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Google, Asus expected to unveil $199 tablet this week at I/O conference

post #1 of 59
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Google is believed to be "taking direct aim" at Apple's iPad this week with the anticipated unveiling of a $199 tablet at its Google I/O conference, a new report claims.

Two people with knowledge of the matter have told Bloomberg that the co-branded tablet will be announced at the developer conference, which kicks off on Wednesday. One source said the device will show off the next generation of Google's Android operating system, code-named Jellybean.

Rumors emerged earlier this year that Google and Asus were teaming up for a 7-inch tablet. The Wall Street Journal reported last week that Google would release a tablet in "coming weeks."

If accurate, the rumored Google tablet could represent the realization of chairman Eric Schmidt's promise last December that the company would deliver a tablet "of the highest quality" within six-months time. Google said in April during an earnings conference call that it was "quite focused" on the lower-priced end of the tablet market.

Transformer Prime
Asus' Transformer Prime tablet



The Mountain View, Calif., company's tablet is set to be announced on the heels of a setback to Android tablets in the U.S. On Tuesday, District Court Judge Lucy Koh granted Apple a preliminary injunction against Samsung's Galaxy Tab. Earlier this month, Market research firm ChangeWave called Samsung the only other manufacturer besides Apple that is showing "signs of market strength going forward." A May survey by the firm found 6 percent of consumers looking to buy a tablet in the next 90 days planned to purchase a Galaxy Tab device, compared to 73 percent for Apple's iPad.

The tablet market appears set for a three-way showdown between Apple, Google and Microsoft. Microsoft announced last week that it would release its own Intel and ARM-powered tablets under the Surface brand later this year, a move that reportedly left some PC makers feeling "betrayed." Multiple reports have suggested that both Google and Microsoft have opted not to rely on their vendors for success in the tablet market and have instead taken matters into their own hands.
post #2 of 59
Having conceded defeat in the market that they didn't have a CEO informing them about beforehand, Google does what they do best: Cheapen themselves in less affluent markets.

Long live the next iPad killer! (or until Google decides not to support it in about twelve months)

You know why they call it the Google I/O?

Because if you attend it, you just got fucked.
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post #3 of 59

Apple, Google, Microsoft AND Amazon would be the showdown, if anything. I can think of reasons to doubt most of those, but not count them out. So far they’re all still seriously trying and have some mindshare.

post #4 of 59
A rumored seven inch tablet costing $199? Where have I heard that before? Amazon, what's all this nonsense about?

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post #5 of 59
Two words: iPad Mini.

That is all.
post #6 of 59

A race to the bottom of the sh** pile. Expect to see tons of those things wrapped up in plastic at the flee market by summer 2013.

post #7 of 59

Nexus redux.

 

Some people never learn.

post #8 of 59

Depends on how good the software is.  I think the ecosystem will continue to be a negative on Android tablets for quite some time.  Hardware matters a lot less (aside from the screen) on tablets than it did during the PC wars. 

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post #9 of 59

On a related note, my dentist is offering discounted root canals for $199. You get to experience all the joy of zero pain management. They may or may not fix the right tooth, but you can get the second procedure half off. What a steal!

post #10 of 59

Wow thats nice

post #11 of 59

another example of idiotic tech "journalism." "taking aim" would mean producing a product aimed at the same market as the iPad - a large format premium device. which a 7" $200 tablet is most definitely not.

 

as everyone else with a brain has noted, it is in fact "aimed" at Amazon's Fire, which of course really is a threat to Google, having ripped off the Android OS along with setting up its own directly competing Android app and media store.

post #12 of 59
If Apple produced a similar sized iPad for anywhere up to $100 more this ship would be sunk. The iPod mini/nano strategy redux.
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post #13 of 59

Big deal. If it's running Android, it's already DOA. Android is the modern version of Windows, a half-assed, wanna-be OS slapped into cheap hardware. Someone at Google is laboring under the quaint delusion that what happened between the Mac and PC in the 80s applies to everything else in tech. I didn't buy cheap, crappy PCs running Windows back then and I don't understand why anyone would do that with Android tablets now. What's that old quote commonly attributed to P.T. Barnum? "Nobody ever went broke underestimating the taste of the American public." Sounds like Barnum knew a few Android & Windows users.

post #14 of 59
Quote:
Originally Posted by Suddenly Newton View Post

A rumored seven inch tablet costing $199? Where have I heard that before? Amazon, what's all this nonsense about?

