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Nielsen: Android growth outpaces iOS in U.S. amid smartphone adoption boom

post #1 of 133
Thread Starter 
A report from market analytics firm Nielsen on Thursday found Android's U.S. growth to outpace Apple's iOS as smartphones accounted for two thirds of all new wireless phone purchases for the first time ever.

According to the report U.S. smartphone penetration continued in the second quarter of 2012 as 54.9 percent of mobile users owned a smart device at the end of June. Contrary to last quarter's report, however, Android accounted for more new users than iOS which lead the segment as Google's OS appeared to be plateauing.

Overall, Android kept its marketshare advantage with 51.8 percent while 34.3 percent of smartphone owners opted for the iPhone. BlackBerry trailed with an 8.1 percent share of the market.

Nielsen
Source: Nielsen


Both Android and iOS showed signs of growth during June resulting in a respective 54.6 percent and 36.3 percent share of recent smartphone buyers. The two operating systems accounted for over 90 percent of the total smartphone market in the U.S. with RIM's BlackBerry lagging far behind with 4 percent as Windows Phone and other platforms combined to take 5 percent.

Nielsen
Source: Nielsen


The highest share of users once again went to Apple among nation's largest smartphone manufacturer with 34 percent of the market. Samsung garnered 17 percent of all Android sales followed by HTC and Motorola which came in with 14 percent and 11 percent, respectively.
post #2 of 133
Quote:
Originally Posted by AppleInsider View Post

A report from market analytics firm Nielsen on Thursday found Android's U.S. growth to outpace Apple's iOS as smartphones accounted for two thirds of all new wireless phone purchases for the first time ever.
According to the report U.S. smartphone penetration continued in the second quarter of 2012 as 54.9 percent of mobile users owned a smart device at the end of June. Contrary to last quarter's report, however, Android accounted for more new users than iOS which lead the segment as Google's OS appeared to be plateauing.
Overall, Android kept its marketshare advantage with 51.8 percent while 34.3 percent of smartphone owners opted for the iPhone. BlackBerry trailed with an 8.1 percent share of the market.
Nielsen
Source: Nielsen

It all depends on how you calculate it. If you look at relative growth rates, Android's share grew by 5.4% while Apple's grew by 5.8%.

However, that's not really the issue, either. I really couldn't care less how many people buy Android phones. 'Android' covers everything from feature phones (I provided some examples in a previous thread) through low-end smart phones to high end smart phones like the SIII (which sold a whopping 6 M units during a time period when Apple probably sold 35-40 M units. In the segment where Apple chooses to compete, they're the clear leader.

But even THAT isn't the real issue. The real issue is that I've used Android phones and they're garbage. Slow, choppy performance, OS fragmentation, crappy apps, and so on. And of all the Android phones that my family has owned, there was only one that was ever upgradeable (Android 2.2 to 2.3).
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post #3 of 133

this is irrelevant. Wins who takes more money home. Apple takes 75% of all revenue on the smartphone market and 85% of all revenue on the tablet market. Android can sell more devices but this is irrelevant. 

 

People who buy the iPhone are people who knows they are buying and iPhone and why they are buying an iPhone. People who buys Android phones are in big part, people who don't even know what android is. They buy a cute phone they see there on the store. These folks buy the phone because they want something modern, or beautiful. They will never buy any application or even bother to visit the store and get something. Many will never know they can do that. This is why Android apps sell six times less than iPhone equivalents. This also explains why Google makes 4 times more revenue from ads on iOS devices compared to Android.

post #4 of 133
Hmm.. I'm getting a growth rate of 5.83% for iOS on the iPhone and 5.40% for Android OS. You can calculate growth in different ways but the first thing comes to mind with the term growth is relative to itself from the previous value.


edit: Pipped my jragosta. Bastard!

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post #5 of 133
Ok. How is this news?

When you flood the market with Android flotsam and jetsam this is what happens.
post #6 of 133
Quote:
Originally Posted by LunarMoon View Post

this is irrelevant. Wins who takes more money home. Apple takes 75% of all revenue on the smartphone market and 85% of all revenue on the tablet market. Android can sell more devices but this is irrelevant. 

