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RIM admits it was behind 'Wake Up' mock protest

post #1 of 107
Thread Starter 
BlackBerry maker Research in Motion on Monday admitted that it orchestrated the "Wake Up" flashmob protest that took place at a Sydney Apple Store, claiming that the stunt was part of a larger Australian campaign.

Previously thought to be Samsung's doing, the protest which included a flashmob dressed in black holding signs reading "Wake Up." is now confirmed to be a product of a viral campaign for the upcoming BlackBerry 10 mobile OS, reports The Age.

"We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia," the company said.

The marketing blitz has seen people dressed in the same black attire holding "Wake Up." signs standing outside a local news station for the past week as well as a recent Sydney Harbour sighting of a speedboat bearing the logo.

Static advertisements include numerous billboards and even a pool-bottom graphic at a Bondi Beach sports club.

RIM has also launched a website that features a countdown timer to BlackBerry 10's release. The company says a "reveal" will take place on May 7 that will "aim to provoke conversation on what 'being in business' means to Australians".

Wake Up
The "Wake Up" countdown website is now attributed to RIM's BlackBerry 10 launch campaign.


Many thought the ads belonged to Samsung as it has a history of ribbing iPhone users, though the company issued a statement last week denying any involvement.

"As a market leader in smartphones we think Australians have already woken up to the multitude of choices available, but kudos to whoever is behind the campaign," Samsung said in a statement.

It has also come to light that blogger Nate "Blunty" Burr, who originally released "footage" of the mock protest, has worked with RIM on previous projects.
post #2 of 107

 

Quote:
The company says a "reveal" will take place on May 7 that will "aim to provoke conversation on what 'being in business' means to Australians".

 

Ah, they're going to try to convince Australians that "going bankrupt, being quickly abandoned, and existing without purpose, drive, or vision" now 'means' "being in business".

Originally posted by Marvin

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post #3 of 107
Is amateur hour over again?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #4 of 107

 

Quote:
Originally Posted by AppleInsider View Post


It has also come to light that blogger Nate "Blunty" Burr, who originally released "footage" of the mock protest, has worked with RIM on previous projects.

 

No one commented on my suspicion, but I called it.  :)

 

Read My post #136 of #182 in the original thread:  http://forums.appleinsider.com/t/149646/samsung-reportedly-behind-mock-protest-flashmob-at-apple-store/120#post_2101799

post #5 of 107

Of course the best way to mock the whole campaign is to ask the people who are participating what phones they have.

How many ofy of them would be using Blackberrys.

 

I have no sympathy for companies that fall behind. They have the same chances as any other company to innovate and make good products.

 

You had the product, but your time is over.

 

Does anyone actually believe Blackberrys will become a market force again.

 

Also, why picket Apple? Isn't Samsung the world's number one phone maker now?

post #6 of 107

 

Quote:
Originally Posted by SolipsismX View Post

Is amateur hour over again?

 

I think lame is a better description than amatuer. RIM have been/were a major player for years.

post #7 of 107

Well, i think it was pretty safe to say that RIM is over and done with.  I think it is upper management at RIM that needs to WAKE UP! and concede that their platform is over and done with.  These kind of marketing tactics are just plain childish.  I guess they really are desperate.  

post #8 of 107

The number they have is the number of RIM users still using their platform..  It counts down quickly as RIM users leave the platform.  hahaha.

post #9 of 107
Quote:
Originally Posted by Joelhk View Post

Also, why picket Apple? Isn't Samsung the world's number one phone maker now?

Not even close. Nokia still makes and sells more handsets than anyone.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #10 of 107

 

Quote:
Originally Posted by SolipsismX View Post


Not even close. Nokia still makes and sells more handsets than anyone.

 

You sure about that? http://www.reuters.com/article/2012/01/10/us-samsung-idUSTRE80912J20120110

post #11 of 107

marketing is very much like politics.  when you have nothing positive about yourself to offer, start slinging fud about others. 

 

bottom of the barrel, rim.
 

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post #12 of 107

 

Quote:
Originally Posted by Pooch View Post

marketing is very much like politics.  when you have nothing positive about yourself to offer, start slinging fud about others. 

 

bottom of the barrel, rim.
 

 

Agreed http://en.wikipedia.org/wiki/Get_a_Mac

post #13 of 107

I find the whole slogan, "Wake Up," too preachy. AND the fact that they showed up in front of an Apple store. . . it reminds me of when Carolyn Parrish stomped on George W. Bush's doll to express her infantile dislike of the man.

 

It's like, instead of telling us why we all suck for not buying your product, prove to us that we should buy your product by demonstrating it's awesomeness.

 

Then again, I am not a marketing expert. . .

