or Connect
AppleInsider › Forums › Mobile › iPad › Apple's 'iPad mini' rumored with 7.85" IGZO display for $250-$300
New Posts  All Forums:Forum Nav:

Apple's 'iPad mini' rumored with 7.85" IGZO display for $250-$300

post #1 of 154
Thread Starter 
Rumors of a smaller iPad with a 7.85-inch display continue to crop up, with one new report out of the Far East claiming the device will feature a Sharp IGZO display and will cost under $300.

The latest details claim Apple's so-called iPad mini will be as thin as the iPad 2, according to anonymous sources who spoke with the Chinese-language site MyDrivers.com (translation, via Unwired View). The machine translation indicates that the "endurance has also been strengthened," perhaps referring to the battery life of the rumored device.

The report also said that Apple's smaller iPad will feature Sharp's IGZO display technology, named for its use of indium, gallium and zinc. The new screen would be optimized to reach 330 pixels per inch, according to the latest rumor.

Finally, the new iPad is rumored to have a capacity of 8 gigabytes with a price between $249 and $299. It was said that Apple's primary target with a smaller iPad is Google's newly unveiled Nexus 7, as well as the Amazon Kindle Fire, both of which are available for $199.

But the Nexus 7 and Kindle Fire feature 7-inch displays, while Apple's rumored new iPad has been said in various reports to feature a slightly larger 7.85-inch display. Rumors of a smaller iPad have lingered since Apple launched its first model in 2010.

iPad


Speculation on a smaller form factor iPad gained traction again this year in February when The Wall Street Journal reported that Apple officials have been showing off designs for a smaller iPad that has a similar screen resolution as the iPad 2. The report did caution, though, that Apple could be simply testing new designs and might not actually release the device.

As for IGZO technology, it was also rumored to be featured in the high-resolution Retina display of Apple's third-generation iPad. But those claims didn't pan out, and follow-up reports suggested that Sharp's new screen technology couldn't meet Apple's approval process.
post #2 of 154

No. No, no, no. No iPad Mini. Not very Apple-esque. You better agree.

 

 


Tim Cook using Galaxy Tabs as frisbees

 

Reply

 

 


Tim Cook using Galaxy Tabs as frisbees

 

Reply
post #3 of 154

Heck, a smaller iPad makes so much sense and so very Apple.  Just look at what they did with the iPod and it's easy to see where having a collection of iPads serving different needs and markets SHOULD be the end-game for Apple.  Perhaps melding the iPod and iPad together into a single product line would make sense.  Offer 4 sizes, Nano, Touch (sized), 7.85" and iPad as we know it.

post #4 of 154

Apple will sell a lot of these....  And I think people with current "regular" iPads will find room in their budget and life style for this kind of device....  I don't see any problem with this....
 

post #5 of 154
Quote:
The new screen would be optimized to reach 330 pixels per inch, according to the latest rumor.

 

In order to reach that pixel density it needs to have the same resolution as The New iPad.

 

A 7.85 inch screen needs approximately 2048x1536 pixels to reach 330 ppi. Check for yourself: http://members.ping.de/~sven/dpi.html

post #6 of 154

The only reason I see Apple releasing an “iPad Mini” is to solidify its position as the tablet leader. You’d have a hard time arguing that they aren’t already, but this would allow Apple to effectively eliminate the competition with only 2 product lines.

post #7 of 154
It seems sensible for Apple to prep a smaller iPad just in case the 7 inch tablets take off, but at the moment everything suggests that people aren't buying them (except perhaps as a cheap Christmas gift as in the case of the Fire).

