel's vision of what a so-called Ultrabook represents, and why it is investing so heavily in the program.

"'Ultra' means pinnacle, and we wanted the Ultrabook to be the pinnacle of everything that users have come to expect from their computing device," the representatives said. "So we did extensive research into what users' expectations were for their mobile computing devices, and there were four things that really stood out."

The definition of the Ultrabook category comes down to a product that is "ultra-responsive," portable, has great battery life and is secure. Intel goes on to say that the power of the initiative lies not only in the platform, but the variety of devices that are available which it calls a "plethora of choices."

When asked to compare existing and future products against the popular MacBook Air, the pair noted that the device is powered by an Intel Core processor, shares some of the same attributes as an Ultrabook and represents a "great choice for someone who wants to invest in the Mac operating system."

"But really, with the Ultrabook, it's about offering all those things in the same device--the great responsiveness, the great battery life--and with an operating system that people have come to love over the years, as well as all the legacy applications that they would like to run," they said.


Apple's MacBook Air will be in direct competition with upcoming Ultrabooks. | Source: Apple


One of the key differentiators is price of entry and Intel believes that it can bring the most value to the table by driving down traditionally high device cost to reach "mainstream price points."

"We have the $300-million Intel capital fund to kick-start this innovation, and we're bringing everyone together and saying, hey, this is a great opportunity," the representatives said. "We're definitely working with our partners to supply a lot more volume, which will bring Ultrabooks down to the mainstream price points."

An exact number was not mentioned, and Intel finds "mainstream" to mean what the market will bear.

As for the iPad, Intel dismisses the tablet because it doesn't have the tactile feedback that comes with a keyboard. This is not to say that the company has written off touch input altogether, however, and thinks that touch-screens will be a huge selling point in 2012 and 2013.

Upcoming Ultrabooks sporting designs that can transform from clamshell into tablet are thought to be big sellers and although similar products have been available for some time, Intel's thin and light platform will make the format a bit more portable. Windows 8 was mentioned as being a driver in touch computing on convertible laptops.

Speaking again of choices, the duo noted that the various implementations of touch input across the expected array of products will be able to fill the needs of more customers than comparable devices.


The Lenovo Yoga features a convertible design and is expected to launch later in 2012. | Source: Lenovo


The future of the Ultrabook has yet to be determined, though some analysts don't see the sector generating the sales Intel is looking for. Apple, on the other hand, has seen success with its MacBook Air line which, as of November 2011, accounted for 28 percent of the company's notebook shipments. In addition to MacBook Air sales, the strong performance seen by the iPad helped make Apple the world's largest computer maker in 2011, and analysts only expect the tablet's market to grow in 2012. Apple's newest iPad enjoyed record sales of over 3 million units during its first weekend on sale earlier in March.

[ View article on AppleInsider ]
post #2 of 131
But they still run Windows...... so....

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #3 of 131
Quote:
Originally Posted by AppleInsider View Post

"'Ultra' means pinnacle, and we wanted the Ultrabook to be the pinnacle of everything that users have come to expect from their computing device,"

Including Mac OS X or iOS?

I think not.
post #4 of 131
What kind of crack are they smokin'?
post #5 of 131
must be quaking in their boots! Obviously once the ultrabooks are out, sales of MBAs and iPads will drop like a stone and investors will dump Apple stock and the price of Apple stock will fall to $10 per share. People now owning MBAs and iPads will sell them and buy Ultrabooks!


not.
post #6 of 131
It wasn't that long ago that iHaters, trolls, and whiners were lambasting Apple's Macbook Air design.

As usual, Apple paves the way and suddenly, everyone is making Air clones.

What's the next spin on Apple's products will the competitors make now?
post #7 of 131
Quote:
Originally Posted by SpamSandwich View Post

But they still run Windows...... so....

If they're in the market for a Windows computer, that isn't actually a problem. I think the quote looks a bit out of context here in the way it's used in the headline. I'm sure intel is happy to supply that many cpus for the airs. On a side note, Lenovo has been trying out different concepts from the others, and I do like that. I don't know that I like this design, but it follows the same logic as Marvin's previous concept (although possibly not the exact details).

Didn't a couple of these ultrabooks use the low power NVidia embedded graphics rather than Intel HD3000/4000s?
post #8 of 131
Quote:
Originally Posted by sflocal View Post

It wasn't that long ago that iHaters, trolls, and whiners were lambasting Apple's Macbook Air design.

