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Apple rejects Greenpeace data center estimate as inaccurate

post #1 of 49
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Apple has taken issue with the consumption estimates for its Maiden, N.C. data center included in a just-published "How Clean is Your Cloud?" report by Greenpeace, noting that renewable energy will provide 50 percent more of the center's power needs than the environmental advocacy group projected.

Greenpeace on Tuesday gave Apple low marks in its new report and criticized it for its reliance on coal-based power. In the report, the organization dismissed Apple's renewable energy efforts for its Maiden, N.C., server farm as providing just 10 percent of "their total generation."

The Cupertino, Calif., company quickly responded in a statement, according to NPR.

"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country," said spokeswoman Kristin Huguet. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."

Earlier this year, Apple confirmed plans to build a "green" data center in Prineville, Oregon.

Greenpeace said in its original report that it had provided its facility power demand estimates to Amazon and Apple and both had responded that the figures were inaccurate. The group noted that it decided to publish the report anyway and invite the companies to "be transparent and provide more accurate data."




The organization issued a follow-up post on Tuesday explaining the reasoning behind its estimate and commenting on Apple's response.

"While we welcome Apple’s attempt today to provide more specific details on its North Carolina iData Center, it does not appear to have provided the full story, and is instead seeking to provide select pieces of information to make their dirty energy footprint seem smaller," the post read.

Apple revealed in February plans to build a 20-megawatt solar farm and 5-megawatt fuel cell installation for its North Carolina facility. Both projects are the largest non-utility installations of their kind in the U.S.




The Maiden data center opened last spring and provides support to Apple's iCloud and iTunes services. The company has pledged to spend as much as $1 billion on the facility over 10 years in exchange for tax breaks the local government.

A "dirty data" report from the environmental watchdog last year gave Apple the lowest Clean Energy Index score among other technology companies such as Facebook, Google, Microsoft and Amazon. At the time, the group criticized Apple's decision to base the data center in North Carolina because the state is notorious for having some of the "dirtiest" electricity in the U.S.

[ View article on AppleInsider ]
post #2 of 49
Sigh... why does Apple even bother to dignify these publicity-seeking liars with a response!?\
post #3 of 49
I can't believe that Apple would even respond to these idiots. Apple these nuts dont deserve any of your time. They just make up this crap. Forget about them and continue on the same path. It's a good one.
post #4 of 49
Green Peace uses dirty energy as well. How about their protest ships? Think they run on all bio fuel? Not! How about the head quarters that green peace (notice I didn't use capitals on green peace) has it runs on dirty energy as well. Yet they pride them selves as the leader in scoring the rest of the country. What a effn joke.
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post #5 of 49
In honor of Shitpeace, I will attempt to use up a bunch of extra kilowatts of what is most likely dirty electricity very soon. It's not much, but every little bit helps.
post #6 of 49
So, Greenpeace's power consumption projection is off by a factor of five. And They continue to try to paint Apple in a corner. What morons

Jobs was right - Greenpeace would be better served by hiring actual engineers and scientists to do real analysis

Off by 500%! Not even fuc**** close!!! Ha ha. You dumb shits

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post #7 of 49
Quote:
Originally Posted by anantksundaram View Post

Sigh... why does Apple even bother to dignify these publicity-seeking liars with a response!?\

Just re-issue some of Steve Jobs' classic, profane replies to these imbeciles.

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Proud AAPL stock owner.

 

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post #8 of 49
Meanwhile Greenleace use Network Solutions as their web hosting company, a good company but are they as green as Greenleace would like? Have they even checked?
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Been using Apple since Apple ][ - Long on AAPL so biased
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #9 of 49
Don't fall for this nonsense of man-made "man-bear-pig" climate change clap-trap, it's all government funded junk science.

Greenpeace will be exposed in the near future for what they really are: trying to shut down Western economies with their stupid wind turbines that could never replace nuclear, don't give into their fascist demands.
post #10 of 49
Quote:
Originally Posted by anantksundaram View Post

Sigh... why does Apple even bother to dignify these publicity-seeking liars with a response!?\

They never used to. This sort of thing is new.
post #11 of 49
Quote:
Originally Posted by Apple ][ View Post

In honor of Shitpeace, I will attempt to use up a bunch of extra kilowatts of what is most likely dirty electricity very soon. It's not much, but every little bit helps.

