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Nine auto makers partner with Apple for 'Eyes Free' Siri support

post #1 of 67
Thread Starter 
The launch of iOS 6 will bring greater automobile integration to the iPhone with "Eyes Free," a new feature that will allow a car to bring up Siri voice control.

The Eyes Free component of iOS 6 was unveiled by Scott Forstall, Apple's senior vice president of iOS Software, at Monday's Worldwide Developers Conference keynote.

"You've heard of hands free before," Forstall said. "Hands free allows you to keep your ands on the steering wheel while you use your phone.

"Well, we want to integrate Siri even better with the car. And so we're working with a number of car manufacturers to enable you to use a button right on the steering wheel to bring up Siri."

With Hands Free, the iPhone screen stays off, so it will not distract the driver. Since Siri talks back to a user out loud, drivers can control many functions on their iPhone with just the press of a button and the use of their voice, allowing them to keep their hands on the wheel and their eyes on the road.

Eyes Free


Forstall revealed that a number of manufacturers have committed to Eyes Free Siri integration in the next 12 months. The full list of auto makers shown by Apple at Monday's keynote is:
  • BMW
  • General Motors
  • Mercedes-Benz
  • Land Rover
  • Jaguar
  • Audi
  • Toyota
  • Chrysler
  • Honda

Eyes Free


Apple's official product page for Siri functions in iOS 6 notes that Eyes Free will allow users to call people, select and play music, hear and compose text messages, use Maps and get directions, read notifications, find calendar information, add reminders and more.

Even before iOS 6 and Eyes Free were announced, some auto makers were working to offer Siri integration with their vehicles. For example, in February Mercedes-Benz announced that its in-house "Digital DriveStyle App" would make it the first automative manufacturer to offer built-in Siri support.
post #2 of 67
No Ford. With MS's Sync, that's no surprise.
post #3 of 67

Audi is on board....I wonder if Volkswagen will also sign-up.

post #4 of 67
Quote:
Originally Posted by Eriamjh View Post

No Ford. With MS's Sync, that's no surprise.

Hopefully they change that.  I love my ford, and I like sync. But this would be much better.  If they don't have "Eyes Free" in the next couple of years, might go back to GM!

post #5 of 67
This is a great next step. I'm glad to see that more commands were added to Siri but I was honestly expecting more yesterday.


PS: The irony will be that Apple is changing the 30pin dock connector and hasn't told any of the auto-makers¡ (was making a joke that apparently didn't work)

Quote:
Originally Posted by Eriamjh View Post

No Ford. With MS's Sync, that's no surprise.

Nice catch. I think you're right. I wonder if their contract with MS prevents them or if they are just so happy to be with MS. :)
Edited by SolipsismX - 6/12/12 at 7:49am

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post #6 of 67

The car integration is great and the sports scores are great, but better performance wouldn't go amiss.

post #7 of 67
Quote:
PS: The irony will be that Apple is changing the 30pin dock connector and hasn't told any of the auto-makers.

 

Given that we're talking Bluetooth integration here, does that really matter? All the dock connector needs to do is provide power.

post #8 of 67
Quote:
Originally Posted by SolipsismX View Post

PS: The irony will be that Apple is changing the 30pin dock connector and hasn't told any of the auto-makers.
 

 

Was that announced yesterday? I thought that was still rumor. 

post #9 of 67
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Originally Posted by lilgto64 View Post

 

Was that announced yesterday? I thought that was still rumor. 

Didn't you know that any rumor thrown out there is automatically a fact? ;)

post #10 of 67

hopefully they open it to third-party audio decks so we can replace our decks with iphone able stereos on other cars.

this could be a bigger seller

post #11 of 67

This is lame. My Lexus has a phone button. My iPhone is connected to it via bluetooth - yet I KNOW they wont offer an upgrade (yes my console is software upgradeable) to implement this. Instead they want me to buy a new car. Lame lame lame!

post #12 of 67

Now that Siri can open apps...Siri. Open Google app. 

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post #13 of 67
This is what Apple is very good at; partnership. Starting small, convincing the partner that if it doesn't work out they're still a small company and it won't hurt that many customers. And if it works they'll build out their product, expand to more countries and market it to the fullest.

