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Real time mobile usage data sees iOS dominating Android

post #1 of 32
Thread Starter 
Despite owning only a fraction of the mobile market share enjoyed by Android, iOS is taking a commanding lead in actual usage, with the number of unique impressions accounting at times for more than three quarters of all traffic in the past week.

According to a new near-realtime tool launched by online ad network Chitika, over 71 percent of all mobile traffic originated from an iOS device in the last 24 hours, compared to Android's 23 percent.

Since the Mobile Dominance Tracker was announced on Apr. 19, Android impressions haven't surpassed one third of the traffic monitored while iOS has reached as high as 80 percent.

The system works by compiling operating system data from unique impressions seen on the firm's ads across its network of over 200,000 websites, though the official sample size is unknown. This raw data is then translated into both a rolling 24 hour pie chart and a line chart that breaks down usage by hours. To ensure continuity, the firm employs a six hour delay before posting results.

Android is still leading the mobile market and recent numbers from Nielsen see Google's OS taking a steady 48 percent share of the market. Apple has been catching up and now holds a 43 percent stake at the expense of RIM's BlackBerry and other smaller smartphone operating systems.


Mobile Dominance Tracker
Chitika Insight's Mobile Dominance Tracker gives iOS a commanding lead in mobile usage. | Source: Chitika
post #2 of 32

Seems to me that people are using their Android smartphones as regular phones and somehow enjoying paying $30 a month for something they don't use.

post #3 of 32

Non AI version of this story:  "iOS is a data hog; costs users thousands" 

 

 

;) 

 

 

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post #4 of 32

...or the principal 3G/4G use of an Android is to tether to a laptop.

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post #5 of 32

And where is Microsoft?  No where to be found.  I'll bet Steve Ballmer blows a head gasket when he sees these reports.  In fact, I haven't heard much out of Steve Ballmer in the news, he is awfully quiet these days.  I guess they don't have much to discuss.

post #6 of 32

"Despite owning only a fraction of the mobile market share enjoyed by Android, iOS..."

 

"Android is still leading the mobile market and recent numbers from Nielsen see Google's OS taking a steady 48 percent share of the market. Apple has been catching up and now holds a 43 percent..."

 

Aren't these two statements completely at odds with one another? Is this article for real?

 

 

post #7 of 32

 

Quote:
Originally Posted by lkrupp View Post

"Despite owning only a fraction of the mobile market share enjoyed by Android, iOS..."

 

"Android is still leading the mobile market and recent numbers from Nielsen see Google's OS taking a steady 48 percent share of the market. Apple has been catching up and now holds a 43 percent..."

 

Aren't these two statements completely at odds with one another? 

 

 

 

Not at all.   43/48 is a fraction.

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post #8 of 32
Quote:
Originally Posted by majjo View Post

 

Quote:
Originally Posted by Tallest Skil View Post

Seems to me that people are using their Android smartphones as regular phones and somehow enjoying paying $30 a month for something they don't use.

 

Doesn't look like it from the data posted -- It looks like Android has about an equal to a slightly greater share than the iPhone; basically what you would expect given the smartphone marketshare breakdowns. Based on that I would say Android users are utilizing their $30/month approx as much as iPhone users.

 

It's the iPad that pushes iOS way ahead of Android.


Even the iPod touch seems to pull more than the other "smaller" smartphone OSs.

But that "$30 for not using much data - using smartphone for regular phone" comment?

People have grown acustom to free phones - even at a higher monthly rate. My wife is overdue for an upgrade. She still uses a basic phone, because she has little desire to pay a data fee. We went in to Verizon Saturday to see what they had for basic phones because the $30 upgrade fee was going into effect yesterday. Cheapest basic phone with two year contract was $80. Plenty of free droids to be had, though. She refuses to get a smartphone until there is shared data, so we walked out with nothing. She said, "why would I pay $80 for this piece of crap when for $100 I can get an iPhone 4?"