You can do better than that!

Take some dry cleaning fluid containing TCE and dump it into a water well!
post #12 of 49
So Greenpeace's data-gathering strategy is to publicize a bunch of semi-made-up numbers, hoping to trick the companies into giving up the correct statistics. Classy.
post #13 of 49
Greenpeace and many green energy fanatics are among the most hypocritical lot there is. They are not for saving the planet. They are only interested in saving their special interest; which is to claim fame and notoriety by any means possible.

What if Apple just decided to say "fuc* the planet" and used NO renewable energy at all? This whole Greenpeace fiasco is pure politics. Pure bull crap.
post #14 of 49
Move along, nothing to see here.
post #15 of 49
you would think Greenpeace would be praising the company that's building the largest solar farm and the largest fuel cell installation in the country. THe other companies have to be laughing that they are being praised for actually doing far less.
post #16 of 49
Quote:
Originally Posted by Horrunmio View Post

Don't fall for this nonsense of man-made "man-bear-pig" climate change clap-trap, it's all government funded junk science.

Greenpeace will be exposed in the near future for what they really are: trying to shut down Western economies with their stupid wind turbines that could never replace nuclear, don't give into their fascist demands.

Agreed (or should I say 'this'? ).
post #17 of 49
I got the inside scoop from Mike Daisey, Apple built a secret tunnel from the Foxconn factories of China to North Carolina, they use the twelve year old workers they are hiding from labour inspectors to mine coal and use it in their secret underground power plant, the children are fed on whale meat by products from Apple's whaling fleet, the whale oil is used to lubricate MacBook keyboards, not only that the rare Brazilian rainforest trees being cut down for Foxconns plants in Brazil are being used as props in the mineshafts where the twelve year olds work 27 hours a day, 9 days a week.

It seems just as plausible as Greenpeace's story.

How come Apple's data centre uses 5 times as much power as similar sized data centres?

That's what Greenpeace base their figures on.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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post #18 of 49
You all need to stop bellyaching and do your part for the environment. I buy a new hybrid SUV every year and only use disposable plates, bowls and utensils so I can fill up my recycle bin every week. People think I'm Green and that's what counts.

Seriously though, the best way to lower your carbon footprint outside of suicide is to not have kids. I encourage all hippies to follow both parts of my pragmatic advice.

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post #19 of 49
Quote:
Originally Posted by alandail View Post

you would think Greenpeace would be praising the company that's building the largest solar farm and the largest fuel cell installation in the country. THe other companies have to be laughing that they are being praised for actually doing far less.

I think the greenie hippies are saying that Apple doesn't tell them what they are doing, or promising to do things, so they are therefore B.A.D.

Apple should realize that promises are just as good as delivery to brain dead NGOs like this mob. Apple should do what is a popular saying in my country: feed the chooks.
Just make up plans to convert to 100% methane from the local sewer, One Day, with blow by blow reporting to greenpeace, some day soon, and Apple would all of a sudden be a saint.
It's the heat death of the universe, my friends.
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It's the heat death of the universe, my friends.
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post #20 of 49
I have never heard Greenpeace acknowledging a good thing ever!! so when they start shouting about the evil things humans are doing destroying the earths atmosphere it really sets of a jarring note to the ears thats all and you end up wishing that they would just STFU.
post #21 of 49
Quote:
Originally Posted by anantksundaram View Post

Sigh... why does Apple even bother to dignify these publicity-seeking liars with a response!?\

