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First WWDC 2012 banners go up at Moscone: 'Where great ideas go on to do great things'

post #1 of 51
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The first banners for Apple's 2012 Worldwide Developers Conference, which takes place next week, are being installed at the Moscone Center in San Francisco with the tagline, "Where great ideas go on to do great things."

The banners feature an assortment of app icons and the same colorful squares that make up the Apple logo on the WWDC 2012 invitation, as noted by MacRumors.

Apple will kick off the annual conference next Monday with a keynote at 10 a.m. Pacific . The official conference schedule was published last week, but more of the sessions are marked "To be announced" than usual, setting off a flurry of speculation that they will pertain to as-yet-unannounced products, services or APIs.

The Cupertino, Calif., company itself has been abnormally quiet in the first half of 2012. It did tease this summer's OS X 10.8 Mountain Lion release in February and then release the iPad and a refreshed AppleTV in March, but it has yet to release any new Macs.

WWDC 2012
WWDC 2012 banner at the Moscone Center (via MacRumors)


On Tuesday, reports emerged that in-store pickup inventory of the Mac Pro has been drying up at Apple Stores, a possible sign that the workstation could see an upgrade at WWDC. The machine was last updated in 2010. Other reports suggest MacBook Pros and iMacs could also make an appearance at the event.

Apple is also expected to announce a new and improved maps application for iOS, new Camera and Photos apps and closer Facebook integration. The company will also likely publicly unveil its next-generation of iOS, presumably called iOS 6, and provide further details about the upcoming Mountain Lion release.

WWDC



Visit AppleInsider's WWDC 2012 topic page to stay up to date on developments with the conference.
post #2 of 51

The subtitle this year is an anagram for "A Hardheartedness Goiter We Togging To".

 

Get to speculating. lol.gif

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post #3 of 51

Bleh. "Where great ideas go on to do great things"?

 

I think Steve would've made sure that would be much shorter and much more memorable.

 

How about, "Introducing what's next" instead?

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post #4 of 51

The little squares in the banner are RED, BLUE, GREEN (or immediate variations from combining two of those colors).  This is just a hint of what WWDC will focus on - Pixels!

post #5 of 51
Quote:
Originally Posted by austinguy23 View Post

The little squares in the banner are RED, BLUE, GREEN (or immediate variations from combining two of those colors).  This is just a hint of what WWDC will focus on - Displays!

 

No, this is a developer's conference. That was just a choice by the designer(s).

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post #6 of 51

Uncharacteristically stumble-tongued for Apple. Ideas don't "do" things. At best it should be "Where great ideas become great things" or "Where great ideas turn into great things." Best of all, they should have thrown the whole thing out and said something sensible.

post #7 of 51

CNN icon? A dying sad brand, a hint at ATV content
 

post #8 of 51

Apple badly needs a new ad agency. Their celebrity-focused iPhone ads make me squirm. This tagline is awkward (as was the reference to 'resolutionary' with iPad 3). Carriers hawking the iPad have the junkiest set of ads going (I know that's not Apple's ad agency, but I doubt that Steve would have put up with them -- he would have picked up the phone and called their CEOs, after getting some advice from his agency on what to say instead).

 

C'mon, Apple. You can do better. You've done much better.

 

 

Edit: Aaargh.... the perils of autocorrect....

post #9 of 51
Quote:
Originally Posted by SpamSandwich View Post

 

No, this is a developer's conference. That was just a choice by the designer(s).

Everyone knows it's a developer's conference.  That doesn't change anything.  Apple announces new products at WWDC all the time and they will do so again this year.  

 

Apple's banners more often than not serve as teases for what will be announced.  

post #10 of 51
Quote:
Originally Posted by Panu View Post

Uncharacteristically stumble-tongued for Apple. Ideas don't "do" things. At best it should be "Where great ideas become great things" or "Where great ideas turn into great things." Best of all, they should have thrown the whole thing out and said something sensible.

 

"Where great ideas go on to do great things" is clearly a reference to the Apple "Do Engine," Siri.

post #11 of 51

That is one lame slogan.

post #12 of 51
Quote:
Originally Posted by anantksundaram View Post

Apple badly needs a new ad agency. Their celebrity-focused iPhone ads make me squirm. This tagline is awkward (as was the reference to 'resolutionary' with iPad 3). Carriers hawking the iPad have the junkiest set of ads going (I know that's not Apple's ad agency, but I doubt that Steve would have put up with them -- he would have picked up the phone and called their CEOs, after getting some advice from his agency on what to say instead).

