or Connect
AppleInsider › Forums › General › General Discussion › Ferrari chair learns management tips in meeting with Apple's Tim Cook
New Posts  All Forums:Forum Nav:

Ferrari chair learns management tips in meeting with Apple's Tim Cook

post #1 of 23
Thread Starter 
The chairman and president of Italian sports car manufacturer Ferrari recently had a two-hour meeting with Apple Chief Executive Tim Cook to talk about corporate strategy and management styles.

Luca di Montezemolo shared the details of his meeting with Cook to students of Stanford University in a lecture this week, according to Wired. In his talk, Di Montezemolo revealed that he gained insight from Cook on Apple's focus on simplicity, design, and "a passion for product."

The Ferrari chairman praised Apple's management style and leadership. He noted that employees at the company continue to carry on the legacy of Apple's late co-founder, Steve Jobs.

"Vision is something crucial for your people," di Montezemolo told the students. "Give them clear goals, clear priorities, and give everyone the possibility to grow up."

No indication was given by di Montezemolo that he and Cook spoke about any future products or partnerships between the two companies. An official account of the meeting direct from Ferrari quoted its chairman as saying he was "impressed" by the "availability and openness" of Cook.

"We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

Ferrari
Ferrari President and Chairman Luca di Montezemolo, via Wired.


In March, it was reported that Apple was looking to hire automotive engineers in China for an undisclosed product. According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection."

Apple was also rumored to have shown interest in dabbling in the automotive space in 2007, when it was claimed that the company was in talks with Volkswagen over building an Apple-integrated concept car.
post #2 of 23

Okay, I actually have to call bull on this title. That's reaching. Reaching looks at that and says, "Whoa, now, get me a Han-D-Arm; I can't get to that."

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply

Originally Posted by Marvin

The only thing more insecure than Android’s OS is its userbase.
Reply
post #3 of 23

Has di Montezemolo heard of Starck and Valve?

 

Next thing we know, Apple will deny this meeting ever took place.

post #4 of 23
iFerrari
post #5 of 23

I'm betting he's a fast learner.

post #6 of 23
LOL...Just another brand trying to ride Apple's coattails.
</sarcastic>

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #7 of 23

In the same spirit as no cup holders, he is working with Apple to develop a safety feature which will automatically disable iPhone while Ferrari is in motion.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #8 of 23

New Ferrari color available: Apple Red ;)

post #9 of 23

 

Quote:
Originally Posted by Suddenly Newton View Post

LOL...Just another brand trying to ride Apple's coattails.
</sarcastic>

 

Perhaps Ferrari wants to include a red iPhone with their stallion logo on the back with every car?  You read it here first!!! ;)

post #10 of 23

 

Quote:

In March, it was reported that Apple was looking to hire automotive engineers in China for an undisclosed product. According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection."
Apple was also rumored to have shown interest in dabbling in the automotive space in 2007, when it was claimed that the company was in talks with Volkswagen over building an Apple-integrated concept car.

 

Probably something to do with bonding metal and plastic. http://www.iclarified.com/entry/index.php?enid=20686

post #11 of 23
Quote:
Originally Posted by AppleInsider View Post

... According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection." ....

Aha, clear proof of liquidmetal in future products.

J.
post #12 of 23

 

Quote:
Originally Posted by sflocal View Post

 

Quote:
Originally Posted by Suddenly Newton View Post

LOL...Just another brand trying to ride Apple's coattails.
</sarcastic>

 

Perhaps Ferrari wants to include a red iPhone with their stallion logo on the back with every car?  You read it here first!!! ;)

If this guy thinks Apple allows other companies' logos on the iPhone, he needs a few more sessions with Cook.

 

post #13 of 23

I'm gonna go out on a limb and say they probably discussed audio/dashboard UI.

 

I would guess that Apple is doing R&D in all sorts of areas that are unrelated to their present core products -- TV, auto, appliances, utilities, etc. -- where a better approach to UI could make huge improvement in the user experience.

post #14 of 23
He also met with Google, so I suppose he "learned" something there as well.
post #15 of 23

 

Quote:
Originally Posted by AppleInsider View Post

"We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

 

 

A passion for design?  As in the Ferrari Enzo?

 

ferrari-enzo-thumbnail.jpg

 

post #16 of 23

 

Quote:
Originally Posted by tundraboy View Post

 

Quote:
Originally Posted by AppleInsider View Post

"We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

 

 

A passion for design?  As in the Ferrari Enzo?

 

ferrari-enzo-thumbnail.jpg

 

 

Or the 458

 

fer1_1452403i.jpg

post #17 of 23

I thought this new forum software had an anti-porn filter.  How did it let those through ;-)

post #18 of 23

If you haven't been following the Formula 1 season this year, it seems Ferrari needs all the help they can get. lol.gif

 

http://www.planet-f1.com/driver/18227/7700723/Domenicali-We-must-step-up-a-gear

"You can't fall off the floor"   From 128k Mac to 8GB MBP

Reply

"You can't fall off the floor"   From 128k Mac to 8GB MBP

Reply
post #19 of 23

Obscenely great! 

post #20 of 23

I had the pleasure to attend a lecture by Montezemolo too, when he came last october in my university in Milan, Italy (I'm studying business too).

 

What did impress me most (after his *huge* ego O.o) was a sentence he said, and repeated this time in Stanford:

"You could buy a German car, like Porsche. They are great, perfect in every detail, they never break down. But they're cold. We [Ferrari] build cars that are not just fast, but also pleasant to drive, give emotions."

Basically: it's not just technology, and it's not just some mechanical parts put together. It's HOW you put everything together!

 

Other things he said were about company organization, employees motivation, etc...

 

PS: The 458 Italia is an amazing car. But have a look at the F12 Berlinetta just launched :)

post #21 of 23
Maybe they discussed some sort of tie-in marketing promotion. It would be nice if Apple tossed in a Ferrari with the next generation iPhone that I buy.

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

Reply
post #22 of 23

 


Quote:
Originally Posted by Kibitzer View Post

Maybe they discussed some sort of tie-in marketing promotion. It would be nice if Apple tossed in a Ferrari with the next generation iPhone that I buy.

 

Just don't drive it that way.

post #23 of 23

Maybe Tim is getting some pointers from Luca on how to be creative.    Tim may know how to stream line a corporation, but he is NO creative genius like Jobs.   Apple should enjoy these moments.   People need to accept the reality that either Steve Jobs was a creative genius,  or he wasn't.   You can't teach genius.   Therefore,  if Steve was a creative genius, then Apple will decline with him gone.   If he wasn't,  then I guess he got lucky, and Apple will continue to thrive with him gone. In that case, we no longer need to put him on a pedestal and worship his memory.

 

 

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Ferrari chair learns management tips in meeting with Apple's Tim Cook