Originally Posted by Commodification
it would be cool if Apple would release a new product called iGame which would be an A5 powered iOS handheld with a 4 inch or larger touchscreen screen and physical buttons to go directly after Nintendo and Sony this Christmas.
Nintendo has sold about 17 million units of the 3DS in 12 months (4.25m per quarter)
Sony has sold about 2 million units of the Vita in 4 months (1.5m per quarter)
Apple sold 15 million iPods last quarter, 50% of which I believe are iPod Touches (it's at least 5 million per quarter)
Assuming Apple built another device, they wouldn't wipe out Nintendo and Sony but let's say they managed to persuade 50% of 3DS and Vita buyers across. This is 2.88m extra units per quarter. I reckon their sales right now are 7.5m per quarter so just a 38% increase in sales.
For that 38%, they have to manufacture an entirely new unit and run the obvious risk of simply migrating some iPod Touch users over to it.
I'd say an easier way to get that 38% is to simply ensure more AAA titles are developed for the platform like Mass Effect Infiltrator:http://www.youtube.com/watch?v=Edw37nvX818
I think the only control improvement they need to make is to allow the thumb controls to be mostly off-screen so make the bezel touch-enabled. Then, to allow console-like control is have an equivalent to the shoulder buttons. In order that it maps across to the iPad, this could simply be a touch band placed around the perimeter of the device. This allows you to aim with the thumb and shoot by tapping the edge. It could even be a touch panel on the back of the device.
One feature it could get that the others can't is tactile feedback. The 3DS and Vita have long life cycles so they couldn't do this sort of thing for a while but Apple could do it this year.
I'd like to see a bigger screen in all their pocketable products but no bigger than 4" and no physical controls like buttons, sticks etc.