Originally Posted by ThePixelDoc
What if, this new product really was, just a dumb screen, an iDisplay?
SJ and Jony Ives have always stayed steadfast to their common philosophy, that it's more important what you leave out and throw away in a product. What if the working components were really in a slide in break out box? Apple does have a patent for this already, and it was thought that they would do this eventually with sliding in iPhones, or when i saw it it, the then rumoured iPad.
Or what if all of the controls are really just an App that truly interfaces with the iPanel?
Where's Dick and Soli, the other 'ol dudes' that still kknow how to "Think Different"? :}
I certainly don't see it and have asked for years, on this forum, how this could actually work as a business model. The only poster I recall thinking different has been Ireland that literally thinks it will come to pass without a single port on the device, only a plug for power. I simply can't see how that will work on any level.
The rumour of this TV has gotten so big that historically it does mean there is an Apple HDTV in the works and gearing up to be sold but even when taking a position of it happening and then trying to shoehorn it into a model I still can't find a solution that is remotely viable. There stores don't seem capable of storing and selling the HW. There seems to be no reason outside of reducing one remote (which you never have to use outside of the initial setup) and an integrated FaceTime camera that make this better than what an Apple TV can offer right now.
I want the TV to just be a dumb monitor of which I can choose any number of sizes. And I want the Apple TV box to be between the display and several boxes (like cable/sat, Ti-Vo, and Blu-ray) that plug into the Apple TV box. This way the Apple TV UI will always be an overlay to what you are watching so you can get updates and notifications and you'll never have to switch inputs to see the Apple TV data.
That, however, is my secondary option as I'd ideally like to have the Apple TV UI on
the cable/sat box itself, but I know first hand and know of too many issues with trying to get them to offer that box. Can Apple make a box that will cover all US cable and sat company needs? Are cable cards good enough now to be a good option for Apple?
Originally Posted by jragosta
The computer is a mainstream device. Apple set out to capture the top couple percent of the market - and they did so. Apple has something like 90% of all computers over $1,000.
I believe that was 92% and that was many years ago. Unfortunately there is a more current stat but I have to assume it will be even higher now. There was also a chart that Apple take 1/3 of all profit from the PC business worldwide. I also assume that has grown, too.
So why is it any different to look at TV as a mainstream device and set out to capture only the top few percent of the market?
Answer? It isn't. It's exactly the same thing.
From Apple's perspective it isn't the same thing. They've entered markets as legs for their stools where there have been massive profits to be made. They've been alright with low volume sales so long as they were selling the best product. Does that work the same way in the HDTV business? Do the companies selling the best product make a great profit on TVs?
If Apple does enter this market I think it's clear that they think
they can have great margins and make a billions doing it, but from our PoV we need to determine if they will. Are there companies that sell the displays to others for TVs that actually make a good profit or is the profit held by those that make the displays?
Let's assume for a minute this is going to happen in 2012 or 2013. How will this be achievable? What is Apple's angle here? What will they offer that others have not? On Friday I did a lot of driving; so much so that I was able to listen to all of the audio from Steve Jobs at All Things D. What he stated over-and-over again was that it's all about the software. So where is the software that will make someone ditch a $99 box for a $2000 TV? Where is the software that will make someone put a 55" (what I read will be the bare minimum size) in their den or bedroom where it's too large or in some other room where it simply doesn't fit right? Remember that TVs, among all other electronics today are oft purchased because of the room space they will occupy.
PS: I'm also still waiting on a viable answer to what nut Apple/Jobs could have cracked. Personally I think it has to do with getting around the content companies not the obvious and simple solution of sticking an Apple TV into an HDTV.