According to Apple, only 0.55% of all iPhone 4 users have complained to the company about the antenna issue. Apple also reported that the number of iPhone 4s returned was 1.7%, versus 6.0% for Apple iPhone 3GS model. Despite the negative media attention regarding the antenna issues, 72% of iPhone 4 users say that they are "very satisfied" with their iPhone 4 according to an August 2010 survey by ChangeWave Research.
Meanwhile, a WDS study finds that Android-based devices have a higher than average propensity for hardware failure; 14% of technical support calls on Android relate to hardware, versus 11% for Windows Phone, 7% for iOS and 6% for BlackBerry OS. In fact, there are anecdotal reports of a return rate as high as 40% for some Android-based smartphones; in contrast to the 2% return rate of Apple iPhone 4. Of particular interest, ITG Investment Research reports a 16% return rate for Samsung Tab.
Notably, despite the many competitor contrived scandals; Antennagate, Batterygate, et al. According to global marketing information services firm J.D Power and Associates smartphones from Apple Inc. have been consistently ranking highest in customer satisfaction. Additionally, a UBS Investment Research survey found the Apple iPhone customer retention rates at 89% versus competing smartphone manufacturers of whom the highest rank, HTC, had a mere 39% retention rate.
I hope those complaining about Apple iPhone issues are complaining at least as fervently about issues with Android-based smartphones; battery life, GPS, heating and Wi-Fi signal which are issues for one model of Android-based smartphone, Samsung Galaxy S2.
The most remarkable lesson learned should be that Apple exceeds every standard to such an incredible level that a 0.55% customer reported issue rate and 2% return rate causes a worldwide scandal while the expectations of competitors' customers is so low that 16% return rate barely causes a stir.
Edited by MacBook Pro - 4/26/12 at 8:48pm