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Apple to unveil entirely new MacBook series at WWDC, insiders say

post #1 of 60
Thread Starter 
Apple next week is expected to unveil an entirely new MacBook model positioned between the MacBook Air and MacBook Pro, available in sizes of 13 and 15 inches with no disc drive.

The details come from analyst Ming-Chi Kuo with KGI, who has been a reliable source of information on unannounced Apple products. He shared with AppleInsider on Friday the details of an anticipated new notebook line from Apple, which he simply dubbed "MacBook," expected to be unveiled at next week's Worldwide Developers Conference.

Kuo said he believes the new MacBook will be priced starting at $1,199 for the basic 13-inch model. The purported notebook will not have an optical disc drive, and it will be available with either a solid-state drive or a traditional hard-disk drive.

This new MacBook will reportedly be lighter and slimmer than the MacBook Pro, with equal computing power. He also said it will feature a Retina display with a tapered-edge design, as well as a larger battery capacity.

Apple is expected to unveil its new 15-inch MacBook, priced at $1,799 with a hard-disk drive, next week, and the device will go on sale soon after. Kuo said he doesn't expect the new 13-inch $1,199 MacBook to be available until August, as the smaller MacBook has "limited space for thermal dissipation," and will also use a "lower-yield" Retina display than the 15-inch model.

Kuo also predicted on Friday that Apple could discontinue the MacBook Pro lineup entirely if the new MacBook series proves popular enough. He sees the Pro being gradually phased out, but remaining on shelves until 2013.

MacBook


But he does expect that both the 13- and 15-inch MacBook Pros will receive upgrades next week, and will go on sale in June, presumably including optical drives as are found on the current models. In addition, he expects Apple to sell new 11- and 13-inch MacBook Airs in June, leaving only the new 13-inch MacBook to launch in August.

Apple previously offered an entry-level white polycarbonate notebook known simply as the "MacBook," but that product was discontinued last year. Kuo's report suggests that Apple intends to resurrect the MacBook name with two new products in the 13- and 15-inch varieties.

Earlier this week, AppleInsider revealed new part numbers that show Apple prepared to refresh a majority of its Mac lineup at WWDC next week. The part numbers suggest that Apple is planning to release at least 13 new Macs, including MacBooks, iMacs and Mac Pros.

Earlier reports had suggested that Apple would update its 15-inch MacBook Pro first, before the 13- and 17 inch models were given thinner designs and higher resolution displays. But if accurate, Friday's latest report would indicate that Apple instead plans to unveil an entirely new 15-inch MacBook next week.
post #2 of 60

Is this the same guy who said the 17" MBP was going away? I'm skeptical.

post #3 of 60

I don't know if he's the same guy, but it wouldn't shock me at all to see the 17" killed this year.

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post #4 of 60

So we are going to have two 13-inch Mac models that are both the same exact price, as well as a 13-inch Air that is within $100 of that price? I'm just going to come out and call BS on that, but I guess we'll see.

post #5 of 60
The notion that a thinner, retina, SSD computer with an equal processor to the MacBook Pro doesn't seem to place it in "between" (at least in price) the Airs and Pros.
post #6 of 60

Hey AI, you couldn't throw the word "Optical" in there some where?

post #7 of 60

This is total crap.

 

What will they be called? MacBook Airo? MacBook Prair? 

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

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post #8 of 60

I would like that. I was pretty mad when they got rid of the white MacBook.

 

 


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post #9 of 60
Quote:
Originally Posted by hittrj01 View Post

So we are going to have two 13-inch Mac models that are both the same exact price, as well as a 13-inch Air that is within $100 of that price? I'm just going to come out and call BS on that, but I guess we'll see.