Greenpuke needs to mind their own buisness .
post #22 of 49
I must be the most liberal person on here and I don't have much good to say about Green Peace. They really do seem to go out of their way to be combative and antisocial. I don't think Global warming is junk science, I just don't understand why anyone would be against going with as broad an energy supply as possible. I want lots more nuclear, with a real reprocessing center to burn the leftover fuel. Biotech oil, improved solar, white heat reflecting roofing (I have a roofing contractor friend who says 92% of UV rays are reflected by the best roofing at $4 a square foot that is not unreasonable for a 25 year roof), more efficient cars, way more investment in rail and rail to truck automation, .... The list goes on but it basically boils down to common sense. I want cheaper, more diverse energy sources especially common sense infrastructure changes. My father who was raised during the depression knew more about saving energy and money then these Green Peace yahoos and all their publicity seeking cohorts.
post #23 of 49
Quote:
The group noted that it decided to publish the report anyway

Given decisions like this, I invite GreenPeace to get an up close and personal birds-eye view of a wind turbine in operation.
post #24 of 49
so Greenpeace thinks NOBODY SHOULD INVEST in N.C (a place which I read desperately needs jobs) even a company like Apple which is trying to add their own clean energy producing component on site?
post #25 of 49
Not too fair of Greenpeace to complain about a facility that isn't even up and running yet. They're guessing and pointing the finger based on their guesses. How is anyone supposed to take them seriously?
post #26 of 49
Dear GreenPeace,

Your reports are wasting valuable internet space by being pushed through all the news websites especially those seeking to make Apple look bad.

Some of these sites are in countries with poor power production facilities and are thus adding to the pollution you are claiming Apple is making. - F

Also, considering that you are making these numbers up but not letting on as to how you make these numbers up you are not transparent in your information - F

The hot air created by your lies is adding to global warming.

I see that your headquarters is based at:

Ottho Heldringstraat 5 1066 AZ Amsterdam The Netherlands

According to this document:

http://ec.europa.eu/energy/energy_po.../mix_nl_en.pdf

Your offices are located in a country that uses oil and nuclear to create the electricity that runs your offices. Seeing as there is no record of your attempts to provide clean energy to power your offices you are rated F.

Clean Energy rating for you is thus -50% according to our rating system which is largely controlled by an aging mouse called Gerald.

There is one very cheap and valid way in which you can clean up your act.

That is to sit down and tape up your mouths and to completely solve this problem you should also tape up your nostrils.

Thank you

Loweded Wookie
CEO of You're a Lying Pillock Energy Commission.
post #27 of 49
There would be no need for GreenPeace if Corporations weren't destroying the Ocean's species of Wales, various forms of overfishing and if Corporations were required to go completely eco-clean.

Chevron is a classic case in the SF Bay Area. When I lived there in the late 90s they were smiling and paying a $7 million illegal dumping fee to the EPA instead of fixing their crap and allowing the Bay to be restored for commercial safe fishing solely because they made more in a day than the fine.

The fact so many turn a blind eye to their abuse yet slander Greenpeace speaks volumes to the lack of broad thinking, even in the IT Industry.

P.S. Apple does an above average job but even if I were still there I'd be asking ``What the hell is taking so long?'' on this priority. The resources are available in both financing, materials and staffing to get it done far sooner rather than later guaranteeing Greenpeace isn't going to bitch and put a black eye on them.

No excuses guys. Get it done.

When the new campus goes on-line Apple will most certainly brag about the Green status so shut up and get it done, fellow Alumni.
post #28 of 49
Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

They never used to. This sort of thing is new.

Probably because the mainstream media and every blog around splashes this crap data all over the place. Apple's response wasn't so bad. It just said that GP didn't even come close and that they don't know what they are talking about. That is a pretty good message to me.
post #29 of 49
Quote:
Originally Posted by jumper View Post

I can't believe that Apple would even respond to these idiots. Apple these nuts dont deserve any of your time. They just make up this crap. Forget about them and continue on the same path. It's a good one.

Apple really has to respond. Greenpeace is painting Apple in a very bad light. Sometimes you need to correct blatant errors.

Personally, I'd like to see Apple sue them for libel, but I know that will never happen.

Quote:
Originally Posted by Red Oak View Post

So, Greenpeace's power consumption projection is off by a factor of five. And They continue to try to paint Apple in a corner. What morons

Jobs was right - Greenpeace would be better served by hiring actual engineers and scientists to do real analysis

Off by 500%! Not even fuc**** close!!! Ha ha. You dumb shits

Well, technically, since you want to argue that Greenpeace is dumb for getting the math wrong, they're only off by 400%. Apple says it's 20 MW, Greenpeace says it's 100 MW - which is 400% more.