As usual, Apple paves the way and suddenly, everyone is making Air clones.

What's the next spin on Apple's products will the competitors make now?

I was looking at one of these ultra books the other day and the absence of a BlueRay drive means they are certain to fail.

What are those Intel boffins smoking?
Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
post #9 of 131
I really need to sell my INTC stock. This company is adrift

It will hurt, because it was my first real investment back in 1995. But oh my God, have they F***-up in the mobile space

Windows survivor - after a long, epic and painful struggle. Very long AAPL

Reply

Windows survivor - after a long, epic and painful struggle. Very long AAPL

Reply
post #10 of 131
Intel has got to be kidding, right? Anyone who wants a windows machine has a ton of choices to pick from. I use Mac, and when I load windows virtually, I have a better PC than an actual PC.

This ultrabook bullshit - I bet it goes nowhere fast. Good luck to the cloners....
post #11 of 131
"But really, with the Ultrabook, it's about offering all those things in the same device--the great responsiveness, the great battery life--and with an operating system that people have come to love over the years..."

If hope they're not talking about windows. I've used windows at work for 12 years and i don't love it. I love to hate it.

And just because many people use windows, doesn't mean they love it either.
post #12 of 131
Keep talking, Intel. A lot of people including myself have written off the rumors about Apple porting OS X to ARM sometime in the next few years, but keep flapping your gums like this and Apple might just do it sooner rather than later.
post #13 of 131
So Intel is against against devices that don't uses their processors. Seems pretty reasonable to me.

This bot has been removed from circulation due to a malfunctioning morality chip.

Reply

This bot has been removed from circulation due to a malfunctioning morality chip.

Reply
post #14 of 131
Quote:
Originally Posted by hmm View Post

If they're in the market for a Windows computer, that isn't actually a problem. I think the quote looks a bit out of context here in the way it's used in the headline. I'm sure intel is happy to supply that many cpus for the airs. On a side note, Lenovo has been trying out different concepts from the others, and I do like that. I don't know that I like this design, but it follows the same logic as Marvin's previous concept (although possibly not the exact details).

Didn't a couple of these ultrabooks use the low power NVidia embedded graphics rather than Intel HD3000/4000s?

This line says it all:

When asked to compare existing and future products against the popular MacBook Air, the pair noted that the device is powered by an Intel Core processor, shares some of the same attributes as an Ultrabook and represents a "great choice for someone who wants to invest in the Mac operating system."

"But really, with the Ultrabook, it's about offering all those things in the same device--the great responsiveness, the great battery life--and with an operating system that people have come to love over the years, as well as all the legacy applications that they would like to run," they said.


For them it is all about getting this running Windows.
NoahJ
"It is unwise to be too sure of one's own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err." - Mahatma Gandhi
Reply
NoahJ
"It is unwise to be too sure of one's own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err." - Mahatma Gandhi
Reply
post #15 of 131
It's obvious that Apple can't rely on Intel as a key supplier when its representatives diss Apple's products. After courting Apple for all those years until Apple finally made the transition to Intel, is this how Intel pays Apple back? Cloning the products that Apple has developed and competing with one of its largest and prominent customers?
post #16 of 131
If you casually compare the spec, some ultrabooks may seem competitive. Problem is they all built with the similar BOM. As if no one would notice, most only offer 1366x768 max resolution even with the most expensive models. 768 vertical resolution is the same as xga 1024x768 circa 10 years ago! Then there is the cheap plastic cases most use.

A lot of them weights in close to 4 lbs.

The few rare one with higher rez has price point approaching the 13" MBA.

The same old race to the bottom strategy employed by the pc industry vendors as they only know how to compete.
post #17 of 131
In related news, Ford says the Focus trumps Chevy's Corvette.

Why does anyone care what Intel says?
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #18 of 131
This is just marketing spin. This part here:
Quote:
Originally Posted by AppleInsider View Post

"... we did extensive research into what users' expectations were for their mobile computing devices, and there were four things that really stood out."... "ultra-responsive," portable, has great battery life and is secure. ..."

... is pure BS.

Sure, they asked a bunch of consumers what they wanted out of a next gen laptop and they response was ... "portable" and "secure" ?????
post #19 of 131
N O T !!!!!!!
post #20 of 131
Quote:
Originally Posted by answercall View Post


The same old race to the bottom strategy employed by the pc industry vendors as they only know how to compete.

