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Netflix online movie streaming revenue explodes, slices Apple share in half

post #1 of 159
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Incredible gains in subscription-based online video-on-demand allowed Netflix to become the number one U.S. online movie service by revenue for 2011 after taking a deep cut into Apple's share of the market.

According to statistics released by research firm IHS, the company known for its red DVD-carrying envelopes grew its share of market revenue from less than one percent in 2010 to over 40 percent in 2011, enough to overtake former leader Apple and its iTunes service. It was reported in March 2011 that Apple only accounted for 4 percent of the U.S. digital video market, but lead in terms of video sales.

Revenue from subscription-based video-on-demand (SVOD) jumped to $454 million in 2011, representing an astounding 10,000 percent change from 2010's $4.3 million. SVOD subsequently became the most valuable sector of the U.S. online movie market, grossly outpacing the 75 percent revenue growth seen by transaction-based services like iTunes.

?We are in the midst of a significant change in the way people pay to consume movies online,? said Dan Cryan, research director for digital media at IHS. ?All the significant growth in revenue in the U.S. online movie business in 2011 was generated by rental business models, which provide temporary access, not permanent ownership. Rental delivers unlimited consumption with a low monthly fee for older titles as well as cheap rentals of new releases, providing the kind of value that online consumers want. In contrast, EST, which is much more profitable for studios on a per-transaction basis, is stuck in the doldrums.?

IHS Screen Digest June 2012 showed Apple's piece of the pie shrink from 60.8 percent in 2010 to 32.3 percent in 2011, a precipitous drop from the overwhelming 71.5 percent share iTunes enjoyed in 2009. While the iPad maker saw slight declines in 2009 and 2010, the company was well ahead of its closest competition Microsoft, which held 16.7 percent of the market two years ago and Netflix barely factored into the equation.

IHS


Netflix's performance is largely based on a combination of the company's decision to directly charge for SVOD access and an overall consumer trend away from physical media services that allow customers an allotted number of DVD and Blu-Ray discs for a monthly fee. When Netflix flipped the switch on its subscription-based online streaming service reaction was minimal as it was included as part of the mail-order pacakge. Interest in SVOD increased, however, as new internet-connected TVs and set-top boxes debuted making it easier for customers to access content. Also playing a factor was the backlash from existing Netflix customers over an attempted spin-off of the company's mail service drove customers online.

?2011 marked a sea change in the online movies business that saw the balance of consumer spending shift from a DVD-like transactional model to more TV-like subscription approach,? Cryan said. ?The online movie business more than doubled in 2011 to reach $992 million and it is expected to double this year as well.?

Interestingly, the surge in SVOD has caused the online video market to split. Subscription-based services usually concentrate on older titles and TV shows while transaction-based solutions see a majority of its revenue come from new releases. The discrepancy in content stems from studio agreements, demographic targeting and market parity.

?Netflix and Apple are competing for some of the same consumer time and money. However, the core value proposition of the two services is actually very different," Cryan said.

Both Apple and Netflix are the top players in their respective arenas despite the iPad maker seeing a drop in transactional sales from 64.6 percent in 2010 to 60 percent in 2011. Netflix rules the SVOD roost as the market share held by its closest competitor Hulu is some ten times smaller.

The amazing growth exhibited by the subscription-based streaming segment isn't expected to continue, however, as the tumult of the online movie market has seemingly calmed. With consumers comfortable in their respective SVOD and pay-per-unit camps, the only disruption could be the entry of a new player or a revolutionary product.
post #2 of 159

Yesterday's data.

 

Finally threw in the towel on my subscription, since I am sick of the constant buffering, lousy quality, and lousy choice. I know a couple of others who've done the same.

 

I think 2012 is going to turn out very different for Netflix.

post #3 of 159
Way to go Netflix! I wonder if Netflix on iOS-based devices has anything to do with their rapid gain this year.