People who buy the iPhone are people who knows they are buying and iPhone and why they are buying an iPhone. People who buys Android phones are in big part, people who don't even know what android is. They buy a cute phone they see there on the store. These folks buy the phone because they want something modern, or beautiful. They will never buy any application or even bother to visit the store and get something. Many will never know they can do that. This is why Android apps sell six times less than iPhone equivalents. This also explains why Google makes 4 times more revenue from ads on iOS devices compared to Android.

I'd say this is irrelevant as dozens of manufacturers with hundreds of products across numerous form factors just slightly outpace a single manufacturer selling three phones that all fall into the same category, just different price points. If Android weren't outselling iPhone, something would be seriously wrong.
post #7 of 133

I get really tired of these places only showing numbers for "smartphones" that run an OS.   This completely skews the numbers since when you include all iOS devices the numbers are a lot different.  Android also has a built-in skewing factor because most android manufacturers expect you to purchase a new phone to get an updated OS.

post #8 of 133
Quote:
Originally Posted by hexor View Post

I get really tired of these places only showing numbers for "smartphones" that run an OS.   This completely skews the numbers since when you include all iOS devices the numbers are a lot different.  Android also has a built-in skewing factor because most android manufacturers expect you to purchase a new phone to get an updated OS.

Looks to me like the chart is titled 'Smartphone Operating System Share', which means that it's… going after smartphones… with that OS.

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post #9 of 133

No surprise with all the POS dumdroids saturating the market. 

post #10 of 133
Quote:
Originally Posted by LunarMoon View Post

this is irrelevant. Wins who takes more money home. Apple takes 75% of all revenue on the smartphone market and 85% of all revenue on the tablet market. Android can sell more devices but this is irrelevant. 

 

People who buy the iPhone are people who knows they are buying and iPhone and why they are buying an iPhone. People who buys Android phones are in big part, people who don't even know what android is. They buy a cute phone they see there on the store. These folks buy the phone because they want something modern, or beautiful. They will never buy any application or even bother to visit the store and get something. Many will never know they can do that. This is why Android apps sell six times less than iPhone equivalents. This also explains why Google makes 4 times more revenue from ads on iOS devices compared to Android.

 

Does it really matter to you in the long run? I guess it matters if you're an investor, but nobody in the real world really cares who wins -- they just want a smartphone. Does it really matter why someone buys a smartphone with their own money? Does it affect me if someone buys an HTC One X or a Nokia Lumia 900? All of this back and forth and belittling of other platforms just strikes me as childish. It would be like me driving a BMW and saying that anyone who drives a Toyota, Honda, Acura, or even a Mercedes or Audi is simply clueless because everyone should aspire to have the "Ultimate Driving Machine"

 

I think we all tend to get too caught up in all these market share numbers when in reality, they really mean nothing to us end-users in the end. I have an iPhone 4S, an iPad, and a MacBook Air and I enjoy them all. Whatever Google, Microsoft or the rest is doing in market share makes no difference to me. It's just something that news sites use to drum up Haterade.

 

OK, I'm off my soapbox! Just had to get that off my chest lol.gif

post #11 of 133
Quote:
Originally Posted by Quadra 610 View Post

Ok. How is this news?
When you flood the market with Android flotsam and jetsam this is what happens.

Agreed.  You might as well say that it is news that Neilsen reports that machine guns wielded by the average troop can shoot way more bullets than a single shot rifle wielded by a specialist.  Of course Android sells tons of devices - their business model is totally different to Apple and is akin to Windows which MS continuously sells more licenses than Apple does.  

 

It says nothing about quality of devices, just raw numbers which is not an accurate thing to go off of.

post #12 of 133

I thought I'd check out what all the fuss was about the Galaxy S3. Had a good play with it. Good camera for sure but the screen is actually too big for a phone and pretty awkward to use with one hand. Most of all Android OS sucks when you've used an iPhone. I guess Android will continue to sell strongly to those who don't care, don't know or look for the cheapest option.

post #13 of 133

Some people just want a device with a blinky screen that makes phone calls.

