It's not just a failure to innovate in any way. All they did was update pricing to reflect changes in cpu pricing and switch a couple cpu models around. The 8 core became a 12 core for $300 more.
I'm still amazed at the crepe Apple pulled with the Mac Pro 'update' and had the audacity (which reflects their current hubris) to call it 'new'. No wonder one of the original Mac evangelists went public and pulled Apple's trousers down over this narcissism.
That Apple had to remove said 'new' status is unprecedented...
That Apple had Cook and a Spokesperson come out and public and say they had a great Mac Pro coming 'late' 2013 is nothing short of astonishing.
It's...well...nothing short of farcical.
...along with the confusion over the potential iMac update...2013? 'Late' 2013? That's Apple's 'flagship' desktop. And that machine garners the best part of Apple's '1 million' give or take in desktop sales.
It leaves their desktop strategy...in tatters. Shocking. Really, really shocking.
There hasn't been anything remotely approaching this lethargic or absurd since the PPC clockspeed crisis when Apple and Moto swapped jibes over the availability of the 500mhz G4. Or when Apple had to offer 'two' G4s because Moto couldn't get their act together.
Sure, Moto copped the blame back then. But this time? The hubris is all Apple's. They have the ram, the gpus, the motherboards, the billions, the mindshare, the bricks and mortars stores to print more money by offering a 'sane' desktop range. They have the new cpus ready to go. They have thunderbolt. They have a case that hasn't been touched in ten years.
It's nothing a 2 bit PC (throw the components into a box) supplier couldn't do in a few days/couple of weeks. The standard parts are out there to put out a fair better update. To put out AN update! (Because, that 'disgrace' to Apple's performance desktop wasn't it! No way in hell.)
Is this really the same Apple that put out the 'legendary' blue and white G3 on a price performance delta that would shame the current Mac Pro? The same Apple that used to have an affordable iMac in it's range? (But has seen the base price of an iMac DOUBLE in the last ten years?)
The current pro is an over priced joke. Look at the '3 year' old GPUs still on offer. My 'tag line' still reads true all these years later. What's with offering crepe gpus in a 'workstation' product? Are they for real? Who's in charge of desktops over there.
Sure I get we're moving to laptops and iOS gadjets real computing for human beings. Sure. We can see the floor move beneath us. However, that '1 million' in desktop sales could be 25%-100% better if you gave people a little more choice...or even gave them updates.
For Apple to have only updated their laptop line in half a year into 2012 is simply madness.
Apple's desktop strategy is as rigid as it is farcical. You have to pay almost £1000 before you can get a desktop with a monitor. You have to pay over £2000 before you can get one you can 'realistically' upgrade in the full meaning of the word.
Apple sat on dual core tech' for years while quad core was common place on PC desktops. Apple gave the iMac several gpu 'side grades.' One such top of the line 'update' had Phil Schiller have to come out publically and offer a Nv 7600 (or something...) as another top end gpu option after iMac owners finally cracked at the kind of crap they pull over the 'new' Mac Pro.
Historically, Apple had a G5 as low as £995. The old G3 and G4 had entry prices closer to £1000 than £2000+ And Apple may wonder why the sales of the thing are tanking?
I like the iMac. But I can understand why people like Dave (Wiz'), Hmm and other's get ****** off with Apple. I do recognise that their needs could be relatively easily catered for. But Apple's blinkered hubris is reflected in the out cries from the Pro community and elsewhere.
You have desktop lines with year old components that haven't even been given a price break to reflect that simple fact. THEY'RE OLD! EVEN Apple can't defy gravity indefinitely.
Unless it's a political move to be THE 'mobile' computer company (they, arguably, already are?) ie to use mindshare to sueeze the desktop market and the traditional market to the new mobile market where...yes. I guess they are king (if you count phones, tablets and laptops). That I don't have a problem with as a long term objective.
But we're a couple of years at least from that. And it is less than nothing for a company like Apple to put out a decent desktop with a decent price that doesn't gauge you for components that are mainstream or entry priced on the PC side.
Lemon Bon Bon. (Hopping.)
Edited by Lemon Bon Bon. - 6/19/12 at 3:43am