Quote:
Originally Posted by anantksundaram View Post

Yesterday's data.

Finally threw in the towel on my subscription, since I am sick of the constant buffering, lousy quality, and lousy choice. I know a couple of others who've done the same.

I think 2012 is going to turn out very different for Netflix.

What device(s) were you using Netflix?


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post #4 of 159
Using FiOS 25 / 25 we use Netflix via an Apple TV and Apple Airport Extreme to watch HD TV on a large screen every night flawlessly. To all those that moan about problems I can assure them it isn't Netflix, rather it's their ISP, their hardware or connection speed.
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post #5 of 159
Quote:
Originally Posted by anantksundaram View Post

Yesterday's data.

Finally threw in the towel on my subscription, since I am sick of the constant buffering, lousy quality, and lousy choice. I know a couple of others who've done the same.

I think 2012 is going to turn out very different for Netflix.

Based on our experience of over two years of flawless HD from Netflix your problem is not Netflix, it's else where. We have FiOS 25/25, Apple AE .11n and ATV 3. The same was true with ATV mk 2 BTW. A year ago we cancelled our Verizon TV account, that's how pleased we are with Netflix (it's a plus they don't carry Fox News lol)
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post #6 of 159

Funny, I wouldn't have guessed that Apple was #1 in this until recently.  And Netflix model makes a lot more sense than Apple's (all you can eat "rentals" for a low monthly price), but I doubt anyone at Apple is losing sleep over being "beat" by Netflix.  As others have said Netflix was one of the reasons I bought an Apple TV, so it's a win-win.

post #7 of 159
Quote:
Originally Posted by anantksundaram View Post

Yesterday's data.

 

Finally threw in the towel on my subscription, since I am sick of the constant buffering, lousy quality, and lousy choice. I know a couple of others who've done the same.

 

I think 2012 is going to turn out very different for Netflix.

 

May I ask the source of your television subscriptions?  Over-the-Air?  "Premium Television" subscription (cable or satellite)?  I really want to cut the cord but I am struggling for a good solution.

 

Quote:
Originally Posted by digitalclips View Post

Using FiOS 25 / 25 we use Netflix via an Apple TV and Apple Airport Extreme to watch HD TV on a large screen every night flawlessly. To all those that moan about problems I can assure them it isn't Netflix, rather it's their ISP, their hardware or connection speed.

 

Agreed.  I have AT&T with 18 mbps and have had few issues.  Movies and Television are ready to "watch instantly" on my AppleTV (3rd generation).  Very, very few issues with a practical and reasonable user interface.

 

 

Apple may have a breakaway year in 2012 again though.  I had never, ever purchased a movie or television show on any media (Betamax, VHS, Laserdisc, DVD, Blu-Ray, HD DVD) until Apple iCloud initiated free, unlimited perpetual storage of purchased media (including movies).  I actively search for the weekly bargains ($9.99 for HD) on AppleTV to build a small library of movies now.


Edited by MacBook Pro - 6/1/12 at 8:52pm
post #8 of 159
Quote:
Originally Posted by malax View Post

Funny, I wouldn't have guessed that Apple was #1 in this until recently.  And Netflix model makes a lot more sense than Apple's (all you can eat "rentals" for a low monthly price), but I doubt anyone at Apple is losing sleep over being "beat" by Netflix.  As others have said Netflix was one of the reasons I bought an Apple TV, so it's a win-win.

 

Apple iTunes is a juggernaut that media fears (with the exception of the book publishing industry which fears and hates Amazon).  Apple iTunes is a major reason for the runaway success of iOS.  Apps, Books, Movies, Music, Podcasts, Ringtones, TV Shows with device synchronization without peer is the reason you see so many Apple haters railing against iTunes.  Well, that... as well as attempting to run an application that may be managing terabytes of data on an underpowered POS computer they purchased from the lowest bidder.

 

I freely admit that some components of Apple iTunes are done better by others but the entire ecosystem in one package is unsurpassed.


