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Samuel L. Jackson featured in new iPhone commercial [u]

post #1 of 38
Thread Starter 
A new iPhone commercial from Verizon featuring actor Samuel L. Jackson has aired on ESPN, marking the return of famous talent to Apple product ads.

The spot, which reportedly first aired Monday on ESPN's Sportscenter, seems to be a Verizon-made commercial, though an abundance of Apple logos throughout make it an "official" Apple ad, reports The Next Web.

In the 30-second spot, Jackson uses Apple's Siri virtual assistant as he makes gazpacho, asking the voice-recognizing software for cooking directions, where to buy ingredients and to set timers.

Unlike Apple's recent ads, the entire commercial is music-free and without narration, which could mean that it wasn't produced by the company's advertising agency.


Credit: Shawn King


Apple previously used celebrities like Bono in iPod commercials, but ultimately moved away from high-profile hires to put focus on the product being advertised. As in the tech giant's latest iPhone and iPad ads, the device is the star while actors play small roles and are merely there to interact with the products.

Update: A second celebrity spot featuring actress Zooey Deschanel (via Mac Stories) has also begun airing. The commercial promotes Apple's Siri on the Sprint network.


Credit: Television Promos


[ View article on AppleInsider ]
post #2 of 38
Quote:
Originally Posted by AppleInsider View Post


In the 30-second spot, Jackson uses Apple's Siri virtual assistant as he makes gazpacho, asking the voice-recognizing software for cooking directions, where to buy ingredients and to set timers.



Does Siri respond "Dumbass, you don't cook Gazpacho, and there is nothing to time"?
post #3 of 38
As shown at the end, this is a Verizon TV ad, not an Apple ad. So, Apple still is not using celebrities in ads. Verizon is.
post #4 of 38
Quote:
Originally Posted by hdboy View Post

So, Apple still is not using celebrities in ads.

And that's for the best, I think. Their products already carry enough celebrity to them.

Well, maybe Jeff Goldblum again. For old times' sake.

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post #5 of 38
I wonder if Siri knows what Marcellus Wallace looks like.
post #6 of 38
No no. This is the ultimate iPhone Samuel L Jackson Commercial.

http://www.youtube.com/watch?v=7Hn2YS0YYbI
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post #7 of 38
"sequences shortened." no shit.

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Do not overrate what you have received, nor envy others.
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post #8 of 38
I can see it now:

"The amazing iPhone 4S.

When you absolutely, positively, gotta have the best motherfuckin' phone in the room.

Accept no substitutes."
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post #9 of 38
Quote:
Originally Posted by hdboy View Post

As shown at the end, this is a Verizon TV ad, not an Apple ad. So, Apple still is not using celebrities in ads. Verizon is.

Just saw Zooey Deschanel version where she's planning dinner on a rainy night, ends with her streaming a song. Saw on Fox with AT&T at the end, then on NBC with Sprint at the end.

Both only had "3G" at the top. No 4G symbol for AT&T.

It's another Apple campaign, and ends just like other Apple ads have in the past, featuring a carrier. Definitely Apple.

And before anyone chimes in again about how celebrities cheapen the iPhone cachet, I refer you to the first ever iPhone commercial.

http://www.youtube.com/watch?v=8nyYloJyq9M
post #10 of 38
Quote:
Originally Posted by hdboy View Post

As shown at the end, this is a Verizon TV ad, not an Apple ad. So, Apple still is not using celebrities in ads. Verizon is.

Actually I don't think that's true. I also saw it during SportsCenter tonight and did see the Verizon part at the end, but then just saw another one for Sprint that was very similar using actress Zooey Deschanel. Exact same setup using Siri for daily tasks, but showed Sprint at the end.

Looks like Apple did produce these for each of the 3 main US wireless carriers. They did the same with ads last year.

