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Apple rumored to launch with 6M of sub-$300 'iPad mini' this year

post #1 of 129
Thread Starter 
A new report out of China claims Apple is gearing up to build 6 million units of a new, smaller iPad to launch in the third quarter of 2012.

The new device will be priced at either $249 or $299, according to Chinese net portal NetEase, as translated by Kotaku. The device is said to be intended to "counter attack" upcoming tablets running Windows 8.

In addition to Foxconn, which is Apple's regular device assembler, Pegatron is also said to be in the supply chain for the anticipated smaller iPad. Together, they will reportedly assemble a planned 6 million units for launch.

One report earlier this month from writer John Gruber claimed that Apple is "noodling with" ideas and prototypes for a new, smaller 7.85-inch iPad. However, he added that it is not clear if the device will ever see the light of day.

If the so-called "iPad mini" is priced as low as $249, it would be positioned to compete with the Amazon Kindle Fire, which has taken control of the low end of the tablet market since it launched for $199 late last year.

The new, smaller iPad reportedly has a 7.85-inch screen with a resolution of 1,024 by 768. That would allow the device to run applications written for the first-generation iPad and iPad 2 natively, without a need for developers to rewrite them to work at a new resolution. The height of such a device would be roughly the same width as the current iPad.




Reports of an "iPad mini" have persisted since the original iPad launched in April 2010. Reports out of Apple's supply chain in the Far East have been the chief source of claims about a 7-inch iPad.

Speculation on an iPad with a smaller form factor picked up steam in February when The Wall Street Journal reported that Apple officials have been showing off designs for a smaller tablet that has a similar screen resolution as the iPad 2. The report did caution, though, that Apple could be simply testing new designs and might not actually release the device.

[ View article on AppleInsider ]
post #2 of 129
I don't see this happening.
post #3 of 129
I don't see this happening either but Apple is one unpredictable company sometimes. The iPad line may follow the iPod route with smaller less expensive models however the iPods had a feature shrink along with a price and size decrease. Would a smaller iPad be aimed at Kindle users, gamer playing? If Apple were to ship a small iPad it may not get the iPad moniker to keep the confusion down.
post #4 of 129
Why is everyone always so negative.

I think this will happen and it will be the star of the show at this years iPod media event.
post #5 of 129
The market will be much smaller, nowhere near the 55M - 60M that the iPad currently has annually. Or it will cannibalize the hugely successful current version (which still has no competition), with lower margins.

It will compete for the cheap-o market segment.

Not worth it for Apple, since it needs BIG wins at its current scale.
post #6 of 129
If they keep the price under $300, I think I'd be interested in one of these as a companion device of my new iPad.

Since we have iPhones and the iPad, the iPod Touch doesn't make sense for us. However, we could find uses for a smaller iPad-like device. The smaller form-factor would be nice, actually, and it would be more convenient to tote along than the iPad.
post #7 of 129
Quote:
Originally Posted by Shaun, UK View Post

Why is everyone always so negative.

I think this will happen and it will be the star of the show at this years iPod media event.

Yeah it will be a revamped iPod touch with a bigger screen.
post #8 of 129
Quote:
Apple rumored to launch with 6M of sub-$300 'iPad mini' this year

Highly unlikely as there isn't much of a market for a 7" or 'mini" tablet and I don't see Apple wasting resources to create the market.
post #9 of 129
Quote:
Originally Posted by Rogifan View Post

Yeah it will be a revamped iPod touch with a bigger screen.

After all, wasn't that the definition given to the iPad when it was first released!
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post #10 of 129
Quote:
Originally Posted by Rogifan View Post

Yeah it will be a revamped iPod touch with a bigger screen.

Bingo!!!!!!!
post #11 of 129
Quote:
Originally Posted by anantksundaram View Post

The market will be much smaller, nowhere near the 55M - 60M that the iPad currently has annually. Or it will cannibalize the hugely successful current version (which still has no competition), with lower margins.

It will compete for the cheap-o market segment.

Not worth it for Apple, since it needs BIG wins at its current scale.

I could see them increasing the screen on the iPod Touch. But I have yet to see any compelling data that suggests the current iPad is loosing sales to smaller size devices. I'll bet the reduced price iPad 2 is selling more than the competition.
post #12 of 129
Quote:
Originally Posted by maccherry View Post

Bingo!!!!!!!

I hope Apple will call it the new iPod Touch, instead of iPad mini. Can we call it iTouch?
post #13 of 129
Quote:
Originally Posted by Shaun, UK View Post

Why is everyone always so negative.

I think this will happen and it will be the star of the show at this year’s iPod media event.

1) Being pragmatic and rational isn't being negative. The comments you say are negative is just your negative spin. If you have a hypothesis in which the market and component cost allows for smaller and cheaper iPad please spell it out. At this point I certainly haven't heard a viable scenario.

2) Look at the price of the iPod Touch with the far inferior display to the iPhone and missing many components in the iPad... now tell us how will fit been that and the $399 iPad so that it makes sense.