The sandpaper for fingers quote from Steve Jobs still rings in my ears when I hear talk of the iPad Mini though. Perhaps a larger iPod Touch, running iPhone apps rather than iPad apps, is in the works. It might be renamed but I doubt it would use the iPad name because it wouldn't run full size iPad apps. It would fill a gap for those who, for whatever reason, don't want a smartphone. That makes a lot more sense to me. I think the Nexus 7 will sell pretty well, but only to those who don't have an Android phone (it's not that much bigger and doesn't do anything your Android phone can't) or who are hardcore Android fans and will buy anything they release, or as a gift. Apple will want to compete if it does turn out to be a hit.
post #8 of 154
I think it's more likely they drop the price of the ipad2 to $300.
That would make the competition sweat.
post #9 of 154
Quote:
Originally Posted by logandigges View Post

No. No, no, no. No iPad Mini. Not very Apple-esque. You better agree.

In my opinion, anything less than 9 or 10 inches is too small to properly express tablet software.

post #10 of 154
If true, hot-cakes could only dream of selling as well...
Apple Fanboy: Anyone who started liking Apple before I did!
Reply
Apple Fanboy: Anyone who started liking Apple before I did!
Reply
post #11 of 154
Quote:
Originally Posted by jmgregory1 View Post

Heck, a smaller iPad makes so much sense and so very Apple.

 

Does it? What kind of apps will it run? Shrunk down iPad apps? Or blown up iPhone apps? If neither, what kind of apps would you design for this screen size. It's too big for pocket sized apps, and too small for full "page" productivity apps.

 

This may actually be the "for content consumption only" device that people mistakenly accuse the iPad of being. It's good for reading a book, browsing the web if you don't like the larger iPad size), games, music. But is there enough screen real estate for productivity?

post #12 of 154
Steve Jobs quote, October 2010:
If you take an iPad and hold it upright in portrait view and draw an imaginary horizontal line halfway down the screen, the screens on these 7-inch tablets are a bit smaller than the bottom half of the ipad’s display. This size isn’t sufficient to create great tablet apps in our opinion. While one could increase the resolution of the display to make up for some of the difference, it is meaningless unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of their present size.

Apple has done extensive user testing on touch interfaces over many years and we really understand this stuff. There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick, or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps… The 7-inch tablets are tweeners. Too big to compete with a smartphone and too small to compete with an iPad.

These are among the reasons we think the current crop of 7-inch tablets are going to be DOA. Dead On Arrival. Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers who jumped on the 7-inch bandwagon with an orphaned product.
post #13 of 154
Quote:
Originally Posted by logandigges View Post

No. No, no, no. No iPad Mini. Not very Apple-esque. You better agree.

Nonsense.

Apple has always shown a willingness to adapt.

At the time the iPad was introduced, there was no real competition, so there was no problem with only having one size. Now that the market has grown to its current size, there's no reason not to have 2 sizes.

As it is, Apple is completely ignoring the lower half of the market. Not only does it lose sales, but it allows the competition to get a foot-hold. They don't need to match the price of low end tablets, but they need to have something.

And they can't simply drop the iPad 2 to $299. First, margins would stink. Second, that lowers the perceived value of a 10" tablet - which would impact the new iPad, as well.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #14 of 154

What if this device exists and is a compliment to (controller for) the Apple TV?  Others have asked the question previously.  It could then be an iPad by stealth and an iPod growing up. lol.gif

Where are we on the curve? We'll know once it goes asymptotic!
Reply
Where are we on the curve? We'll know once it goes asymptotic!
Reply
post #15 of 154

This will work. Most of the people I know that own a iPad use it mostly for media consumption (browsing, books, videos, games), not productivity. If there's an iPad with a significantly lower price and a 7.85 inch screen, this thing will sell like hotcakes. The advantage Apple has over the Nexus 7 is its selling network. It has Stores all over the world and sells its products in a wide variety of shops. This alone will allow the 7.85 inch iPad to sell like crazy, while the Nexus 7 will only be available in the upcoming months in the US, UK and Canada.

 

And I wonder if they'll drop the price of their iPod Touch. A 16GB version could become the base-model at 199$.

post #16 of 154

I can't see it.  Beyond the dilemma of sizing of apps and Steve Jobs quote about the form factor, it doesn't seem necessary unless the 7" market is gaining in sales.  Then again, maybe Apple has some data that says yes, that's the case.  Or they just don't want to concede any portion of the market no matter how small.  

