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Microsoft says Surface tablet is 'just a design point'

post #1 of 85
Thread Starter 
At Microsoft's Worldwide Partner Conference, CEO Steve Ballmer refuted recent speculation that the company is looking to compete with Windows 8-licensing hardware makers by saying Surface is merely a reference design.

Ballmer's statement came on the opening day of WPC, All Things D reports, as the executive looked to reassure OEMs that Microsoft's goal is not to control the Windows 8 hardware arena amid speculation to the contrary.

?Surface is just a design point,? Ballmer said. ?It will have a distinct place in what?s a broad Windows ecosystem. And the importance of the thousands of partners that we have that design and produce Windows computers will not diminish.

Just days after Surface was announced, Acer founder Stan Shih proclaimed the device was just a ploy to drum up interest in the yet-to-be-released Windows 8 platform and guessed that Microsoft would ditch the project after one product generation. The bold sentiment was followed by a report that claimed HP scrapped plans to build a Windows RT tablet in lieu of another ARM-based solution.

Ballmer attempted to ease worries and said Microsoft has "a mutual goal with [its] OEM partners to bring a diversity of solutions, Windows PCs, phones, tablets, servers to market." He went on to clarify that Surface was created for hardware makers to reference as a kind of halo device.

"What we seek to have is a spectrum of stunning devices, stunning Windows devices," Ballmer said. "So, every consumer, every business customer can say, ?I have the perfect PC for me.? We?re excited about the work our OEM partners are doing on Windows 8.?

Surface
Surface marks Microsoft's first foray into the tablet hardware market. | Source: Microsoft


When Surface was announced it was revealed that the ARM-based model would debut with a stripped-down version of Windows 8 dubbed "Windows RT" alongside the launch of OS. Surface for Windows RT will reportedly be followed by Surface for Windows 8 Pro, a more full-featured tablet running a complete version of the OS on an intel Ivy Bridge i5 processor.

It was reported on Monday that the software monolith will be releasing the next-generation Windows 8 operating system sometime in October though no specific date has been set. The software launch will be three months behind Apple's own updated OS X Mountain Lion operating system which is set to hit the Mac App Store in July. A launch date should be imminent as Apple seeded Mountain Lion's gold master to developers and called for Mac OS X app submissions on Monday.
post #2 of 85

Are windows users colorblind? How can anybody not find that extremely distracting, eye-popping color on that keyboard to be really annoying? I wouldn't be surprised if it triggered seizures in certain people. The idiotic and poorly chosen color makes the keyboard more prominent than the actual display and tablet.

post #3 of 85
This either disingenuous or MS traditionalists have successfully suppressed an effort at disruptive innovation from within the company. If it is the former, then trust will wither as to a certain extent it has. Recall this was not shared with hardware partners and do the seeds have been planted. If its the latter, then once again MS has not had the courage of its convictions, this is what doomed the first tablet and phone.
post #4 of 85
Has MS allowed outsiders real access to either of these devices? Sounds like they are laying the groundwork for some backpededaling...
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post #5 of 85
I don't think OEMs are buying this line.

MS is doing damage-ccntrol here. But really, there's no place OEMs can go *but* to MS.
By choosing to run someone's whored-out, shitastic OS years ago, OEMs have painted themselves into a corner, and so has MS . . . just a little differently.
post #6 of 85

How long until H-P reverses course again and announces they will make a Windows 8 tablet after all?

post #7 of 85

Ballmer is already backtracking.... just the beginning of things to come.  

post #8 of 85

Didn't Monkey Boy just say that he expects to sell millions of the Surface tablet?  Life in Microserfville must be getting confusing.

post #9 of 85

Ballmer and company are full of it. They say one thing in the morning and do 180 in the afternoon.

 

So does that mean OEM are allowed to create exact clones of the Surface?!

post #10 of 85

Steve Bummer can talk? 

post #11 of 85
The Higgs boson will prove more tangible than a Surface.

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post #12 of 85
Quote:
Originally Posted by Woodlink View Post

The Higgs boson will prove more tangible than a Surface.

MS would love if you started calling it the God Tablet?

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post #13 of 85
Quote:
Originally Posted by sflocal View Post

Ballmer is already backtracking.... just the beginning of things to come.  

This seems to me the position MS was always taking. They have no interest in selling tablets but they do have an interest in selling the OS that goes on tablets. The fact is their vendors have been unsuccessful in both smartphones and tablets (just as they were with PMPs) and they blame the vendors (just as they did with PMPs). This is just a desperate act to get some traction in the tablet so their vendors can get a Windows foothold. I think it will fail (just as they did with the Zune) but that's for another discussion.

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post #14 of 85
Quote:
Originally Posted by "Apple 
[" url="/t/151202/microsoft-says-surface-tablet-is-just-a-design-point#post_2144326"]Are windows users colorblind? How can anybody not find that extremely distracting, eye-popping color on that keyboard to be really annoying? I wouldn't be surprised if it triggered seizures in certain people. The idiotic and poorly chosen color makes the keyboard more prominent than the actual display and tablet.