C'mon, Apple. You can do better. You've done much better.


Edit: Aaargh.... the perils of autocorrect....

I think the Siri ads should be more accurate but I don't think they are outside of what Apple does. I do like the Siri ad with John Malkovich because it shows how simple the commands can be and yet so useful.

Over time we tend to forget the ones we didn't care for and not remember the ones that are (well) less memorable. People through a fit over the Revolutionary new iPad tagline saying Jobs would have never approved that yet I find it hard to think they hadn't thought of that long before he passed away. But even if they hadn't there are still plenty of play on words he did approve of. Does no one remember Thinnovation from 2008 for the MBA? I didn't until it was mentioned to me.

There are also plenty of Get A Mac ads that simply didn't register with me or that I thought we too campy. And lets not forget that Steve wanted the iMac to be called MacMan. I personally think these banners are stunning looking. i like the graphics. I don't care much for the tagline but it's a throw away line for a developer's conference that is seems to be saying the developers are or have the great ideas. A more important question is what will they use for the new Macs? And more important than that is how effective will they be for marketing to the average consumer?



PS: You all have until nightfall to see Venus eclipse the Sun. If you miss it you'l have to wait until 2117 to see it again.

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post #13 of 51
Quote:
Originally Posted by Panu View Post

Uncharacteristically stumble-tongued for Apple. Ideas don't "do" things. At best it should be "Where great ideas become great things" or "Where great ideas turn into great things." Best of all, they should have thrown the whole thing out and said something sensible.


No, what they meant is that, the great ideas being the medium like the iPhone, iPad, Macs or OS X and iOS. Apple considered them as an end product created from great ideas and that in turn go on to create more great ideas. Simples.
post #14 of 51
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Originally Posted by SolipsismX View Post
PS: You all have until nightfall to see Venus eclipse the Sun. If you miss it you'l have to wait until 2117 to see it again.

 

Saw it, but I also plan on being around to see it again.

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post #15 of 51
The Apple logo is now clearly 3-D, and it looks even more like both a globe and a map. This is consistent with expectations for the new Maps app, especially the 3-D part. The inclusion of 3rd party app icons (and only 3rd party) suggests that there will be powerful APIs into Maps.

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post #16 of 51
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Originally Posted by SolipsismX View Post

There are also plenty of Get A Mac ads that simply didn't register with me or that I thought we too campy. 

If you're referring to the Mac v. PC ads, I thought that every single one of those was brilliant. Uncompromisingly brilliant. Put Macs back on the map in an in-your-face way. I **loved** them.

 

People copy it to this day..... (the T-Mobile girl, for instance).

post #17 of 51
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Originally Posted by SolipsismX View Post

PS: You all have until nightfall to see Venus eclipse the Sun. If you miss it you'l have to wait until 2117 to see it again.

www.nasa.gov has superb live coverage.

post #18 of 51
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Originally Posted by SpamSandwich View Post

Bleh. "Where great ideas go on to do great things"?

 

I think Steve would've made sure that would be much shorter and much more memorable.

 

How about, "Introducing what's next" instead?

 

Yeah.  Hate to keep saying it but consider that shark fully jumped.  

 

When Apple's banners start seeming like they hired Steve Balmer as their copywriter, you know they are in trouble.  

 

"Where great ideas go on to do great things"?  What, these ideas were doing shit before and now they can do "great things?"  Ideas actually do stuff?  Ideas are sentient now?  

 

 

What utter nonsense.  Even in the context of "ad speak" this is absolute meaningless drivel. It's embarrassingly bad copy.  And this from the biggest company on the planet that can hire the best advertising talent on the planet if they wish to.  Bleh. 

 

post #19 of 51
Quote:
Originally Posted by Splash-reverse View Post


No, what they meant is that, the great ideas being the medium like the iPhone, iPad, Macs or OS X and iOS. Apple considered them as an end product created from great ideas and that in turn go on to create more great ideas. Simples.

 

Except one of the number one rules in advertising (and art) is that you shouldn't have to explain what it means.

Even if your right (and actually I think you're explanation is a stretch), if you have to explain it to people it's a fail anyway.  

post #20 of 51
Quote:
Originally Posted by SolipsismX View Post


I think the Siri ads should be more accurate but I don't think they are outside of what Apple does. I do like the Siri ad with John Malkovich because it shows how simple the commands can be and yet so useful. ...

 

I can't speak for the original poster, but for me the "celebrity" Siri ads are some of the worst Apple ads I've seen. Mainly because they aren't original and don't actually communicate anything.  