And that worked so well for Amazon

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post #15 of 59
Quote:
Originally Posted by Entropys View Post

If Apple produced a similar sized iPad for anywhere up to $100 more this ship would be sunk. The iPod mini/nano strategy redux.

Apple is making a larger one at well over that price that is smoking the market already

Case in point 26k units sold to a single school district just this past week

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post #16 of 59

I have a feeling Samsung is going to take Android and fork their own version before too long, following the path that Amazon has taken. I don't think at this point Google really offers anyone much in the form of a guarantee, especially now that they've just invested 12.5 billion in their own hardware platform. If they don't start pushing Motorola hardware over other Android hardware, they're going to have to answer to the stock holders when the Mototanic starts sinking.

 

And what's the business sense of producing products with negative margins? Is Google going to subsidize hardware costs with ad revenue? From what we've heard in the passed, they aren't making all that much from Android.

Disclaimer: The things I say are merely my own personal opinion and may or may not be based on facts. At certain points in any discussion, sarcasm may ensue.
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post #17 of 59
It certainly makes sense. Google have tried since Android 3.0 and OEMS started even before that to directly take on the budding tablet iPad market. The only vendor having any success, albeit in unit sales not profit, is Amazon with the Kindle Fire which does nothing for Google or the other OEMs so why not try to compete against Amazon. It's certainly not competition against Apple and the same cost tablet as a Kindle Fire but with more apps and a similar Kindle reader app could be more appealing to buyers.

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post #18 of 59

Why $199? Why not just load it up with crapadware no one want looks at and give it away for free? Oh lookee here, Android is winning!

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post #19 of 59
Quote:
Originally Posted by Alfiejr View Post

another example of idiotic tech "journalism." "taking aim" would mean producing a product aimed at the same market as the iPad - a large format premium device. which a 7" $200 tablet is most definitely not.

 

 

Although you are technically right, it is still taking aim at the iPad market.

 

The simple reason is there is a huge market of dumb, uninformed consumers who ignore facts like this. They will think: "I got a tablet for 1/3 the price of an iPad", ignoring all the differences.

post #20 of 59
Quote:
Originally Posted by GTR View Post

Having conceded defeat in the market that they didn't have a CEO informing them about beforehand, Google does what they do best: Cheapen themselves in less affluent markets.
Long live the next iPad killer! (or until Google decides not to support it in about twelve months)
You know why they call it the Google I/O?
Because if you attend it, you just got fucked.

 

It's amazing isn't it. Apple made the Mac. Microsoft copied it. Apple lost "the war". Apple made the iPod. Apple won "the war". Apple made the iPhone. Google copied it. Apple is about same or no.2 to Android market share. Apple made the iPad. Apple won "the war". 

 

Gradually, after 30 years, I hope Steve can rest easy up above. Apple is gradually gaining much ground. iPod dominated. iPhone is a major force to be reckoned with that along with Android wiped Nokia, Sony Ericsson and BlackBerry completely off the globe. iPad will dominate for through 2015, very hard to imagine it ceding anything more than, say 35% of the non-garbage tablet market.

 

Just go through the All Things D full Steve Jobs interviews. Steve saw all of this 10 years ago, and did things people back then thought, "for real?"... Only, for us to now see, how obvious and sensible all he (and the tribes he led) thought up was. I look forward to Tim Cook holding the fort, seeing Apple's visions of the past 10 years come to reality, and am quite curious about how Scott Forstall will emerge as the new post-Jobs post-Cook Apple CEO.

post #21 of 59
Quote:
Originally Posted by inkswamp View Post

Big deal. If it's running Android, it's already DOA. Android is the modern version of Windows, a half-assed, wanna-be OS slapped into cheap hardware. Someone at Google is laboring under the quaint delusion that what happened between the Mac and PC in the 80s applies to everything else in tech. I didn't buy cheap, crappy PCs running Windows back then and I don't understand why anyone would do that with Android tablets now. What's that old quote commonly attributed to P.T. Barnum? "Nobody ever went broke underestimating the taste of the American public." Sounds like Barnum knew a few Android & Windows users.