401

Siri starts with iPhone, expands to new countries, comes to TV? I don't think I'll be talking to my TV, but who knows? Don't use dictations on my iPad either, but that might change as well.
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post #14 of 67

These features have got me excited about iOS again. True hands free calling and texting, calendar and other personal organisation while driving sounds great. I hope I don't have to buy a new car to take advantage of it though - car manufacturers are usually loathe to update older models with aftermarket accessories - but I hope they will come.

 

I just hope the new iPhone 5 is a different shape to iP4 as I just couldn't hold one of those without it making my hand feel it was holding a knife the wrong way around. But then when it launches I suppose it won't work with Snow Leopard - and I really don't fancy the toy look and feel of the new OS X. Maybe Mountain Lion will be an improvement over Lion (not hard really as Lion was IMO akin to Vista) but the changes to the apps to make it more "iPad like" are negative IMO. For instance, yesterday I was trying to create a spreadsheet in Numbers for iPad and after 20 minutes gave up because it was so slow and cumbersome and all the controls were hidden, just like in Excel. I switched to Numbers on the Mac and the whole thing was finished in less than 10 minutes. I need efficient applications on my Mac, not ones that remind me of the frustrations of using my iPad (which I love, but not for spreadsheets!)

post #15 of 67

I'd like to see other high-end manufacturers also sign up: Ferrari, Lamborghini, Bentley, Rolls Royce, etc. I'm a bit surprised Chrysler and Nissan aren't on-board as they have a strong presence in North America as well. I also assume, that by GM, Toyota and Honda, by extension, it will include many of their brands (Cadillac, Lexus, Acura). Hopefully it'll work via bluetooth rather than (the new) cable. In a few years or earlier, the other brands will come around. I wouldn't be surprised to start seeing iphone docks as a factory option or standard equipment soon.

post #16 of 67

In my opinion, it is unsafe for a driver to direct his attention to electronics instead of paying attention to his driving.  The eye free aspect helps, but the real distraction is paying attention to something other than driving.

post #17 of 67
Quote:
Originally Posted by OriginalG View Post

I'd like to see other high-end manufacturers also sign up: Ferrari, Lamborghini, Bentley, Rolls Royce, etc. I'm a bit surprised Chrysler and Nissan aren't on-board as they have a strong presence in North America as well. I also assume, that by GM, Toyota and Honda, by extension, it will include many of their brands (Cadillac, Lexus, Acura). Hopefully it'll work via bluetooth rather than (the new) cable. In a few years or earlier, the other brands will come around. I wouldn't be surprised to start seeing iphone docks as a factory option or standard equipment soon.

 

Hmmm... I see Chrysler in the list.

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post #18 of 67

This is great news.  The more integrated these phones are the safer.  Android and the others will do the same, and the other car manufacturers will follow suit to maintain competitiveness.  The statistics are scary people.  Distracted driving is the most deadliest thing out there and we encounter it every day.  Just a few weeks ago a teen was sentences to several years in jail for accidentally killing someone while driving distracted by the phone.  Everyone lost that day.

 

The modern era phone is amazing, but it can be extremely dangerous at the same time if used without care.


Edited by Seth Dean - 6/12/12 at 7:59am
post #19 of 67

I like FORD and always had a Ford in my Garage, but they are being stupid in this case with the long term agreement that have with M$. It going to make their product look bad in the future. Syncmyride does not work well, it has lots of restriction, and in typical M$ fashion limited to no updates as problem by the users are found.

 

Ford is the loser in this case.

post #20 of 67

This basically works now in my 2011 Kia Sorento, the only difference is I can't activate it via the steering wheel. My iPhone connects via the 30 pin connector. I press and hold the home button on my phone and everything beyond that goes through the KIA's built-in hands-free system. It uses the vehicle's mic right above my head and the vehicle's speaker system as opposed to the the iPhone only. I've sent texts and e-mails completely via voice commands. I would like to activate Siri via the steering wheel hands free button though. 

post #21 of 67

Hang on a second, doesn't using Siri mean connecting to Apple's server farm in the US? Why should I want to send my location data and other personal information to the US?

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post #22 of 67
Quote:
Originally Posted by Seth Dean View Post

This is great news.  The more integrated these phones are the safer.  Android and the others will do the same, and the other car manufacturers will follow suit to maintain competitiveness.  The statistics are scary people.  Distracted driving is the most deadliest thing out there and we encounter it every day.  Just a few weeks ago a teen was sentences to several years in jail for accidentally killing someone while driving distracted by the phone.  Everyone lost that day.