 

Some people want the real thing.

 

Sucks to be former.

post #14 of 133

Personally, I would like to see Android and iOS being neck-and-neck. It forces Apple to make some compromises that are in the best interest for the consumer (e.g. Safari supporting uploading images, navigation for Maps, built-in attachment support in Mail, notifications, larger display size, etc.)

post #15 of 133
Once the iPhone lull is over (come iPhone 5) I'm sure iOS will see some significant growth again. We're in Galaxy S III territory for now.

With staggered high end released from Apple and Samsung this seems par for the course.

I would like to finish with a LOL at Microsoft and Nokia. Smartphone beta test is over boys.
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post #16 of 133
Quote:
Originally Posted by Mazda 3s View Post

 

Does it really matter to you in the long run? I guess it matters if you're an investor, but nobody in the real world really cares who wins -- they just want a smartphone. Does it really matter why someone buys a smartphone with their own money? Does it affect me if someone buys an HTC One X or a Nokia Lumia 900? All of this back and forth and belittling of other platforms just strikes me as childish. It would be like me driving a BMW and saying that anyone who drives a Toyota, Honda, Acura, or even a Mercedes or Audi is simply clueless because everyone should aspire to have the "Ultimate Driving Machine"

 

I think we all tend to get too caught up in all these market share numbers when in reality, they really mean nothing to us end-users in the end. I have an iPhone 4S, an iPad, and a MacBook Air and I enjoy them all. Whatever Google, Microsoft or the rest is doing in market share makes no difference to me. It's just something that news sites use to drum up Haterade.

 

OK, I'm off my soapbox! Just had to get that off my chest lol.gif

I think it does matter to the end user. With a competitive split market share, OS designers are playing one up with each other. This competition for our money is driving innovation in the smartphone segment. So yes the end user has a major stake in the market share and I do care how the competition to Apple is doing. Our purchasing habits drive the smartphone market and even the stock market.

post #17 of 133
Quote:
Originally Posted by GalaxyTab View Post

Once the iPhone lull is over (come iPhone 5) I'm sure iOS will see some significant growth again. We're in Galaxy S III territory for now.
With staggered high end released from Apple and Samsung this seems par for the course.
I would like to finish with a LOL at Microsoft and Nokia. Smartphone beta test is over boys.

Windows RT is just painful. A Windows device that cannot run my existing Windows apps?

post #18 of 133
Quote:
Originally Posted by jragosta View Post

It all depends on how you calculate it. If you look at relative growth rates, Android's share grew by 5.4% while Apple's grew by 5.8%.
However, that's not really the issue, either. I really couldn't care less how many people buy Android phones. 'Android' covers everything from feature phones (I provided some examples in a previous thread) through low-end smart phones to high end smart phones like the SIII (which sold a whopping 6 M units during a time period when Apple probably sold 35-40 M units. In the segment where Apple chooses to compete, they're the clear leader.
But even THAT isn't the real issue. The real issue is that I've used Android phones and they're garbage. Slow, choppy performance, OS fragmentation, crappy apps, and so on. And of all the Android phones that my family has owned, there was only one that was ever upgradeable (Android 2.2 to 2.3).

Dang! You got to it first.

Well, Sony just came out with a brand new phone on AT&T . Big screen, PS2 compatibility ( not for all games though).

The OS it will be shipping with is—2.3!

Now, Sony added some screen elements from 4.1, but it's still 2.3 from its compatibility.
post #19 of 133
Quote:
Originally Posted by Negafox View Post

Personally, I would like to see Android and iOS being neck-and-neck. It forces Apple to make some compromises that are in the best interest for the consumer (e.g. Safari supporting uploading images, navigation for Maps, built-in attachment support in Mail, notifications, larger display size, etc.)

1) That's absurd since you're talking about one vendor v. as many vendors that wish to use Android. For Apple to have the same amount means they are the single highest vendor by units, revenue and profits. Nothing in that will scream for them to work harder to add Android features just to weaken their products.