Agree with all the previous posts...but this one was particularly poignant!

Most companies adopt the "Walmart" business model...sell crap, cheaply and hope to sell a lot of it! Jobs was right....in tech you have to innovate until you are 10 years ahead...and keep innovating to maintain the lead. Yep, a lot of Chinese crap can copy Apple's form factors, but they can't put the whole package together!
post #21 of 131
Quote:
Originally Posted by AppleInsider View Post

In an interview published on Monday, two Intel representatives claim that the features, price point and operating system of Ultrabooks beat out Apple's thin-and-light MacBook Air and iPad tablet.

The Mac Pro beats the MBA and iPad on features and price, too.
Nothing will beat Windows for bloat and stodginess, though!
post #22 of 131
Careful, Intel. AMD CPUs may be rubbish, but Apple can design their own you know.

Also...More affordable than the Air? False. Nobody's managed that yet without a compromise. More functional than the iPad? maybe. But also twice as expensive, and certainly less than twice as functional - and with shorter battery life.

MacBook Pro 15" | Intel Core2 Duo 2.66GHz | 320GB HDD | OS X v10.9
Black/Space Grey iPad Air with Wi-Fi & LTE | 128GB | On 4GEE
White iPhone 6 | 64GB | On 3UK

Reply

MacBook Pro 15" | Intel Core2 Duo 2.66GHz | 320GB HDD | OS X v10.9
Black/Space Grey iPad Air with Wi-Fi & LTE | 128GB | On 4GEE
White iPhone 6 | 64GB | On 3UK

Reply
post #23 of 131
"...and with an operating system that people have come to love over the years, as well as all the legacy applications that they would like to run," they said."

What operating system would that be? Windows 8 that few people have used?
post #24 of 131
Sounds like Intel is getting scared -- and they should be. Apple is as big a threat to Intel as to Microsoft (maybe even bigger).
post #25 of 131
Intel has clearly noticed the plateauing of PC sales which seem to a direct result of the iPad's emergence as well as the rapid increase in ARM development to the point that even Windows can now run on ARM so they created the Ultrabook platform for Windows-based PC vendors as a way of trying to lock in premium CPU sales. Is that correct?

This bot has been removed from circulation due to a malfunctioning morality chip.

Reply

This bot has been removed from circulation due to a malfunctioning morality chip.

Reply
post #26 of 131
Wasn't it already proven that people do not want that convertible laptop/tablet crap?

And if X86 based Windows 8 tablets come out, you do not think Intel will be trumpeting that fact?
post #27 of 131
Are they for real?!

Quote:
Originally Posted by roontoon View Post

What kind of crack are they smokin'?

I was thinking the same thing!

Quote:
Originally Posted by SolipsismX View Post

So Intel is against against devices that don't uses their processors. Seems pretty reasonable to me.

I can understand them comparing to the iPad but the MBA?! I don't get it.
post #28 of 131
Laptop...tablet...laptop...tablet... when will these people learn they simply are not the same so stop comparing them. Geesh. And windows 8?!?!?!?! That's nothing new nor special. In fact its down right fugly imo.
post #29 of 131
Quote:
Originally Posted by alexkhan2000 View Post

It's obvious that Apple can't rely on Intel as a key supplier when its representatives diss Apple's products. After courting Apple for all those years until Apple finally made the transition to Intel, is this how Intel pays Apple back? Cloning the products that Apple has developed and competing with one of its largest and prominent customers?

One could saynApple has given Intel the diss by going with ARM on their mobile devices and that is what seems to be Apple future too.

Intel knows they are going to be squeezed out sooner than later.
post #30 of 131
these new ultrabooks are gonna be awesome.... to laugh at!!! hahahaaa
post #31 of 131
A few years ago, when Apple had just switched to Intel, there were a couple of Intel flacks who dissed Macs in some public forum somewhere, and boy did Intel's top brass come down hard on those two jokers. The CEO had to come out with a statement to basically contradict what the two flacks said. Seems we have a new pair of jokers. And it's a mixed pair this time.
post #32 of 131
Quote:
Originally Posted by alexkhan2000 View Post

It's obvious that Apple can't rely on Intel as a key supplier when its representatives diss Apple's products. After courting Apple for all those years until Apple finally made the transition to Intel, is this how Intel pays Apple back? Cloning the products that Apple has developed and competing with one of its largest and prominent customers?

