AppleInsider is in person at the D10 conference this week, and last night provided live coverage of Cook's onstage interview with journalists Walt Mossberg and Kara Swisher. Among the topics he discussed were plans to "double down" on secrecy, "cool ideas" the company plans to unveil with Siri voice control, and how he'd like to see Apple products built in America.
Cook also revealed that the refreshed 1080p Apple TV boosted sales this year, which have reached 2.7 million so far in the first five months 2012. That compares to 2.8 million in the entirety of 2011.
The Apple CEO also hinted that his company os working on closer integration with the social networking site Facebook, and that Apple plans to add more integration with social networking services in general in more of its products. He also admitted that the company could kill off its Ping social music discovery service found in iTunes.
In the interview, Cook was also asked about his relationship with late Apple co-founder Steve Jobs, and he revealed that he decided he wanted to work for Apple just five minutes after meeting the charismatic Jobs. A clearly emotional Cook also said that when Jobs passed away last year, it was one of the saddest days of his life.
The 51-year-old executive was also asked about the patent system, and said he believes the system for enforcing standards-essential patents is broken. Cook also defended Apple's patent disputes with other companies, but admitted that the current patent situation is a "pain in the ass," and a problem for innovation.
AppleInsider will have more this week from D10, including details from a scheduled interview with Aaron Sorkin, an award winning screenwriter who has signed on to pen a script based on the official biography of Jobs by author Walter Isaacson, released after his death last year. In addition, Ed Catmull, the president of Walt Disney Animation Studios and Pixar Animation Studios, is scheduled to join Larry Ellison, CEO of Oracle Corporation, for a talk entitled "The Lessons of Steve Jobs."
Above is a video featuring 17 minutes of highlights from Cook's interview. Below are smaller clips in which Cook talks about "doubling down" on Siri:
Declaring the mobile patent wars are a "pain in the ass:"
Declaring that the Apple TV set-top box is still a "hobby:"
Telling users to "stay tuned" for more possible connectivity between Apple and Facebook:
Calling Jobs a "fantastic" flip-flopper who made an "art" of it:
On his belief that tablets should be free of the legacy of traditional PCs:
On how Apple hopes to lead the way in employee rights and safety with overseas manufacturing partners, all while planning to "double down" on secrecy: