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Greenpeace projects giant images onto Apple HQ in protest for cleaner iCloud

post #1 of 87
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Greenpeace took its push for a "clean" iCloud to Apple's Cupertino, Calif., campus this week, projecting images onto the main building of its corporate headquarters.

In addition to projecting messages of support from Twitter and Facebook users onto the side of the building, Greenpeace activists also barricaded themselves inside an eight-foot-tall, ten-foot-wide "survival device" that has previously been used to prevent Arctic drilling.

The demonstration also featured four Greenpeace members dressed as iPhones, with fully functional screens across their torsos that displayed messages from supporters via Facebook and Twitter.

"Apple?s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy," Greenpeace USA Executive Director Phil Radford said. "As Apple?s customers, we love our iPhones and iPads, but we don?t want to use an iCloud fueled by the smog of dirty coal pollution."

The organization said more than 215,000 people have signed its "Clean Our Cloud" petition, which asks Apple to power the iCloud service with clean, renewable energy. Greenpeace has taken issue with the fact that Apple's North Carolina facility uses some coal-fired power plants from Duke Energy.

Greenpeace


Tuesday's demonstration was just the latest in a series from Greenpeace in an effort to promote is "How Clean is Your Cloud?" report, which was issued in April. That report accused Apple of lagging behind other technology companies, such as Facebook and Google, in utilizing environmentally friendly power for its cloud-based services.

But Apple rejected the estimates in Greenpeace's study related to its Maiden, N.C., data center. Apple's own figures state that renewable energy will provide more than 50 percent of the center's power needs than the environmental advocacy group projected.

Apple believes that its Maiden data center will be the greenest facility of its kind ever built. It will be joined next year by another facility in Prineville, Ore., that will rely on 100 percent renewable energy.

Last month, Greenpeace members staged a protest on the roof of Apple's European headquarters in Cork, Ireland, and placed signs on the building's windows to spell out the words "clean our cloud." The event was coordinated with similar demonstrations held in Turkey and Luxembourg.
post #2 of 87

Oh, shut up you worthless idiots. Can't they be punished for that? And is every other cloud solution using 100% green energy? What about Google's stupendously huge crap?

 

Actually, that image right there is pretty good publicity for Apple. It's free advertising for their entire purpose! lol.gif

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post #3 of 87

Wonder if this is legal

post #4 of 87

I continue to be amazed at Greenpeace.  They continue to go after the wrong targets.

rfrmac
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post #5 of 87

Jog on, idiots.

post #6 of 87
Quote:
Originally Posted by rfrmac View Post

I continue to be amazed at Greenpeace.  They continue to go after the wrong targets.

That's because most environmental groups care about money, far more than they care about the environment.

post #7 of 87
Once again Greenpeace tarnishes their own reputation.

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post #8 of 87

They may be 1d10ts, and I am not a fan of GP, but have to admit it's clever!

post #9 of 87
I wonder where they are getting the energy for that projector. I wonder if they bought a projector that only uses clean energy in its production.

Actually I'm not wondering because I'm not they aren't.

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post #10 of 87

They are going to continue this so long as the blogs etc give them attention. Like so many other places, they have latched into name dropping Apple for the press. 

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post #11 of 87

On one hand I think Greenpeace deserves some credit for prodding Apple to get to take sustainability more seriously several years ago.  But now they are just acting like damn fools.

post #12 of 87
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Originally Posted by monstrosity View Post
Jog on, idiots.

 

Wonder if they drove to Apple. Wonder if they ALL drove Priuses and Teslas. Not that they're made with fully green energy, either. lol.gif

 

I want a Tesla S, but not because I'm one of these environmentalist types. 

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post #13 of 87

It is time to start ignoring GreenPeace - actually that happened long ago.

 

GP are socialists that hate corporate success.  Aside from the fact that their 'research' is flawed and they lie about it.

post #14 of 87

Making clean energy costs money and has to use decent technology.  Solar technology, while is great, is also costly and takes up a large amount of room and it doesn't do a thing on a cloudy day (no pun intended).  If Greenpeace wants to be part of the solution, they should get off their collective rear ends and come up with a low cost solution that makes sense regardless of the weather conditions that doesn't take tons of room.  Plus Apple has already made the decision to go solar, but it requires ROOM, the right solar technology and solar doesn't do much when the weather conditions cover the sun.

 

Greenpeace seems like people that collect money to talk, but they don't come up with any technology to actually make a difference.  Apple already has announced they are putting up a solar array to power their server farm, but it takes TIME to implement.

 

Greenpeace, why don't you go after someone else?

post #15 of 87

I don't like environmentalists. Nature is a cruel and violent place, with everything always trying to eat each other. What kind of person would find that appealing? I will have my books and air conditioning and computers and music and chocolate ice cream and live the life of a human being.