Valid point (data aside) - and since many people are more concerned with up front pricing versus length of contract, I can imagine that people not needing or planning to get a smartphone walk out with a "free" droid.
post #9 of 32

A single smartphone platform developer and manufacturer, Apple, has 43% market share with five total released models (including models no longer shipping) according to Nielsen. The top competing platform, Android, has only 48% market share with 35 manufacturers and 135 smartphone total released models (including models no longer shipping).  Competitors should be embarrassed.

post #10 of 32

...................

post #11 of 32

Everyone I know that (still) uses Android phones for the most part uses the Internet pieces of it minimally.  All for the same reasons... the user-experience is just downright horrible.  I've used them and while it's acceptable, I just shake my head in disappointment at how Google's standards are so low in terms of giving users a polished and efficient experience.  There's a reason their phones have such high-end specs because they need it just to make the gui-stuff tolerable, and even then it still sucks compared to iOS with "lesser" specs.  Damn shame.

post #12 of 32

 

Quote:
Originally Posted by I am a Zither Zather Zuzz View Post

...................

 

How did you come to that conclusion from this report?

 

It is ad views by mobile devices, regardless of connectivity type. Note that the iPod touch is a WiFi-only device. The iPad comes in both WiFi-only as well as cellular data models (and the latter is not enabled by default).

 

This report only presents ad views from the Chitika network. It does not track the type of network usage of each device. If the user is tethering, streaming video, streaming audio, uploading 1080p video, uploading large images, this analysis does not cover that sort of usage.

post #13 of 32

According to the source material, Chitika's 71% figure is the share for all iOS devices -- iPhones, iPads, and iPod Touches -- among mobile computing devices, while Nielsen's 43% "fraction" is just the iPhone's share of the smartphone market. The iPad's dominance in the tablet market undoubtedly accounts for some of the difference between those two numbers. But how much? There's no way to tell from the information provided.

 

To the AppleInsider Staff: If you're going to make comparisons, please use statistics that can be reasonably compared!

 

post #14 of 32

 

Quote:
Originally Posted by Windsor Smith View Post

According to the source material, Chitika's 71% figure is the share for all iOS devices -- iPhones, iPads, and iPod Touches -- among mobile computing devices, while Nielsen's 43% "fraction" is just the iPhone's share of the smartphone market. The iPad's dominance in the tablet market undoubtedly accounts for some of the difference between those two numbers. But how much? There's no way to tell from the information provided.

 

To the AppleInsider Staff: If you're going to make comparisons, please use statistics that can be reasonably compared!

 

 

 

The Chitika Insights study represents both Google Android OS and Apple iOS.  The actual device isn't necessarily important and isn't compared in this study, the number of unique ad impressions is measured.  While this may be upsetting to some, this is extremely valuable information for developers and advertisers to know which platform to target.  Unfortunately for Google, this study is just another omen foretelling of the demise of Android.  Worse yet, Chitika Insights has also studied the clickghrough rate of mobile platforms and devices.  

 

According to Wikipedia, Clickthrough Rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.  For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the clickthrough rate for the advertisement would be 1%.  Apple iPad and iPhone demonstrated slightly higher clickthrough rates indicating that not only do Apple devices generate more unique ad impressions but also generate more revenue per ad impression.

post #15 of 32

And now we know the real reason why the wireless carriers hate Apple.  It is not the high upfront costs of subsidizing the hardware costs, they are going to get that back in monthly fees because they have you locked into a contract.  The problem is iPhone users actual use them !

post #16 of 32
Some day, if and when actual sales numbers are revealed (as Apple currently is the only one to do so in this sphere), we'll discover that Android's vaunted market share was badly exaggerated (48%? No way).

Until then, we'll have to contend with silly debates over made-up, piecemeal facts -- i.e., debates that will never end.
post #17 of 32

People use what they enjoy using. Nobody enjoys using Android.

post #18 of 32

 

Quote:
Originally Posted by AppleZilla View Post

People use what they enjoy using. Nobody enjoys using Android.

 

This is very close to a troll since multiple customer satisfaction surveys have shown that Android users are largely happy with their devices.