 

First off, they are just exact copies of the original Siri ads, but with celebrities. How tacky and unoriginal is that?  All they communicate to the audience is "celebrities like Apple products," and even that is a lie because of course they were paid to do them. 

 

Furthermore, they are just full of errors.  The timing is off on all of them, the "acting" is off on at least a few lines of most of them.  It's just all wrong.  There is a subtle something missing in the flow of the words.  It's as if they should have done five or six more takes until they got it right, or worse, it's as if the director simply didn't know that they didn't get a good take.  Glaringly obvious to me.  

 

I find them very hard to watch.  They are embarrassing. 

post #21 of 51
Quote:
Originally Posted by anantksundaram View Post

Apple badly needs a new ad agency. Their celebrity-focused iPhone ads make me squirm. This tagline is awkward (as was the reference to 'resolutionary' with iPad 3). Carriers hawking the iPad have the junkiest set of ads going (I know that's not Apple's ad agency, but I doubt that Steve would have put up with them -- he would have picked up the phone and called their CEOs, after getting some advice from his agency on what to say instead).

 

C'mon, Apple. You can do better. You've done much better.

 

 

Edit: Aaargh.... the perils of autocorrect....

 

Yeah, the slogan is pretty clunky.  But it's quite meaningful: in the past it's all been vision and charisma.  Now we're executing on that and taking over the world.

 

:)

 

The celebrity ads have been effective, though I also feel they're bland.

post #22 of 51
Quote:
Originally Posted by anantksundaram View Post

If you're referring to the Mac v. PC ads, I thought that every single one of those was brilliant. Uncompromisingly brilliant. Put Macs back on the map in an in-your-face way. I **loved** them.

People copy it to this day..... (the T-Mobile girl, for instance).
The campaign was brilliant but some of the ads weren't that great. I'm sure you were on this forum when we discussed them as they came up. I can't think of any specific examples but I do clearly recall thinking that certain ads weren't great (within this brilliant campaign).

Let's not forget this was a very long and extensive campaign. I count 66 TV ads for the US, 16 web ads, 15 UK ads, 12 Japanese ads, and 4 special ads for WWDC. That's a lot. I'll let Mitchell & Webb, a personal favourite of mine and the "Mac" and "PC for the UK ads, describe it in a skit.



Moving on, i think Apple has a great opportunity ahead of them with Win8 being so drastically different from the standard Windows UI, not to mention the confusion of what apps run on what OS based on what processor, plus having so many new Macs that are rumoured to be Retina Display and eschewing outmoded HW like the ODD that I think it would behoove them to have another Mac focused campaign to the next year or two to really help push the Mac even faster than it has been growing.

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Originally Posted by anantksundaram View Post

www.nasa.gov has superb live coverage.
I question why I still go to the trouble to see these things when it's so much easier to let the experts record it for you in great detail.

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post #23 of 51

Maybe the slogan should have been, "When copyeditors quit..."

post #24 of 51
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Originally Posted by MacBook Pro View Post

 

"Where great ideas go on to do great things" is clearly a reference to the Apple "Do Engine," Siri.

I think you're right on. That's the first thing I thought of when I read the banner. For the record, I think there's going to be a dedicated siri button on the new iPhone now that it's coming out of beta (another way for Apple to stretch it's lead over the fragmented android platform); we'll be able to do so much without even looking at the screen, it will be very cool!

Quote:
Originally Posted by Gazoobee View Post

 

Yeah.  Hate to keep saying it but consider that shark fully jumped.  

 

When Apple's banners start seeming like they hired Steve Balmer as their copywriter, you know they are in trouble.  

 

"Where great ideas go on to do great things"?  What, these ideas were doing shit before and now they can do "great things?"  Ideas actually do stuff?  Ideas are sentient now?  

 

 

What utter nonsense.  Even in the context of "ad speak" this is absolute meaningless drivel. It's embarrassingly bad copy.  And this from the biggest company on the planet that can hire the best advertising talent on the planet if they wish to.  Bleh. 

 

Bleh to you.

Quote:
Originally Posted by Gazoobee View Post

 

Except one of the number one rules in advertising (and art) is that you shouldn't have to explain what it means.

Even if your right (and actually I think you're explanation is a stretch), if you have to explain it to people it's a fail anyway.  

 

The strange wording is what clues you in to what apple is getting at, and it's something that apple has done for a long time. For example, the strange punctuation or made up words often used to promote products on apple.com.