That doesn't make sense to me either. I could see 11" and 13" MBA, 13" and 15" MB, and 15" and 17" MBP. At least in my mind, that covers a broader range of needs.
But like you said, we'll see.
post #10 of 60
Quote:
Originally Posted by AppleInsider View Post

Apple next week is expected to unveil an entirely new MacBook model positioned between the MacBook Air and MacBook Pro, available in sizes of 13 and 15 inches with no disc drive.
The details come from analyst Ming-Chi Kuo with KGI, who has been a reliable source of information on unannounced Apple products. He shared with AppleInsider on Friday the details of an anticipated new notebook line from Apple, which he simply dubbed "MacBook," expected to be unveiled at next week's Worldwide Developers Conference.
Kuo said he believes the new MacBook will be priced starting at $1,199 for the basic 13-inch model. The purported notebook will not have an optical disc drive, and it will be available with either a solid-state drive or a traditional hard-disk drive.
This new MacBook will reportedly be lighter and slimmer than the MacBook Pro, with equal computing power. He also said it will feature a Retina display with a tapered-edge design, as well as a larger battery capacity.
Apple is expected to unveil its new 15-inch MacBook, priced at $1,799 with a hard-disk drive, next week, and the device will go on sale soon after. Kuo said he doesn't expect the new 13-inch $1,199 MacBook to be available until August, as the smaller MacBook has "limited space for thermal dissipation," and will also use a "lower-yield" Retina display than the 15-inch model.
Kuo also predicted on Friday that Apple could discontinue the MacBook Pro lineup entirely if the new MacBook series proves popular enough. He sees the Pro being gradually phased out, but remaining on shelves until 2013.
MacBook

Let's see. This new product line is allegedly positioned between the MBA and MBP. However, look at the pricing:
MacBook 13" $1199
MacBook 15" $1799

MacBook Pro 13" $1199
MacBook Pro 15" $1799

Looks to me like it's not positioned between MBA and MBP. Rather, if there's any truth to this at all, it's simply a name change. Drop the 'pro' from the name and leave the price points the same.

Quote:
Originally Posted by Ireland View Post

I don't know if he's the same guy, but it wouldn't shock me at all to see the 17" killed this year.

I would be shocked. Apple would be the only major manufacturer not to offer a 17" laptop. And for lots of people, the 17" is the best balance between features/performance and portability.
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post #11 of 60
1) This all seems logical to me. Making the current 13" and 15" MBPs just plain ol MBs because they are 0.95" and have the ODD seems like a reasonable way to transition away from the ODD.

2) I can see Apple getting rid of the 17" if the sales are truly dismal but I do know plenty of people that buy these machines so I'm thinking they will likely stay based on that anecdotal data. I have noticed the 17" redesigns tend to come after the other sizes are released so perhaps I'm not considering extra engineering costs.

3) one thing we haven't seen is an SSD card + 2.5" HDD or SDD. I hope they at least offer an hybrid drive as I don't want to lose map 1TB+ capacity or my 10 second boot.

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post #12 of 60

I loved white MacBook and I would like him to come back, because I prefer plastics to aluminium. Of course I don't really expect this comeback to happen.

 

Same pricing for the new MB and MB Pro? I'm confused... Put SSDs and Retina in Pros and keep the specs of new MBs similar to current Pros. This makes sense to me.

post #13 of 60
Quote:
Originally Posted by SolipsismX View Post

1) This all seems logical to me. Making the current 13" and 15" MBPs just plain ol MBs because they are 0.95" and have the ODD seems like a reasonable way to transition away from the ODD.

Yes, but that's not what the rumor says. It says that the 'MacBook' will be positioned between the MBP and MBA. I don't see any reason for continuing the MBP while releasing a MacBook at the same price point.

The only plausible scenario is that they will replace the MBP with a MacBook at the same price point. Thinner and no ODD. MBP will be end-of-lined. However, as they've done with the iPhone and iPad, they will continue to sell last year's model for a year or two to give people a chance to buy a cheaper model if they don't need the latest and greatest.
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post #14 of 60

It looks official. No 17" MacBook Pro in that lineup. It is dead.

post #15 of 60

Maybe the 13" and 15" Pro turned out to be more expensive than they'd hoped, due to the Retina display, necessitating cheaper 13" and 15" models alongside as a temporary measure. But long term I would not expect a lineup with 3 different 13" notebooks.

post #16 of 60
Quote:
Originally Posted by eksodos View Post

It looks official. No 17" MacBook Pro in that lineup. It is dead.