What's with being a colorblind hater? It won't be long and it'll be covered under a disabilities act...

1wink.gif

Seriously though, I'm colorblind and find the look atrocious.
post #15 of 85

I don't think it's possible to be any more duplicitous.

 

The smart money says they're in for a 'three-repeat' after the Kin and Courier...

post #16 of 85
Quote:
Originally Posted by ChristophB View Post

Quote:
Originally Posted by "Apple 
[" url="/t/151202/microsoft-says-surface-tablet-is-just-a-design-point#post_2144326"]Are windows users colorblind? How can anybody not find that extremely distracting, eye-popping color on that keyboard to be really annoying? I wouldn't be surprised if it triggered seizures in certain people. The idiotic and poorly chosen color makes the keyboard more prominent than the actual display and tablet.

What's with being a colorblind hater? It won't be long and it'll be covered under a disabilities act...

1wink.gif

Seriously though, I'm colorblind and find the look atrocious.

In this particular instance, that might be an advantage rather than a disability.  The color scheme really is hideous.

post #17 of 85

Here we go again. Another huge cloud of smelly gas from Ballmer. Maybe he should take some laxative and clean out the crap..

post #18 of 85
See, Bomber just hosed you again... When will you guys learn? The 'Surface' WILL NEVER GO TO MARKET - NEVER.
post #19 of 85
Quote:
Originally Posted by SolipsismX View Post


MS would love if you started calling it the God Tablet?

 

Yeah, but I have a feeling that the masses who use it will be calling it the 'God D*mn Tablet'... I bet.

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post #20 of 85

Microsoft is selling what others are giving away (Google).

 

The OEMs can't match Apple's price point with the same quality/specs.  Apple rules the supply chain.  The only opening right now is at the low end (Fire) and I'm not sure there are profits there either.

 

 

There is a squeeze on profits happening and it leaves MS with no options but to get the whole pie.  They can't afford to split any of it with the OEMs.  Really, the OEMs can't afford to split it with MS either.

 

 

 

It has been said elsewhere, but it is a key point that is driving the whole thing.  MS might not admit it, yet.

 

 

Surface will place MS in the unusual place of have higher priced product than Apple... just wait.

post #21 of 85
Well, I want a full fleged tablet. The Microsoft surface appeals to me because I am looking for a touchscreen laptop lacking a keyboard. I do love the iPad, but it isn't for me, even though I am a diehard apple fan.
post #22 of 85
Dudes, This looks like typical Microsoft bullying behavior to me. Take a position, and then back off when you get a pant load of telephone calls texts emails and messages from your technology "partners".

"Oh, it was just a reference design. You didn't really think we were going to manufacture these did you? So sorry, my bad!"

Yer bad, dudeMonkey, or MonkeyDude. Whatevs.
post #23 of 85

And Dick Cheney only shot his hunting partner in the face 'by accident.'

post #24 of 85

Didn't I read just a few hours ago that Steve Balmer said Microsoft would be competing in all areas with Apple? That means manufacturing computers of all kinds. Now he is saying the Surface is just a design point.

I think the man is insane. Several things are clear after this report. Steve Balmer has no idea where to take Microsoft. He is spinning in circles hoping to find a life line that will save his job. Steve Balmer has proven himself to be a liar. If the general public who pay attention to computer news can see this plain as day, then you know the CEOs of computer manufacturers know he is a liar.

Why haven't they gotten together and contacted the board of directors of Microsoft and demanded he be fired? I think Steve Balmer must have incriminating evidence of each board member and Bill Gates doing something illegal. I can think of no other reason why he has lasted this long in that position. Can you?

Is Steve Balmer so good a lying that he gets the board of directors to believe everything he says? Something isn't right.
 


Today I updated my Vista OS to Service Pack 3 so I could install IE 9. A company I work for needed me to use their site that requires Internet Explorer 8 or newer. After going through all of that with multiple restarts IE 9 seemed OK until it crashed and wouldn't open again no matter what I did. So I did a system restore and reverted to pre SP3 without IE 9. I HATE MICROSOFT SO MUCH! I wish I could throw a truck load of crap on their building but the crap would be more valuable than their whole campus. My overall Vista Experience Level is in negative numbers.

post #25 of 85
Quote:
Originally Posted by Quadra 610 View Post

I don't think OEMs are buying this line.
MS is doing damage-ccntrol here. But really, there's no place OEMs can go *but* to MS.
By choosing to run someone's whored-out, shitastic OS years ago, OEMs have painted themselves into a corner, and so has MS . . . just a little differently.

Now Ballmer wants everyone to buy the line that this was a "reference design" that they kept secret from many of their hardware partners? No, Ballmer, the bicycle doesn't go backwards if you backpedal furiously.