 

If this did happen, it seems odd to use a different display type than the full-size iPads because it would be difficult to match color density.

iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

Reply

iPod, iPad, iPad2, iPad 3, iPad Mini, iPhone, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, AppleTV (1,2 & 3), 13" MacBook Pro, 24" Cinema Display, Time Capsule, 21.5" iMac (Mid 2011)

Reply
post #17 of 154
Quote:
Originally Posted by AppleInsider View Post

 The new screen would be optimized to reach 330 pixels per inch, according to the latest rumor.

 

That is the ppi for a phone but the iPad is said to be held further away and the size of the unit does't change that distance so shouldn't they be using the same 264 ppi as the retina iPad. 

post #18 of 154

A lot of people here are going to be eating humble pie when Apple unveils this thing later in the year. I can't wait.

 

I hope there is a 8GB & 16GB version.

post #19 of 154
Quote:
Originally Posted by logandigges View Post

No. No, no, no. No iPad Mini. Not very Apple-esque. You better agree.

 

I agree to a point. IF Apple makes something in between the iPhone and the iPad it won't be a mini iPad. it will be a bigger iPod and use those apps not the iPad ones via scaling up like they do with iPhone apps on the current iPad. I could see them doing something in the 6-7" with the iPod touch which has become rather stagnant. They could position this 'new' iPod touch as a gaming device for the kiddies so they stop using daddy's iPhone/ipad and risking drop damage. They could revamp the remote app and position it to go with the Apple TV, and so on. 

post #20 of 154

Please do NOT call this thing an iPad Mini. I just don't think that I can bear the "Mini Pad" jokes that will surely follow... And for all things sacred, don't give it wings!!!  LOL

 

My vote is "iPod Touch Max".

post #21 of 154
This is one way they can deal with the supply issue. I bet Sharp is wanting to prove themselves with IGZO, too. What better way to do that than with an Apple product. Still, I have trouble seeing how this is a good fit for Apple with the iPad name.

Quote:
Originally Posted by jmgregory1 View Post

Heck, a smaller iPad makes so much sense and so very Apple.  Just look at what they did with the iPod and it's easy to see where having a collection of iPads serving different needs and markets SHOULD be the end-game for Apple.  Perhaps melding the iPod and iPad together into a single product line would make sense.  Offer 4 sizes, Nano, Touch (sized), 7.85" and iPad as we know it.

There is a huge difference between a smaller iPod and smaller iPad. A smaller iPod with a new display only required the UI to be redesigned without any consideration for the ecosystem since there was no App Store. Music is unaffected. Even when the iPod Mini used varying display sizes, aspect ratios and resolutions YoY it simply didn't matter because the effort was contained all within the UI without considering any 3rd-party devs.

The ecosystem complicates things in a big way which is why Apple had to wait until the iPhone 4 to up the resolution so it's 2x and why it had to go backwards in some regards with the iPad 3 to get the resolution 2x. If there was no ecosystem they could have scaled them gradually at will.

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

Goodbyeee jragosta :: http://forums.appleinsider.com/t/160864/jragosta-joseph-michael-ragosta

Reply

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

Goodbyeee jragosta :: http://forums.appleinsider.com/t/160864/jragosta-joseph-michael-ragosta

Reply
post #22 of 154
Quote:
Originally Posted by markbriton View Post

It seems sensible for Apple to prep a smaller iPad just in case the 7 inch tablets take off, 

 

That is the last reason why Apple would be doing it. They don't care what the other boys do. If they don't like something (like say Blu-ray in a computer) for whatever reason, they won't do it no matter how many other folks do it and how well it sells for them. 

 

They will do it if they see a value in it and can do it well. Period. Steve's comment was likely based on actual testing that showed they couldn't do it well. Not as an iPad. As something else remains to be seen. Although some random foreign website repeating a rumor that has been put out there more than once and hasn't happened is hardly reason to get your heart set on something

post #23 of 154

Or perhaps this is not about trying to compete with crap like Kindle and Nexus 7. Perhaps it's about the fact that a large market of people want an iPad style device (from Apple) but want a smaller form factor which would make it easier to transport and carry around.  iPad is great, but it is rather big for constant every day use.

