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Apple seeks '.apple' domain suffix for websites

post #1 of 67
Thread Starter 
Apple is pushing for new Web addresses that would end with ".apple" to compete with the traditional '.com' domain names.

".Apple" is one of nearly 2,000 potential domain suffixes that has been proposed with the Internet Corporation for Assigned Names and Numbers. The proposed names were announced on Wednesday at a conference in London, according to the Associated Press.

There are currently about 300 domain suffixes in use, with the most common of them being ".com," ".net," and ".org." The new proposals would be the largest expansion of the online address system.

Apple is not alone in looking for a corporate brand name suffix. Sony and American Express are said to be among the other companies that want a new domain associated with their brands.

Other noteworthy domain proposals include ".android," ".amazon," ".bestbuy," ".samsung," ".aol," and ".htc." A number of applications were filed by Microsoft: ".bing," ".azure," ".docs," ".hotmail," ".live," ".microsoft," ".office," ".skydrive," ".skype," ".windows," and ".xbox."

Domains


Other proposals for Internet address endings revealed on Wednesday include ".pizza" and ".space." The names have been revealed so that members of the public can now comment and raise objections.

The first of the suffixes will take at least a year or two to gain approval by ICANN. Each proposed domain suffix cost companies and groups $185,000 per proposal.
post #2 of 67
Not a fan of any of this.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #3 of 67

I like this.       .apple 

post #4 of 67

$185,000 per proposal?

 

Now I know the real reason for all of this.

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post #5 of 67

How did AI discern that Apple is "pushing for new Web addresses that would end with ".apple" to compete with the traditional '.com'"? All they're doing is buying a top level domain name - I doubt they'll use apple.apple as their new web address. More likely they would use it as an internal corporate domain and perhaps for use in some marketing campaigns.

post #6 of 67
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Originally Posted by SolipsismX View Post

Not a fan of any of this.

Completely agree.

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post #7 of 67
Quote:
Originally Posted by markbyrn View Post

How did AI discern that Apple is "pushing for new Web addresses that would end with ".apple" to compete with the traditional '.com'"? All they're doing is buying a top level domain name - I doubt they'll use apple.apple as their new web address. More likely they would use it as an internal corporate domain and perhaps for use in some marketing campaigns.

If they bought .apple then the main page could just be home.apple. They could have mac.apple, macbookpro.apple, iphone.apple, etc. anything that doesn't resolve to a known name could auto default to home.apple.

I think it be good to also buy .app instead. You could then have every app look like the OS X file name and they'd have a more powerful mental association with the word app. That said, I hope no top level domain gets owned this way.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #8 of 67
Quote:
Originally Posted by SolipsismX View Post

Not a fan of any of this.

I like the general idea but agree that it can get out of hand fast.

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A non tech's thoughts on Apple stuff 

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post #9 of 67

I'm proposing .meh

post #10 of 67
My guess is that they are buying it to prevent future trademark confusion. Doubt they will actually use the TLD.

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post #11 of 67
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Originally Posted by WelshDog View Post

I'm proposing .meh

LOL!!!

 

LOVE IT

post #12 of 67
Quote:
Originally Posted by SolipsismX View Post

Not a fan of any of this.

Yes!
And God created .com from the firmament, and all change is an affront to his sight.
post #13 of 67

I think all TLDs should be eliminated, except for those that have an actual meaning that is enforced, e.g. .gov or .edu. All of the rest just seem like a scheme to make money for the registrars, because people think they have to register multiple variations of their domain name to avoid confusion.
 

post #14 of 67
Quote:
Originally Posted by SolipsismX View Post

Not a fan of any of this.

I agree too. Just seems like someone said, "How can we generate more income streams?" It feels like it will be a big confusing mess for the end user. Perhaps the lack of interest by the consumer will kill it? I have a hard enough time explaining to people what a subdomain is, I can't imagine the problems grandmas and children will have with all of the mistaken porn sites they will end up on.

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TechnoMinds

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post #15 of 67
Quote:
Originally Posted by SolipsismX View Post

Not a fan of any of this.

