Originally Posted by zoetmb
We're talking about Apple because this is an Apple forum and because Cook brought up the issue.
He didn't bring it up. He was asked a stupid question and he gave the only sensible answer.
Walt: There's been a lot of revival about the return of manufacturing in the US. You used to have factories and at least one in the US in Colorado somewhere. Do you ever see, as the most influential and biggest company in tech or any industry, and you're an operations expert. Will there be an Apple product made in the US?
Cook: I want there to be. The engines for the iPad and the iPhone are built in the US. Not just for the US, but for the world. In Austin. The glass is made in a plant in Kentucky. Not just in the US but for other markets too.
There are things that can be done in the US, not just for the US market, but can be exported.
There's an intense focus on the final assembly. They don't think about all of the parts underneath, where the significant value of the buildable material is. Can this be done in the US? I hope so, one day.
But how do you do it? I'm mostly reading about final assembly on forums. I've addressed this every time this has come in conversation and Cook addressed it with Mossberg. Why is the final assembly the only assembly people think matters? It's not even close to the most expensive cost. Where are the people who want everything to be done in house vying for Apple to find alternatives to essential technologies that are owned, designed and created outside the US? You simply don't see it because most people aren't looking at the big picture. They think of Santa's Workshop when they think of iPhones being made, not not the dozens of components being created in dozens of factories around the world before being sent to Foxconn for the final assembly.
I also don't buy Cook's argument that there are no tool and die makers in the U.S. Who built the machines that run the new GM factory? Besides, there's nothing to say that the tool and dies have to also be built in the U.S., although that would be nice as well.
The first part assumes that machines used in GM factories have been made in the US but then you acknowledge that machines could be built elsewhere and then shipped to the US. That seems very disjointed.
If they aren't built in the US then they are US made. Again, why the focus on final assembly and not any of the components or any of the machines used to make and assemble the other parts?
Personally, as an American, I think it's great that the world's largest public company is in the US, that they design all their stuff in the US, that's it's the most respected and highest quality product for a given price point, it's reasonably priced for Americans, and that's it a consumer electronic product. An actual product, not just a financial goliath that doesn't actually make anything.Edited by SolipsismX - 6/3/12 at 4:29pm