 

Is Android customer satisfaction as high as iOS customer satisfaction? No, but to say that "Nobody enjoys using Android" is patently false.

post #19 of 32

 

Quote:
Originally Posted by anantksundaram View Post

Some day, if and when actual sales numbers are revealed (as Apple currently is the only one to do so in this sphere), we'll discover that Android's vaunted market share was badly exaggerated (48%? No way).
Until then, we'll have to contend with silly debates over made-up, piecemeal facts -- i.e., debates that will never end.

 

 

You callin' Andy Andy a liar? That's 850 million activations PER SECOND. lol.gif

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post #20 of 32

 

Quote:
Originally Posted by majjo View Post

 

 

The data shown above lends support to the 48% number.

 

That's absurd. Plenty of android users enjoy using their devices.

 

 

Not if you measure marketshare in any meaningful way.  As a compatible mobile platform on what most people would consider smartphone hardware, it is nowhere near 48%.

post #21 of 32
Quote:
Originally Posted by MacBook Pro View Post

The Chitika Insights study represents both Google Android OS and Apple iOS.  The actual device isn't necessarily important and isn't compared in this study, the number of unique ad impressions is measured.  While this may be upsetting to some, this is extremely valuable information for developers and advertisers to know which platform to target. ...

 

Yes, I can see the value of measuring ad impressions and comparing them by platform. I wasn't complaining about either Chitika's methodology or Nielsen's methodology. (Nor am I upset by Chitika's results; I'm an AAPL shareholder who's been enjoying Apple's products for over 30 years.) Rather, I was criticizing AppleInsider for comparing Chitika's numbers with the wrong set of market share numbers.

 

Let me try a slightly different approach. AppleInsider wrote:

Android is still leading the mobile market and recent numbersfrom Nielsen see Google's OS taking a steady 48 percent share of the market. Apple has been catching up and now holds a 43 percent stake at the expense of RIM's BlackBerry and other smaller smartphone operating systems.

 

But the Nielsen data that AppleInsider reported (see the article linked at "numbers" above) is just for the smartphone segment of the mobile market. If Nielsen had included tablets and MP3 players, as Chitika does, then Apple's market share would probably be significantly higher than 43%, since Android is relatively weak in those areas.

 

Thus, the data AppleInsider presented here does not support its statement that Apple owns "only a fraction of the mobile market share enjoyed by Android" -- not even if you count 43/48 as a fraction. That doesn't necessarily mean the statement isn't true (although I doubt it). That just means that AppleInsider made a rather careless error in reasoning.

post #22 of 32
Quote:
Originally Posted by Tallest Skil View Post

Seems to me that people are using their Android smartphones as regular phones and somehow enjoying paying $30 a month for something they don't use.


I personally know at least 10 people walking around with android bricks not knowing what to do with them besides play angry birds and constantly charging them. The sets were sold to them but they did not realize what it entailed. I have helped a couple set up their email, but for the most part they don't use these things at all.
post #23 of 32

I believe that many Android user are similar to my dad. He is using his phone more as a dumb phone than anything else.

He wants to make calls, type some texts and take some snapshots of his grand children when no camera is near.

Absolutely no need for any data. No ads to be displayed on his phone.

That's why he has an Android: cheap phone with touch screen and acceptable camera and absolutely no need for data!

post #24 of 32
Quote:
Originally Posted by copeland View Post
That's why he has an Android: cheap phone with touch screen and acceptable camera and absolutely no need for data!

 

What Android phone can you have that lets you not have a data plan?

post #25 of 32

Simple question;  What is a "mobile"?

post #26 of 32

 

Quote:
Originally Posted by Tallest Skil View Post

 

What Android phone can you have that lets you not have a data plan?

 

 

I live in Austria. For some unknown reason we have really good rates on mobile phones.

The phone is paid up front at ~€80.- and then he has got a cheap plan with €-cent 4.9/min. In Austria you just pay when you call someone.

