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Apple's iOS takes 65% mobile browser share in June, Android at 20%

post #1 of 38
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Apple has continued to take an increasingly larger share of mobile devices tracked by Net Applications, reaching more than 65 percent in the month of June.

The 65.27 percent share of Apple's iOS platform, which is found on the iPhone, iPad and iPod touch, was up from 62.65 percent in May. Apple's share has steadily risen, growing from a 53 percent position in August of 2011.

Apple's next closest competitor in mobile browsing market is Google's Android platform, which took 19.73 percent in the month of June. Android has also seen its share grow since last August, when it took 15.98 percent of mobile browsers.

The gains for iOS and Android have been losses for Research in Motion's BlackBerry and Nokia's Symbian platforms. BlackBerry has fallen from 3.33 percent in August of 2011 to 1.87 percent in June, while Symbian has dropped from 6.21 percent last August to 1.49 percent in June.

Net Applications


The latest desktop market data from Net Applications also tracks Apple's Mac OS X share at 6.7 percent of computers browsing the Web. Windows has a dominant 92.2 percent of computers tracked online, while Linux accounts for 1.1 percent.

Among specific browser software, Apple's Safari was tracked with 4.7 percent of the market, well behind Google's Chrome (19.1 percent), Mozilla Firefox (20.1 percent), and Microsoft's Internet Explorer (54 percent).
post #2 of 38

As a mobile OS, iOS has majority share to begin with. It's on iPhones, iPods, iPads. 

post #3 of 38
53% to 65.7% in 6 months? That's a lot of growth and huge percentage for an OS that pro-Android/anti-Apple people think isn't possible when Google posts the latest activation numbers. How much evidence do people need to see that most Android-based devices are not being used as tools for accessing the internet? Android OS is the new feature phone OS, not the new smartphone OS.

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post #4 of 38
Quote:
Originally Posted by Quadra 610 View Post

As a mobile OS, iOS has majority share to begin with. It's on iPhones, iPods, iPads. 

But Android OS is on PMPs, tablets, handsets, PCs, eReaders, smartwatches, cordless phones, handheld game consoles, portable radios, set-top TV boxes, and other odd device categories.

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post #5 of 38
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Originally Posted by SolipsismX View Post

53% to 65.7% in 6 months? That's a lot of growth and huge percentage for an OS that pro-Android/anti-Apple people think isn't possible when Google posts the latest activation numbers. How much evidence do people need to see that most Android-based devices are not being used as tools for accessing the internet? Android OS is the new feature phone OS, not the new smartphone OS.

 

These numbers, once again, also cast serious doubt on the "activation numbers" that Google claims (As well as their relevance, as you point out. I did say a couple of years ago that Android was to be the new "feature phone" OS, which seems could be the case.) Essentially, Google has a (yet another) credibility problem, since what should be the corroborating evidence, doesn't corroborate the story they tell about the growth of the platform.

 

In any case, this is yet another strike against Android for developers considering whether it's worth investing some of their finite resources in the platform.

post #6 of 38
Quote:
Originally Posted by anonymouse View Post

In any case, this is yet another strike against Android for developers considering whether it's worth investing some of their finite resources in the platform.

At 20% of a very large and fast growing combination of market segments it does seem viable, but developers do have to consider the tools for each platform, the number of device types for each platform (vis-à-vis cost and time), and the likelihood of customer's paying for your app (which also includes payouts from ad support). When you factor all that in Android still looks profitable but iOS looks many times more viable than what these simple netstats show.

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post #7 of 38
Quote:
Originally Posted by SolipsismX View Post

53% to 65.7% in 6 months? That's a lot of growth and huge percentage for an OS that pro-Android/anti-Apple people think isn't possible when Google posts the latest activation numbers. How much evidence do people need to see that most Android-based devices are not being used as tools for accessing the internet? Android OS is the new feature phone OS, not the new smartphone OS.

Depends on how you define 'feature phone OS'. In terms of it being on cheap phones and used by people who don't care about their phone OS, then sure. In terms of its actual features, power, and flexibility, no way. I *would* say that Android has a VERY polarized userbase. My guess is that 60% of users are on cheap or free on contract phones and probably NEVER open the browser- give them the Facebook app and they are set. Another 25% of users are the VERY techy people/power users that utilize every function of their phones and use the browser heavily. The remaining 15% are somewhere in the middle. Contrast this to iOS users- I would guess that very few of them ONLY use the facebook app- Apple makes it so user friendly that it is easy to utilize many/most functions of the phone. I'm not saying the average iOS user is smarter than the average Android user- the AVERAGE user of any platform in dumb as rocks when it comes to their phone OS- I'm saying that when you put both platforms in front of a 'dumb as rocks' user, they will use the browser much more in iOS than Android- same goes for most of their phone functions.

