Quote:
Originally Posted by
anonymouse 
Quote:
Originally Posted by
trumptman 
... It is a classic strawman because no one in here declared what you stated and knocked down. ... I cited the complaint that was filed by the DOJ. I have not begged the question at all. ...
You appear to be very confused. The "strawman" argument is that I questioned your citing of the DoJ claims as proving your points on the basis that prosecutos are well known to make grandiose claims regarding the strength of their cases in filings and that, therefore, they hardly serve as an authoritative source for anything. Now you are denying that you did so, while stating in the same post that you did and your posts throughout the thread continually cite the DoJ's filing as evidence that Apple is going down. It's not even clear what it is you are claiming that I "stated and knocked down," if its not what you've actually been doing, which it must not be since you're insisting it's a strawman argument.
You not only appear to be confused, you appear almost incapable of writing coherently. You question my citing of DOJ claims based off your strawman that you set up and knock down. I understood it. Prosecutors are known for making grandiose claims and your citation for this is what.... belly button lint? Not only that but the fact that one prosecutor anywhere could make a grandiose claim makes this particular claim a grandiose claim in exactly what way and for what reason.....
See you don't answer those. You don't understand you are using "grandiose claim of prosecutors" to knock down and dismiss and entire complaint filed by the DOJ. That isn't even rationale.
Quote:
Originally Posted by
hill60 
Quote:
Originally Posted by
trumptman 
Really?
"So we told the publishers, ‘We’ll go to the agency model, where you set the price, and we get our 30 per cent, and yes, the customer pays a little more, but that’s what you want anyway.’ They went to Amazon and said, ‘You’re going to sign an agency contract or we’re not giving you the books.’” - Steve Jobs
You just called Steve Jobs a liar. Great job!!! That is from his official biography by the way. That way after you piss yourself some more you can declare yourself unilaterally truthful again "because you said so."
Hearsay.
Unfortunately the dead can't be called to testify.
Any lawyer worth his salt will have this "evidence" thrown out in no time.
The complaint (which again you clearly haven't read) has all sort of claims involving calls, meetings, assurances and other actions by Apple VP of Internet Services Eddy Cue. He happens to be alive and well.
Quote:
Originally Posted by
SolipsismX 
Quote:
Originally Posted by
hill60 
Hearsay.
Unfortunately the dead can't be called to testify.
Any lawyer worth his salt will have this "evidence" thrown out in no time.
He's also missed the point were Jobs is quoted as saying "where
you set the price..." How anyone can say that is Apple/Jobs with publishers to set prices is a remarkable leap.
In the end, now that Amazon's monopoly and predatory control of the market has been broken up we, the consumer, can benefit from real competition.
Publishers set the price within the tiers that Apple allows. When the complaint notes the agency agreements it notes how Apple initially wanted an upper price limit of $12.99 but that after they negotiated Apple ALLOWED the publishers a higher tier.
Quote:
Originally Posted by
mstone 
Quote:
Originally Posted by
trumptman 
Amazon has never lost money on their book sales. They may have had a few loss leaders or even some books sold at cost but they make their money. They were not purchasing marketshare by taking losses in their book sales. Apple offers sales, sets, free singles, and what have you as well. They are the same.
Perhaps I have misinformation but just to be clear we are talking about E-BOOK sales, right? I thought that Amazon was buying the e-books at a certain price from the publishers and then selling them a lower cost. If that is not true then my information was apparently incorrect.
The complain isn't about Amazon or even losses. The real issue is that publishers were watching their market for books change. It is almost a perfect analogy to what happened in the music industry. Amazon was buying the books and making minimal profit on them. The publishers considered the $9.99 problem with Amazon (which is cited in the DOJ complaint) as being harmful to their business of selling hardcover books for much more than that price. If the next John Grisham book comes out in hard cover and it is $28 and Amazon is selling it at $9.99, it doesn't mean they are taking a loss on it. It means it is much harder to get people to go to a book store and buy a hard cover book that exists in physical reality and thus has higher costs. Digital media simply costs less. There's no store front. There's no building. It is indeed true that we will see Borders, Barnes and Noble have happen to them exactly what happened to Tower Records, etc. It's progress. You don't use collusion to stop progress and if you do, then you are wrong, even if you are Apple.
Quote:
Originally Posted by
Gatorguy 
No one has ever shown evidence that Amazon sells eBooks as a category below their costs AFAIK. What I have seen claimed is that some specific best-sellers were sold at or below cost.
Exactly! This is also true of the physical hardcover books as well though. All the Harry Potter books were sold as sets and as loss leaders from what I recall. They were just used to get traffic into stores.
Quote:
Originally Posted by
anonymouse 
Quote:
Originally Posted by
mstone 
Except at some price point it allows competitors to enter the market, which is as it should be.
Not if Amazon's monopoly allows it to dictate to the publishing industry, which is what the DoJ action facilitates; practically demands, in fact. That's the thing about monopolies, they also allow you to keep potential competitors from entering the market.
There is nothing stopping the publishers right now from offering their own books in an open e-book format. The ONLY way Amazon could ever hold sway over them is because Amazon has digital rights management and that is what they demand. If there ends up being a monster, it will be because they themselves created it by demanding DRM instead of matching an impulse buy price and going with open formats. This was the exact argument made against Apple. Apple argued that open standards and convenience would win out over everything else including piracy.