2) All but one of those examples is already possible in iOS.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #20 of 133
Quote:
Originally Posted by jragosta View Post


It all depends on how you calculate it. If you look at relative growth rates, Android's share grew by 5.4% while Apple's grew by 5.8%.
However, that's not really the issue, either. I really couldn't care less how many people buy Android phones. 'Android' covers everything from feature phones (I provided some examples in a previous thread) through low-end smart phones to high end smart phones like the SIII (which sold a whopping 6 M units during a time period when Apple probably sold 35-40 M units. In the segment where Apple chooses to compete, they're the clear leader.
But even THAT isn't the real issue. The real issue is that I've used Android phones and they're garbage. Slow, choppy performance, OS fragmentation, crappy apps, and so on. And of all the Android phones that my family has owned, there was only one that was ever upgradeable (Android 2.2 to 2.3).

Apple sold 35-40M iphones not iphone 4s. That means Iphone 3s and 4 that you can get for free or $99 in many places with a contract. Samsung GSIII only on sale for about half the q. and had not even come out for the 5 US carriers. This SGSIII is a beast.

 

Oh the vast majority of US phones sold in the U.S are high end. SGSII, Moto razr, and HTC sensation variants hold about 70% of the android market in the U.S. Try again .

post #21 of 133
Quote:
Originally Posted by scrub175 View Post

I think it does matter to the end user. With a competitive split market share, OS designers are playing one up with each other. This competition for our money is driving innovation in the smartphone segment. So yes the end user has a major stake in the market share and I do care how the competition to Apple is doing. Our purchasing habits drive the smartphone market and even the stock market.

You care because you're an enthusiast. But ask the average iPhone or Droid 3 user (who got the phone for free after mail-in rebate from Verizon) on the street about the market dynamics between iOS and Android and they'll likely stare at you like you're an alien.

I don't mean to belittle the rivalry, but some people get extremely heated about these market share numbers and throw insults at any company that isn't Apple. All I'm saying is that we just need to relax -- it's just a smartphone.
post #22 of 133

well, with about an 84:1 ratio in terms of available handsets, i guess this would make sense. but out of those 84, how many aren't crap? 

post #23 of 133

I was one of the survey participants. They paid me $2. Many years ago I participated in a Nielson survey. It was all about television, TV Guide, and coupons for products. The recent one asked me to write in the names of my three favorite TV shows currently on the air. It also asked about my demographic information such as age, gender, language, income, and race. All of the remaining questions were about cell phones.

 

There were about seventeen questions. It wanted to know if I owned a cell phone; was it a smart phone, which manufacturer, which provider, how many people in the household owned cell phones, et cetera.

 

I still have the large envelope in which it came. The outside says: "We've produced the TV ratings for over 60 years; Please open for a unique opportunity to represent TV viewing in your area; Let your voice be heard."
 

This survey wasn't really about TV; it was about cell phones. I wonder if they even used the data about the TV shows or if it was just a ruse to get people to respond.

post #24 of 133
Quote:
Originally Posted by Techstalker View Post

 This SGSIII is a beast.

 

If it's a beast, why can't the icons keep up with my finger?

 

L A G, lag!

 

btw this is the quad-core International version.

 

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post #25 of 133

We can't seem to get away from the "market share means everything" line of thinking. Apple generates more revenue and profits, developers are overwhelmingly iOS first, the iPhone is the best selling smartphone in the U.S. But none of that seems to matter to the pundits. In terms of market share Apple is losing. So why is AAPL still at the top of the heap?  Don't investors get it that Apple is losing to generic Android?

post #26 of 133
Quote:
Originally Posted by Techstalker View Post

Apple sold 35-40M iphones not iphone 4s. That means Iphone 3s and 4 that you can get for free or $99 in many places with a contract. Samsung GSIII only on sale for about half the q. and had not even come out for the 5 US carriers. This SGSIII is a beast.

 

Oh the vast majority of US phones sold in the U.S are high end. SGSII, Moto razr, and HTC sensation variants hold about 70% of the android market in the U.S. Try again .