post #8 of 38
This makes no sense, to be honest. What the heck are Android users actually doing with their phones? There's lots more of them, as we are led to believe, but they appear to be not browsing as much, and not paying for apps much, nor are there much Android tablet apps. So really, ~what the heck are they doing with their Android devices~? Do they just make calls, text and play the free version of Angry Birds? That's not very "smart"phone of them.
post #9 of 38
Quote:
Originally Posted by anonymouse View Post

These numbers, once again, also cast serious doubt on the "activation numbers" that Google claims

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post #10 of 38

Congratulations, webkit!

post #11 of 38
Quote:
Originally Posted by sr2012 View Post

This makes no sense, to be honest. What the heck are Android users actually doing with their phones? There's lots more of them, as we are led to believe, but they appear to be not browsing as much, and not paying for apps much, nor are there much Android tablet apps. So really, ~what the heck are they doing with their Android devices~? Do they just make calls, text and play the free version of Angry Birds? That's not very "smart"phone of them.

 

They spend a lot of time rooting them and trying to tweak the OS to maximize battery life. Who has time to go on the web when you could be doing that?

post #12 of 38

One of the consistent claims I hear from Android fans is that some Android browsers actually have the mobile Safari signature.  That it's the default.  I've never seen more than anecdotal evidence for this though.  Does anyone know of any statistical measurements that support this, and that indicate it is a significant number?

post #13 of 38
Quote:
Originally Posted by anonymouse View Post

They spend a lot of time rooting them and trying to tweak the OS to maximize battery life. Who has time to go on the web when you could be doing that?

Maybe that's it. There batteries only last 1/3 of the time of an Apple iOS device. 😷

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post #14 of 38

so iOS has 65% and Android 20% of 6.37 total mobile share

 

Real news here is that most people are not dumb enough to use a mickey mouse OS for their main web browsing use. Most use a PC/laptop running a real OS. 

post #15 of 38
This data is crazy, way too thin, and we are all just speculating. Somebody in the industry needs to do some real research to:
1. Validate the data and, if confirmed
2. Provide an explanation for this phenomenon that is backed up by real data.

Developers in particular need this.

Maybe this is a job for Horace Dediu? His article last September doesn't seem to agree with these numbers http://www.asymco.com/2011/09/21/the-perils-of-possession-without-utilization/
Edited by JONOROM - 7/2/12 at 8:23am

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post #16 of 38
Quote:
Originally Posted by JONOROM View Post

Somebody in the industry needs to do some real research to:
1. Validate the data and, if confirmed
2. Provide an explanation for this phenomenon that is backed up by real data.

Heaven forbid such a thing would actually show up on these forums. Then we would have nothing to do. LOL.

But yeah, it's weird isn't it... What are Android users actually doing if there are so many of them? And are these visits in aggregate, or over a time scale, or what? Weird.
Quote:
Originally Posted by agramonte View Post

so iOS has 65% and Android 20% of 6.37 total mobile share

Real news here is that most people are not dumb enough to use a mickey mouse OS for their main web browsing use. Most use a PC/laptop running a real OS. 

Yeah, and most people are not dumb enough to use a mickey mouse PC/laptop, it has to be a Retina MacBook Pro. That's 88% of users, because if it ain't Retina OS X it ain't real web browsing.
Quote:
Originally Posted by anonymouse View Post

They spend a lot of time rooting them and trying to tweak the OS to maximize battery life. Who has time to go on the web when you could be doing that?

It's like that point in time when I realised I spent more time tweaking and installing drivers on my PC gaming rig than actually playing PC games. The penny dropped. I had that moment with the most recent Jailbreak. After about 30 minutes I just thought, "too old for this".
post #17 of 38
Quote:
Originally Posted by sr2012 View Post

This makes no sense, to be honest. What the heck are Android users actually doing with their phones? There's lots more of them, as we are led to believe, but they appear to be not browsing as much, and not paying for apps much, nor are there much Android tablet apps. So really, ~what the heck are they doing with their Android devices~? Do they just make calls, text and play the free version of Angry Birds? That's not very "smart"phone of them.

 

First thing you do on Android device (or should do) is set your browser to Desktop mode - it makes the nonsense of mobile browsing a bit more tolerable - those devices will not count.

post #18 of 38

It's obvious that the numbers have increased 12%+ because Google Chrome just came out for iOS.

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post #19 of 38
Quote:
Originally Posted by agramonte View Post

First thing you do on Android device (or should do) is set your browser to Desktop mode - it makes the nonsense of mobile browsing a bit more tolerable - those devices will not count.