Edited by MacBook Pro - 6/1/12 at 8:51pm
post #9 of 159

If Netflix is doing so well, why is the company's share price cratering?  It would seem to be a bad financial model.  Again, market share seems to have such high importance, but at what cost.  I have to admit that Apple must have been asleep at the wheel to just let Netflix gain so much market share in such a short time.

post #10 of 159
Quote:
Originally Posted by digitalclips View Post

Using FiOS 25 / 25 we use Netflix via an Apple TV and Apple Airport Extreme to watch HD TV on a large screen every night flawlessly. To all those that moan about problems I can assure them it isn't Netflix, rather it's their ISP, their hardware or connection speed.
I haven't had any problems either. I got my first iPad and a Netflix subscription and I have practically forgotten that the TV exists!
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post #11 of 159
Quote:
Originally Posted by SolipsismX View Post
What device(s) were you using Netflix?

Fairly straightforward stuff: Apple 2TB Time Capsule, connected via ethernet cable, the latest AppleTV.

 

The quality of my cable connection is excellent. (I had Netflix repeatedly in suspension during major portions of 2011. I wanted to give them a chance. But it got to be ridiculous).

post #12 of 159
Quote:
Originally Posted by MacBook Pro View Post

 

May I ask the source of your television subscriptions?  Over-the-Air?  "Premium Television" subscription (cable or satellite)?  I really want to cut the cord but I am struggling for a good solution.

"Premium" cable subscription.

post #13 of 159

SVOD isn't really the same as iTunes offerings so it's probably erroneous to even compare them. Plus we have little information about how they got their data. Apple has always been very secretive about their sales info so something makes me doubt that this company has detailed data to make their comparisons .

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post #14 of 159
Quote:
Originally Posted by digitalclips View Post

Using FiOS 25 / 25 we use Netflix via an Apple TV and Apple Airport Extreme to watch HD TV on a large screen every night flawlessly. To all those that moan about problems I can assure them it isn't Netflix, rather it's their ISP, their hardware or connection speed.

Good for you that you think you can "assure" me! You can keep that to yourself.

 

I get 12 mbps on my cable connection (which is pretty darn good), and Netflix has been crap since Day 1. For my hardware, see above. ISP?! What could be wrong with an ISP that's specific to Netflix?

 

So, you're one data point, and I am another. So what?

 

One more thing: "1080p" on Netflix is positively a joke.

post #15 of 159
Quote:
Originally Posted by anantksundaram View Post

Fairly straightforward stuff: Apple 2TB Time Capsule, connected via ethernet cable, the latest AppleTV.

 

The quality of my cable connection is excellent. (I had Netflix repeatedly in suspension during major portions of 2011. I wanted to give them a chance. But it got to be ridiculous).

 

Why the 2TB Time Capsule connected to ???  Are you just purchasing directly from Apple then or are you using AirPlay from your Mac to the AppleTV?

 

Quote:
Originally Posted by charlituna View Post

SVOD isn't really the same as iTunes offerings so it's probably erroneous to even compare them. Plus we have little information about how they got their data. Apple has always been very secretive about their sales info so something makes me doubt that this company has detailed data to make their comparisons .

 

The data is good.  I have posted links that demonstrated Apple's dominance in digital movie downloads many times in other threads.

post #16 of 159

Doesn't matter though, if you only have one or two choices for internet, and its not up to FIOS quality. Not everyone has a stellar broadband connection. Whats worse is, mark my word. Your isp will soon start capping broadband usage, and give you a choice of different tiers, if you want to stream. All of a sudden, streaming videos will not be such a great deal. This is coming soon, watch it coming over the hill.

post #17 of 159
Quote:
Originally Posted by Constable Odo View Post

If Netflix is doing so well, why is the company's share price cratering?  It would seem to be a bad financial model.  Again, market share seems to have such high importance, but at what cost.  I have to admit that Apple must have been asleep at the wheel to just let Netflix gain so much market share in such a short time.

