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Google to introduce low-priced Android tablet in 'coming weeks'

post #1 of 86
Thread Starter 
On the heels of the unveiling of the Microsoft Surface tablet, Google is reportedly planning to take another stab at Apple's iPad with a new, low-cost Android tablet the company is expected to introduce in the near future.

The new Android tablet will be unveiled in the "coming weeks," according to The Wall Street Journal. Citing "people familiar with the matter," the report said that the new inexpensive Android tablet has been co-developed by Google and Asustek Computer.

Google's production of its own tablet is seen as an attempt by the company to take control of its Android platform and cut down on fragmentation. The report noted that many Android devices still run older versions of Google's mobile operating system, and are held back by third-party hardware makers.

The report also said that Google has "accelerated plans" to launch a competitor to Apple's voice-driven personal assistant, Siri, currently found on the iPhone 4S and coming to the third-generation iPad with the launch of iOS 6. Further details on Google's Siri competitor were not given.

Rumors that Google and Asus have partnered to build a new tablet first cropped up in March. At the time it was said the device could be priced between $199 and $249.

Last year, Asus launched its own Transformer Prime tablet, which aimed to offer the functionality of both a touchscreen tablet as well as a traditional laptop. While the hybrid device garnered some buzz, it failed to compete with Apple's market-leading iPad.

Transformer Prime


This week's report suggests that the launch of the low-priced tablet from Google and Asus is imminent. It also comes as rumors of a so-called "iPad mini" with a 7.85-inch display and 1,024-by-768-pixel display persist, with some reports claiming Apple could launch such a device as early as this September.

Microsoft also hopes to make a splash in the tablet market later this year when it launches its own line of ARM- and Intel-based hardware branded as Surface. New devices running Windows RT were unveiled by the company on Monday and are scheduled to launch later this year, while Intel-based Surface tablets running Windows 8 are expected to launch a few months later.
post #2 of 86
Copy copy copy…

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #3 of 86

Wait- so what is Motorola? Chopped liver?

post #4 of 86

If you want a low cost tablet...  grab a refurbished iPad 2 from Apple.

post #5 of 86
Quote:
Originally Posted by Dlux View Post

Wait- so what is Motorola? Chopped liver?

No. But the point here is that the OS maker is making the hardware, so the two can be developed together and thus hopefully better.

Right now the OEMs have to basically port Android to their flavor and that takes time, especially since many of them have to do it several times to support each model and generation, which is why they don't do it.

The catch is that they are doing this after the fact and the faith, at least for Android, make all ready be totally lost.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #6 of 86
Quote:
Originally Posted by charlituna View Post

No. But the point here is that the OS maker is making the hardware, so the two can be developed together and thus hopefully better.

Only took them 35 years to learn that.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #7 of 86

So by Christmas we will have three good regular tablets (the iPad, the Surface, and the new GooglePad) and one "Pro" tablet (the Surface).

 

This is a gadget-lover's dream!

post #8 of 86

Expect another rotten Android tablet dairy product that will be unavailable to the majority of existing Android tablets in the market.

post #9 of 86

In the process they will be canibalizing sales of their hardware partners.  It is everyone for themselves at this point.  If you don't own an OS, you are screwed.  Google has really done a 180 since their "do no evil" days.

post #10 of 86
This is playing right into Apple's preferred business model. Let the commodity producers race to the bottom on price while Apple provides a better experience for more money.
post #11 of 86

LOL here we go again. 

post #12 of 86

A. "Low priced"

Meaning:

1. no retina display ?

2. smaller display ?

3. standard battery with shorter life?

4. Heavier?

5. Clunkier looking?

 

B. Distribution channels

Google stores?

Carrier stores?

Worst Buy?

Online?

 

C. Apps

Standard Android quality? Or better?

Complete with malware?

post #13 of 86
Quote:
Originally Posted by cronked View Post

In the process they will be canibalizing sales of their hardware partners.  It is everyone for themselves at this point.  If you don't own an OS, you are screwed.  Google has really done a 180 since their "do no evil" days.