Why's that? (I know nothing of this stuff)

Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.

P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.

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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

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post #16 of 67
Quote:
Originally Posted by SolipsismX View Post


If they bought .apple then the main page could just be home.apple. They could have mac.apple, macbookpro.apple, iphone.apple, etc. anything that doesn't resolve to a known name could auto default to home.apple.
I think it be good to also buy .app instead. You could then have every app look like the OS X file name and they'd have a more powerful mental association with the word app. That said, I hope no top level domain gets owned this way.

They don't buy it or own it. If the domain suffix is approved it gets assigned to a registrar and then anyone should be able to register domains with that suffix.  For example Google.apple

 

There are restrictions on some suffixes such as .mil .gov .edu so .apple could potentially be restricted to Apple, Inc. but that would set an entirely new precedence. 


Edited by mstone - 6/13/12 at 9:17am

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post #17 of 67
Quote:
Originally Posted by Tallest Skil View Post

P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.
… Where're the emotions? I can't even get to our one working emoticon to end that line…

 

Aren't you one of the bosses around here?  "Global Moderators" don't get any say in the system that's used?

post #18 of 67
Quote:
Originally Posted by Tallest Skil View Post

Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.
 

 

Only if the average person looks at the URL for every site. Most people just click on a link.

post #19 of 67
post #20 of 67
post #21 of 67

I can see it now.

 

cr.apple

 

Seriously, I'm fine with this idea. I think companies that use it will end up with both a custom suffix as well as the usual .com.  So this probably won't make a bit of difference to the average web user.

post #22 of 67
Quote:
Originally Posted by SolipsismX View Post

Not a fan of any of this.

Apple have no choice now those suffixes are going to be in the wild. Even if they never use them they have to prevent others. This is great way for ICAAN to make money though.
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #23 of 67
Quote:
Originally Posted by SolipsismX View Post


I think it be good to also buy .app instead. You could then have every app look like the OS X file name and they'd have a more powerful mental association with the word app.

I'm glad others have had the same idea. I think .app would be a good extension as many of the apps in the Mac App Store have websites such as www.iphotoapp.com and www.imovieapp.com.

post #24 of 67
Quote:
Originally Posted by Tallest Skil View Post

Why's that? (I know nothing of this stuff)
Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.
P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.
… Where're the emotions? I can't even get to our one working emoticon to end that line…

The fraud angle is a good one.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #25 of 67
Quote:
Originally Posted by gabe1k View Post

I can see it now.

 

cr.apple

 

Seriously, I'm fine with this idea. I think companies that use it will end up with both a custom suffix as well as the usual .com.  So this probably won't make a bit of difference to the average web user.

Except average web users are always screwing up things like putting www in front of everything for example www. support. apple. com

 

So they will probably add .com to the end and break the link anyway.

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post #26 of 67
I have to smile though ... It's amazing how many out there don't even understand the current nomenclature or even what a URL is. I just had to create a small web site for an HOA. I gave the printed address to a board member who didn't know his email address. He came back the next day and said it didn't work. I said it sure did what did he do? "Well we tried it in Microsoft, AOL and Google ..." Came the reply.

I can top that ... (sorry off topic but should make you all fall on the floor ...) Another one said "Oh you know something about iPads?" I said yes ... "Look" she says taking out a new iPad and holding the eye sight camera it to her eye like a normal camera and peering 'through it' with the other eye shut ... "The camera doesn't work I can't see anything through here!" She says.
Edited by digitalclips - 6/13/12 at 9:30am
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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post #27 of 67

TLD mudflation. More ICANN extortion.

 

Are we sure there's no concept of ownership here?

 

Microsoft should not own ".docs" and ".live".

post #28 of 67

I can see an urgent need for suffixes like .pizza and .beer, but .apple? Give me a break.
 

post #29 of 67
Quote:
Originally Posted by mstone View Post

Except average web users are always screwing up things like putting www in front of everything for example www. support. apple. com

 

So they will probably add .com to the end and break the link anyway.

