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Steve Jobs helped hatch Obama's mobile campaign for reelection

post #1 of 41
Thread Starter 
Before he passed away late last year, Apple Chief Executive Steve Jobs provided President Barack Obama's campaign manager with advice on how to capitalize on mobile technology and social networks during their reelection campaign.

Jim Messina, formerly Obama's White House deputy chief of staff and now his campaign manager, had two long, private conversations with Jobs last year, a profile in the latest issue of Bloomberg reveals. In those discussions, Jobs told Messina how he could exploit technology in new ways to reach and energize voters.

Jobs noted to Messina how much the digital world has changed since Obama first ran for office. For example, when Obama declared his campaign for presidency, the first-generation iPhone hadn't even been released.

Since the launch of the iPhone, the mobile space has radically changed, and Jobs told Messina that he needed to understand and capitalize on the changes.

"Last time you were programming only t a couple of channels (the Web and e-mail)," Jobs reportedly said. "This time, you have to program content to a much wider variety of channels —?Facebook, Tumblr, Twitter, YouTube, Google —?because people are segmented in a very different way than they were four years ago."

According to Messina, Jobs "knew exactly where everything was going." The late Apple co-founder explained how Obama's reelection campaign could generate buzz with "viral" content online, and how that content needed to be "interesting and clean."

Obama
President Obama shown with an iPad 2. Photo via The White House.


Jobs wasn't the only high-profile executive Messina talked to after he took over as Obama's reelection campaign manager. Messina also spoke with officials from Facebook, Google, Microsoft, DreamWorks, Zynga and Salesforce in a monthlong tour around the country.

Among those he spoke to was filmmaker Steve Spielberg, who spent three hours telling Messina how to capture an audience's attention, and Google Executive Chairman Eric Schmidt, who said he considers Messina to be a "good friend."

Jobs' relationship with Obama has been well documented. Last year, before the public launch of the second-generation iPad, he personally gave the president an iPad 2, while Obama invited Jobs to a conference with a number of Silicon Valley executives.

And this year, Jobs was mentioned by Obama in the president's State of the Union address, while his widow, Laurene Powell Jobs, was seated directly behind First Lady Michelle Obama during the speech.
post #2 of 41
Look I know it's political season ( & I know the mitt & Obama story are related to apple product but who cares If I want story on politics I'll check out CNN or fox I come here for tech news
post #3 of 41
Quote:
Originally Posted by Ryuk View Post

Look I know it's political season ( & I know the mitt & Obama story are related to apple product but who cares If I want story on politics I'll check out CNN or fox I come here for tech news

But it's Dead Steve news!  That's more important than any actual tech news.  Rumor is a new report will detail what he had for lunch the day he was diagnosed with cancer!  

post #4 of 41

Meanwhile, Rmoney's Campaign has gotten a boost from old-fashioned billionaires:

 

Representative File Photo:

 

199

post #5 of 41

I hope Romney got advice from the guy behind the windows phone. 

post #6 of 41

Oh well, nobody’s perfect.

post #7 of 41

...and what is George Soros with his support for Obama?  A new-fangled billionaire?

post #8 of 41

I'd rather not talk about US politics; it just makes me angry.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #9 of 41
I somehow don't believe this at all.

I also don't want to discuss it.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #10 of 41
Quote:
Originally Posted by AppleInsider View Post

Jobs noted to Messina how much the digital world has changed since Obama first ran for office. For example, when Obama declared his campaign for presidency, the first-generation iPhone hadn't even been released.
Since the launch of the iPhone, the mobile space has radically changed, and Jobs told Messina that he needed to understand and capitalize on the changes.
"Last time you were programming only t a couple of channels (the Web and e-mail)," Jobs reportedly said. "This time, you have to program content to a much wider variety of channels —?Facebook, Tumblr, Twitter, YouTube, Google —?because people are segmented in a very different way than they were four years ago."
 

 

I love how Jobs rewrites history.

 

Introducing the Obama 08 iPhone App

post #11 of 41
This story is about technological change affecting the way politics is done. The Steve angle is incidental color.

The medium is the message. The last time communications-media change drove history like it's doing now, we had a confrontation over the morality of the Viet Nam war. Television brought the war into the living room. Right before that, Kennedy became the first TV president. We just saw pocket phones enable, if not cause, political changes in North Africa. One side will get this and try to use it more than the other, which will be clueless.
post #12 of 41
Curious why this belongs on AI? I don't come to AI for politics.
post #13 of 41
Quote:
Originally Posted by Rogifan View Post

Curious why this belongs on AI? I don't come to AI for politics.