 

Android is like freelancing in NYC - if you can survive you feel you done something - you compete, even against the bosses kid. Samsung has gone after SONY and Apple - they not going to be afraid of Asus. Sharp and Frog Design have their own thing going with Android that not sure even Google can match.

 

that "everyone for themselves" is what is making it this exciting right now.

post #14 of 86

Like our landfills and desk drawers aren't full enough already...

post #15 of 86
Quote:
Originally Posted by zbarsky View Post

Expect another rotten Android tablet dairy product that will be unavailable to the majority of existing Android tablets in the market.

for 200 dollars who cares? i will get one. 

post #16 of 86

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

 

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

 

the smart guy is the one that scoops up RIM cheap, just to get QNX.

post #17 of 86
Quote:
Originally Posted by JerrySwitched26 View Post

So by Christmas we will have three good regular tablets (the iPad, the Surface, and the new GooglePad) and one "Pro" tablet (the Surface).

 

This is a gadget-lover's dream!


Define 'Pro' for me.

If you mean an underpowered machine (by necessity if this is to truly be a portable device) with an OS mangled to keep supporting (once again) legacy applications designed for much more powerful hardware, then I guess you'll consider Intel Win8 machines 'Pro'.

But I think they're going to more resemble RefrigaToasters than 'Pro' machines.

The right tool for the job.

post #18 of 86
Quote:
Originally Posted by Tallest Skil View Post


Only took them 35 years to learn that.

 

Exactly.

post #19 of 86
Quote:
Originally Posted by Alfiejr View Post

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

 

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

 

the smart guy is the one that scoops up RIM cheap, just to get QNX.


You nailed it.

post #20 of 86

This is why I think Apple will introduce a smaller iPad that costs less. You aren't going to buy a Kindle Fire or whatever Google comes up with if you could spend $50 to $100 more and get an iPad.
 

post #21 of 86
Quote:
Originally Posted by Alfiejr View Post

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

 

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

 

the smart guy is the one that scoops up RIM cheap, just to get QNX.

 

 

This is Microsoft giving HP the big middle finger for planning to go to Web OS. Web OS could have been a game changer in better hands.

post #22 of 86

This is the real reason why Microsoft didn't announce Surface prices.  They're going to try and match or undercut the Google pad price.

 

Microsoft learned the hard way with Zune.  Launched it at the same price as the top iPod.

And Apple immediately dropped the price of the iPod by $100.  BOOM.

 

It will be interesting to watch Microsoft and Google try to beat each other on price.  Google is depending on ad revenue from Android,

so hardware profit / loss isn't a major concern.  Microsoft is relentlessly milking their Windows + Office customers for all they can

squeeze out of them, thus funding all their other money-losing businesses, including Bing, WP7, and soon Surface.  

 

Microsoft and Google are about to start a brand new two-horse race to the bottom.  Time to make some popcorn.

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Sent from my iPhone Simulator

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post #23 of 86
Quote:
Originally Posted by GQB View Post


Define 'Pro' for me.

 

 

 

Microsoft Surface Pro.  I thought that much was obvious.

post #24 of 86
Quote:
Originally Posted by JerrySwitched26 View Post

So by Christmas we will have three good regular tablets (the iPad, the Surface, and the new GooglePad) and one "Pro" tablet (the Surface).

This is a gadget-lover's dream!

What makes you so sure that either the Surface or GooglePad is going to be any good? Microsoft has had major problems with their one major hardware line (xBox), although they eventually sorted them out. Google has shown a massive inability to create a compelling OS, although Motorola can certainly handle the hardware part.
Quote:
Originally Posted by cronked View Post

In the process they will be canibalizing sales of their hardware partners.  It is everyone for themselves at this point.  If you don't own an OS, you are screwed.  Google has really done a 180 since their "do no evil" days.

I think Microsoft missed the boat. If the major OEMs have to compete with their licensor, they might as well use the proven Android. If Microsoft had continued their licensing model, they would presumably have had dozens of hardware manufacturers using Windows RT - to avoid competing with their licensor.
Quote:
Originally Posted by Alfiejr View Post

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

the smart guy is the one that scoops up RIM cheap, just to get QNX.