 

 

post #14 of 107
Quote:
Originally Posted by Joelhk View Post

Also, why picket Apple? Isn't Samsung the world's number one phone maker now?


Samsung may be number (1) but everyone follows Apple lead. Influence is more powerful than everything else.
post #15 of 107

Maybe it could be a successful campaign if RIM is talking about themselves - that they are the one in need of waking up (from the nightmare that has been the past 5 years since the iPhone was launched).

 

In this already thinning marketplace, where Apple and Android rule, while even MS fights to remain viable, RIM has what I suspect is an insurmountable challenge in front of it.  They'd need to have the perfect storm of great OS with no issues, big uptake by developers and a way to stem the tide of defectors, even among the [boneheaded] financial and political communities and some competitive, if not groundbreaking, new hardware.  I'm not a betting man, but the odds are really not in their favor given the misses they've had on all fronts the past few years.

 

It's not like they've all of a sudden had that "aha" moment and now they're going to right all the wrongs they've had. Sure, they've chopped the head off the monster, but what they're left with isn't going to be great or maybe even good.  It would take years to get things not just up to speed but ahead of any competitor if they could hire some creative engineers.

 

Just thinking through this, I should become a financial analyst because this kind of review of their business is simple stuff and will make some people a ton of money - and lose even more for shareholders of RIM.

post #16 of 107
Quote:
Originally Posted by fredaroony View Post


You sure about that? http://www.reuters.com/article/2012/01/10/us-samsung-idUSTRE80912J20120110

It looks like Samsung may have finally topped Nokia as largest vendor (according to some recent analyst estimates).


PS: You might want to actually grab a relevant article instead of a 5 month old article that is speculating.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #17 of 107

 

Quote:
Originally Posted by SolipsismX View Post


PS: You might want to actually grab a relevant article instead of a 5 month old article that is speculating.

 

Indeed, my mistake. Trying to install a backup server at the same time :)

post #18 of 107

It may be worth waiting to see what RIM actually come up with before we start saying how crap the new OS will be. Don't forget Apple was almost dead before SJ turned everything around. This could be a new beginning for RIM... or the final nail in the coffin.

post #19 of 107

What a total Microsoft move.

 

Insult the 'idiots' who bought your competitors product - and then tell them to buy yours instead

 

thus proving their original point?!

post #20 of 107

 

Quote:
Originally Posted by AppleInsider View Post

It has also come to light that blogger Nate "Blunty" Burr, who originally released "footage" of the mock protest, has worked with RIM on previous projects.

 

Ha! Apple was right to kick him out of the store for filming. That lying liar. Being finally revealed as the corporate shill he was, this technically wasn't a flash mob.

Of course, now that it's been revealed to be the work of RIM: bawhahahahaha!

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post #21 of 107

Unfortunately, it is RIM that needs to wake up before they go out of business.

post #22 of 107
RIM did say Amateur hour is over.. on their PlayBook campaign. That worked out really well for them.
post #23 of 107

 

Quote:
Originally Posted by Suddenly Newton View Post

 

 

Ha! Apple was right to kick him out of the store for filming. That lying liar. Being finally revealed as the corporate shill he was, this technically wasn't a flash mob.

Of course, now that it's been revealed to be the work of RIM: bawhahahahaha!

 

And the moron who goes by the name of "Blunty" is the same moron who posted a three part review of the Blackberry Playbook. What a coincidence. Needless to say, it was a very positive and glowing review.

 

http://www.youtube.com/watch?v=GkGlY0nQlhk

post #24 of 107

I thought that Samsung's recent commercials were pretty lame, but this RIM stunt just takes the cake. How utterly pathetic and totally desperate. Actually sending a mob to picket in front of a store? This is lower than low.

post #25 of 107

 

Quote:
Originally Posted by CrashMyTstDummy View Post

It may be worth waiting to see what RIM actually come up with before we start saying how crap the new OS will be. Don't forget Apple was almost dead before SJ turned everything around. This could be a new beginning for RIM... or the final nail in the coffin.

 

The part of the equation that RIM is missing, is that they don't have anything close to a Steve Jobs, so I will have to predict "final nail in the coffin" for them. 

post #26 of 107

Just goes to show what Rim has become. Shouldn't it be Rim that needs to 'Wake Up',

Executives leaving, customers flocking in droves to Iphone & Android, stock price sinking...................................what are the Big jerks at Rim thinking.

Most likely Rim is gone within 12 months, someone probably buys them for their patents not their Debt...LOL.

 

post #27 of 107

Physician, heal thyself. 

post #28 of 107

 

Quote:
Originally Posted by fredaroony View Post

Agreed http://en.wikipedia.org/wiki/Get_a_Mac

 

Those weren't that bad.