Because streaming is not profitable for them at present. Costs are too high still. The profitable portion of their business is their DVD delivery business, and they are hinting at getting away from that. Go figure. NO one can replicate their infrastructure to deliver high quality BluRay via mail or any other way, and they are abandoning it. <shaking my head here>

post #18 of 159
Quote:
Originally Posted by anantksundaram View Post

Good for you that you think you can "assure" me! You can keep that to yourself.

 

I get 12 mbps on my cable connection (which is pretty darn good), and Netflix has been crap since Day 1. For my hardware, see above. ISP?! What could be wrong with an ISP that's specific to Netflix?

 

So, you're one data point, and I am another. So what?

 

One more thing: "1080p" on Netflix is positively a joke.

 

Your ISP could throttle your data from Netflix.  I wouldn't discount any ISP from doing so.  Frankly, I have AT&T iPhone 4S (2), AT&T U-verse, plain old telephone service, and Internet with typically one PPV per month (UFC).  AT&T should be sending Hookers and Coke to my house every month for what I pay... I still wouldn't put throttling my service past those %&*#@$.

 

1080p on AppleTV (3rd generation) does suck.  I suspect a significant portion of the Netflix catalog is not 1080p or Netflix may use lossy compression to improve streaming.

post #19 of 159

Duh!  Even when the Apple Television comes out Netflix will be number one.  They have a niche in the market.  Did I spell that right?  Niche.

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post #20 of 159
....
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post #21 of 159
Quote:
Originally Posted by anantksundaram View Post

Good for you that you think you can "assure" me! You can keep that to yourself.

I get 12 mbps on my cable connection (which is pretty darn good), and Netflix has been crap since Day 1. For my hardware, see above. ISP?! What could be wrong with an ISP that's specific to Netflix?

So, you're one data point, and I am another. So what?

One more thing: "1080p" on Netflix is positively a joke.

Well if Netflix never fails for me and is does for you I would suspect the problem is your end. Then again perhaps I have a magical set up. /smile
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post #22 of 159
Quote:
Originally Posted by anantksundaram View Post

Fairly straightforward stuff: Apple 2TB Time Capsule, connected via ethernet cable, the latest AppleTV.

The quality of my cable connection is excellent. (I had Netflix repeatedly in suspension during major portions of 2011. I wanted to give them a chance. But it got to be ridiculous).

Oh, I never thought of using my Time Capsule to watch Netflix ... Duh ...
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post #23 of 159
Quote:
Originally Posted by digitalclips View Post


Based on our experience of over two years of flawless HD from Netflix your problem is not Netflix, it's else where. We have FiOS 25/25, Apple AE .11n and ATV 3. The same was true with ATV mk 2 BTW. A year ago we cancelled our Verizon TV account, that's how pleased we are with Netflix (it's a plus they don't carry Fox News lol)

You really laughed out loud once you found out Netflix didn't carry Fox News?  You must have wet yourself when you found they also didn't carry MSNBC or any other news service for that matter...

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post #24 of 159
Quote:
Originally Posted by MacBook Pro View Post

 

Apple iTunes is a juggernaut that media fears (with the exception of the book publishing industry which fears and hates Amazon).  Apple iTunes is a major reason for the runaway success of iOS.  Apps, Books, Movies, Music, Podcasts, Ringtones, TV Shows with device synchronization without peer is the reason you see so many Apple haters railing against iTunes.  Well, that... as well as attempting to run an application that may be managing terabytes of data on an underpowered POS computer they purchased from the lowest bidder.

 

I freely admit that some components of Apple iTunes are done better by others but the entire ecosystem in one package is unsurpassed.

