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Google tops Apple, Facebook in popularity poll

post #1 of 68
Thread Starter 
An ABC News/Washington Post poll released last week showed that of the top four U.S. tech companies; Google, Apple, Facebook and Twitter, the ubiquitous internet search engine took the crown as "most favorable."

Pulling from a random phone sampling of 1,007 U.S. adults, the poll saw 82 percent of respondents view Google in a favorable light compared to Apple's 74 percent. Facebook and Twitter trailed the pack with 58 percent and 34 percent, respectively.

Google has followed up its vast lead in internet search and advertising with online and mobile technology software, among an array of other initiatives.

"Google has followed up its vast lead in internet search and advertising with onlineand mobile technology software, among an array of other initiatives," pollsters found. The report goes on to note Google's side initiatives like Project Glass, the augmented reality heads-up display device currently in beta testing, add to the company's popularity.

Interestingly, Apple's traditionally fervent proponents were outdone by Google supporters as 53 percent of those polled exhibited a strong favorable impression of the Mountain View, Calif., company. The number is 16 points higher than Apple's score of 37 percent. Only 5 percent found Google to be somewhat unfavorable, compared to Apple's 8 percent. Both companies received a 4 percent share of strongly unfavorable responses.




Speaking to the demographics polled, 31 percent of respondents felt unprepared to pass judgement on Twitter while Google, Apple and Facebook were more well-known and only saw 10 percent, 14 percent and 14 percent of "no opinion" responses, respectively.

Among households making $100,000 and above, the favorability of both Google and Apple skyrocketed to 93 and 91 percent, respectively. Of those under 30 years old, the numbers remain steady for Google with 92 percent, but Apple takes a hit and drops down to 81 percent.




The affluent find Google and Apple most favorable, though among young adults the points skew toward the search giant, leaving the iPhone maker 34 points behind.

The survey was conducted by Langer Research Associates on behalf of ABC News and has a 3.5 point margin of error.


[ View article on AppleInsider ]
post #2 of 68
And? So what?
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post #3 of 68
Most common people don't even know that Google is ruthless marketing and advertising company. Nor do they realize that Google is involved in Android. They look at Google as just a nice free search engine start up company funded by venture capital. I seriously doubt even 1% of people polled know anything about Project Glass or the driverless car stuff. I don't think that would have anything to do with this poll.

Apple, on the other hand is sometimes viewed as a pricy elitist luxury item maker which has the potential to be off putting to some lower/middle income people. You know the people who answer the landline phone around dinner time. Most savvy tech people only have cell phones which are off limits to random calling.

Edit: Also funny how Microsoft didn't make the cut of Top Four Tech Companies.

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post #4 of 68
Quote:
Originally Posted by uguysrnuts View Post

And? So what?

"Told you! Apple's not on top, so it doesn't matter to you Apple fanboys, and with Google in charge, it's even worse for you people!"

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #5 of 68
Quote:
Originally Posted by mstone View Post

Most common people don't even know that Google is ruthless marketing and advertising company. Nor do they realize that Google is involved in Android. They look at Google as just a nice free search engine start up company funded by venture capital. I seriously doubt even 1% of people polled know anything about Project Glass or the driverless car stuff. I don't think that would have anything to do with this poll.

Apple, on the other hand is sometimes viewed as a pricy elitist luxury item maker which has the potential to be off putting to some lower/middle income people. You know the people who answer the landline phone around dinner time. Most savvy tech people only have cell phones which are off limits to random calling.

In the higher income brackets both Apple and Google were viewed very favorably, but Google was still number one even in that group.

I am a bit surprised with the results tho, probably because so many posts here state people don't trust Google. It would appear that's not necessarily true.
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post #6 of 68
Until people realize Google sells your Internet usage behavior for a living.
post #7 of 68
Quote:
Originally Posted by winstein2010 View Post

Until people realize Google sells your Internet usage behavior for a living.

Unfortunately nearly everyone else does too including Facebook, Twitter, LinkdIn and even Apple.
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post #8 of 68
what a bunch of non-sense.

Pro-Google propaganda BS.