 

Why can't Tim stand up to these groups and cause them some financial pain to make them think twice about picking on Apple in future.

post #16 of 87
Quote:
Originally Posted by rfrmac View Post

I continue to be amazed at Greenpeace.  They continue to go after the wrong targets.

They are doing it so they can take credit like THEY were the ones that told Apple to create a solar farm, when that decision was made a LONG time ago.

post #17 of 87
Quote:
Originally Posted by rfrmac View Post

I continue to be amazed at Greenpeace.  They continue to go after the wrong targets.

 

And who are the right targets?

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post #18 of 87
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Originally Posted by Sevenfeet View Post

On one hand I think Greenpeace deserves some credit for prodding Apple to get to take sustainability more seriously several years ago....

Where is the evidence for that? I recall no such thing (although they claimed it).

post #19 of 87

We need a group to go project a giant middle finger onto the Greenpeace headquarters.

post #20 of 87
Quote:
Originally Posted by Tallest Skil View Post

Oh, shut up you worthless idiots. Can't they be punished for that? And is every other cloud solution using 100% green energy? What about Google's stupendously huge crap?

Actually, Apple is far ahead of the rest of the industry in terms of clean energy. Something like 1/3 of the energy for NC is solar and much of the rest is biogas. No one else can make that claim. Furthermore, Apple is miles ahead on packaging and some other areas, as well:
http://www.apple.com/environment/

Quote:
Originally Posted by rbonner View Post

Wonder if this is legal

No, it's not legal. They're trespassing. In addition, Apple could make a case for tortuous interference with their business.

The problem, though, is that no one wants to be the one suing Greenpeace, so they get away with it. Just once I'd like to see someone insist on prosecution and then sue Greenpeace for tortuous interference, libel, and slander.
Quote:
Originally Posted by Sevenfeet View Post

On one hand I think Greenpeace deserves some credit for prodding Apple to get to take sustainability more seriously several years ago.  But now they are just acting like damn fools.

What evidence do you have that Greenpeace deserves credit for Apple's current 'green' stance?

Jobs was a hippie from the start and with Apple's strong CA base, it's unlikely that they would have ignored environmental issues even without Greenpeace's stunts.
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post #21 of 87

I've ignored Greenpeace a long time ago. 

 

I realize they are trying to get maximum impact by chasing Apple but in the end it means, to me, they're goal is compromised. 

Acting like nutcases isn't helping. 

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post #22 of 87
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Originally Posted by TheUnfetteredMind View Post
We need a group to go project a giant middle finger onto the Greenpeace headquarters.

 

No, no, that's tasteless.


Let's use a standard household coal-fired furnace (we'll just borrow one from some local Amish), hook it up to a generator, plug a projector into that generator, and project "We're frauds." onto the side of the Greenpeace building. lol.gif

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post #23 of 87
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Originally Posted by Rot'nApple View Post

And who are the right targets?
/
/
/

For Greenpeace? No one. They've lost their credibility and proven to be nothing more than greedy media-wh0re$.

For other environmental groups? Start by collecting data. Apple provides plenty of data on its web site and some other companies do, as well. Without making accusations, highlight the companies that are doing well (such as Apple) and ask the other companies for their comparative data. And when you have valid comparative data (not the made-up crap that Greenpeace uses), work with the companies to address the issue rather than making a media circus.

If companies absolutely refuse to publish environmental data, you can point out that fact in a full page ad in the Wall Street Journal if you wish. Or, you can file a freedom of information request with the US and state EPAs.
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post #24 of 87
post #25 of 87

These Greenpeace demonstrators fail to understand the fact that the message they're sending is not the message being received by the public.

 

Message sent: Apple's iCloud uses dirty electricity

 

Message Received: Greenpeace demonstrators are a bunch of whackos.

post #26 of 87

I went to Greenpeace's site and don't see statements about their carbon footprint or how they are getting their energy or their 'green' initiatives. So I wonder: How green is Greenpeace?

post #27 of 87
Quote:
Originally Posted by rbonner View Post

Wonder if this is legal


I doubt it, Apple's campus is private property. They have warning signage everywhere.

post #28 of 87
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Originally Posted by monstrosity View Post

That's because most environmental groups care about money, far more than they care about the environment.

 

Winner!

 

The thread may end now.

 

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post #29 of 87

I'm a huge Apple fan for 20+ years now... and you know what... I don't have a problem with this. Apple is a big target. I'm sure they do everything they can but you know... you have to expect this kind of stuff when you get to be the size they are now... and if you're Greenpeace trying to get your message out... you're naturally going to go after the highest profile target. Apple is fair game. And it's only a light. It's not like they committed trespassing or vandalism or violence. And it certainly won't hurt Apple. Greenpeace going after Apple is like a flee attacking an elephant. It may be an annoyance to the elephant... but that's all it is. Seriously... no big deal. Let them have their demonstration. They're not hurting anyone.

post #30 of 87
Hippie losers.
post #31 of 87

I support Greenpeace’s cause 100%, so I REALLY wish they’d stop using bad facts. It hurts their own cause and drives supporters away. These issues are too important.