I have a two year contract with my iPhone with 2,100 free minutes 1,000 free texts and 3GB free data incl. tethering for € 30.- a month (pre tax).

post #27 of 32

It would have been nice to see an overlay of iOS devices versus Android versus other to be able to correlate this. It would also be nice if AI clarified if this tool was for ALL traffic or just their ads -- if it is just their ads it is very hard to use this in any reasonable way.

post #28 of 32

 

Quote:
Originally Posted by drblank View Post

And where is Microsoft?  No where to be found.  I'll bet Steve Ballmer blows a head gasket when he sees these reports.  In fact, I haven't heard much out of Steve Ballmer in the news, he is awfully quiet these days.  I guess they don't have much to discuss.

 


you assume someone actually shows him this kind of data. M$ statistician probably manipulate the data to tell him a different story of how well M$ is doing

post #29 of 32

 

Quote:
Originally Posted by sflocal View Post

Everyone I know that (still) uses Android phones for the most part uses the Internet pieces of it minimally.  All for the same reasons... the user-experience is just downright horrible.  I've used them and while it's acceptable, I just shake my head in disappointment at how Google's standards are so low in terms of giving users a polished and efficient experience.  There's a reason their phones have such high-end specs because they need it just to make the gui-stuff tolerable, and even then it still sucks compared to iOS with "lesser" specs.  **** shame.

 

Similar experience, which is why I don't doubt Windows Phone has a chance unless Google follows through with cleaning up the forking issues.  Google is used to pushing beta products into the market that take off because they are such a cheap alternative, but looks like same issues with Android that when you get down to it you start to realize it really is beta & Google is more interested in pushing features than fixing issues.

post #30 of 32

Not sure if this would have an impact, but on Android's browser, you have the option to change the User Agent header. You can update it to make the requested website think you are on an iPhone, Android, Desktop, etc. Personally, I have my User Agent set as Desktop because I hate getting the mobile versions of sites when I'm on a 10+ inch screen. Because of this, my web surfing would not even show up in these mobile statistics. Makes one wonder how many other Android users may be doing the same.
 

post #31 of 32

 

Quote:
Originally Posted by e_veritas View Post

Not sure if this would have an impact, but on Android's browser, you have the option to change the User Agent header. You can update it to make the requested website think you are on an iPhone, Android, Desktop, etc. Personally, I have my User Agent set as Desktop because I hate getting the mobile versions of sites when I'm on a 10+ inch screen. Because of this, my web surfing would not even show up in these mobile statistics. Makes one wonder how many other Android users may be doing the same.
 

Thank you for mentioning that.  Your statement reminded me that I use a User Agent on my Mac.  Makes me wonder how many Mac users may be doing the same.  I will assume that Macs are, in fact, 85% of the computer market which is in direct contrast to all those reporting that Apple Mac has approximately 6% market share.

post #32 of 32

 

Quote:
Originally Posted by MacBook Pro View Post

 

Thank you for mentioning that.  Your statement reminded me that I use a User Agent on my Mac.  Makes me wonder how many Mac users may be doing the same.  I will assume that Macs are, in fact, 85% of the computer market which is in direct contrast to all those reporting that Apple Mac has approximately 6% market share.

 

Your comment makes it appear that you are talking over your knowledge level. What exactly is 'User Agent' for Mac and why would you use it? Your words of 'use a User Agent' seems to imply that it is some sort of 3rd party application, but if so, why are you comparing use of a 3rd party application that no one has heard of to a simple settings change on a default stock Android browser? I know that you have the ability to change your user agent header in Safari, but it is on a site by site basis in the Develop menu.

 

Also, what would be the reason for changing your HTTP request header on a Mac? Are you trying to make a web server believe that you are surfing on IE instead of Safari??? As stated previously, the purpose for changing your user agent header on an Android tablet is to avoid being served mobile versions of websites, and well known in the Android community.

 

Considering that the user agent string is how Chitika is deriving these figures that vary so vastly from other analysis such as Nielsen, I would think that this topic would be very relevant to the conversation.

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