Why's that? (I know nothing of this stuff)
Sounds like this is perfect for preventing fraud. You KNOW you're going to Amazon because the site ends in .amazon. You know you're going to Apple because the site ends in .apple, etc.
P.S. OH GREAT. The reply feature doesn't work properly with DP4. Can't wait for Mountain Lion to come out and everyone here to have a WORSE posting experience.
… Where're the emotions? I can't even get to our one working emoticon to end that line…
But the rumour is that Apple music also applied for .apple - do not know if this is true or not.
It would be interesting to see who won it. Apple music has more right as they were first with the international trademark, but there is an agreement that apple music use it for music and apple computers use it for tech related activities. Who wins?
And if a group representing broader interests applied for it, like the Apple Grow's Federation of Europe, then they would get it above both apple music and apple computers (although if they even exist I doubt they would have enough money).