LoL, some analyst on a rumour site and it "looks official."

post #17 of 60
Quote:
Originally Posted by jragosta View Post


Yes, but that's not what the rumor says. It says that the 'MacBook' will be positioned between the MBP and MBA. I don't see any reason for continuing the MBP while releasing a MacBook at the same price point.
The only plausible scenario is that they will replace the MBP with a MacBook at the same price point. Thinner and no ODD. MBP will be end-of-lined. However, as they've done with the iPhone and iPad, they will continue to sell last year's model for a year or two to give people a chance to buy a cheaper model if they don't need the latest and greatest.

 

This really sounds plausible to me - except one thing - they cannot name their top model Macbook and use the MBP for the last year's model. Customers would be confused, don't you think? How would they resolve this?

post #18 of 60

Damn..... I was hoping to buy a 17inch when I get my taxes in February. Well, as long as I can get a refurb or buy it at Best Buy I guess. 

 

And I hope I can buy Sim City next year and play it without a disc drive!

post #19 of 60

As Steve taught us when he came back and unveiled the quadrant "Less is more."

post #20 of 60
Quote:
Originally Posted by jragosta View Post
I would be shocked. Apple would be the only major manufacturer not to offer a 17" laptop. And for lots of people, the 17" is the best balance between features/performance and portability.

 

Well if this accurate from the other article:

 

Quote:
The 17-inch MacBook Pro would be a logical choice for Apple to retire, as the premium professional notebook only accounted for 1.7 percent of the company's notebook sales in the first quarter of 2012

 

Then it does make business sense. However I'm with you in that I'd prefer it stuck around.

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post #21 of 60
I think it's more likely for apple to drop the "air" name and just call them MacBooks. Then notebooks with HiDPI screens, more ports, and optical drives can be called "pro" and those without... not. It will justify the premium if only pros had HiDPI screens.
post #22 of 60

MacBook Leaf

Power saving and thin.

post #23 of 60
Quote:
Originally Posted by palegolas View Post
MacBook Leaf

Power saving and thin.

 

And the logo on the back omits the Apple part entirely, leaving just the leaf.

 

think-dif_poster.jpg


Edited by Tallest Skil - 6/8/12 at 8:19am

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #24 of 60
Quote:
Originally Posted by WelshDog View Post

Hey AI, you couldn't throw the word "Optical" in there some where?

No kidding. I was lost too. Sloppy sloppy journalism.
post #25 of 60
Quote:
Originally Posted by xmiku View Post

This really sounds plausible to me - except one thing - they cannot name their top model Macbook and use the MBP for the last year's model. Customers would be confused, don't you think? How would they resolve this?

I think you're making it a bigger issue than it is. Call it the 'new MacBook' and everyone will realize that it's the newest model. Not everyone gets hung up on names.
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post #26 of 60

If there is a significant increase in pixel density with the 15", I can definitely see the 17" being retired.

post #27 of 60

I think the new MacBooks will still be called the Pro but will be priced higher than the ODD version (if they decide to keep the ODD version of 15).  If you look at the leaked specs of the new 15 from 9-to-5 mac that Tally posted here on AI a couple of days ago, it has

1) no ODD,

2) (therefore) smaller (by 0.83 inches in length and 0.52 inches in depth) and thinner (by 0.21 inches)

3) higher res display (2560 x 1600) 

4) 16GB RAM, which leads me to conclude that there will be 4 memory slots so that max RAM will be 32GB,

5) 2GB of graphics memory.  The max on the current 15 is 1GB.

 

The Australian pricing that has been leaked suggests a price increase of about AUS $400 to $700 from the current 15.  That would make sense only if they were going to keep the ODD version in the product line.  Otherwise, there would be too much of a price gap between the 13 and the 15.

 

Anyway, this is all speculation at this point.  I would prefer if Apple did away with the ODD version entirely, 15 now and 13 later, and offered better specs at the same or lower price points.

post #28 of 60

Why would the 17-inch MacBook Pro be eliminated?

 

It is the best choice for creative folks.