3) Check out this recent article about Sony. While Apple needs to grow their line they should not try to appeal everyone to the point of diluting their brand. Structure is very, very important for success.

4) If it's an iPod media event why is it called an iPad mini? Now I've said many times on this board that I could see a larger iPod Touch in the 5" to 7" range. My reasoning is that the iPod Touch does use inferior and less components than the iPhone or iPad which makes it more inline with the Kindle Fire. This would allow Apple to keep the iPad brand from weakening while propping up the iPod brand and being able to stay which in a target price point of $300 to $350.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 129
I'd buy one without a doubt.

In fact I have a Kindle Fire BECAUSE I don't have a Apple option that's in the 7" screen site realm.

I tried using a Samsung Galaxy Tab 7.0 Plus for a bit and returned it. Retail price is $400, got it on sale for $300 and it's just so underwhelming for the money.

At least with the Kindle Fire it was only $169.99 shipped so I don't feel like I'm wasting money on an inferior product since there simply just isn't an Apple option.

Any yes I do have an iPad 2 but my wife has taken it over and I don't like the 10" screen size for my main usage, which is ebooks and internet.
post #15 of 129
Quote:
Originally Posted by Shaun, UK View Post

Why is everyone always so negative.

I think this will happen and it will be the star of the show at this year’s iPod media event.

Exactly:

1) 7" fits into pockets; always there.

2) Should have phone capabilities (why all iPads don't have that is beyond me).

3) Should appear as a disk in the Mac Finder; free space to be usable as a thumb drive.

As far as I'm concerned, it could cost a lot more as long as it's pocket size.
post #16 of 129
If this is real, it's more properly described as an 8", rather than a 7" tablet. But the square inch size of the screen will be much more than that of other 7 or 7.7" designs, which are all 16:9 rather than Apple's 4:3.
post #17 of 129
See this happening only as the new iPod Touch, meaning the old form factor iPod Touch will be replaced by it, which I would warmly welcome ;-), the new iPad is a bit to heavy for gaming, but great for work.
post #18 of 129
I just tried a Kindle Fire (and sent it back to Amazon). Ignoring what I felt was the obvious inferiority of the hardware, OS and user interface, I really found the 7" Fire to be too small. But there are scores of people that do like the smaller size, so Apple would be foolish to ignore the market.
post #19 of 129
Quote:
Originally Posted by kcartesius View Post

Exactly:

1) 7" fits into pockets; always there.

2) Should have phone capabilities (why all iPads don't have that is beyond me).

3) Should appear as a disk in the Mac Finder; free space to be usable as a thumb drive.

As far as I'm concerned, it could cost a lot more as long as it's pocket size.

Even 7" models don't easily fit into most pockets, including jacket pockets.

It's not a phone, so that's why it doesn't have phone capabilities. That would make it a much more expensive device, and would also require it passing more certifications.

Most people don't care whether it's used as a disk or not. The reasons for not doing that are at least as valid as the reasons for doing it. At any rate, it hasn't hurt sales any.
post #20 of 129
Quote:
Originally Posted by melgross View Post

Even 7" models don't easily fit into most pockets, including jacket pockets.

It's not a phone, so that's why it doesn't have phone capabilities. That would make it a much more expensive device, and would also require it passing more certifications.

Most people don't care whether it's used as a disk or not. The reasons for not doing that are at least as valid as the reasons for doing it. At any rate, it hasn't hurt sales any.

I carry my Kindle Fire in my back pocket of my Dockers dress pants all the time.
post #21 of 129
Quote:
Originally Posted by lokiju View Post

I carry my Kindle Fire in my back pocket of my Dockers dress pants all the time.

It must be quite some hardware if you can sit on it too!
post #22 of 129
I hope it's true.. It's not about the price for me but the size and portability.
post #23 of 129
Quote:
Originally Posted by anantksundaram View Post

The market will be much smaller, nowhere near the 55M - 60M that the iPad currently has annually. Or it will cannibalize the hugely successful current version (which still has no competition), with lower margins.

It will compete for the cheap-o market segment.

Not worth it for Apple, since it needs BIG wins at its current scale.

Yeah, $3 B a year isn't worth pursuing.
10 M of these tablets at $300 is $3 B - not counting any other benefits.

Quote:
Originally Posted by King of Beige View Post

Highly unlikely as there isn't much of a market for a 7" or 'mini" tablet and I don't see Apple wasting resources to create the market.

Amazon has sold a lot of Kindles in that size - and that's where most of the other tablets are focusing since they can't compete with Apple on a 10" tablet.

Apple would have to weigh the following:
- Revenues from iPad mini ($3 B a year if they sell 10 M at $300)
- Any cannibalization of regular iPads would reduce the value
- Value of blocking competition. There's a concern that if Apple lets the competitors get established with 7" tablets that it will make it easier for them to get a foothold on 10" tablets later.

Personally, I wouldn't have any use for an iPad Mini, but some people obviously do. Apple has the opportunity to own another market just like they do with the MP3 player market, so there would be some real value to offering a product in this range - especially since they could keep competitors out.