 

Publicity stunts? Fine. Fact is, those work. Singling out Apple because it gets the most press? Hard to argue with the effectiveness of that, and Apple’s “feelings” can survive it. Using bad information and letting other companies off the hook? Now there we’ve crossed a line. A line Greenpeace has crossed again and again. They are harming environmental efforts more than they are harming Apple.

 

So while I support their cause far more than I support Apple, I just can’t support Greenpeace.

post #32 of 87

Greenpeace Strategy Manager:  We've been losing mainstream publicity traction for our green energy initiatives and we need to gain it back with minimal expense.

 

Greenpeace PR Head: The fastest means to get publicity with little expense is to highlight and demonize Apple energy use since the tech media pundits are desperate to publish any and all morsels of news related to Apple.   

 

Greenpeace Strategy Manager:  Sounds like a great plan.

post #33 of 87

I would pay more attention to Greenpeace's shenanigans if it involved lots of hot naked women.

post #34 of 87

I've been a Greenpeace member on and off, but they need to aim their grief at the party that is not only blocking the President's Green Energy Initiatives, but the whole of the recovery effort.

post #35 of 87

Greenpeace may be radical, but they get attention that does produce an effect that is better for all of us, even if you don't like the tactics or targets. They are targeting Apple because it gets press, and they want other companies to take note. Radicals usually go to far, but by doing this, they are eventually met in the middle, to the betterment of all.

post #36 of 87
Quote:
Originally Posted by Takeo View Post

I'm a huge Apple fan for 20+ years now... and you know what... I don't have a problem with this. Apple is a big target. I'm sure they do everything they can but you know... you have to expect this kind of stuff when you get to be the size they are now... and if you're Greenpeace trying to get your message out... you're naturally going to go after the highest profile target. Apple is fair game. And it's only a light. It's not like they committed trespassing or vandalism or violence. And it certainly won't hurt Apple. Greenpeace going after Apple is like a flee attacking an elephant. It may be an annoyance to the elephant... but that's all it is. Seriously... no big deal. Let them have their demonstration. They're not hurting anyone.

You're misguided in a lot of ways:

They're not hurting anyone? You think the bad publicity doesn't hurt Apple and its shareholders? You don't think Apple had to spend money refuting Greenpeace's lies? You don't think that they've scared at least some customers away? You don't think that Apple had to spend money on hiring security to get Greenpeace away from the buildings they climbed all over?

And I do have a problem with it - a major problem. If they're going to accuse someone of being environmentally unfriendly, it's stupid to choose someone just because they're large. Apple has a solid history and should be praised for what they've done rather than attacked. If Greenpeace wants to actually be a force for good, they should be basing their actions on FACTS, not lies.

If they want to tie into Apple's mindshare, the correct way to do it would have been to point out all the positive things Apple was doing and challenge their competitors to do as much. Then work with Apple to see if you can get them to do more. By attacking the best country in the business, they're simply telling the world that nothing will ever make them happy, so why bother even trying?
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post #37 of 87
Quote:
Originally Posted by Morky View Post

Greenpeace may be radical, but they get attention that does produce an effect that is better for all of us, even if you don't like the tactics or targets. They are targeting Apple because it gets press, and they want other companies to take note. Radicals usually go to far, but by doing this, they are eventually met in the middle, to the betterment of all.

See above. There is a good way to tie into Apple's mindshare and a bad way. All Greenpeace is doing is sending the following messages to the world:

1. Don't bother spending money on being green, because no matter how much you do, it will never be enough for us and we'll attack you.
2. Don't worry about how much you spend or how green you are because we're going to make up numbers and present them as if they're factual. So there's no point in having good numbers since we prefer fiction.

That is NOT going to help the environmental movement over the long run.
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post #38 of 87

Protests of every sort is getting quite old. The issue is solutions. 

 

A protest and rally is not an unreasonable start to pulling together people to recognize issues that should be dealt with, but resources primarily need to go into solving the problems, not protesting. 

 

My sense is GP folks, especially those protesting, don't have the knowledge to offer specific solutions to making the iCloud greener. That requires engineering type experts, and scientists. It take experts on government policy and how government policy subsidizes dirty, and forces green into niches. Emotions are a great motivator to getting out of bed in the morning to solve important problems, but is worthless if not counterproductive if that is all you can offer.

post #39 of 87

Or someone with a mirror to go sit in front of their projector :)

post #40 of 87

Whatever. Greenpeace is protesting itself into irrelevancy.

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