 

It is the workhorse of the creative group that is one of the major target groups for Apple. Also for education in the creative area, architecture, art, music, etc. everybody loves the display and the size (thickness and weight) of the 17-inch MacBook Pro. It both a desktop and laptop to creative folks.

 

AutoCAD after many years of being absent from the Mac has been recently reissued for the Mac. Folks using AutoCAD love using on the 17-inch MacBook Pro.

 

Why would the 17-inch MacBook Pro be eliminated?

post #29 of 60
Quote:
Originally Posted by Tallest Skil View Post

This is total crap.

 

What will they be called? MacBook Airo? MacBook Prair? 

They will be called the Macbook Aero, and Microsoft will sue for trademark infringement :D.

post #30 of 60

That analysis of Apple's notebook product roadmap seems extremely convoluted. Keeping Pro and Air brands make more (or at least as much sense) as eliminating the Air and keeping MacBook and Pro brands. And it makes far more sense than having Air, MacBook, and Pro. I don't see the Pro becoming simply the Macbook. Pros want a Pro brand and the MacBook has been end-of-lifed even for the education market, right? Reintroducing the MacBook brand would seem like a) a step backward and b) a violation of Steve's brilliant vision for separate consumer and professional notebook lines. 

 

Why not:

 

11", 13" MBAs stay, possibly rebranded as MB, but that would be a lot of rebranding in a little time for Apple's entry level notebook. Ergo, MBA stays as the brand.

 

15", 17" MBPs (17" is introduced 2013 or gets dropped, depending on how well 15" Pros fit Pro consumer's needs)

 

Differentiating factors are that, unlike Airs, Pros get more screen real estate with Retina displays, discreet graphics, SSD/HDD with optional SSD-only models. Dropped optical drives make room for SDD/HDD option with sufficient room for larger battery. Done.

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post #31 of 60
Quote:
Originally Posted by hmm View Post
They will be called the Macbook Aero, and Microsoft will sue for trademark infringement :D.

 

They'll have to get in line behind Nestle.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #32 of 60
Quote:
Originally Posted by Winter View Post

Is this the same guy who said the 17" MBP was going away? I'm skeptical.

 

It is. We've now had 3 articles in a row about this guy basically saying the same thing. 

 

I know "news" is slow but this guy isn't worth 3 articles. 

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post #33 of 60

Lets talk about the Macbook Pro 17" and have some fun with numbers.

 

The same guy who predicts its demise here-

 

http://www.macrumors.com/2012/04/23/apple-predicted-to-discontinue-17-inch-macbook-pro/

 

also says he believes sales of the 17" Macbook Pro for first quarter 2012 were "only" 50,000 units.  Ignoring that sales of that unit might be artificially low because of price, lets assume everyone that actually wanted one bought one, and no one settled for the 15" because $300 price premium.

 

Lets also presume that everyone buys the unmodified unit at the base $2499 price with no upgrades.

 

$2499 * 50,000 units = $124,950,000 in revenue for first quarter.  Annualized to $499,000,000 - that is half a billion (with a B) in revenue. Or about the take for a successful summer blockbuster movie.

 

With Apple's typical 40% GP figure that is $199,920,000 (but lets just round up and call it $200,000,000 in profits.  All for the burden of providing a larger screen and different case and giving at least 200,000 customers a year what they actually want. Nevermind any kind of "halo" product market theory and/or the idiocy of letting PC manufacturers offer something you just can't get from Apple.

 

I know Apple is the highest market cap company on Earth and all that, but if they'll really walk away from $200,000,000 in profit just to do it...I recommend any shareholders sell their stock NOW.

 

I will further speculate that if offered with a lower than $2499 entry price, they would sell more copies, and make more money.

post #34 of 60
Quote:
Originally Posted by Carthusia View Post
Reintroducing the MacBook brand would seem like a) a step backward and b) a violation of Steve's brilliant vision for separate consumer and professional notebook lines. 

 

That died long ago.

 

Quote:
Originally Posted by charlituna View Post
I know "news" is slow but this guy isn't worth 1 article_

 

Well.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #35 of 60
Quote:
Originally Posted by Tallest Skil View Post

This is total crap.

 

What will they be called? MacBook Airo? MacBook Prair? 