This is however the first time I've really seen them using celebs as one of the main points of their ads. Definitely a departure from the Steve Jobs era.
post #11 of 38
Just saw the Jackson and Deschanel commercials within 15 minutes of each other during 'How I Met Your Mother' on CBS.
post #12 of 38
Good thing Siri answered Sam Jackson correctly or he would've cussed Siri out..
post #13 of 38
I'd love to see Jackson give the keynote speeches. They'd be so much fun. Tim is good but kind of bland.
post #14 of 38
Quote:
Originally Posted by ArchAngel21x View Post

I'd love to see Jackson give the keynote speeches. They'd be so much fun. Tim is good but kind of bland.

Forget about Hologram Tupac. I want to see Hologram Steve for Apple Keynotes Tim Cook bores me as well.
post #15 of 38
Quote:
Originally Posted by bryanhauer View Post

Forget about Hologram Tupac. I want to see Hologram Steve for Apple Keynotes Tim Cook bores me as well.

Tim Cook is rather boring. I understand that he is busy with iOS development, but why can't Scott Forstall do these keynotes? He is hands down their best presenter now, and I always get that feeling of "F*ck YEAH!!!" when he speaks about things just like I used to with Steve.
post #16 of 38
Precious yet tedious. Cloying yet cold. Offensive in the all-too-common assumption that modern celebrities are models for anything other than narcissism and a pathetic, doomed obsession with popularity.

But more to the point A blatant, arrogant misrepresentation of the product.

(Though I confess did enjoy the notion of a woman so profoundly, unpardonably stupid that she looks out the window and asks her phone if it's raining. Tell me it's pronounced "Zoo-ee," please.)
post #17 of 38
Quote:
Originally Posted by bryanhauer View Post

. Definitely a departure from the Steve Jobs era.

well the man has been dead for six months.

Seriously can we get off the whole 'this isn't how Steve did it' routine. It's as annoying as the 'Steve would never approve this' (that you can't back up with any facts)

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post #18 of 38
Quote:
Originally Posted by hittrj01 View Post

Tim Cook is rather boring. I understand that he is busy with iOS development, but why can't Scott Forstall do these keynotes?

They likely have Tim doing them because he isn't a rockstar personality. The last thing Apple needs is the public equating the company with one individual again. Have the stocks plunge every time said person sneezes or goes in for a checkup, or someone starts a rumor he's leaving.

With Tim at the helm the focusis on the products, not the person. Just as Apple likely wants it

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post #19 of 38
Siri, what do they call a quarter pounder with cheese in France?
post #20 of 38
Quote:
Originally Posted by Wurm5150 View Post

Good thing Siri answered Sam Jackson correctly or he would've cussed Siri out..

Do they speak English in "I'm really sorry about this but I cannot take any requests right now. Please try again later."? Say "I'm really sorry about this but I cannot take any requests right now. Please try again later" one more time muthuh Fkuh!
post #21 of 38
Quote:
Originally Posted by HKZ View Post

I wonder if Siri knows what Marcellus Wallace looks like.

Actually...
post #22 of 38
Quote:
Originally Posted by charlituna View Post

well the man has been dead for six months.

Seriously can we get off the whole 'this isn't how Steve did it' routine. It's as annoying as the 'Steve would never approve this' (that you can't back up with any facts)

Relax man. Just an observation. Didn't state it was better or worse. Just different. Of course things will change and that's fine, but I don't think there should be much issue with people occasionally pointing out the change in management style/decisons. They are a public company after all.
post #23 of 38
Quote:
Originally Posted by hittrj01 View Post

Tim Cook is rather boring. I understand that he is busy with iOS development, but why can't Scott Forstall do these keynotes? He is hands down their best presenter now, and I always get that feeling of "F*ck YEAH!!!" when he speaks about things just like I used to with Steve.

I'd imagine it might have something to do with his Steve Buscemi "Crazy Eyes" I agree though that he is more entertaining to watch than Cook. Even Phil Schiller is at least funny. I also agree with a previous commenter about the focus being on the products and not on one individual. I'm cool with that and understand it, but I used to be pumped for keynotes and recently they've had me dozing off from a showman standpoint.



post #24 of 38
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Originally Posted by bryanhauer View Post



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post #25 of 38
Quote:
Originally Posted by hdboy View Post

As shown at the end, this is a Verizon TV ad, not an Apple ad. So, Apple still is not using celebrities in ads. Verizon is.