Don't forget WebOS. That was actually a pretty decent OS that didn't need all that much work to make it usable. I suspect HP would sell it cheap.
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post #25 of 86

Me Too! Me Too! Me Too!

post #26 of 86

Oracle bought Sun.

Google bought Android.

Microsoft now makes mice, keyboards, XBoxes and tablets.

 

How many pure play software giants are left?

post #27 of 86
Quote:
Originally Posted by jragosta View Post


Google has shown a massive inability to create a compelling OS, 
 

 

 

Does it make any sense to point out that Google's OS, despite not being "compelling", outsells iOS more than 2:1 in the phone market?

post #28 of 86
Quote:
Originally Posted by Alfiejr View Post

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

 

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

 

the smart guy is the one that scoops up RIM cheap, just to get QNX.

why buy rim when android is free. anyone can fork it. 

post #29 of 86
Quote:
Originally Posted by jragosta View Post


What makes you so sure that either the Surface or GooglePad is going to be any good? Microsoft has had major problems with their one major hardware line (xBox), although they eventually sorted them out. Google has shown a massive inability to create a compelling OS, although Motorola can certainly handle the hardware part.
I think Microsoft missed the boat. If the major OEMs have to compete with their licensor, they might as well use the proven Android. If Microsoft had continued their licensing model, they would presumably have had dozens of hardware manufacturers using Windows RT - to avoid competing with their licensor.
 

But they saw the Android tablet landscape and couldn't be convinced that leaving the hardware to the Asian vendors would turn the tide against Apple.

 

Quote:

Originally Posted by jragosta View Post

Don't forget WebOS. That was actually a pretty decent OS that didn't need all that much work to make it usable. I suspect HP would sell it cheap.


I thought they were opensourcing WebOS? I do agree it is pretty slick.

post #30 of 86
Quote:
Originally Posted by JerrySwitched26 View Post

 

 

Does it make any sense to point out that Google's OS, despite not being "compelling", outsells iOS more than 2:1 in the phone market?


It makes sense to point it out. It also makes sense to wonder how many Android owners are buying their devices because of Android. And which version of Android compelled their purchasing decision?

post #31 of 86

Hear that???...

 

That's Microsoft making a 'collective' groan!

 

*snickers*

/

/

/

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #32 of 86
Quote:
Originally Posted by Feynman View Post

Me Too! Me Too! Me Too!


MeToo is MeeGo version 2.0

post #33 of 86
Quote:
Originally Posted by Alfiejr View Post

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

 

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

 

the smart guy is the one that scoops up RIM cheap, just to get QNX.

 

Not my take. Google just needs successful a model or two to demonstrate the viability of an Android Tablet and boost the market. They're not after making the whole Android pie. There business model is not hardware development but maximising android adoption as part of their advertising/data harvesting gig.

 

WebOS is a decent OS, it was too late to the party to take off - lack of Apps. Same with RIM, although imo their OS wasn't as decent as Palm's. I don't think it will take off if bought out. HP couldn't sell WebOS any better than Palm did. Time dragged on and iOS and Android became established with the App Support to make them attractive.

post #34 of 86
Quote:
Originally Posted by cronked View Post

In the process they will be canibalizing sales of their hardware partners.  It is everyone for themselves at this point.  If you don't own an OS, you are screwed.  Google has really done a 180 since their "do no evil" days.

Same way that the Galaxy Nexus Canibalizes all the OEMs hardware. You don't know anything about android do you?

post #35 of 86
Quote:
Originally Posted by JerrySwitched26 View Post

Does it make any sense to point out that Google's OS, despite not being "compelling", outsells iOS more than 2:1 in the phone market?

True... but a lot of people buy a phone because it's a phone. They don't really care what operating system it has on it.

I know tons of people with Android phones... and most of them have their phones looking exactly like the day they bought it.

They call, text and Facebook. That's it. They're not customizing the interface and installing ROMs.

So what does it mean when Android is outselling iOS? Is Android somehow "better" because it outsells the iPhone?
post #36 of 86

MS and Apple are the only two companies able to make crossover tablets and Apple doesn't want to. 

 

MS can price their Surface Pro tablet comparable to the iPad and have sales if the product is otherwise comparable...because while Apple has a huge lead in the iOS ecosystem MS has app compatibility with legacy x86 apps.