 

The issue is that Android gained a lot of steam for smartphones because, let's face it, it just ripped off Apple. However, Apple, whether it knew it or not, was right to delay the iPad just long enough so that it was a leap ahead of iOS/Android for smartphones. Also, once the Judases had been kicked out of Apple (you know who), along with further innovation (not just a phone OS dumped onto a bigger screen)... iPad and the iPad ecosystem will very likely prevent Android from coming close. 

 

I honestly thought Honeycomb would give iPad some heat but surprisingly it hasn't. On the smartphone side, sure, go nuts, but I've yet to see credible Android tablet ecosystems.

post #22 of 59
Quote:
...What's that old quote commonly attributed to P.T. Barnum? "Nobody ever went broke underestimating the taste of the American public." Sounds like Barnum knew a few Android & Windows users.

 

It was H.L. Mencken - "Nobody ever went broke underestimating the intelligence of the American public."


Edited by LarryA - 6/27/12 at 4:11am

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post #23 of 59
Quote:
Originally Posted by AppleInsider View Post

The tablet market appears set for a three-way showdown between Apple, Google and Microsoft.

 

It was always going to end up like this as these 3 players have the biggest bank balances. I suspect the smartphone market will end up the same way to.

 

The real question is will Google and Microsoft continue to develop software for other people's hardware or will they adopt the Apple approach and start building their own kit. Given the amount of cash they have it's not beyond the bounds of possibility that they could start acquiring the smartphone/tablet manufacturers.

 

I would imagine the likes of Sony, Samsung and HP are feeling a little nervous right now.

post #24 of 59
Does Samsung have their own mobile OS? If not I won't be surprised if they establish something so they're not at the mercy of Google/Android.
post #25 of 59
Quote:
Originally Posted by Rogifan View Post

Does Samsung have their own mobile OS? If not I won't be surprised if they establish something so they're not at the mercy of Google/Android.

 

They do, it's called 'Bada', and you'll be seeing it in the near future when Google does a Microsoft on their hardware partners.

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post #26 of 59

The Nexus tablet is NOT an iPad competitor by any stretch. It's a Kindle Fire competitor. 

 

Quote:
"It's targeting Amazon. The Kindle is based on Google's platform but with its own service, so Google has to launch its own service, too," said the executive of the device.

http://www.reuters.com/article/2012/06/27/us-google-tablet-idUSBRE85Q00Q20120627


Edited by thataveragejoe - 6/27/12 at 5:38am
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post #27 of 59
Quote:
Originally Posted by charlituna View Post


And that worked so well for Amazon

 

It didn't actually.  All the news about the Fire being a success evaporates when you examine it closely.  

 

The Fire is such a bad device, that making a competitor to it in the same price range that is better would be childsplay.  I would expect this tablet to be much better than the Fire hardware-wise, but have as it's achilles heel .... Google and Android itself.  

 

Google Play is a joke, and if there is one thing Google is far too late to market with and bound to fail at it's becoming a multi-media giant like Apple, Sony, or even Samsung.  The Android operating system is with every single version, a piece of clunky, laggy junk that just doesn't stand up to even the modest UI achievements of iOS.  

post #28 of 59

Its not meant to compete with the ipad. Diff size, diff price, diff capabilities. 

 

That's like saying "Ford announces new Mustang. Takes Aim at Ferrari 458"

 

Two completely different markets

post #29 of 59
Quote:
Originally Posted by GTR View Post

They do, it's called 'Bada', and you'll be seeing it in the near future when Google does a Microsoft on their hardware partners.
Ooh things are just staring to get interesting.
post #30 of 59

I wonder if, unlike the Surface, it will have a cell radio. if so, there is a possibility of a carrier subsidy.