 

Quote:
Originally Posted by Gazoobee View Post

 

I can't speak for the original poster, but for me the "celebrity" Siri ads are some of the worst Apple ads I've seen. Mainly because they aren't original and don't actually communicate anything.  

 

First off, they are just exact copies of the original Siri ads, but with celebrities. How tacky and unoriginal is that?  All they communicate to the audience is "celebrities like Apple products," and even that is a lie because of course they were paid to do them. 

 

Furthermore, they are just full of errors.  The timing is off on all of them, the "acting" is off on at least a few lines of most of them.  It's just all wrong.  There is a subtle something missing in the flow of the words.  It's as if they should have done five or six more takes until they got it right, or worse, it's as if the director simply didn't know that they didn't get a good take.  Glaringly obvious to me.  

 

I find them very hard to watch.  They are embarrassing. 

You're embarrassing. I don't appreciate your seemingly constant negativity (in many different threads). I don't know if you are just a bitter person (you obviously like Apple), and I don't know why you were absent from the apple fan site forums for so long, but please, for all our sakes, lighten up.

 

FWIW: In my opinion, Tim is doing an amazing job. He is the perfect person to lead Apple into the future, and in many ways will be able to do things for Apple that Steve's personality would not let him do; I think Steve knew this, which is why he chose Mr. Cook. I think Tim's interview at allthingsd shows he's just as brilliant as Steve was (Apple already has the best product designers in the world, even without Steve; Apple needs someone to implement Apple's plan, for which Tim seems to be perfectly suited).


Edited by PatchyThePirate - 6/5/12 at 9:20pm

   

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post #25 of 51

This just Tim Cook doubling down on secrecy. No more subliminal messages for ya'll.

post #26 of 51
Quote:
Originally Posted by Gazoobee View Post

I can't speak for the original poster, but for me the "celebrity" Siri ads are some of the worst Apple ads I've seen. Mainly because they aren't original and don't actually communicate anything.  

First off, they are just exact copies of the original Siri ads, but with celebrities. How tacky and unoriginal is that?  All they communicate to the audience is "celebrities like Apple products," and even that is a lie because of course they were paid to do them.

I believe you've missed the subtext of these ads. It's not that they've hired a celebrity to endorse a product, they've hired archetypes to show what kind of person uses an iPhone. Samuel Jackson shows a non-traditional strong male, Zooey Dechanel is the penultimate quirky young female, and John Malkovich typifies a cerebral androgynous male. It's not actors or celebrities they've hired, but rather unique individual icons. In a sense it's still an extension of "Think Different" - "Live Different" if you please. On the other hand I believe these ads were intended to not convey this subtext on a totally conscious level, made to evoke a more emotional response - you get the meaning without being able to put a label on it. Still, I personally prefer the Mac and PC ads.

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post #27 of 51
Quote:
Originally Posted by PatchyThePirate View Post

For the record, I think there's going to be a dedicated siri button on the new iPhone now that it's coming out of beta (another way for Apple to stretch it's lead over the fragmented android platform); we'll be able to do so much without even looking at the screen, it will be very cool!

I've all but given up on that happening but I sure hope it does. The current method is too slow to activate. I want something dedicated so it can be ready at an instant.

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post #28 of 51

The Siri ads are brilliant for this reason: Siri isn't a feature, Siri is a personality... a celebrity even. I would be willing to wager that just about as many people know of Siri as Zooey Deschanel... Siri might even be more well known. When you hold down the home button, you're not talking to the iphone voice recognition feature on your phone, you're talking to the one and only Siri. When the ads are with anonymous actors, Siri becomes a bit commoditized... just an interface. But paired with an already well-known individual, Siri becomes seen as a well known "individual" in her own right.

 

Siri is the the smart, friendly, celebrity that everyone with an iphone has on speed-dial.

 

 

 

 

post #29 of 51
Quote:
Originally Posted by Panu View Post

Maybe the slogan should have been, "When copyeditors quit..."

 

LOL, journalism died in the mid-Nineties, dude. You're twenty years late to the party.

post #30 of 51
Quote:
Originally Posted by Gazoobee View Post

Except one of the number one rules in advertising (and art) is that you shouldn't have to explain what it means.
Even if your right (and actually I think you're explanation is a stretch), if you have to explain it to people it's a fail anyway.  

This isn't an advertisment at all. It's a slogan... a TEASER.