Is it media fears? Or is it streaming fans griping because they cannot get the latest movies for next to free? And who is railing against iTunes? I think those days were the 90's when Apple was the underdog. Now, Apple rule the world.

post #25 of 159
Quote:
Originally Posted by tylerk36 View Post

Duh!  Even when the Apple Television comes out Netflix will be number one.  They have a niche in the market.  Did I spell that right?  Niche.

Netflix has the best value. How can you beat $7.99 a month?

post #26 of 159
I switched to Netflix after Apple added it to the AppleTV. These days I don't buy any movies/TV shows from iTunes.

I did have some issues last year. I suspect Comcast was throttling the data to try to stop consumers making the switch but these days all it works without a hitch.
post #27 of 159

For streaming problems I learned that ISPs treat streaming in a different way than videos that can be downloaded and buffered. A Netflix representative said that I could call my ISP and tell them that I wanted the full use of my bandwidth utilized for streaming as well as downloading. They all will comply if you know what to ask them to do. It is just a way they keep their bandwidth usage lower. The representative said that ISPs around the country will do this for subscribers. They just must ask for it to be done. This will improve the streaming speed.

 

Call Netflix for assistance and the person on the phone will be able to tell you the real speed that your ISP is allowing your videos to stream.
 

post #28 of 159
Quote:
Originally Posted by anantksundaram View Post

Fairly straightforward stuff: Apple 2TB Time Capsule, connected via ethernet cable, the latest AppleTV.

 

The quality of my cable connection is excellent. (I had Netflix repeatedly in suspension during major portions of 2011. I wanted to give them a chance. But it got to be ridiculous).

Maybe your cable company is intentionally screwing with Netflix. Comcast had a very public spat with Netflix, IIRC.

 

The other possibility is that the nerdier group may be using a DNS server that isn't your ISPs, like google's DNS or OpenDNS. These often don't resolve to the right geographic location for Netflix, so they may be trying to stream data to you from a very distant server rather than the one closest to you.

post #29 of 159
Quote:
Originally Posted by Constable Odo View Post

If Netflix is doing so well, why is the company's share price cratering?  It would seem to be a bad financial model.  Again, market share seems to have such high importance, but at what cost.  I have to admit that Apple must have been asleep at the wheel to just let Netflix gain so much market share in such a short time.

That just about tells us that the 2011 data reported here is useless. Markets are forward-looking.

post #30 of 159
Quote:
Originally Posted by pt123 View Post

Is it media fears? Or is it streaming fans griping because they cannot get the latest movies for next to free? And who is railing against iTunes? I think those days were the 90's when Apple was the underdog. Now, Apple rule the world.

 

Yes.  Media Fears... RIAA... MPAA...  The RIAA continues to believe that Apple has single-handledly destroyed their revenue model... The prized "album."

 

Have you not experienced a "fandroid" blowing a head gasket?  The "incongruous, inconsistent" user interface that has "ludicrous latency" and "constantly crashes" is virtually an Internet meme.  When confronted with facts, the issues with iTunes on an underpowered computer are virtually the only fact-based argument they have against Apple.

post #31 of 159
Quote:
Originally Posted by razorpit View Post

You really laughed out loud once you found out Netflix didn't carry Fox News?  You must have wet yourself when you found they also didn't carry MSNBC or any other news service for that matter...

I have no problem with no 'news' access since I have access to the internet but Fox News isn't a news service, it's an entertainment channel (on par with many AM radio stations) so i don't get your point.
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post #32 of 159
Quote:
Originally Posted by sessamoid View Post

Maybe your cable company is intentionally screwing with Netflix. Comcast had a very public spat with Netflix, IIRC.

The other possibility is that the nerdier group may be using a DNS server that isn't your ISPs, like google's DNS or OpenDNS. These often don't resolve to the right geographic location for Netflix, so they may be trying to stream data to you from a very distant server rather than the one closest to you.