CNN: Obamacare largest tax increase in American history

 

FORBES: ObamaCare's 7 Tax Hikes On Middle class

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CNN: Obamacare largest tax increase in American history

 

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post #9 of 68
Quote:
Originally Posted by Tallest Skil View Post

"Told you! Apple's not on top, so it doesn't matter to you Apple fanboys, and with Google in charge, it's even worse for you people!"


They need U on the googly board.
post #10 of 68
Quote:
Originally Posted by Gatorguy View Post

Unfortunately nearly everyone else does too even Apple.

You're always good for some evidence. Present some!

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #11 of 68
Quote:
Originally Posted by Tallest Skil View Post

You're always good for some evidence. Present some!

I'm just assuming you meant Apple, but if you need the others too let me know.
http://forums.appleinsider.com/showp...2&postcount=64
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post #12 of 68
Quote:
Originally Posted by Gatorguy View Post

I'm just assuming you meant Apple, but if you need the others too let me know.
http://forums.appleinsider.com/showp...2&postcount=64

Yep, I'm an idiot. Thinking to myself, "Apple doesn't have search, they don't have analytics, they don't have ads"

Guess that shows how much of an impact iAd has had on me.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

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post #13 of 68
Quote:
Originally Posted by Gatorguy View Post

I'm just assuming you meant Apple, but if you need the others too let me know.
http://forums.appleinsider.com/showp...2&postcount=64

Oh c'mon, to put Apple in the same league as Google and Facebook in monetizing user base data for advertising purposes makes you lose all credibility (assuming you had some to begin with).

Apple's revenue from this probably doesn't even register in their EPS to the fourth decimal point.
post #14 of 68
Quote:
Originally Posted by anantksundaram View Post

Oh c'mon, to put Apple in the same league as Google and Facebook in monetizing user base data for advertising purposes makes you lose all credibility (assuming you had some to begin with).

Apple's revenue from this probably doesn't even register in their EPS to the fourth decimal point.

You obviously didn't read the post I linked if you think I put Apple in the same league as Google. That doesn't mean they wouldn't like to be. They're really trying to make their advertising efforts successful.
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post #15 of 68
So Google has more blind sheep than Apple!
post #16 of 68
Quote:
Originally Posted by Gatorguy View Post

In the higher income brackets both Apple and Google were viewed very favorably, but Google was still number one even in that group.

I am a bit surprised with the results tho, probably because so many posts here state people don't trust Google. It would appear that's not necessarily true.

I would like to read the questions asked and how the poller led the respondent with suggestive conclusions. The reason I doubt it was unbiased is because of the remark:

Quote:
pollsters found. The report goes on to note Google's side initiatives like Project Glass, the augmented reality heads-up display device currently in beta testing, add to the company's popularity.

The interviewer would have had to ask about that in some misleading way because almost no one outside of the extreme tech geek would mention that or answer that way especially that this was a factor in their rating of Google. Not without heavy persuasion.

"How would you answer? Very strong, moderately strong or strong, that Google's Project Glass adds to their popularity?"

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post #17 of 68
Quote:
Originally Posted by mstone View Post

I would like to read the questions asked and how the poller led the respondent with suggestive conclusions. The reason I doubt it was unbiased is because of the remark:



The interviewer would have had to ask about that in some misleading way because almost no one outside of the extreme tech geek would mention that or answer that way especially that this was a factor in their rating of Google. Not without heavy persuasion.

It was on TV broadcasts the other night. I was shocked to see a minute or so spent spent on discussing the HUD glasses on the nightly news. I think quite a few people probably know about it.
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post #18 of 68
So what was their methodology, and only 1,007 polled? Sounds like a ridiculously small sampling.

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post #19 of 68
Quote:
Originally Posted by mstone View Post

Most common people don't even know that Google is ruthless marketing and advertising company. Nor do they realize that Google is involved in Android. They look at Google as just a nice free search engine start up company funded by venture capital. I seriously doubt even 1% of people polled know anything about Project Glass or the driverless car stuff. I don't think that would have anything to do with this poll.

Quote:
Originally Posted by msantti

So Google has more blind sheep than Apple!