 

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post #31 of 59
Quote:
Originally Posted by sheff View Post

Depends on how good the software is.  I think the ecosystem will continue to be a negative on Android tablets for quite some time.  Hardware matters a lot less (aside from the screen) on tablets than it did during the PC wars. 

My wife was given an Asus laptop by her mom. It is (was) a POS -- the first and worst thing was screen. Just friking awful and it got worse! The viewing angle was such that you could only see the screen about 10 degrees of a normal vector to the screen in any direction. For a laptop that spent most of its life sitting on a destop (with one of those fan arrays under it cause it would over heat and then flake out) it took less than 4 months before the display start acting crazy -- a combo of the flex connection from mo board to display and heat. Had to ship it in and it was out of warranty (yeah 90 days only) and pay for a repair that was only warranted of a month and after about 3 months problems again. It feels far less comforting than a laptop made out of aluminum and literally will twist slightly from one corner to the other if you don't pick it up by the center and support it. It weighs a ton yet can't muster more than 1.5 hrs on a full charge. (BTW: It just celebrated its 2 yr birthday and has not been functional for most of the last year.)

Hardware specs may not matter, performance does. I can't wait to see this thing drop tested, etc.
post #32 of 59
Quote:
Originally Posted by sleepy3 View Post

Its not meant to compete with the ipad. Diff size, diff price, diff capabilities. 

That's like saying "Ford announces new Mustang. Takes Aim at Ferrari 458"

Two completely different markets

Seems to me thats more like Ford takes aim at Jaguar.
post #33 of 59

I don't understand this. Reports are rampant that the Amazon Kindle Fire is sputtering in the wind. Why would Google chase this low segment?
 

post #34 of 59
Quote:
Originally Posted by sheff View Post

Depends on how good the software is.  I think the ecosystem will continue to be a negative on Android tablets for quite some time.  Hardware matters a lot less (aside from the screen) on tablets than it did during the PC wars. 

 

From what I have seen, Google needs to get lots more devs to make tablet-specific version of software.  While the ecosystem for Android phones is thriving, few tablet-specific apps are available.

 

I wonder  if they will go the M$ route and pay them to develop titles.

post #35 of 59
Quote:
Originally Posted by inkswamp View Post

 I didn't buy cheap, crappy PCs running Windows back then and I don't understand why anyone would do that with Android tablets now.

 

 

You didn't, but for every person like you, there are 9 people who did buy a Windows machine.  

 

If the same thing happens with Android tablets, then they will do fine.

post #36 of 59
Quote:
Originally Posted by sr2012 View Post

 

Apple made the iPhone. Google copied it. Apple is about same or no.2 to Android market share.

 

 

 

That is not factual.  Android phones outsell iPhones about 3:1.

post #37 of 59
I am much more interested in if asus will offer a comparable windows 8 tablet.

Another google tablet is kinda boring and yet another data dump to google (aka the NSA)
post #38 of 59
Quote:
Originally Posted by Alfiejr View Post

another example of idiotic tech "journalism." "taking aim" would mean producing a product aimed at the same market as the iPad - a large format premium device. which a 7" $200 tablet is most definitely not.

as everyone else with a brain has noted, it is in fact "aimed" at Amazon's Fire, which of course really is a threat to Google, having ripped off the Android OS along with setting up its own directly competing Android app and media store.

So called journalism these days is about stirring the pot, not reporting the news. This is especially true in the world of tech journalism where the fanboy wars generate thousands of clicks adding up to more revenue from ads. So the idea is to title articles, find contrarian analysts, splatter charts all over the place in such a way as to stir controversy and argument. I offer as proof the recent blather about Orbitz offering Mac users higher priced options vs PC users. This has stirred the fanboys up into a frenzy. Need I say more?
post #39 of 59
Quote:
Originally Posted by Damn_Its_Hot View Post

Seems to me thats more like Ford takes aim at Jaguar.

Or "Jag-wire" as the late Steven P. Jobs used to pronounce it.
post #40 of 59
Quote:
Originally Posted by lkrupp View Post


Or "Jag-wire" as the late Steven P. Jobs used to pronounce it.

 

Jag-you-are.... which is the way the British pronounce it.

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