Originally Posted by bugsnw
If I were Cook, I'd push for a very impressive upgrade. Something unexpected. He needs to make his mark.
Or. He might try to be the first Apple CEO to release cheap (relatively speaking) MacBook. Make it real mainstream. Which is something Apple computers, in contrast to iDevices, haven't achieved... yet.
Think of it this way: Current Mac users are unlikely to downgrade to lower specs unit... but number of Windows users might be tempted to go Mac if they can buy it for money comparable to mainstream HPs or Acers or Dells or... your pick. Because, to be realistic, number of users - especially home users - would have all their needs covered with software that ships with Macs. Even much more would be sweet as with software that comes with Macs and, say, additional Office for Mac. Not everyone plays games, and people buying cheap laptops and desktops definitely don't anyway. But there's still number of users who need more than what tablets can provide.
Or think of it this way: Apple already has high-end laptop market. Competition is going stronger - more and more PC brands are releasing good looking, well built units. Think HP Envy and Envy Spectre, think Asus ZenBook Prime (with its full HD IPS screen in 11" and 13"). So Apple at best can hope to hold on to premium market share they have, or lose part of it at worst... but either way, there is not much space to grow in premium segment. However, Apple does have space to grow in lower segments. In a way, it is like position MS is in - having no more space to grow in segments they are already strong, so trying to grow into segments they are hardly present, mobile and premium laptop.
Personally, I'd be interested in affordable MacBook with aluminium unibody and decent IPS screen, even in 1280x. In fact, I'd rather have 1280 IPS than 1980 TFT on 13" unit, for the same price.