They're not gonna cover the outside of Moscone Center with all of the upcoming keynote announcements... are they?
post #31 of 51
Quote:
Originally Posted by Gazoobee View Post

I can't speak for the original poster, but for me the "celebrity" Siri ads are some of the worst Apple ads I've seen. Mainly because they aren't original and don't actually communicate anything.  

They show the product in use. I don't know a better way to communicate than that.

Sure the "sequences have been shortened" and all that jazz... but at least they show the product.

Looking at some competitors' commercials... will my Android tablet really turn into a spaceship? Will I turn into a robot?

333
post #32 of 51
Quote:
Originally Posted by SpamSandwich View Post

 

No, this is a developer's conference. That was just a choice by the designer(s).

 

And possibly a hint to APIs leveraging HiRes options.

post #33 of 51
Quote:
Originally Posted by PatchyThePirate View Post

FWIW: In my opinion, Tim is doing an amazing job. He is the perfect person to lead Apple into the future, and in many ways will be able to do things for Apple that Steve's personality would not let him do; I think Steve knew this, which is why he chose Mr. Cook. I think Tim's interview at allthingsd shows he's just as brilliant as Steve was (Apple already has the best product designers in the world, even without Steve; Apple needs someone to implement Apple's plan, for which Tim seems to be perfectly suited).

I'm with you on that, although his brilliance casts a different hue to Steve's. I wonder whether some of the senior executives will make product announcements during the keynote (other than just demonstrations), rather than Tim alone. Yes, I am a member of the Tim Cook fan club, unabashedly!

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post #34 of 51

Not the catchiest slogan ever, but still looking forward to it. Not actually going, but always watch 10-20 of the developer videos after each WWDC.

post #35 of 51
Quote:
Originally Posted by Michael Scrip View Post

They show the product in use. I don't know a better way to communicate than that.

iPod silhouette commercials didn't show the product, which made it strong for me. They didn't even display the company name, just their logo. That was strong!
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post #36 of 51

The theme tag might be a bit over-obvious by past standards, but not lame. It's about realising and developing capabilities already within Apple devices. Yes, we might expect Siri to get out of beta and be endowed with a rich set of hooks or tools to become far more usable by developers, same with iCloud, etc.. Ping integration with Facebook (?)

post #37 of 51
Quote:
Originally Posted by diplication View Post


I believe you've missed the subtext of these ads. It's not that they've hired a celebrity to endorse a product, they've hired archetypes to show what kind of person uses an iPhone. Samuel Jackson shows a non-traditional strong male, Zooey Dechanel is the penultimate quirky young female, and John Malkovich typifies a cerebral androgynous male. It's not actors or celebrities they've hired, but rather unique individual icons. In a sense it's still an extension of "Think Different" - "Live Different" if you please. On the other hand I believe these ads were intended to not convey this subtext on a totally conscious level, made to evoke a more emotional response - you get the meaning without being able to put a label on it. Still, I personally prefer the Mac and PC ads.

 

Have to agree with you. They hit every 'wannabe/wannasleepwith' demographic using only three people. 

 

Genius.

 

But that banner slogan just doesn't read right.

post #38 of 51
Quote:
Originally Posted by SpamSandwich View Post

Bleh. "Where great ideas go on to do great things"?

 

I think Steve would've made sure that would be much shorter and much more memorable.

 

How about, "Introducing what's next" instead?

 

Could be too close to Samsung's "Next is what?" tag line!

post #39 of 51
Quote:
Originally Posted by Gazoobee View Post

Yeah.  Hate to keep saying it but consider that shark fully jumped.  

When Apple's banners start seeming like they hired Steve Balmer as their copywriter, you know they are in trouble.  

"Where great ideas go on to do great things"?  What, these ideas were doing shit before and now they can do "great things?"  Ideas actually do stuff?  Ideas are sentient now?  


What utter nonsense.  Even in the context of "ad speak" this is absolute meaningless drivel. It's embarrassingly bad copy.  And this from the biggest company on the planet that can hire the best advertising talent on the planet if they wish to.  Bleh. 



 


Lets not forget when they were coming up with names for what would be the iMac Phil Schiller wanted to call it MacMan. So yeah I can see his shop coming up with this drivel. lol.gif
post #40 of 51
Quote:
Originally Posted by PhilBoogie View Post

iPod silhouette commercials didn't show the product, which made it strong for me. They didn't even display the company name, just their logo. That was strong!
i always thought those ads were a brilliant use of the white iPod and white headphones. Thankfully Steve was there to let Jony have his white headphones otherwise they probably would have been black. 1tongue.gif
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