 

The modern era phone is amazing, but it can be extremely dangerous at the same time if used without care.

 

From the DOT:

 

Is it safe to use a hands-free device to talk on a cell phone while driving?
So far, the research indicates that the cognitive distraction of having a hands-free phone conversation causes drivers to miss the important visual and audio cues that would ordinarily help you avoid a crash.

post #23 of 67

I’ve decided I need my phone screen on so I don’t forget it and leave it on my dash! But it’s nice to at least set it on a screen that’s not moving/changing and distracting you. Album art for the current song, home screen, whatever. Plus sometimes you want your screen on for GPS. So I hope Siri can work “in the background” eyes-free even when the screen IS on.

post #24 of 67

It would be nice if Apple could find a way to pull this off without requiring anything special on the vehicle manufacturer's part. The last several vehicles I've owned have had Bluetooth. One of which, a 2009 Chevrolet Silverado, worked with my iPhone 3GS's voice control feature. It's been a few years ago, so I don't remember exactly how I got it to work, but I remember pressing the "talk" button on the steering wheel and issuing some voice command that resulted in getting the iPhone's voice control "bing-bing". I could play music or make a phone call this way. This wasn't documented anywhere, but it worked. However, the Bluetooth in my current Honda doesn't work this way with either my 3GS or 4S.

post #25 of 67
Quote:
Originally Posted by island hermit View Post

 

Hmmm... I see Chrysler in the list.

 

Sorry I meant Ford, but again as stated before, it does make sense since they have Sync.
 

post #26 of 67
Quote:
Originally Posted by UltraSPARC View Post

This is lame. My Lexus has a phone button. My iPhone is connected to it via bluetooth - yet I KNOW they wont offer an upgrade (yes my console is software upgradeable) to implement this. Instead they want me to buy a new car. Lame lame lame!

They might offer it - for only $1,000. After all, they charge hundreds of dollars just to update the navigation DVD.
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post #27 of 67
Quote:

 

Is it safe to use a hands-free device to talk on a cell phone while driving?
So far, the research indicates that the cognitive distraction of having a hands-free phone conversation causes drivers to miss the important visual and audio cues that would ordinarily help you avoid a crash.

 

... and how is that different from say, having a conversation with someone sitting in the back seat of the car as you drove? Research would probably indicate that that is a distraction too, but no worse.

post #28 of 67

Cadillac is already rolling out their CUE touch infotainment system on their XTS (launching now) and the ATS (launching in a couple of months).  CUE is heavily influenced by the iPad and Cadillac dealers are giving an iPad to all XTS buyers as a training tool.  Given the fact that CUE already has third party APIs for apps and has Nuance built in for speech recognition, I'm sure it won't be too much trouble for Apple and GM to get together on this.

post #29 of 67
Quote:
Originally Posted by battiato1981 View Post

... and how is that different from say, having a conversation with someone sitting in the back seat of the car as you drove? Research would probably indicate that that is a distraction too, but no worse.

 

From what I have seen, the distractions are of different kinds, and one requires a different type of attention than the other.   

post #30 of 67

Ford should be rethinking or at least considering moving away from solely using MS's sync platform.  I rented a focus zip car yesterday and was amazed at how difficult it was to connect and use my iP4S.  Even my son said it should just work like connecting an iPhone to a computer - and it doesn't.

 

Android might be the dominant platform volume-wise, but Apple really is the one to be able to pull off automobile integration.  MS has done itself no favors with the issues that Ford is having and given Android fragmentation, I don't see Google convincing automakers to sign on with whatever they are working on, if anything.

post #31 of 67
Quote:
Originally Posted by OriginalG View Post

I'd like to see other high-end manufacturers also sign up: Ferrari, Lamborghini, Bentley, Rolls Royce, etc.

Yeah.... a huge market there.....

post #32 of 67
Quote:
Originally Posted by Isidore View Post

Hang on a second, doesn't using Siri mean connecting to Apple's server farm in the US? Why should I want to send my location data and other personal information to the US?

If you don't, I guess you wouldn't want to use it. Kind of obvious, no?

post #33 of 67

Apple car displays next!