 

How many times do you hear "I could give up windows except I need to run program X"?  Apple solves this issue with Bootcamp, Parallels and VmWare on the MBA.  

 

MS is solving this issue with the Surface Pro and legacy mode.  Once into the Win8 app ecosystem you're more inclined to buy a comparable ARM based Surface than an iPad if everything else (build quality, availability to key apps, etc) are more or less equal.  What will be interesting is if you buy a Metro app for x86 do you also get the ARM version if it exists and vice versa...I would hope yes.

 

MS' strategy can work, it just has to not suck in execution.  That jury is still out.  It could be Vista, it could be Win7.

 

I also think that many MS partners wont care much about Surface if MS keeps the price comparable to the iPad 2.  Yes, it's competition but likely at a higher price point that they were figuring on being able to compete with the iPad anyway.  The only partner I can think of that it really screws is Sony and their VAIO line.  Asus, Acer, et al can bring Win8 Pro and RT tablets at their traditional price points in competition with cheap Android tablets.

 

Let MS bleed subsidizing a premium product to compete against the iPad head to head.  Nobody can afford to risk the volume of devices to achieve the same economies of scale that Apple can with the iPad.  Not even Samsung.  The risk of ending up with several million tablets in a warehouse is just too high. 

 

Nobody can sell a premium product for more than $50-100 less than Apple if at all.  If MS sells a $500 tablet at $400 to match the iPad 2 price that leaves the other partners to sell low margin but at least positive margin Win8 tablets in the $250-$300 range against $150-$200 Android tablets being sold as loss leaders by Amazon.

 

Given Amazon's business model cratering the perceived value of Android tablets and the price point of Google's tablet that market is just a tough one to do anything useful with.  As long as MS doesn't follow suit...and given the apparent build quality of the Surface they aren't.  They are building a premium reference platform to go head to head against the iPad probably by bleeding a huge subsidy for the "flagship" win8 products but still maintaining head room for partners to make money.

 

That strikes me as smart.  Smart enough?  It'll take time to tell.

post #37 of 86

Another company quickly announces vaporware to compete with their competitors vaporware. Meanwhile Apple just keeps shipping.

post #38 of 86
Quote:
Originally Posted by JerrySwitched26 View Post


Does it make any sense to point out that Google's OS, despite not being "compelling", outsells iOS more than 2:1 in the phone market?

That doesn't mean it's compelling. That is, unless you have some evidence that people are buying Android phones because of compelling features in the OS.
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post #39 of 86
Quote:
Originally Posted by Alfiejr View Post

every OEM in the world can read the handwriting on the wall today: see ya later, dudes!

 

within two years Google will stop pretending and push Motorola tablets only. ditto MS with its own Windows brand. any OEM without its own in-house OS will be out of the tablet game, permanently. only Samsung has already figured this out. HP totally missed it and threw WebOS away. Nokia sold its soul to MS and threw MeeGo away. Sony has never had a clue anyway. and Asus, HTC, et al. are just drifting, looking for a miracle.

 

the smart guy is the one that scoops up RIM cheap, just to get QNX.

 

Interesting take.  And I'd be inclined to agree.  Great points!

post #40 of 86
Quote:
Originally Posted by JerrySwitched26 View Post

 

 

Does it make any sense to point out that Google's OS, despite not being "compelling", outsells iOS more than 2:1 in the phone market?

 

The keyword being "sells".  On average what do you think people pay for Android device.  Between 1000's of 99cent offers, the buy 1 get 1 free and the straight out free-with-contract offers.. its no wonder why Android gained so quickly in popularity.  Show me a single model of Android phone that sells anywhere close to single model of iPhone.. and then we could talk.  Hell when you are practically giving phones away for free.. its easy to gain marketshare.

 

Heavily discounted sales is the reason why Android succeeds in the phone market.  And why it fails in the tablet market.  Without the 99cent tablets, the buy1get1 free tablets or free subsidized tablets.. they cannot compete.  Not many people are willing to pay full price for Android tablet.. when they have to fight fairly in price against an Apple tablet.


Edited by Daekwan - 6/19/12 at 12:07pm
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