Yep, like I said, it won't make a bit of difference to average web users. They screw it up now, they'll screw it up later.

post #30 of 67
Quote:
Originally Posted by SolipsismX View Post

Not a fan of any of this.

 

I know, right?  What a colossally stupid idea.

 

It makes a complete mockery of the classification system.  They are basically taking something that is supposed to refer to a whole meta category and instead make it refer to the most specific instance of a sub-category of a category.  

 

 

Which of these things is not the same? 

 

"horses", "dogs", "cats", "Mittens" (Mr. Browns cat from down the street)

 

 

post #31 of 67
Quote:
Originally Posted by mstone View Post

They don't buy it or own it. If the domain suffix is approved it gets assigned to a registrar and then anyone should be able to register domains with that suffix.  For example Google.apple

There are restrictions on some suffixes such as .mil .gov .edu so .apple could potentially be restricted to Apple, Inc. but that would set an entirely new precedence. 

Ah, now I like it even less.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #32 of 67
Quote:
Originally Posted by alcstarheel View Post

$185,000 per proposal?

 

Now I know the real reason for all of this.


If they only approve half that's still $185 Million. Blimey lol.

 

I can't see the point - if you own www.apple.com then all you have to do is add stuff after the / to make sub categories anyway like www.apple.com/itunes.

 

What we really need is:

 

1. Only let multi national companies use the .com domain - everyone else must use .uk or .us or whatever country domain

 

2. Stop companies buying up multiple domains for the same company just so they can have the .com & .co.uk domains

 

3. More generic domains like .biz .info .local etc - if you have ever tried to start a business and get the domain name for that business is nigh on impossible. You either have to make up a website address that is a load of words stuck together which looks crap or you have dream up some new word. It's ridiculous.

post #33 of 67
Quote:
Originally Posted by popnfresh View Post

I can see an urgent need for suffixes like .pizza and .beer, but .apple? Give me a break.
 

 

Personally, I think they already went over the line when they approved ".biz" (which makes ".com" an illogical anachronism).  

This new stuff is like a bad satire, except it's real. 

post #34 of 67

So www.apple.apple?  or www.apple and no .com or just .apple?

 

A person asks "what web site do I go to?"  The reply is "www.google"  they type in www.google.com.  No redirect and then web site cannot be displayed page appears.  Then allot of complaints and calls and support is saying to non tech savvy people "just type in www.google no .com"  they say what.  you can imagine the rest.  How fun.

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post #35 of 67
How about .app for appstore app websites?
post #36 of 67
www.google.com could just become "google".

Of course Google or Apple could just make their own DNS system that only works on their devices or browsers and do whatever they want with fallback to DNS.
post #37 of 67
Quote:
Originally Posted by Shaun, UK View Post
2. Stop companies buying up multiple domains for the same company just so they can have the .com & .co.uk domains

That's not going to work for companies that have branding that is strongly tied to the Internet.  Lots of companies buy up multiple TLD names because they want to protect their brand name - something they have the right to do from counterfeiters or people who wish to use their name for harm.  Since anybody anywhere can register a domain name, its often impractical to do anything except take a preventative measure. 

post #38 of 67
Quote:
Originally Posted by Tallest Skil View Post


Why's that? (I know nothing of this stuff)
Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.
P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.
… Where're the emotions? I can't even get to our one working emoticon to end that line…

If only that were the case...  Visiting apple.apple is no more certain than visiting apple.com.  If you go to apple.com now, you "know" you're going to Apple.  More TLDs would be just as susceptible to DNS poisoning as things are now.  Not to mention that most people don't pay attention to the web address, they just click on any old link they see.

post #39 of 67
Quote:
Originally Posted by mytdave View Post

If only that were the case...  Visiting apple.apple is no more certain than visiting apple.com.  If you go to apple.com now, you "know" you're going to Apple.

If I type in "apple.com", I'm going to be sent to 17.149.160.49. I don't see how that's insecure.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #40 of 67

i propose .WTF that will have a nice ring to many websites too bad I do not have $186K to make the proposal.

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