My thought exactly. I even wonder if Intel have the inside scoop on something we don't ... i.e. Apple moving away from Intel? This seem alike a preemptive strike to me. If not it might be a shot in the foot.
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #33 of 131
The one thing seldom mentioned in these sorts of comparisons is that Windows-only products have absolutely no appeal to many of us.

Their whole ecosystem is limited and limiting. Microsoft has yet to produce a credible OS for a handheld, Android is a fragmented mess, and all of it - including Windows itself - is grotesquely insecure.

Intel is scared, and with good reason. Apple is not going to get out of the hardware market, and will increasingly roll its own.
post #34 of 131
Quote:
Originally Posted by SolipsismX View Post

So Intel is against against devices that don't uses their processors. Seems pretty reasonable to me.

Statements that are against products that just happen to be made by one of their major clients seems pretty short sighted. There is such a thing as keeping one's mouth shut. Unless as I said in a previous post, they suspect their days as an Apple supplier are short ...
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
From Apple ][ - to new Mac Pro I've used them all.
Long on AAPL so biased
"Google doesn't sell you anything, they just sell you!"
Reply
post #35 of 131
...And the Co-CEO of RIM said they were technically WAY ahead of the iPad. I'll bet he wishes he could take that comment back.

Don't get me wrong, Intel makes some great products but with claims like this, they need to seek immediate medical advice.
post #36 of 131
Quote:
Originally Posted by appleinsider View Post

...and with an operating system that people have come to love over the years...

You have GOT to be kidding me.
post #37 of 131
When they start off with ultra means pinnacle kind of bs you can hardly bare reading the rest...

Having said this lenovo's convertible yoga does look great and I am very impressed with the hinge design...but with windows on things start going south despite apple having done it's best with lion to mar their own os...

In any case if apple rushes those hidpi notebook displays they won't have much to worry about. There are concrete advantages to having a separate touch tablet and a non touch screen notebook or desktop, particularly so if cloud services become better in syncing content between the two. Which bears the question though, why does os x have to start looking unnecessarily like ios since product differentiation, that is different products for different uses, is apple's strategy - as it should be... OS X has converged unnecessarily close to ios in terms of looks, and even apple tv has done so.

Apple should realize that what looks and works great on one of their device doesn't look and work great on another, as is the case of the atv which is the ugliest ui to have come out of apple in recent (and not so recent) memory by virtue of it having to look like ios. I would say just keep a few minimal elements similar to allow for seamless transition from one device to the other, but don't ios-fy the whole line up. Atv for example doesn't have to look like ios, it just has to have a beautiful, simple and powerful in functionality interface. People won't won't have a problem using the atv because it doesn't look like ios, they 'll have a problem using it if it looks too much like ios when it doesn't have to, and when it doesn't have a great functioning interface of its own.

As an aside, shame that amd couldn't iron out production problems and get these fusion cpus up in volumes for the airs. Intel is well aware apple approached them. I still think amd and apple could have a common future, I don't see arm anywhere close to powering an apple notebook anytime soon.
post #38 of 131
Quote:
"So we did extensive research into what users' expectations were for their mobile computing devices, and there were four things that really stood out."

Ah, yes. I've been to an Apple Store too.

Seriously, ultrabooks are just blatant copies of the MBA. That's fine. I have no problem with copying a good design. But they bring nothing new, except the likelihood of poor quality knockoffs.
post #39 of 131
I have come to love windows, yeah right intel. Intel has lost it totally. They are clueless, and now they will destroy their goodwill.
post #40 of 131
Cheap and plentiful is what the PC business is all about.
Wealth transfer from customers to shareholders is what Apple is all about.

Open your local Best Buy flyer and you're likely to see some variation on this:

An entry level MacBook Pro pictured next to a totally tricked out PC notebook with the latest quad core i7, a fancy discrete video chip with tons of VRAM, double the RAM, double the storage, etc.

The kicker? In almost every case the high end PC carries a lower price tag than the entry level Mac.

I like OS X and the aluminum unibody case is very practical, but there's no denying that Mac buyers pay a huge premium for them.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Intel says Ultrabooks trump MacBook Air, iPad