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post #26 of 85
Yes, Viginia you can only use the Surface on landscape mode.

That kind of limit the usefulness of the Surface.

Besides an iPad is more versatile with a Bluetooth keyboard than one with a magnetic keyboard.

Designed with limitations, kind of sad for a company which refuse to move beyond the laptop mode.
post #27 of 85
Quote:
Originally Posted by antondubinsky View Post

And Dick Cheney only shot his hunting partner in the face 'by accident.'

Epic first post¿
post #28 of 85
Quote:
Originally Posted by Suddenly Newton View Post

Now Ballmer wants everyone to buy the line that this was a "reference design" that they kept secret from many of their hardware partners? No, Ballmer, the bicycle doesn't go backwards if you backpedal furiously.

It's been clear to me for a while that much of MS's success is due the the bumbling of their competition... Kaypro, Lotus, IBM, SCO, Apple, Novell, Borland, DEC, Ashton-Tate, Sun Micro, et al.. Props to Intel for keeping it agnostic.

Edit: And I see an ad promoting Internet Explorer during the MLB All-Star game? Do people that use IE know that IE is NOT the Internet?
Edited by ChristophB - 7/10/12 at 7:06pm
post #29 of 85
Quote:
Originally Posted by va_plinker View Post

There is a squeeze on profits happening and it leaves MS with no options but to get the whole pie.  They can't afford to split any of it with the OEMs.  

I'm confused... is the Windows software division at Microsoft losing money?

So will that force Microsoft into the PC hardware business?
post #30 of 85

If it's "just a design point" comment is true, then it's business as usual.

 

Expect more of "me too" and barely-qualifies-as-mediocre products to flood the market.

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post #31 of 85

Im convinced the surface is vaporware or  "just a design point", never intended to be manufactured by MS the same as Intel's Ultra book design was intended to drum up excitement to compete with the MB Air. That  he says it "was created for hardware makers to reference as a kind of halo device" make all their bluster from a couple weeks ago bullshit. They got all the media attention they desired and now think they are as savvy as Steve Jobs in marketing.

 

The problems with it being made by MS and then supposed used as a reference by the OEM's is idiotic as everyone knows they will not be able to compete unless MS gives Windows 8 away for free.

post #32 of 85
Quote:
Originally Posted by va_plinker View Post

Surface will place MS in the unusual place of have higher priced product than Apple... just wait.

MS pretty much confirmed that when they introduced their vaporware product saying it would be priced comparable to Ultrabook PCs (43:40 mark):

http://youtu.be/jozTK-MqEXQ (Although the best part starts at 13:30)

Report: Microsoft's Intel-powered Surface to Cost $1000

However the price should drop once they start being offered by Woot!
post #33 of 85
Quote:
Originally Posted by Michael Scrip View Post


I'm confused... is the Windows software division at Microsoft losing money?
So will that force Microsoft into the PC hardware business?

 

Right. Because the money in greener on the PC hardware side. lol.gif

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post #34 of 85
Quote:
Originally Posted by Suddenly Newton View Post

Right. Because the money in greener on the PC hardware side. lol.gif

That's because they haven't really made any since before our money got the multicolored makeover.

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post #35 of 85

I honestly believe that the MS stock price would spike up if it were announced or even rumored that Balmer got hit by a truck.  What a maroon.

post #36 of 85
Quote:
Originally Posted by gprovida View Post

This either disingenuous or MS traditionalists have successfully suppressed an effort at disruptive innovation from within the company. If it is the former, then trust will wither as to a certain extent it has. Recall this was not shared with hardware partners and do the seeds have been planted. If its the latter, then once again MS has not had the courage of its convictions, this is what doomed the first tablet and phone.

 

No doubt - totally Ballmered. Piss off the OEMs and then announce they'll bail on customers too.  Nobody in their right mind would want to pick a tablet up with guaranteed lack of support in short order... Of course, that sounds like most PCs and Android devices, so maybe their users won't notice?

post #37 of 85
Quote:
Originally Posted by NasserAE View Post

Ballmer and company are full of it. They say one thing in the morning and do 180 in the afternoon.

 

So does that mean OEM are allowed to create exact clones of the Surface?!

 

even if they are allowed, I hope they don't. Consumers need variety and choice after all. It's that the argument. If everyone is just going to make their thin magwhatever it was case with a kickstand etc where's the choice

post #38 of 85
Quote:
Originally Posted by SolipsismX View Post


MS would love if you started calling it the God Tablet?

 

probably, since that would mean they beat the iPad since it was just called the Jesus Tablet 

post #39 of 85

Here weeeeeeeee goooooo again!

I knew it I knew it!

And them clowns over at Google said that 7 inch they have is juts a reference piece also. Ha ha!
 

post #40 of 85

Press: "How do your OEM partners feel about Microsoft getting into the hardware business?"

Ballmer: "No comment."

 

Yup, clearly that's how you create a "design point" for your OEMs.

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