 

From your link... "​The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared"

 

Were they snarky?  Absolutely.  But the message was comparison... not outright criticism.  At least Apple tried to teach you something about their product.

 

Apple's "Get a Mac" ads were in better taste than these mock protests from RIM or the Samsunged commercials.  And who can forget Microsoft's iPhone funeral?  Or the "Smartphone Beta Test" ?

 

I still get a chuckle out of RIM proclaiming "Amateur Hour is Over"  lol.gif

 

Indeed it is...

post #29 of 107

 

Quote:
Originally Posted by jmgregory1 View Post

Maybe it could be a successful campaign if RIM is talking about themselves - that they are the one in need of waking up (from the nightmare that has been the past 5 years since the iPhone was launched).

 

In this already thinning marketplace, where Apple and Android rule, while even MS fights to remain viable, RIM has what I suspect is an insurmountable challenge in front of it.  They'd need to have the perfect storm of great OS with no issues, big uptake by developers and a way to stem the tide of defectors, even among the [boneheaded] financial and political communities and some competitive, if not groundbreaking, new hardware.  I'm not a betting man, but the odds are really not in their favor given the misses they've had on all fronts the past few years.

 

It's not like they've all of a sudden had that "aha" moment and now they're going to right all the wrongs they've had. Sure, they've chopped the head off the monster, but what they're left with isn't going to be great or maybe even good.  It would take years to get things not just up to speed but ahead of any competitor if they could hire some creative engineers.

I mostly agree with you, though, this was also said of Apple in the late 90s. Even I, as a loyal Mac user, was feeling the hurt (wish I'd bought stock then!), and now Apple is the biggest company in the world. So, strange things can happen. But, for Apple, it took a truly visionary leader, and powerful, driven team to make it happen. I think part of Apple's success is driven by the passion of the Apple folks. Apple is not just a company they work for, it's part of who they are. Yes, some executives and employees have been lured away by other companies, and I'm sure for some, it's "just a job", but I think most folks are proud of what they do. Now, if RIM can instill that level of pride and passion into their company and product development, they might have some hope of turning things around, but now they just seem desperate.

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post #30 of 107

 

Quote:
Originally Posted by Apple ][ View Post

 

 

The part of the equation that RIM is missing, is that they don't have anything close to a Steve Jobs, so I will have to predict "final nail in the coffin" for them. 

 

Point taken, but I will still wait to pass judgement. Having said that no android device has ever impressed me, nor did the NOKIA Lumia 800 or the Playbook. The odds are definitely stacked against RIM. 

post #31 of 107
Quote:
Originally Posted by solsun View Post

 

Quote:
Originally Posted by AppleInsider View Post


It has also come to light that blogger Nate "Blunty" Burr, who originally released "footage" of the mock protest, has worked with RIM on previous projects.

 

No one commented on my suspicion, but I called it.  :)

 


You and me both. He was just trying way too hard to sound casual with his little review etc. it was clearly either part of the whole thing or he was tipped off, the former being my main thought

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post #32 of 107

People only cared because they thought it was Samsung.  Now no one will give a damn about the "reveal" at the end anyway.

post #33 of 107

 

Quote:
Originally Posted by SolipsismX View Post


Not even close. Nokia still makes and sells more handsets than anyone.

 

Nokia's portion of smartphones is actually dropping though.  They are making up the numbers with more dumb phones, but Samsung and others are encroaching on the dumb phone market as well.  

post #34 of 107

 

Quote:
Originally Posted by SolipsismX View Post

Is amateur hour over again?

 

Meet the new amateur, same as the old amateur.

post #35 of 107

What a disaster! This just show that RIM is irrelevant anymore. No one care about RIM. They have to come out and say we did that!! They didn't even wait until the countdown is done!

 

Pathetic.

post #36 of 107

i loved blackberry in 2005...now they need to goto sleep and not wake up.

post #37 of 107

Wake up and watch RIM flop and copy iOS you sheepy people.

An Apple man since 1977
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An Apple man since 1977
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post #38 of 107
I don't know what's more sad. RIM pulling such a childish stunt, or everyone thinking that Samsung did it because Samsung has branded itself as a conpany that hates Apple, insults consumers, and can't innovate on its own.
post #39 of 107

I don't accept the implication that if you bought the iPhone you were "asleep." Maybe it was just the best product.

post #40 of 107

What an ugly stupid thing to do.

We know who has been asleep for the last few years.

 

Several months ago I got a BB Playbook. 

It has a few good points over the iPad, but also has some serious weakness.  The first weakness is the 3+ minute boot up, time to have a coffee !

If only Apple had a 7" iPad, I'd switch very fast !

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