This is the first keynote presentation that I wasn't interested in watching. I've been shopping for a new computer. I'm not interested in Facebook integration or super displays. I'm interested in CPUs, RAM, graphics cards, and energy consumption. It seems like Apple is more interested in integrating all of us with everything on the internet whether we want it or not. Tag this and that. Send it out to the world of social web sites.
Apple has given up the embodiment of the "Think Different" 1984 advertisement. Now they're more interested in getting us to do everything the Apple way. They want us to integrate our phones with our computers, iPads, the internet, TVs, and even with purchasing products anywhere we can make a purchase with credit cards. Apple tells people they can't purchase apps outside of the Apple environment. They won't let people do what they want with their iDevices otherwise their warranties will be voided. That certainly is the opposite of "Think Different".
Apple got us thinking we were special because we were different than the rest, but Apple is now one of the largest corporations on the planet. They got that way by getting us to join in the ranks. So now we number in the tens of millions. I'm sure that the people at Apple think of us as just joining the Apple family, but it doesn't feel like that. It feels very superficial.
I'm getting the urge to jump ship. Anybody else feel this way? Tux (Linux) here I come!