That's an interesting point. I have long wondered what is the best DNS service to use. I removed Google's only yesterday and reverted to the ISP's (in my case Verizon FiOS) to see if there is any difference it will make. Too early to tell but it will be interesting to see if there is any difference.
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post #33 of 159

I am glad Apple is being pushed here. Hopefully competition will see better choice and better prices. Purchasing individual TV episodes from Apple is expensive. Purchasing a season is better, but who on earth wants to BUY a season of anything? Renting a movie needs to be cheaper. I don't watch much TV but if Netflix's content inventory is getting better then all power to them. 10 buck per month is very doable. $5.99 per movie is way too expensive.

post #34 of 159
Quote:
Originally Posted by Orlando View Post

I switched to Netflix after Apple added it to the AppleTV. These days I don't buy any movies/TV shows from iTunes.
I did have some issues last year. I suspect Comcast was throttling the data to try to stop consumers making the switch but these days all it works without a hitch.

I keep wondering if Apple shouldn't buy Netflix then make it Apple only. It seems like a good fit to me.
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post #35 of 159
I'm one of the new subscribers, and we will be dumping it soon. Really a crap selection if you want anything newer than 2008/9.

This stuff needs to get cheaper and more readily available by legit sources or customers are going to go the other route.

I don't want 1000 channels. I want a way to discover new shows and not be held hostage on current content. I will not pay for advertisements, and I will not pay even more on top to get rid of them!

...and once I leave the paid world I am not coming back out of principle.
post #36 of 159
Quote:
Originally Posted by digitalclips View Post


That's an interesting point. I have long wondered what is the best DNS service to use. I removed Google's only yesterday and reverted to the ISP's (in my case Verizon FiOS) to see if there is any difference it will make. Too early to tell but it will be interesting to see if there is any difference.

 

OpenDNS... Bar none... Hands down... etc. etc.

 

I use DNSCrypt for secure DNS in conjunction with OpenDNS.  To further improve my security I use Netshade proxies as well.

post #37 of 159
Quote:
Originally Posted by digitalclips View Post


I keep wondering if Apple shouldn't buy Netflix then make it Apple only. It seems like a good fit to me.

They will do an iBook and get all the same content at the same price, marginalizing Netflix for the studios. Hopefully they will drive a better deal this time for the consumers.
post #38 of 159

If Netflix is bad quality for you, then that's your fault, as in you have a crappy connection, maybe a crappy router or modem perhaps, or there is some other kind of problem. The point is that the problem is on your end.

 

Netflix has always worked fine for me, and my connection is hardly the fastest around. Even HD works fine. I don't have to wait for any buffering or any other crap, and the quality is not bad at all, as a matter of fact, it's quite good, considering it's streaming. I think that it's a great deal for only $8 a month for what it offers. Like I said in a previous thread about Netflix a while ago, show me what's out there that's better and cheaper at the moment. I'm actually watching some series on Netflix right now on the iPad, while I'm typing this post on another Mac.


Edited by Apple ][ - 6/1/12 at 10:44pm
post #39 of 159

iTunes Movies has these problems in my opinion:

 

- Poor selection. The whole point of an online video store is that there is no limit of shelf space.

- Products that constantly change from only rentable, to rentable and buyable, to only buyable, and back again. To paraphrase a movie, "iTunes is like a box of chocolates, you never know what you're gonna get."

- A lot of the back catalog is still SD only.

- Unpredictable download speed. 80% of the time a movie will download in 10 minutes, but the other 20% it will download in like 7 hours, which is useless if you were renting it to watch that night.

- No keyword searching on the store. You can't e.g. look for a movie with a "mystery" and a "genius."

- The metadata is general is not up to scratch, actor names are sometimes missing or not hyperlinked. It seems like they shoe-horned movies in to their music store instead of designing a database specially for movies.

post #40 of 159

Not sure why anyone would purchase this service any longer.

No Netflix I do not want to watch Mega Shark Vs. Giant Squid IV.

Have some TV show reruns but even those get old after a while.

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