If discussion here gets out of hand…

HEAR THAT? DON'T TALK POLITICS HERE. TALK ABOUT THE CONCEPT OF GENERIC POLITICAL HAPPENINGS AND THEIR MOVE TO MORE MODERN FORMS OF COMMUNICATION AND NETWORKING

…we'll probably just move it to PO, no biggie.

But I agree; there shouldn't be a political subforum here at all.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #14 of 41
Jobs had conversation about technology. Surprise surprise. The 'Corporate Apple' come across to me as agnostic and could be accused of being both extreme right and extreme left in their business strategy.
post #15 of 41

Stick to Apple software and hardware.  If I want to know about this crap, I will turn on MSNBC...

post #16 of 41

His advice was two words: “Blackberry...? No."

post #17 of 41
I think this one is a bit too far outside of AI's mission. It doesn't really have anything directly to do with Apple. At least the previous political story here was about a campaign's use of Apple's iAd service, which was a first, previous customers were businesses.
post #18 of 41
Quote:
Originally Posted by Tallest Skil View Post

If discussion here gets out of hand…
HEAR THAT? DON'T TALK POLITICS HERE. TALK ABOUT THE CONCEPT OF GENERIC POLITICAL HAPPENINGS AND THEIR MOVE TO MORE MODERN FORMS OF COMMUNICATION AND NETWORKING
…we'll probably just move it to PO, no biggie.
But I agree; there shouldn't be a political subforum here at all.

unfortunately, there will always be some simpleton out there who replies to these threads with comments like "I wonder what Bohner thinks about Tim Cook being gay" or "I hope Romney is using the Windows guy's advice".

Sadly, you can't stop stupidity, no matter how hard you try.
post #19 of 41
Lol it kills some of you to believe that SJ might've been an Obama supporter.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #20 of 41

Just because this is indirectly about a politician doesn't make it political. 

 

And those of us who pretend to be business creators, product developers, UI designers, etc., will do a lousy job unless we engage in everything that's going on in the world.   The worst UI's and the worst products are developed by people who have no understanding of how other people live their lives.        You can't live life in a (technology) bubble and be accomplished in this area, IMO.

 

While I agree that some of the stories on this site are questionable, this isn't "Apple Technology Insider", it's "Apple Insider".    Therefore, just about anything non-personal about an Apple executive is fair game.  And sometimes, even the personal might be fair game because it gives insight into how they think, which in-turn, gives insight into what they might do with Apple.   Much more insight than as to whether Apple is going to drop the 17" MBP or whether the next iPhone is going to have a 3.85" screen or a 3.95" screen. 

 

As far as Jobs is concerned, in spite of the fact that he went to that Obama tech gathering shortly before he left us, I never pegged him as an Obama supporter.     I always felt that in spite of his early drug use and his quest for knowledge and new ideas, that at heart, he had a real conservative streak running through him.     I thought I saw that when he appeared before the planning board in Cupertino and they asked him about possibly providing some gratis technology (or gasp!, opening an Apple store) and he said something to the effect of, "I'm a pretty simple guy.   We pay taxes and you provide the services."     I also thought I saw his conservative streak when he reputedly pushed for the tax holiday on bringing Apple cash back to the U.S.    Maybe even a libertarian streak.    I remember wondering whether Jobs actually voted or not.    I always had a feeling that he didn't - that he probably felt that politicians of any persuasion were far less intelligent and insightful than he was.  Can you imagine if Steve had ever turned his wrath on Congress?

post #21 of 41
Quote:
Originally Posted by JeffDM View Post

I think this one is a bit too far outside of AI's mission. It doesn't really have anything directly to do with Apple. At least the previous political story here was about a campaign's use of Apple's iAd service, which was a first, previous customers were businesses.

I'm not sure about the lack of relevance. It seemed to me that a huge part of iOS 6 is about close integration with other systems like Twitter, Facebook, etc. Apple may be trying to differentiate itself uniquely for this ease of integration, in which case it would benefit a campaign to pay attention to Steve Jobs forecasting this coming seamlessness. The Republican side won't see this because of its inherent fixation on the past and its obliviousness to the present, let alone the future. That's not a political observation, it's about the inability to grasp the implications of technology.
Edited by Flaneur - 6/15/12 at 9:23am
post #22 of 41
Quote:
Originally Posted by JONOROM View Post

I think the word you are trying for is "foist." Literacy is desirable here at AI. Politics - not.

Like Foist Street? Are you from Brooklyn? Lol
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #23 of 41
Quote:
Originally Posted by Johnny Mozzarella View Post

 

I love how Jobs rewrites history.