Yes, then I can experience "the full web" with Flash as well.
post #20 of 38
Quote:
Originally Posted by sr2012 View Post


Yeah, and most people are not dumb enough to use a mickey mouse PC/laptop, it has to be a Retina MacBook Pro. That's 88% of users, because if it ain't Retina OS X it ain't real web browsing.

 

No not really, there is very little 300dpi art on the web - buying a retina screen for web is like buying a sportscar because it can go 200MPH but using it to go to the supermarket where there is a 50MPH speed limit.

Regardless - Retina display is like a Mahogany drawing pencil - nice, but no real point.

post #21 of 38
Quote:
Originally Posted by agramonte View Post

No not really, there is very little 300dpi art on the web - buying a retina screen for web is like buying a sportscar because it can go 200MPH but using it to go to the supermarket where there is a 50MPH speed limit.
Regardless - Retina display is like a Mahogany drawing pencil - nice, but no real point.

LOL yeah I do feel like a sportscar in commute traffic. To justify my RMBP I really gotta work on Logic, iMovie and iBooks Author. We'll see.
post #22 of 38
Quote:
Originally Posted by Uninterested_Viewer View Post

Depends on how you define 'feature phone OS'. In terms of it being on cheap phones and used by people who don't care about their phone OS, then sure. In terms of its actual features, power, and flexibility, no way. I *would* say that Android has a VERY polarized userbase. My guess is that 60% of users are on cheap or free on contract phones and probably NEVER open the browser- give them the Facebook app and they are set. Another 25% of users are the VERY techy people/power users that utilize every function of their phones and use the browser heavily. The remaining 15% are somewhere in the middle. ...

 

This is a really, really, unlikely scenario.  You argue that Android users don't open the browser because they are too busy Facebooking?  That goes against every metric and description of the average Android user I've ever read or heard.  You don't get large differences like this based on demographics anyway, the average Android user and the average iOS user aren't that far apart socially.  

 

The idea that Android is harder to use (and it is) and it's harder to find the browser or use it (it is) is the best idea you have.  

 

IMO it pretty much has to be down to sales.  Many more Android phones are sold and activated than are actually used on a daily basis.  Not sure why exactly, but it pretty much has to be the case. 


Edited by Gazoobee - 7/2/12 at 8:48am
post #23 of 38

From these figures, we can conclude that Android is complete crap.

 

We can also conclude that Google is probably lying through their teeth about their activation numbers, and at the very least, we can conclude that the majority of Android phones are pure junk, being used as extremely dumb phones by their cheap and unfortunate users, who also happen to be not very tech savvy, contrary to popular myth.

 

The lies and fables that Fandroids tell are just not supported by real world data and facts. Reality is a Fandroids worst enemy.

post #24 of 38
Quote:
Originally Posted by sr2012 View Post


Yes, then I can experience "the full web" with Flash as well.

you can disable flash in Android under preference in the browser - it has built in "click for flash"... or simple do not install that plug-in (the Flash argument has always been nonsensical to me)

 

So no, you experience whatever "web" you fell like. Regardless of iOS or Android it will be watered down thou. 

post #25 of 38
Quote:
Originally Posted by JONOROM View Post

This data is crazy, way too thin, and we are all just speculating. Somebody in the industry needs to do some real research to:
1. Validate the data and, if confirmed
2. Provide an explanation for this phenomenon that is backed up by real data.
Developers in particular need this.
Maybe this is a job for Horace Dediu? His article last September doesn't seem to agree with these numbers http://www.asymco.com/2011/09/21/the-perils-of-possession-without-utilization/

Hi summation of the situation appears to be this at the end: 

 

"Possession without utilization implies a product that does not do its job. Its features are not being absorbed. Why would that be?"

 

I agree 100% with this interpretation. 

post #26 of 38
Quote:
Originally Posted by Gazoobee View Post

 

This is a really, really, unlikely scenario.  You argue that Android users don't open the browser because they are too busy Facebooking?  That goes against every metric and description of the average Android user I've ever read or heard.  You don't get large differences like this based on demographics anyway, the average Android user and the average iOS user aren't that far apart socially.  

 

The idea that Android is harder to use (and it is) and it's harder to find the browser or use it (it is) is the best idea you have but even then it could only account for  small difference.  

 

It pretty much has to be down to sales.  Many more Android phones are sold and activated than are actually used on a daily basis.  Not sure why exactly, but it pretty much has to be the case. 


Google talks about how many daily activations they have, but no one's talking about the refund/return rate. It probably explains the mobile web usage.

post #27 of 38
Quote:
Originally Posted by sr2012 View Post


LOL yeah I do feel like a sportscar in commute traffic. To justify my RMBP I really gotta work on Logic, iMovie and iBooks Author. We'll see.