That makes far more sense

Quote:
Originally Posted by tylerk36 View Post

No no. This is the ultimate iPhone Samuel L Jackson Commercial.

http://www.youtube.com/watch?v=7Hn2YS0YYbI

I was almost wondering if he shouts in it. Samuel Jackson just gets really pigeonholed into this angry Black racial stereotype thing across so many characters. I have to wonder if he just goes along with it because it pays. It doesn't seem like it would be that fulfilling, then again a lot of big actors bore me.
post #26 of 38
Zooey Deschanel > Ellen Feiss

http://www.youtube.com/watch?v=l2-UuIEOcss

"Apple should pull the plug on the iPhone."

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post #27 of 38
Quote:
Originally Posted by hittrj01 View Post

Tim Cook is rather boring. I understand that he is busy with iOS development, but why can't Scott Forstall do these keynotes? He is hands down their best presenter now, and I always get that feeling of "F*ck YEAH!!!" when he speaks about things just like I used to with Steve.

Scott's not bad, but having worked around him and Craig Federighi there is no comparison in style and ability to carry a room--Craig, hands down.
post #28 of 38
Quote:
Originally Posted by mdriftmeyer View Post

Scott's not bad, but having worked around him and Craig Federighi there is no comparison in style and ability to carry a room--Craig, hands down.

Are you talking about keynotes or improv though? Some people work better to rehearsed material, others can do better with spontaneous situations. I'd say Scott does more engaging keynotes:

Federighi
http://www.youtube.com/watch?v=iHQHAIsGPQE
Forstall
http://www.youtube.com/watch?v=A5X28xmBS34

The subject matter and audience vary of course but Scott has his youth and energy on his side. Plus Federighi left Apple for a whole decade and his hand gestures are a bit creepy.

The keynotes need energy, not old guys creaking about talking about the good ole days. Even Samuel L Jackson wouldn't be a step too far but you tend to find that when actors aren't on set, they are not really all that engaging. That's clear from the Oscars and Golden Globes.

Everybody has their element and I think Scott does the keynotes best. Even in the advert they all did, he stood out way above the others like Mansfield and Ive because he has exactly what Steve had: a plain old down-to-earth, humorous nature, which everyone relates to.
post #29 of 38
Quote:
Originally Posted by rbryanh View Post

Precious yet tedious. Cloying yet cold. Offensive in the all-too-common assumption that modern celebrities are models for anything other than narcissism and a pathetic, doomed obsession with popularity.

But more to the point A blatant, arrogant misrepresentation of the product.

Dude, take a Klonopin, it's just a f'kin TV ad. At least they show the damn thing working, have you seen any Samsung or Motorola phone commercial? A bunch of swirling crap followed by a CGI pic of the phone.
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post #30 of 38
Quote:
Originally Posted by bryanhauer View Post

This is however the first time I've really seen them using celebs as one of the main points of their ads. Definitely a departure from the Steve Jobs era.

Do you not remember the iPod ads with U2 and Eminem? Or what about all the get a Mac ads with Justin Long?
post #31 of 38
Quote:
Originally Posted by Marvin View Post

Are you talking about keynotes or improv though? Some people work better to rehearsed material, others can do better with spontaneous situations. I'd say Scott does more engaging keynotes:

Federighi
http://www.youtube.com/watch?v=iHQHAIsGPQE
Forstall
http://www.youtube.com/watch?v=A5X28xmBS34

The subject matter and audience vary of course but Scott has his youth and energy on his side. Plus Federighi left Apple for a whole decade and his hand gestures are a bit creepy.

The keynotes need energy, not old guys creaking about talking about the good ole days. Even Samuel L Jackson wouldn't be a step too far but you tend to find that when actors aren't on set, they are not really all that engaging. That's clear from the Oscars and Golden Globes.