This is precisely the attitude of why some people don't like or want anything to do with Apple. By the time you're done looking down your nose at everyone else assuming they're all morons chastising them for their opinions you'd have realized that given the sample size a handful of people make up the difference between them; so the take away here is nothing other than big often used tech companies are popular. No where is a popularity relevant to anything. Grow up children.
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post #20 of 68
Quote:
Originally Posted by SpamSandwich View Post

So what was their methodology, and only 1,007 polled? Sounds like a ridiculously small sampling.

The article claims the margin of error was only 3.5%
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post #21 of 68
Someone wake me up when the new Apple whatever arrives--zzzzzzzzzzzzzzzzzzzzzzzzzzzzz

Quote:
Originally Posted by Tallest Skil View Post

"Told you! Apple's not on top, so it doesn't matter to you Apple fanboys, and with Google in charge, it's even worse for you people!"

Originally Posted by Granmastak: Labor unions managed to kill manufacturing a long time ago with their unreasonable demands. Now the people they were trying to protect, are out of a job.
Reply
Originally Posted by Granmastak: Labor unions managed to kill manufacturing a long time ago with their unreasonable demands. Now the people they were trying to protect, are out of a job.
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post #22 of 68
Baaa...baaa...baaa...humbug!

Quote:
Originally Posted by msantti View Post

So Google has more blind sheep than Apple!
Originally Posted by Granmastak: Labor unions managed to kill manufacturing a long time ago with their unreasonable demands. Now the people they were trying to protect, are out of a job.
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Originally Posted by Granmastak: Labor unions managed to kill manufacturing a long time ago with their unreasonable demands. Now the people they were trying to protect, are out of a job.
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post #23 of 68
Quote:
Originally Posted by Gatorguy View Post

It was on TV broadcasts the other night. I was shocked to see a minute or so spent spent on discussing the HUD glasses on the nightly news. I think quite a few people probably know about it.

The poll was not done the other night.

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post #24 of 68
Quote:
Originally Posted by Gatorguy View Post

The article claims the margin of error was only 3.5%

Out of tens of millions of users? Rubbish!

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GOA

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GOA

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post #25 of 68
Quote:
Originally Posted by mstone View Post

The poll was not done the other night.

I have no idea if the poll was done before or after the national media ran with the Google Glass news. I'd expect after or even the media wouldn't have been aware of it to mention the question.

Or perhaps the mention of the Google Glass project was inserted after the poll was done to help explain the results and it was never raised in the poll questionnaire in the first place.
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post #26 of 68
Quote:
Originally Posted by SpamSandwich View Post

Out of tens of millions of users? Rubbish!

http://stats.org/in_depth/faq/margin_of_error.htm
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post #27 of 68
They only polled 1007 people. This sort of poll is worth nothing. Not a large enough sample size. I can poll 1000 people and depending on the demographics and location, I can get a survey that says the exact opposite. Polls are easy to manipulate.
post #28 of 68
Quote:
Originally Posted by Gatorguy View Post

Unfortunately nearly everyone else does too including Facebook, Twitter, LinkdIn and even Apple.

Slight difference in scale between iAd and Google. Close to 100% of Google's revenue comes from tracking what we do on the Internet. iAd was an "f-you" from Steve Jobs to Google more than a way to generate lots of new revenue.
post #29 of 68
Quote:
Originally Posted by Mac.World View Post

They only polled 1007 people. This sort of poll is worth nothing. Not a large enough sample size. I can poll 1000 people and depending on the demographics and location, I can get a survey that says the exact opposite. Polls are easy to manipulate.

The demographics and random sampling is how they arrived at the 3.5% margin-of-error. What that means is another poll would result in the same findings, within 3.5%.

Read the linked article I supplied in the previous post which explains the process very well and isn't too hard to understand.
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post #30 of 68
Quote:
Originally Posted by Gatorguy View Post

I have no idea if the poll was done before or after the national media ran with the Google Glass news. I'd expect after or even the media wouldn't have been aware of it to mention the question.

Or perhaps the mention of the Google Glass project was inserted after the poll was done to help explain the results and it was never raised in the poll questionnaire in the first place.

The final results tally was posted 4/1 so I would expect the polling to have been done perhaps a week earlier. I also saw the news clip and it was literally 2 days ago. The article says that Project Glass contributed to the popularity rating. Your suggestion that even the media wouldn't have known earlier is even stronger indication that the question was a plant.

