Quote:
Originally Posted by
DrDoppio 
According to the class-action suit (cf. pdf below), Apple provided insurance to publishers that others are going to join in the agency pricing model. If that is proven to be true, then Apple could be found guilty of acting as the hub in a hub and spoke collusion. Many indicators of collusion are in place: uniform prices, a penalty for price discounts, information exchange. I think Apple will have a hard time defending its innocence, especially when using arguments essentially stating the applying the law can harm consumers.
http://www.hbsslaw.com/file.php?id=861&key=a579e3b8530e573aaffdb1e3eb64f994
From Apple's response:-
133. Apple admits that it engaged in individual, but simultaneous, negotiations with
each of the Publisher Defendants and further admits that it entered into agreements with each of
the Publisher Defendants “within days of each other.” Apple denies the remaining allegations in
paragraph 133, except that Apple admits that the final agreements provide that Apple’s commis-
sion is 30% of the eBook retail price and admits that the agreements include an MFN provision
149. Apple lacks sufficient information and belief as to the allegations in paragraph
149, and on that basis denies them, except that Apple specifically admits its distribution agree-
ment with Macmillan contained an MFN, and Apple specifically denies that Apple and Macmil-
lan “agreed to a pricing formulae and MFN Clauses, assuring themselves that Amazon would be
closed out of the market… unless Amazon agreed to allow the Publisher Defendants to raise prices.
”Apple lacks sufficient information and belief as to the allegations in paragraph149, and on that basis
denies them, except that Apple specifically admits its distribution agree-ment with Macmillan contained
an MFN, and Apple specifically denies that Apple and Macmil-lan “agreed to a pricing formulae and MFN
Clauses, assuring themselves that Amazon would beclosed out of the market… unless Amazon agreed to
allow the Publisher Defendants to raise prices.”
206. Apple admits that it was an eBook retailer prior to entering into the agency
agreements with the Publisher Defendants but denies that it set the prices of eBooks. Apple has
always sold eBooks under the agency model. Apple lacks sufficient information and belief to
respond to the remaining allegations in paragraph 206, and on that basis denies them.
207. Apple admits that, under its bilateral contracts with book publishers, each Pub-
lisher Defendant decides the price of its product in the retail marketplace, and Apple’s commis-
sion is 30% of the retail price. Those contracts are the best evidence of their contents. Apple
lacks sufficient information and belief to respond to the remaining allegations in paragraph 207,
and on that basis denies them.
208. Apple admits that its bilateral contract with each Publisher Defendant was the re-
sult of individual negotiations during January 2010, and that the resulting agreements have some
similar terms, but they are not identical. Those contracts are the best evidence of their contents.
Apple denies the remaining allegations in paragraph 208.
209. Apple admits that its individual agreement with each Publisher Defendant identi-
fies Apple as an agent of the contracting Publisher Defendant and that each agreement provides
Apple will sell, market, and distribute eBooks on behalf of the publisher. Those contracts are the
best evidence of their contents. Apple lacks sufficient information and belief to respond to the
allegations in paragraph 209 regarding any other eBook retailer’s contractual agreements with
the Publisher Defendants, and on that basis denies them.
210. Apple admits that it does not have the authority to set eBook prices under its
agency agreements with each Publisher Defendant. Apple alleges that it separately negotiated
certain limitations on the prices charged by the Publisher Defendants. Those agreements are the
best evidence of their contents. Apple lacks sufficient information and belief to respond to the
allegations in paragraph 210 regarding any other eBook retailer’s contractual agreements with
the Publisher Defendants, and on that basis denies them.
211. Apple admits that each of its agency agreements with the Publisher Defendants
provides that a 30% commission will be paid to Apple for the sale of a Publisher Defendant’s
eBook. Apple lacks sufficient information and belief to respond to the allegations in paragraph
211 regarding any other eBook retailer’s contractual agreements with the Publisher Defendants,
and on that basis denies them.
212.Apple admits that its agency agreements with each Publisher Defendant specify
Apple’s and the Publisher Defendants’ responsibilities under the individual agreements. Those
agreements are the best evidence of their contents. Apple lacks sufficient information and belief
to respond to the allegations in paragraph 212 regarding any other eBook retailer’s contractual
agreements with the Publisher Defendants, and on that basis denies them. Apple denies any
remaining allegations in paragraph 212.
213. Apple responds that the allegations in paragraph 213 generally appear to provide
an accurate high-level description of Apple’s agency agreements with the Publisher Defendants.
Those agreements are the best evidence of their contents. Apple lacks sufficient information and
belief to respond to the allegations in paragraph 213 regarding any other eBook retailer’s con-
tractual agreements with the Publisher Defendants, and on that basis denies them.
214. Apple admits in general under its agency agreements that the Publisher Defend-
ants bear the credit risk from eBook sales to customers if the stated conditions are met, but the
specific terms relating to accounts receivable and credit risk are not uniform. Apple further
admits that there are return policies provided in each of its agency agreements, but alleges that
they are not uniform. Apple’s agency agreements themselves are the best evidence of their contents.
Apple lacks sufficient information and belief to respond to the allegations in paragraph
215 regarding any other eBook retailer’s contractual agreements with the Publisher Defendants,
and on that basis denies them.
Edited by hill60 - 5/30/12 at 8:37pm