Everybody has their element and I think Scott does the keynotes best. Even in the advert they all did, he stood out way above the others like Mansfield and Ive because he has exactly what Steve had: a plain old down-to-earth, humorous nature, which everyone relates to.

I couldn't have said any of that better myself. They could even set it up for Tim to do all the bragging about numbers, new stores, new initiatives, etc. and turn it over to Scott and Phile Schiller as the product guys. Make the introduction of the product an event, put on a show! In order to do that, you need your best people introducing it.
post #32 of 38
Quote:
Originally Posted by hittrj01 View Post

Tim Cook is rather boring. I understand that he is busy with iOS development, but why can't Scott Forstall do these keynotes? He is hands down their best presenter now, and I always get that feeling of "F*ck YEAH!!!" when he speaks about things just like I used to with Steve.

I like Tim Cook as the CEO "steady wins the race". you need to be able to make MILLIONS of the product in order to sell MILLIONS of the products... Steve Jobs was a Genius, but he was the whip that shaped the apple products... Jon Ive et al. designed them... furthermore Steve Jobs created a company that can "gasp" exist without him.

STATE OF THE ART is what I think Tim Cook believes Apple should be. the Ipad Retina display is a perfect example of this.
(State-of-the-cheap is what everybody else is doing)

IMAO Scott Forstall is perfect where he is .. he is the head of the app development(i believe) how could miss the fact that in app purchases should be limited to no more than 15 Dollars a week?... that would have prevented the "free" apps (mainly aimed at kids) from running up an 800 dollar credit card bill... they really should be limited to the price of the app... (i thought in app purchases were for magazine/newspaper subscriptions..)

Scott Forstall is in the perfect job/career for him.
post #33 of 38
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

Does Siri respond "Dumbass, you don't cook Gazpacho, and there is nothing to time"?

Clearly you didn't watch the ad or read the article but jumped in like the troll you love to act like with a smart ass comment (or attempt at one)

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post #34 of 38
Quote:
Originally Posted by haar View Post

IMAO Scott Forstall is perfect where he is .. he is the head of the app development(i believe)

Senior VP of iOS development.

Quote:
…how could miss the fact that in app purchases should be limited to no more than 15 Dollars a week?

Because that is in no way common sense or a 'missable' "fact".

Quote:
…that would have prevented the "free" apps (mainly aimed at kids) from running up an 800 dollar credit card bill…

Ah, I see where you've misunderstood.

PARENTING is what would have prevented that.

Quote:
Scott Forstall is in the perfect job/career for him.

I'm pretty sure he'll be taking over after Cook…

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
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post #35 of 38
Quote:
Originally Posted by hittrj01 View Post

Do you not remember the iPod ads with U2 and Eminem? Or what about all the get a Mac ads with Justin Long?

Oh I remember. Those were silhouette ads of them playing music from music videos which isn't exactly what I meant by having celebs in the ads and I believe didn't even have Eminem's permission in his ad which is why he sued them.

As for Justin Long... I hope you're kidding. He wasn't a celeb when he started that campaign and many could argue he still isn't much of one. Definitely not a household name. Don't get me wrong, I loved him in Waiting . I was more referring to a celebrity ad like you'd see Tiger Woods doing a Nike commercial or Jerry Seinfeld in an Acura commercial.
post #36 of 38
Quote:
Originally Posted by plattform View Post

And before anyone chimes in again about how celebrities cheapen the iPhone cachet, I refer you to the first ever iPhone commercial.

Personally, I don't like the new ads. A little too cutesy, regardless of the celebrities.
post #37 of 38
Quote:
Originally Posted by hdboy View Post

As shown at the end, this is a Verizon TV ad, not an Apple ad. So, Apple still is not using celebrities in ads. Verizon is.

They are both Apple ads.
-> http://www.apple.com/startpage/
Right side under Featured videos.
post #38 of 38
Siri, what does Marcellus Wallace look like?! Does he look like a bitch????
No...
Then why'd you try to fuck him like a bitch Siri?
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