 

Introducing the Obama 08 iPhone App


And I love when smug posters demonstrate ZERO reading comprehension:

 

"For example, when Obama declared his campaign for presidency, the first-generation iPhone hadn't even been released."

TFA

 

"Barack Obama, then junior United States Senator from Illinois, announced his candidacy for the presidency of the United States in Springfield, Illinois, on February 10, 2007."

http://en.wikipedia.org/wiki/Barack_Obama_presidential_campaign,_2008

 

"The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007,[1] and released on June 29, 2007"

http://en.wikipedia.org/wiki/IPhone

 

Or, in your world, does February 10, 2007 come after June 29, 2007?

post #24 of 41
Odd, then, that Romney was the first to use iAd. You can lead a horse to water . . .
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #25 of 41

Steve's advice:  

 

"Outsource as much of your campaign to Foxconn and then make some warm & fuzzy commercials with Samuel L Jackson and that Zoe chick. Spend a lot of money integrating iwith Facebook. And wear a black turtleneck when you campaign"

post #26 of 41

Capitalizing on social networks? Like Ping?
 

post #27 of 41
Quote:
Originally Posted by AppleZilla View Post

Meanwhile, Rmoney's Campaign has gotten a boost from old-fashioned billionaires:

 

Representative File Photo:

 

199

 

Because this guy represents the middle class right?

 

obamas-boss.jpg

 

 

 

 

Quote:
Originally Posted by Tallest Skil View Post

I somehow don't believe this at all.
I also don't want to discuss it.

 

I agree.  I have the feeling if Steve were here to defend himself the story would be slightly different.  I imagine more of a "you guys are f'n morons, this isn't how you run a campaign".

 

Quote:
Originally Posted by Apple ][ View Post

I wonder if Obama's app will be available in all 57 states?

Sadly half the people here will have no idea of what you are talking about...

 

 

The thing I don't understand is if the President is so awesome why does his campaign feel the need to name drop?  Tell us why you would be the better president instead of letting us know who you've hung out with.  

Just say no to MacMall.  They don't honor their promotions and won't respond to customer inquiries.  There are better retailers out there.
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Just say no to MacMall.  They don't honor their promotions and won't respond to customer inquiries.  There are better retailers out there.
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post #28 of 41
Quote:
Originally Posted by JeffDM View Post

At least the previous political story here was about a campaign's use of Apple's iAd service, which was a first, previous customers were businesses.

Obama was the first US President to use a Blackberry and the first to use an iPad. They didn't let 'W' have a mobile phone because there was a law that all presidential communications must be archived which apparently was not possible with his technology team at the time. As I recall they relaxed that rule, regarding personal mobile phones, because Obama was reluctant to give up his BB after being elected.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #29 of 41
Quote:
Originally Posted by Tallest Skil View Post

I somehow don't believe this at all.
I also don't want to discuss it.

I believe the version in the article. However the article title implies that Jobs directly worked on the campaign and that I doubt.

As for the whole no politics, no more what Steve did or said etc stuff, I agree with the lack of desire to see those articles. I also don't care to know about what is happening with Android, windows phones etc. I come here to read about Apple. When I want to know about the other guys I'll go read androidinsider.com etc

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #30 of 41
Quote:
Originally Posted by Tallest Skil View Post

.
But I agree; there shouldn't be a political subforum here at all.

A political sub forum is not the issue, a 'read more bout dead Steve' forum is not the issue.

The issue is putting that stuff as front page news. It really isn't. So don't. Let those that care go find it themselves.

Or which to an adaptive system where every article must be keyworded and let us pick what we see as headlines based on those words. Those that don't care about politics can choose to exclude that keyword etc

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #31 of 41
Quote:
Originally Posted by dasanman69 View Post

Lol it kills some of you to believe that SJ might've been an Obama supporter.

 

Hardly.  Anyone who's surprised that a vegan iconoclast who freely talked about his LSD use and named Al Gore to his board might support a Democratic president really hasn't been paying attention for decades.  Nor does it "kill" (most of) those of other political persuasions who still want the best digital devices around.  Rush Limbaugh misses few opps to talk about his latest Apple gear on the air.  Plus I have to wonder what percent of the user base has any notion of the political leanings of the former CEO of the company whose products they buy.  

 

And not only their Apple products.  How many of you know ANYTHING of the politics of the CEO or President of the company that built your car (or much about the politics of the country the company is based in if not the US) - or any other product you use regularly?  Is your toothpaste dollar benefiting political causes you don't support?  Your beverages?  Your chain restaurant providers?  