 

I would certainly buy a 7.75" iPad just because it would be great size for me.

post #24 of 154
Quote:
Originally Posted by yvvv View Post

This will work. Most of the people I know that own a iPad use it mostly for media consumption (browsing, books, videos, games), not productivity. If there's an iPad with a significantly lower price and a 7.85 inch screen, this thing will sell like hotcakes. The advantage Apple has over the Nexus 7 is its selling network. It has Stores all over the world and sells its products in a wide variety of shops. This alone will allow the 7.85 inch iPad to sell like crazy, while the Nexus 7 will only be available in the upcoming months in the US, UK and Canada.

 

And I wonder if they'll drop the price of their iPod Touch. A 16GB version could become the base-model at 199$.

 

The reason it would work is because if they do as expected all the iPad 2 app's will work perfectly on it from day one - which means games, games, games galore - oh and a few eBooks of course.

post #25 of 154

I hope these rumors are true. I need the smaller form factor that this screen size would allow. I know Apple could make an awesome "mini." 

 

I'll take two please......

post #26 of 154
Quote:
Originally Posted by yvvv View Post

This will work. Most of the people I know that own a iPad use it mostly for media consumption (browsing, books, videos, games), not productivity. If there's an iPad with a significantly lower price and a 7.85 inch screen, this thing will sell like hotcakes. The advantage Apple has over the Nexus 7 is its selling network. It has Stores all over the world and sells its products in a wide variety of shops. This alone will allow the 7.85 inch iPad to sell like crazy, while the Nexus 7 will only be available in the upcoming months in the US, UK and Canada.

 

And I wonder if they'll drop the price of their iPod Touch. A 16GB version could become the base-model at 199$.

 

Bingo.  I don't know if I'd use the smaller form factor for videos, but I much prefer the kindle/nook tablet form factor as a reading device.  I've been pondering buying a nook color to use as a dedicated reading device to supplement my iPad - I'd buy a smaller form factor iPad at $249 in a heart beat for such a purpose.

post #27 of 154
Quote:
Originally Posted by charlituna View Post

That is the ppi for a phone but the iPad is said to be held further away and the size of the unit does't change that distance so shouldn't they be using the same 264 ppi as the retina iPad. 

This rumour is based on a PPI of 163, same as the original iPhone. It comes from taking the original iPhone panels and cutting them to be 1024x768, the resolution of the original iPad. That gives you a diagonal length of 7.85".

If they are going to lessen production of the original iPhone display later this year by moving the iPhone 4 to the 'free with contract" category that the iPhone 3GS now resides then they will either be stopping the iPhone 3GS production or slowing it dramatically and keeping it for less developed markets. This means they could capitalize on these 163 PPI panels to maximize their investments.

I'm not sure how IGZO fits in with this and this "scenario" could just as easily been invented from Apple or from something running the numbers as I did above to find a "solution" that works but it should at least be vetted as the numbers do work. The question is really about Apple really wanting to continue to use the 163 PPI panels for several more years, if they want to weaken their iPad brand with a smaller iPad, and if they are ready to add another display size and resolution into Xcode and the App Store for devs and users to deal with. On top of that numbers should be run to see if a crapper version of this smaller iPad would hurt the larger, more profitable model in sales and in the ecosystem, or if it's the less of two evils to keep the cheap 7" tablets from gaining any marketshare even though that hasn't effected their PC business.