 

Will be a huge business. 55 - 60 million cars are sold worldwide every year.

post #34 of 67
Quote:
Originally Posted by OriginalG View Post

I'd like to see other high-end manufacturers also sign up: Ferrari, Lamborghini, Bentley, Rolls Royce, etc. I'm a bit surprised Chrysler and Nissan aren't on-board as they have a strong presence in North America as well. I also assume, that by GM, Toyota and Honda, by extension, it will include many of their brands (Cadillac, Lexus, Acura). Hopefully it'll work via bluetooth rather than (the new) cable. In a few years or earlier, the other brands will come around. I wouldn't be surprised to start seeing iphone docks as a factory option or standard equipment soon.


1- These are not high-end, they're supercars.

2- They belong to those manufacturers who "partnered" so I'd expect these partnerships to extend up.

3- RR carries the "Made for iPod" logo since long, so I'd not be surprised if it worked out nice.

4- I don't care, I have an adamantium razorback and Apple products are heretical. Exterminatus on Apple's planet! Hmmm, wait...

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post #35 of 67
Quote:
Originally Posted by JerrySwitched26 View Post

 

From the DOT:

 

Is it safe to use a hands-free device to talk on a cell phone while driving?
So far, the research indicates that the cognitive distraction of having a hands-free phone conversation causes drivers to miss the important visual and audio cues that would ordinarily help you avoid a crash.

 

Quote:
Originally Posted by battiato1981 View Post

... and how is that different from say, having a conversation with someone sitting in the back seat of the car as you drove? Research would probably indicate that that is a distraction too, but no worse.

 

Quote:
Originally Posted by JerrySwitched26 View Post

 

From what I have seen, the distractions are of different kinds, and one requires a different type of attention than the other.   

Prior to Cell phones the DOT own accident data showed that distracted drivers cause most accidents and in the top 3 was changing the radio station and yelling at their own kids in the car. I never seen any studies that said having a normal conversation with someone in the car was the cause of accident. Leaving new or young drivers out of the Stats, you can gave a conversation and still drive a car, as it was pointed out it part of the brain being used does not interfere with the decision process need to drive.

 

This is no scientific on any level, but I have notice I can drive hundreds of miles and have a conversation with my family and remember the entire trip. However using my through the car hands free system with my cell and have the same conversation while driving home from work and I can barely remember how I got home. I talk to others and they say the same thing. I person do not even talk on the phone in the car other than to call and say I am almost there or ask a quick question.

 

The problem today, cars have turned into entertainment systems and too many thing going on in the car that people are not paying attention to just driving, they are just lucky cars are safer and they are easy to drive compared to cars 30 yrs ago

post #36 of 67

Funny, I have all of this already in my 2001 BMW. I added on a Dice Mediabridge. Works fantastic. http://diceelectronics.com/media-bridge-info

post #37 of 67
Quote:
Originally Posted by JerrySwitched26 View Post

In my opinion, it is unsafe for a driver to direct his attention to electronics instead of paying attention to his driving.  The eye free aspect helps, but the real distraction is paying attention to something other than driving.

 

...paying attention to something else... like destination directions?

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post #38 of 67
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Originally Posted by verucabong View Post

Works fantastic. http://diceelectronics.com/media-bridge-info

Hope its functionality outweighs its looks (both hardware and the quality of the interface).

post #39 of 67

I was thinking the easiest way to activate siri, would be to SAY "siri".

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post #40 of 67
Quote:
Originally Posted by OriginalG View Post

I'd like to see other high-end manufacturers also sign up: Ferrari, Lamborghini, Bentley, Rolls Royce, etc. I'm a bit surprised Chrysler and Nissan aren't on-board as they have a strong presence in North America as well. I also assume, that by GM, Toyota and Honda, by extension, it will include many of their brands (Cadillac, Lexus, Acura). Hopefully it'll work via bluetooth rather than (the new) cable. In a few years or earlier, the other brands will come around. I wouldn't be surprised to start seeing iphone docks as a factory option or standard equipment soon.

 

Lamborghini just released a gold plated/alligator skin Gingerbread Android phone that is so hideous that only drug cartel leaders with no taste will buy it. Do a search to find a photo... this thing is U-G-L-Y !

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