 

That was not the premise of the first statement - it was web browsing. Also it was not about "performance" but the inability to use a feature in a real world setting due to a limitation.

 

A for this: There is little need for Oil Pastels on a job that can be done with Crayons. I could not justify a RMBP if my workflow went via iMovie or iBooks Author - as design/video software they are not much to speak of. Logic depends what you are making.

 

regardless, we a bit off topic at this point. 

post #28 of 38
Quote:
Originally Posted by sr2012 View Post

Yes, then I can experience "the full web" with Flash as well.

Until August, at least.

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post #29 of 38

Those numbers are kind of interesting, it mainly shows that most user of an Android device are definitely doing something else with their phones other than hitting the browsers, maybe they all put the phones on vibrate and slide it down their pants and wait for someone to text them. The real meaning of sexting.

post #30 of 38

What I find most interesting is that developer interest in iOS vs Android is fairly close to these numbers.

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post #31 of 38
Quote:
Originally Posted by SolipsismX View Post

But Android OS is on PMPs, tablets, handsets, PCs, eReaders, smartwatches, cordless phones, handheld game consoles, portable radios, set-top TV boxes, and other odd device categories.

Well we need to understand that these numbers are about web site and Internet traffic. It could also mean that iOS users actually USE their devices on the Internet more than Android users. Anyway you look at it though iOS is dominant where it counts.

I wonder how many Android fanatics will forgo upgrading to Jelly Bean because they can't access the REAL Internet with it. Their ludicrous assertions continue to fall by the wayside every day and they look more foolish as time goes on.
post #32 of 38
Quote:
Originally Posted by agramonte View Post

 

First thing you do on Android device (or should do) is set your browser to Desktop mode - it makes the nonsense of mobile browsing a bit more tolerable - those devices will not count.

Will not count as what?  In Net Market Share, they will still count as Android.  True even on most browsers that ID themselves as Safari.

 

The simple truth is, iOS users use their devices much more as connected internet devices than Android users.  The goes right down the same line as iOS developers make lots more $$$ than Android developers.

post #33 of 38
Quote:
Originally Posted by anonymouse View Post

 

They spend a lot of time rooting them and trying to tweak the OS to maximize battery life. Who has time to go on the web when you could be doing that?

 

LOL. I bet my co-worker is doing that right now!

post #34 of 38
Quote:
Originally Posted by EricTheHalfBee View Post

What I find most interesting is that developer interest in iOS vs Android is fairly close to these numbers.

 

Great point. This web share metric alone seems so strange as to be almost unbelievable, but when you put those two numbers together, they're harder to ignore. 

 

i wonder if one possible explanation might be that Android devices don't stay in use as long as iOS devices. Perhaps there are more hand-me-down iOS devices out there. In the short term, that might have the effect of reducing Apple's sales, but in the longer term, it could yield Apple quite a few more customers. 

 

edit -- follow-up thought --- the fact that new versions of iOS work on older iDevices, while the converse is not remotely true for Android, may support the above hypothesis. Apple may be sacrificing short term sales for long term development of a customer base while Android device makers are doing the opposite. 

post #35 of 38

What does mobile browser mean here?  How was it surveyed?  Desktop viewing on mobile device also included in here?  Anyone has got the link, so that anyone could read the original?

 

Or are we bitching Android based on an unscientific random survey?

post #36 of 38

How is this data compiled? Are we talking about pages served? bandwidth, and if bandwidth does it count both upstream and downstream equally? These articles really don't provide enough detail for context. Even if you're an AAPL investor, you should desire more detail than just "Apple is doing well".

post #37 of 38

I'm an Android user and I'll tell you why I don't browse the web - because I don't need to.

 

When I use a tablet or phone to digest content, I do it via apps, like Google Currents, Pulse, Flipboard, etc - not the web. I only use "the web" (in my case, Google Chrome) to search for specific things, such as "how do I fix problem abc". I don't aimlessly browse around looking for something to entertain me. However, I don't do this on a desktop, either.

 

Serious question - why do you use the web on your iOS device? 

post #38 of 38
Quote:
Originally Posted by AndroidUser123 View Post

I'm an Android user and I'll tell you why I don't browse the web - because I don't need to.

When I use a tablet or phone to digest content, I do it via apps, like Google Currents, Pulse, Flipboard, etc - not the web. I only use "the web" (in my case, Google Chrome) to search for specific things, such as "how do I fix problem abc". I don't aimlessly browse around looking for something to entertain me. However, I don't do this on a desktop, either.

Serious question - why do you use the web on your iOS device? 

Good point. See my comments in other threads about "The death of the desktop web"... if you can find it.
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