Amazon has clearly taken a page out of Apple's playbook. They are doing exactly what Apple has done. They are even helping people publish and are pushing all sorts of novellas and short stories as "Kindle Singles" where they typically are $.99-1.99. One click buy arrives wirelessly on your Kindle or Kindle app. Convenience beats everything else. It is exactly the argument Apple used to make.
Quote:
Originally Posted by
PhilBoogie 
Nice tiddybit from the bio (chapter 38):
With the iPod, Jobs had transformed the music business. With the iPad and its App Store, he began to transform all media, from publishing to journalism to television and movies.
Books were an obvious target, since Amazon’s Kindle had shown there was an appetite for electronic books. So Apple created an iBooks Store, which sold electronic books the way the iTunes Store sold songs. There was, however, a slight difference in the business model. For the iTunes Store, Jobs had insisted that all songs be sold at one inexpensive price, initially 99 cents. Amazon’s Jeff Bezos had tried to take a similar approach with ebooks, insisting on selling them for at most $9.99. Jobs came in and offered publishers what he had refused to offer record companies: They could set any price they wanted for their wares in the iBooks Store, and Apple would take 30%. Initially that meant prices were higher than on Amazon. Why would people pay Apple more? “That won’t be the case,” Jobs answered, when Walt Mossberg asked him that question at the iPad launch event. “The price will be the same.” He was right.
The day after the iPad launch, Jobs described to me his thinking on books:
Amazon screwed it up. It paid the wholesale price for some books, but started selling them below cost at $9.99. The publishers hated that—they thought it would trash their ability to sell hardcover books at $28. So before Apple even got on the scene, some booksellers were starting to withhold books from Amazon. So we told the publishers, “We’ll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that’s what you want anyway.” But we also asked for a guarantee that if anybody else is selling the books cheaper than we are, then we can sell them at the lower price too. So they went to Amazon and said, “You’re going to sign an agency contract or we’re not going to give you the books.”
Jobs acknowledged that he was trying to have it both ways when it came to music and books. He had refused to offer the music companies the agency model and allow them to set their own prices. Why? Because he didn’t have to. But with books he did. “We were not the first people in the books business,” he said. “Given the situation that existed, what was best for us was to do this akido move and end up with the agency model. And we pulled it off.”
They haven't pulled it off. That is why the DOJ is investigating and it is also why Apple will not be successful with the iBookstore. They have forgotten what made it work the first time for them. First of all, why can you not even read an iBook purchase on your Mac? Could you imagine buying a video or music album and only being able to listen to it on your iPhone and not your Mac? This makes no sense. Amazon has this right and Apple doesn't. Kindle books can be read on your computer, phone, web browser and stand alone Kindle device. When you think about Apple with music, movies and how they let you access them. The model is almost exactly the same playbook only Kindle does it best with books. That is a great quote which shows how Apple basically had to turn it's back on what they used to do.
Quote:
Originally Posted by
jragosta 
Quote:
Originally Posted by
mstone 
Except at some price point it allows competitors to enter the market, which is as it should be. Apple has as deep of pockets as Amazon.Fortunately for investors they aren't spending it on a ridiculous space exploration project
You misunderstand how a monopoly works. If Amazon manages to achieve a true monopoly, they would be able to create barriers to entry which would prevent competitors from entering the market-or at least make it extremely expensive.
How can they do this when the publishers could sell their own intellectual property by themselves at whatever price they want, on their own website and make it a standard that would work with everything?
Quote:
Originally Posted by
jragosta 
Quote:
Originally Posted by
Gatorguy 
Curious on your opinion: If Apple (or Google, or Kobo, or Diesel or B&N)
chooses not to compete on price but instead on "user experience" and fails, would that be the fault of Amazon's marketing practices?
Depends. If Amazon is using its market power to create a price low enough that B&N or the others can not afford to compete on price (such as predatory pricing), then it could well be illegal. Look up 'predatory pricing' and educate yourself.
The DOJ complaint noted that competitors had no problem matching Amazon pricing. The publishers in fact saw this as part of the problem as Amazon was basically hitting $9.99 and everyone else was matching them no problem. The larger problem was no one would want to buy $28-38 hard coverbooks when they could stay home and buy it for $10.
If this were ten years ago and music companies were complaining that no one wanted to go to Tower Records and buy their skipping CD's with various crappy attempts at copy protection for $12.99 because Apple was selling albums for $9.99 and all the other music e-tailers were matching their price and on top of it, people were buying the good songs for $.99 instead of albums full of filler, I know how everyone here would have come down and on who's side. We know because the big record stores, crappy attempts at music copy protection and other problems are largely gone and music companies now make their money best when they make their music high quality and quickly and easily downloadable at the prices that are fair and that we want to pay.
Apple did the opposite. They are not the good guy just because they are Apple. They are the good guy when they take the right actions and they have not taken them here. In fact Amazon has done them and that is why I own a Kindle instead of an iBook reader because Apple doesn't make one. EPUB is a format much like MP3. Every publisher could start selling their books in that format tomorrow at $9.99 direct and keep every cent without even having to worry about Amazon. iBooks and just about everything other than Kindle easily reads it. However publisher could just as easily convert it to an unprotected AZW format. (Just like Apple has done with AAC.)
Edited by trumptman - 6/25/12 at 8:35pm