 

Are your Apple dollars supporting Chinese adventurism in Africa or that country's general military build-up, its tacit (or more) support of North Korea and Iran and its still successful suppression of any democratic movement in that country?  And if so, does that raise a serious ethical quandary for you?  Are Apple's ties to Foxconn helping to create an eventual larger middle class there - which will eventually help create a more democratic country or are they profiteering from the shameless exploitation of labor?  Are their outsourced products contributing to a decline in the US economy - or does the new "app economy" offset that?  And again, has any of this influenced which computer, OS, phone or tablet you buy?  

 

Also, have Apple's environmental policies - in sourcing, using and recycling their products - actively influenced your buying decisions - which have gotten major press - either when criticism first came to light or since Apple's been responding to them?

 

Still, while I've never heard of a study, I would imagine overall user base of Mac users would skew more liberal than the populace at large since they're also "hipper," younger and more "aspirational."  And OS X is more "right-brained" in its approach to use (more visual, intuitive, always more appeal to creatives etc.) compared to Windows (textual, analytic, more appeal to an engineer's, corporate type's, spread-sheet geek's mind set).  In fact, I now recognize that's what made switching much more difficult for me (in the early 00's) than I'd expected it to be - I was trying to just apply my old PC skill set to what looked like a new set of instructions, whereas OS X mastery actually engages a different part of your brain. 

 

There used to be a campaign (in the '60's? '70's) in NYC for a brand of rye bread which featured pictures of people of various ethnicities with the tagline "You don't have to be Jewish to love Levy's!"  Were this story to gain traction and become truly controversial - which odds I rate at p<.01, if not p<.001, i.e., it's a blip and gone - Apple could have one "You don't have to be liberal to love Apple!"  

 

Meanwhile, while I followed his companies from the beginning, I really don't care what Steve's political views were - they're hardly what he'll be remembered for.  It's more like a comedy routine (I'd credit the comedian, but can't remember) I heard, "I'd much prefer a pilot with a good touch of OCD to a 'well-adjusted' person - I want that sucker to be focused on nothing other than getting my plane from point to point - even if he'd be a terrible drinking buddy."  And Apple's notoriously quirky founder and driver was successful - eventually on an almost unimaginably huge scale - because of a famously focused approach to creating (and creating the desire for) insanely great products to the exclusion of many other qualities we value in most people we associate with.   


Edited by bigpics - 6/15/12 at 10:37am

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An iPhone, a Leatherman and thou...  ...life is complete.

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post #32 of 41
Quote:
Originally Posted by Ryuk View Post

Look I know it's political season ( & I know the mitt & Obama story are related to apple product but who cares If I want story on politics I'll check out CNN or fox I come here for tech news

Agreed.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #33 of 41
Ok, remember to keep this thread non political. Except for the left leaning posters who are gleeful and smug. And the right leaning posters who are butthurt and delusional(about Jobs political leanings).
post #34 of 41

Steve had to be a Obama supporter, because his salary was only $1 per year.

 

Remember in any political campaign, this is what you get:   A douche bag vs a turd sandwich.

 

giant-douche-and-turd-sandwich.jpg

post #35 of 41

I knew there was a reason I use a desktop computer.

post #36 of 41
293

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #37 of 41
Quote:
Originally Posted by Tallest Skil View Post

293

These guys might be related lol
239
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #38 of 41
Quote:
Originally Posted by dasanman69 View Post

Lol it kills some of you to believe that SJ might've been an Obama supporter.

 

it has nothing to do with who Steve supports. at least not to me

 

for me the issue is that his politics were HIS politics and shouldn't be used for hit fodder

the issue is that the man is dead and his anything shouldn't be used for hit fodder

 

and the biggest

 

the hit attracting headline implies something that is so far from what the article states that its basically a lie. 

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #39 of 41
Quote:
Originally Posted by charlituna View Post

it has nothing to do with who Steve supports. at least not to me

for me the issue is that his politics were HIS politics and shouldn't be used for hit fodder
the issue is that the man is dead and his anything shouldn't be used for hit fodder

and the biggest

the hit attracting headline implies something that is so far from what the article states that its basically a lie. 

I totally agree but there will be some influenced by knowing this.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
Reply
post #40 of 41
Quote:
Originally Posted by Ryuk View Post

Look I know it's political season ( & I know the mitt & Obama story are related to apple product but who cares If I want story on politics I'll check out CNN or fox I come here for tech news

I agree. Let's keep it tech related here. 

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