Originally Posted by Extrema
Cost to Apple to update integrated graphics drivers to 64-bit: $50,000
Cost to 1000 customers forced to upgrade their still useful hardware: $1,000,000
Benefit of this policy to Apple executives and shareholders: $1,050,000
Apple to customers: "Screw you."
Customers to Apple: ?????
That's not just the wrong way to look at the situation, the bulk of the market doesn't even think about the situation like that.
No one is *forced* to do anything. You're misrepresenting the situation.
The REAL situation is that most Macs, going back to 2007, are supported. That's hardware that is nearly 6 years old. Given Apple's philosophy (that is VERY enlightened, and which moves the industry forward),
that's pretty good. Apple is not doing this just to squeeze money out of consumers. They're doing this to maintain their edge in each market, not just "computers." This involves regular refreshes and
transitions *away* from older software to the extent of dropping support. Apple's consumer satisfaction, year after year, in nearly every area in which they compete, indicates quite clearly that this is not only a bold strategy, but an
eminently smart one. Consumers simply agree. And why shouldn't they? They recognize, probably instinctively, the long-term value proposition of Macs running OS X, whether it's the newest version, or an older version.
A few people will be butt-hurt about Apple's decisions, but the minority is the minority. The bulk of the market is what obviously matters at this juncture. These pissed-off folk are certainly free to move to Windows. But I'm
betting they'd *still* be willing to stay with Apple given the alternatives. And we're seeing nothing but market-share increases YOY for Macs.
So, as always, that whole "Apple is screwing over their customers" argument rings hollow.