My concern is whether they save enough money to bring the price down to the estimates. AFAICT, $250 is pretty much out of the question. $300 would probably pinch the margins quite a bit.
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post #24 of 129
Seems to me that the key is having a device that you can easily pocket yet uses the largest screen possible while maintaining that first attribute.

Being as the resolution of the current Touch is so high, if the revised Touch had let's say a 4.75-inch screen, you could easily retain the current Touch screen resolution yet still have a decent calibre of screen.

Apple could easily justify about $50 more for such a device if it included a dramatically better camera. In addition Apple could make the Nano a tad larger to not lose any segment.

This makes far more sense than an 8-inch iPad.

Besides, the Touch hasn't been significantly revised for quite some time so it adds up.
post #25 of 129
Won't believe it till I see it.
post #26 of 129
Take a screenshot of your iPad and then open Photos and rotate your iPad and giggle. It's laughably bad. I don't get or understand it.

That said I'd never try to predict what Apple is thinking here. If I was them I wouldn't bother, but I am not them.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #27 of 129
I'll bet this does happen.

Those Windows tablets are the only things with the potential to pose a real competitive threat to the iPad. Apple should pre-empt them with overwhelming competitive force. In fact, that is exactly what Apple has been doing. Apple has accepted much lower margins on the iPad (relative to the iPhone) and has been very aggressive with the hardware specs. An iPad mini at a lower price point would be consistent with the aggressive competitiveness that Apple has already shown. It would also put incredible pressure on the profit margins of competitors. It is getting harder all the time to profitably compete with Apple in tablets.
post #28 of 129
Quote:
Originally Posted by Ireland View Post

Take a screenshot of your iPad and then open Photos and rotate your iPad and giggle. It's laughably bad. I don't get or understand it.

That's if you assume they will shoehorn the i9.7" Pad UI into a display about half its size. We know from experience that they won't ever do that.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #29 of 129
Quote:
Originally Posted by kcartesius View Post

Exactly:

1) 7" fits into pockets; always there.

2) Should have phone capabilities (why all iPads don't have that is beyond me).

3) Should appear as a disk in the Mac Finder; free space to be usable as a thumb drive.

As far as I'm concerned, it could cost a lot more as long as it's pocket size.

Unless Apple releases a smaller tablet in 16:9 format how does it fit into your pocket?
post #30 of 129
Quote:
Originally Posted by Shaun, UK View Post

Why is everyone always so negative.

I think this will happen and it will be the star of the show at this years iPod media event.

Unless the UI is completely revamped, it will have to ship with sandpaper so that users can convert their fingertips into bloody little nubs.

The current iPad 2 UI was designed for a 10 inch tablet. It will NOT WORK WELL on a 7 inch tablet.
post #31 of 129
I would definitely buy one (or more) of these for my kids. They currently use the iPod Touch but want/need more screen space to browse internet and play games. If it were $100 less than the iPad 2 and priced at $299, I really feel it would be a huge hit.
post #32 of 129
This would be Apples most popular iPad if they would release one. You nay sayers are really under estimating this market. Howeve it probably won't happen as the margains are to small. Plus it would be nice if Apple leaves this market alone, let the other manufactures have it.
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post #33 of 129
I see this as "iNewton" and a new category that is positioned for messaging, note taking, and other small tasks.
post #34 of 129
Why not? Apple sells different types of iPods (size and capacities).....why not give the consumer more choices for the iPad as well?
post #35 of 129
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Unless the UI is completely revamped, it will have to ship with sandpaper so that users can convert their fingertips into bloody little nubs.

The current iPad 2 UI was designed for a 10 inch tablet. It will NOT WORK WELL on a 7 inch tablet.

The current UI was designed for a tiny 3.5" display. It would work just fine on a 7.8" tablet. Anyone who can operate a iPhone with its small screen will have no problem.
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post #36 of 129
1024*768 resolution..

7.85..

the iPod is killing consoles..

249$..

a5x on it = awesomeness and huge potential.
it has the potential to be a good idea.
post #37 of 129
Quote:
Originally Posted by winstein2010 View Post

I see this as "iNewton" and a new category that is positioned for messaging, note taking, and other small tasks.

Why limit it to doing just a few tasks, I use my Galaxy 7.7" much more then my iPad because it fits in my purse perfectly. I have every app that I use on my iPad and it runs them just fine. Its the perfect size for a tablet maybe even the best.
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post #38 of 129
Quote:
Originally Posted by winstein2010 View Post

I see this as "iNewton" and a new category that is positioned for messaging, note taking, and other small tasks.

With a stylus? Har! The best stylus in the whole world is your fingertip!
post #39 of 129
Quote:
Originally Posted by lokiju View Post

I carry my Kindle Fire in my back pocket of my Dockers dress pants all the time.

There is no pair of pants in the world that can properly be called "dress pants," that has a back pocket big enough for a kindle.
post #40 of 129
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

With a stylus? Har! The best stylus in the whole world is your fingertip!

Not for drawing or writing notes it's not.
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