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

Goodbyeee jragosta :: http://forums.appleinsider.com/t/160864/jragosta-joseph-michael-ragosta

Reply

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

Goodbyeee jragosta :: http://forums.appleinsider.com/t/160864/jragosta-joseph-michael-ragosta

Reply
post #28 of 154
Everybody seems to be forgetting the school market.
You do not really need the retina display there. They could just add more memory for all those interactive books.
Price it at $250. with a discount for students.
Apple will have that market all to themselves.
After some studies come out of those school districtrs are doing so much better to keep the attention span of the kids, this segment will EXPLODE.
post #29 of 154
Quote:
Originally Posted by SolipsismX View Post

This rumour is based on a PPI of 163, same as the original iPhone. It comes from taking the original iPhone panels and cutting them to be 1024x768, the resolution of the original iPad. That gives you a diagonal length of 7.85".
If they are going to lessen production of the original iPhone display later this year by moving the iPhone 4 to the 'free with contract" category that the iPhone 3GS now resides then they will either be stopping the iPhone 3GS production or slowing it dramatically and keeping it for less developed markets. This means they could capitalize on these 163 PPI panels to maximize their investments.
I'm not sure how IGZO fits in with this and this "scenario" could just as easily been invented from Apple or from something running the numbers as I did above to find a "solution" that works but it should at least be vetted as the numbers do work. The question is really about Apple really wanting to continue to use the 163 PPI panels for several more years, if they want to weaken their iPad brand with a smaller iPad, and if they are ready to add another display size and resolution into Xcode and the App Store for devs and users to deal with. On top of that numbers should be run to see if a crapper version of this smaller iPad would hurt the larger, more profitable model in sales and in the ecosystem, or if it's the less of two evils to keep the cheap 7" tablets from gaining any marketshare even though that hasn't effected their PC business.

Since iOS6 still supports the iPhone 3GS, I don't see production stopping anytime soon.
post #30 of 154
Perhaps I should have said "a seven inch device"! I agree with you, but also think this market is so new that Apple will be watching carefully. It might turn out that some people want a pure consumption device, an iTunes Pad perhaps. I still think it's feasible that they are experimenting, but that doesn't mean it will see the light of day.
post #31 of 154

Since nobody seems to be questioning the credentials of MyDrivers.com, I’ll be that guy :)

 

How is this different from any random web site claiming an anonymous source? I can do that myself!

 

I have an anonymous source. 

 

Wow, that was easier than I thought! But without a track record, I hope you didn’t believe me...

 

P.S. There are reasons in favor of an 8” iPad, and there are reasons against. One possible big reason in favor: if Apple can’t MAKE enough 10” units (as seems to be the case) then another size might be the only way to reach more people. As long as making it doesn’t cannibalize production of 10” displays. Tim Cook is the guy to figure out that equation for sure!

post #32 of 154
Quote:
Originally Posted by logandigges View Post

No. No, no, no. No iPad Mini. Not very Apple-esque.

Oh really... Like Apple never sold an iPod Mini after seeing such overwhelming success with the orginal iPod.

Anyway... Given the ever-increasing file sizes of iOS apps (on ALL ioS devices) after the introduction of the 'new' iPad, providing a mere 8gb of storage would render the device good for little more than web surfing and little else.
"Why iPhone"... Hmmm?
Reply
"Why iPhone"... Hmmm?
Reply
post #33 of 154
Quote:
Originally Posted by BoxMacCary View Post


THERE WILL NOT BE NOW, NOR WILL THERE EVER BE, A FUCKING "iPadMini"!!!!
THE NEXUS7 & KINDLE FIRE WILL SLUG IT OUT FOR THE PROVERBIAL "RACE TO THE BOTTOM".
CAN WE FUCKING STOP TALKING ABOUT THAT?!?
FOR ****'S SAKE ....

And you know this because.......?
Quote:
Originally Posted by nagromme View Post

Since nobody seems to be questioning the credentials of MyDrivers.com, I’ll be that guy 1smile.gif

How is this different from any random web site claiming an anonymous source? I can do that myself!

I have an anonymous source. 

Wow, that was easier than I thought! But without a track record, I hope you didn’t believe me...

P.S. There are reasons in favor of an 8” iPad, and there are reasons against. One possible big reason in favor: if Apple can’t MAKE enough 10” units (as seems to be the case) then another size might be the only way to reach more people. As long as making it doesn’t cannibalize production of 10” displays. Tim Cook is the guy to figure out that equation for sure!

