What Apple needs to do to win this game is
- provide content, then... provide more content,... and also, provide more content
- improve the readability in brighter lighting conditions
and they will blow away Amazon, B&N, and all the others not worth mentioning (yet).
The fact that on the iPad, one has access on a wealth of other applications, makes that Apple is way ahead of the others.
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On Microsoft partnering with B&N I have this to say: B&N, watch out!
For Microsoft (or should I say Ballmer?) has [sarcasm] golden [/sarcasm] hands when touching something.
Watch Nokia and others(*) going down the drain.
Incidentally, just watch the increase in MSFT's very own stock ever since Steve Ballmer stepped in as CEO.
(*) e.g., pc makers (think Dell, HP) being coerced into packaging Windows only on their machines