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post #31 of 68
Quote:
Originally Posted by mstone View Post

The final results tally was posted 4/1 so I would expect the polling to have been done perhaps a week earlier. I also saw the news clip and it was literally 2 days ago. The article says that Project Glass contributed to the popularity rating. Your suggestion that even the media wouldn't have known earlier is even stronger indication that the question was a plant.

I'm with you. I think Google Glass was used for the article when the poll released as an example of projects that excite consumers and contribute to Google's popularity rather than included in the poll questions.

EDIT: A re-read of this article implies much the same. The report mentioned Google Glass, not the poll.
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post #32 of 68
Quote:
Originally Posted by Gatorguy View Post

I'm with you. I think Google Glass was used for the article when the poll released as an example of projects that excite consumers and contribute to Google's popularity rather than included in the poll questions.

Can't agree with that. The pollsters were fed that excitement prior to the polling in order to skew the results, is what I was thinking.

This is what started the news 4 days ago
Google co-founder Sergey Brin caused a stir at an event in San Francisco last night, sporting a prototype of the company's “Project Glass”

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post #33 of 68
This doesn't surprise me in the least. Google is the dictionary definition of a Trojan Horse. [an unqualified remark] I wonder where they'd be if Apple & Netscape didn't put Google search as their default browser search engine.
post #34 of 68
Quote:
Originally Posted by mstone View Post

Can't agree with that. The pollsters were fed that excitement prior to the polling in order to skew the results, is what I was thinking.

This is what started the news 4 days ago
Google co-founder Sergey Brin caused a stir at an event in San Francisco last night, sporting a prototype of the company's Project Glass

But the poll was taken between March 28th and April 1st. before the Google Glass project was even announced on April 4th, so how was it used to "feed the excitement"?
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post #35 of 68
Quote:
Originally Posted by Gatorguy View Post

EDIT: A re-read of this article implies much the same. The report mentioned Google Glass, not the poll.

Perhaps but the report is supposed to be about the poll. It smacks of paid survey.

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post #36 of 68
Quote:
Originally Posted by Gatorguy View Post

But the poll was taken between March 28th and April 1st. before the Google Glass project was even announced on April 4th, so how was it used to "feed the excitement"?

Exactly! A thoroughly planned advertising campaign

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post #37 of 68
Quote:
Originally Posted by mstone View Post

Exactly! A thoroughly planned advertising campaign

Planned by who and for what?

ABC is owned by Disney who's also holds a place on Apple's Board and has as it's biggest shareholder Mrs. Jobs IIRC. Are you saying ABC is secretly working behind the scenes against Apple, and they're really in Google's back pocket? Pretty darn doubtful, don't you think?
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post #38 of 68
Quote:
Originally Posted by Gatorguy View Post

Planned by who and for what?

ABC is owned by Disney who's also holds a place on Apple's Board and has as it's biggest shareholder Mrs. Jobs IIRC. Are you saying ABC is secretly working behind the scenes against Apple, and they're really in Google's back pocket? Pretty darn doubtful, don't you think?

The whole thing is disguised as 'News' and an unbiased "Survey" but they weren't clever enough to make it look like an actual coincidence. There are probably a number of unwittingly clueless dupes involved here. You too seem to be among the hoodwinked.

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post #39 of 68
Quote:
Originally Posted by mstone View Post

The whole thing is disguised as 'News' and an unbiased "Survey" but they weren't clever enough to make it look like an actual coincidence. There are probably a number of unwittingly clueless dupes involved here. You too seem to be among the hoodwinked.

So who really planned the poll and what was it's purpose? Apparently you don't think it was done at the behest of ABC News and the Washington Post, and they had to be in on this subterfuge by claiming it was theirs.
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post #40 of 68
Quote:
Originally Posted by Gatorguy View Post

So who really planned the poll and what was it's purpose? Apparently you don't think it was done at the behest of ABC News and the Washington Post, and they had to be in on this subterfuge by claiming it was theirs.

Someone needs to explain how Google's fingerprints got on the murder weapon.

Report is altered after the fact?

Pollsters got corrupted?

Someone got paid off?

I don't know, but it fails the smell test.

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