The difference is that it's not a single source. This rumor has been coming up frequently from sources all over the place. That doesn't make it true, but it also makes it difficult to dismiss out of hand.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #34 of 154

I've read the Chinese page, it says the source is from Taiwanese supply chain, it is said to be thiner and lighter than the iPad 2 with increased battery life.

 

Personally I'd love to see thiner bezels on all but the top and use it like a small note pad.

post #35 of 154
Quote:
Originally Posted by jragosta View Post


Nonsense.
Apple has always shown a willingness to adapt.
At the time the iPad was introduced, there was no real competition, so there was no problem with only having one size. Now that the market has grown to its current size, there's no reason not to have 2 sizes.
As it is, Apple is completely ignoring the lower half of the market. Not only does it lose sales, but it allows the competition to get a foot-hold. They don't need to match the price of low end tablets, but they need to have something.
And they can't simply drop the iPad 2 to $299. First, margins would stink. Second, that lowers the perceived value of a 10" tablet - which would impact the new iPad, as well.

 

Didn't Jobs say you would need sandpaper? will these ship with sandpaper for your fingers or will that cost extra? Apple was very vocal about the current size of ipad being optimal and a smaller one wasn't going to happen. I think this is just another rumour that won't pan out.
post #36 of 154
Quote:
Originally Posted by Xero910 View Post

The only reason I see Apple releasing an “iPad Mini” is to solidify its position as the tablet leader. You’d have a hard time arguing that they aren’t already, but this would allow Apple to effectively eliminate the competition with only 2 product lines.

 

 

Agree. Apparently there is a significant demand for these mini tablets so it is in Apple's best interest to make sure it is filled by them. Go Apple!

post #37 of 154
Three years from now, anyone suggesting a smaller tablet would be better will be laughed into obscurity.

The iPad is only getting larger.

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply
post #38 of 154
Quote:
Originally Posted by jragosta View Post

The difference is that it's not a single source. This rumor has been coming up frequently from sources all over the place. That doesn't make it true, but it also makes it difficult to dismiss out of hand.

 

Multiple "sources" doesn't necessarily add any credibility since they may either simply be echoing each other, or may all be getting "fed" this rumor from the same source. We'd need to know a lot more about the "source" of this rumor (we really know nothing now) to give it any credibility based on the number of sites repeating it.

 

The iPhone Nano rumor was all over the place, and not only has that not panned out, but it seems unlikely it ever will.

post #39 of 154
Quote:
Originally Posted by jragosta View Post


Nonsense.
Apple has always shown a willingness to adapt.
At the time the iPad was introduced, there was no real competition, so there was no problem with only having one size. Now that the market has grown to its current size, there's no reason not to have 2 sizes.
As it is, Apple is completely ignoring the lower half of the market. Not only does it lose sales, but it allows the competition to get a foot-hold. They don't need to match the price of low end tablets, but they need to have something.
And they can't simply drop the iPad 2 to $299. First, margins would stink. Second, that lowers the perceived value of a 10" tablet - which would impact the new iPad, as well.

 

Apple innovates and, as I have read elsewhere on the forum, it seems competition doesn't drive innovation. Therefore Apple will not be putting out a 7" ipad since it isn't innovative and would merely be driven by 'competition'.
post #40 of 154
I am suspicious that alot of the supporters of the mini ipad are also pro android in other threads.

Could it be that if apple release a mini ipad they can . . .

Say Apple is copying samsung, google, amazon etc and will bleat about it forevermore?

Know that it will take away sales of the larger ipad?

Be against steve jobs' advice and make him look untruthful or wrong, and thus reflect badly on him, Tim Cook and Apple?
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
  • Apple's 'iPad mini' rumored with 7.85" IGZO display for $250-$300
AppleInsider › Forums › Mobile › iPad › Apple's 'iPad mini' rumored with 7.85" IGZO display for $250-$300