Quote:
Originally Posted by alandail View Post

you would think Greenpeace would be praising the company that's building the largest solar farm and the largest fuel cell installation in the country. THe other companies have to be laughing that they are being praised for actually doing far less.

Greenpeace stopped being about what's good for the environment years ago. Today, they're all about how to gain power and influence and money.

They praise companies who listen to them and flame companies who ignore them.

Quote:
Originally Posted by lowededwookie View Post

Dear GreenPeace,

Your reports are wasting valuable internet space by being pushed through all the news websites especially those seeking to make Apple look bad.

Just think of all the dirty electrons that they've wasted.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
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post #30 of 49
A non profit organization vs a high tech monster company. Of course you are going to believe the big one and say the small one lies. How american. Bravi.
post #31 of 49
Quote:
Originally Posted by mdriftmeyer View Post

There would be no need for GreenPeace if Corporations weren't destroying the Ocean's species of Wales, various forms of overfishing ...

Whalers and fisherman are the new Corporation, y'all!
post #32 of 49
Apple, why even respond? Greenpeace has no credibility. By saying anything in response, you provide them a platform... Just ignore the imbeciles.
post #33 of 49
Quote:
Originally Posted by SolipsismX View Post

You all need to stop bellyaching and do your part for the environment. I buy a new hybrid SUV every year and only use disposable plates, bowls and utensils so I can fill up my recycle bin every week. People think I'm Green and that's what counts.

LOL!

Best post EVER!
post #34 of 49
Quote:
Originally Posted by SolipsismX View Post

You all need to stop bellyaching and do your part for the environment. I buy a new hybrid SUV every year and only use disposable plates, bowls and utensils so I can fill up my recycle bin every week. People think I'm Green and that's what counts.

Seriously though, the best way to lower your carbon footprint outside of suicide is to not have kids. I encourage all hippies to follow both parts of my pragmatic advice.

What is the point of this post? I'm part of Greenpeace. Do you imply that I don't really try to consume less in my everyday life? You are wrong. Idealists exist, fortunately. Do you prefer a world that denies global warming, watches biodiversity dramatically decrease without saying nothing?
post #35 of 49
Quote:
Originally Posted by ClemyNX View Post

What is the point of this post? I'm part of Greenpeace. Do you imply that I don't really try to consume less in my everyday life? You are wrong. Idealists exist, fortunately. Do you prefer a world that denies global warming, watches biodiversity dramatically decrease without saying nothing?

I prefer a world without hypocrites.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #36 of 49
Quote:
Originally Posted by Tallest Skil View Post

I prefer a world without hypocrites.

You are talking about yourself then.
post #37 of 49
Quote:
Originally Posted by ClemyNX View Post

You are talking about yourself then.

Of course. At least I don't make a public spectacle of myself while doing it.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #38 of 49
Quote:
Originally Posted by Tallest Skil View Post

Of course. At least I don't make a public spectacle of myself while doing it.

Pfff. LOL
Shame on you
post #39 of 49
Quote:
Originally Posted by ClemyNX View Post

What is the point of this post? I'm part of Greenpeace. Do you imply that I don't really try to consume less in my everyday life? You are wrong. Idealists exist, fortunately. Do you prefer a world that denies global warming, watches biodiversity dramatically decrease without saying nothing?

1) My point was to make a joke. I entertained myself, that's all that matters.

2) I made no implication about what you do to make yourself feel better about your effects on the world. You should do what's best for you, that's all that matters.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #40 of 49
Quote:
Originally Posted by SolipsismX View Post

1) My point was to make a joke. I entertained myself, that's all that matters.

2) I made no implication about what you do to make yourself feel better about your effects on the world. You should do what's best for you, that's all that matters.

Agree, but people that try to live in an ecologic way are not only doing it because they think it helps to change the world, they also do it because it does help change the world.
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