 

Macbook.

 

Wait and see. I've got it sorted out. Like I said in the other big article about this guy's claims I think that he's got it wrong about them adding a 3rd series of computers. They aren't. They are expanding the "Air" series to a 15 inch model but dropping the Air from the name. What we used to call the Macbook Air is just the Macbook and it will be fronted as THE lineup. There will be a single Pro model in the 13 and 15, perhaps two that will be what we know as the Pro with the ODD, firewire etc. These might only be available custom order as might the 17 inch model. They could also be the only ones with a Retina Display (part of what makes them Pro)

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post #36 of 60

Take away the names for a moment… and look at the 'line up':

 

11", 13", 13", 13", 15", 15" (and no 17")…?

 

Normally, I'd say there's just no way.

 

However, I think it's possible the new model might break with the current 'unibody aluminum chassis' look and feel, and introduce a "whole new class" of Mac Book...

 

Which itself could be the beginning of a convergence into a single line of Mac Books, ranging in 4 sizes, 11, 13, 15 & 17 inches, with the only real "model" differences being extra BTO options in the larger versions (like traditional or SSD drives, Optical drive or not, etc…). Apple is moving in the direction of "post PC". Subsequent model upgrades and redesigns are going to reflect that, right?

 

Sir Ive has been quoted recently as saying that the products in the current pipeline (that he can't talk about), but expected this year, are the most important he's ever worked on… I don't think that was just marketing/PR fluff…

 

So, I think we may be seeing transitional product lines coming into view… and that's one way I could see 11/13/13/13/15/15 making sense… 

 

In any case, exciting times!

post #37 of 60
Quote:
Originally Posted by jragosta View Post

Yes, but that's not what the rumor says. It says that the 'MacBook' will be positioned between the MBP and MBA. I don't see any reason for continuing the MBP while releasing a MacBook at the same price point.
The only plausible scenario is that they will replace the MBP with a MacBook at the same price point. Thinner and no ODD. MBP will be end-of-lined. However, as they've done with the iPhone and iPad, they will continue to sell last year's model for a year or two to give people a chance to buy a cheaper model if they don't need the latest and greatest.

They would be between the two types of notebooks in many regards so I see no problem there. The only problem I see is the idea of the latet advanements being downgraded to a lowly MacBook name. Is think the thick models with ODDs should get that branding.

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post #38 of 60
Quote:
Originally Posted by un_plug View Post

If there is a significant increase in pixel density with the 15", I can definitely see the 17" being retired.

 

An increase in pixel density won't create the same set up that folks buy the 17 for. We get it because the screen size allows us to see more items, have bigger windows etc. 

 

The way this whole pixel density/Retina gig works the system uses larger graphics and scaling so the same amount of data is on the screen as before but sharper. Opposite of our reasons for buying a 17 inch model. 

 

not to mention that the 17 is the only model left that we can plug an ESATA card into and that's still a major deal for the pros that buy said computer since Thunderbolt isn't quite there yet. 

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post #39 of 60
Quote:
Originally Posted by charlituna View Post

Macbook.

Wait and see. I've got it sorted out. Like I said in the other big article about this guy's claims I think that he's got it wrong about them adding a 3rd series of computers. They aren't. They are expanding the "Air" series to a 15 inch model but dropping the Air from the name. What we used to call the Macbook Air is just the Macbook and it will be fronted as THE lineup. There will be a single Pro model in the 13 and 15, perhaps two that will be what we know as the Pro with the ODD, firewire etc. These might only be available custom order as might the 17 inch model. They could also be the only ones with a Retina Display (part of what makes them Pro)

I'll get the machine that suits my needs best, as usual, but psychologically I don't want an Air because I don't want a CULV processor, lack of dGPU, or insuffient number of ports. I want a Pro machine but without the ODD that is 25% of my internal space without ever being used and forcing the machines to be larger and have more engineering constraints.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #40 of 60
OK I have to ask, how is it that this looks "official". All it is is another rumor.
Quote:
Originally Posted by eksodos View Post

It looks official. No 17" MacBook Pro in that lineup. It is dead.
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