Which one of those outsells the iPhone?

post #27 of 133
Quote:
Originally Posted by jetsetter883 View Post

well, with about an 84:1 ratio in terms of available handsets, i guess this would make sense. but out of those 84, how many aren't crap? 

I bet there are more than 84 vendors with Android-based phones all together. I think there was one list from a developer with thousands of different Android-based phones they had to code slightly different or at least test for... if they wanted to cover them all.

Quote:
Originally Posted by hill60 View Post

If it's a beast, why can't the icons keep up with my finger?

L A G, lag!

btw this is the quad-core International version.

Still, even with the latest processor and it being quad-core? It's almost like pure HW specs aren't as important as actual usability and a good user experience.

I guess a lag-free Android OS is coming soon with Project Butter. Sooooon! Always soon with Android. What's funny is for how many years we've heard that Android isn't laggy at all and now they are finally doing something about it despite having wildly more powerful HW on their latest devices.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #28 of 133
Quote:
Originally Posted by Smallwheels View Post

I was one of the survey participants. They paid me $2. Many years ago I participated in a Nielson survey. It was all about television, TV Guide, and coupons for products. The recent one asked me to write in the names of my three favorite TV shows currently on the air. It also asked about my demographic information such as age, gender, language, income, and race. All of the remaining questions were about cell phones.

 

There were about seventeen questions. It wanted to know if I owned a cell phone; was it a smart phone, which manufacturer, which provider, how many people in the household owned cell phones, et cetera.

 

I still have the large envelope in which it came. The outside says: "We've produced the TV ratings for over 60 years; Please open for a unique opportunity to represent TV viewing in your area; Let your voice be heard."
 

This survey wasn't really about TV; it was about cell phones. I wonder if they even used the data about the TV shows or if it was just a ruse to get people to respond.

 

Are you reading a different story to the rest of us? lol

post #29 of 133
Quote:
Originally Posted by jragosta View Post


It all depends on how you calculate it. If you look at relative growth rates, Android's share grew by 5.4% while Apple's grew by 5.8%.
However, that's not really the issue, either. I really couldn't care less how many people buy Android phones. 'Android' covers everything from feature phones (I provided some examples in a previous thread) through low-end smart phones to high end smart phones like the SIII (which sold a whopping 6 M units during a time period when Apple probably sold 35-40 M units. In the segment where Apple chooses to compete, they're the clear leader.
But even THAT isn't the real issue. The real issue is that I've used Android phones and they're garbage. Slow, choppy performance, OS fragmentation, crappy apps, and so on. And of all the Android phones that my family has owned, there was only one that was ever upgradeable (Android 2.2 to 2.3).

Wow since only your opinion seems to matter everyone should only buy a iPhone.

post #30 of 133
Quote:
Originally Posted by Big Brother 84 View Post

I thought I'd check out what all the fuss was about the Galaxy S3. Had a good play with it. Good camera for sure but the screen is actually too big for a phone and pretty awkward to use with one hand. Most of all Android OS sucks when you've used an iPhone. I guess Android will continue to sell strongly to those who don't care, don't know or look for the cheapest option.
Dont like the look of it at all. Looks cheap. I tried out the Lumia a few weeks ago, just wondering what all the fuss was as everyone including Woz were out there drooling over the design. Honestly it felt cheap to me, almost too lightweight and you definitely knew it was plastic. My iPhone 4S felt very much like a premium device next to it.

The fact that iOS is so close to Android (considering that Android is used by many OEM's and its in the high and low end of thr market) is amazing,
post #31 of 133
Quote:
Originally Posted by SolipsismX View Post

I guess a lag-free Android OS is coming soon with Project Butter. Sooooon! Always soon with Android. What's funny is for how many years we've heard that Android isn't laggy at all and now they are finally doing something about it despite having wildly more powerful HW on their latest devices.

 

The denial of the issue is rather strange, Google koolaid perhaps or looking at the world through a Google Goggles reality distortion field.

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post #32 of 133

Symbian and WebOS are dead which just leaves 4 main players. I hope RIM can turn things around and Windows Mobile can establish a limited foothold as I really don't want this to end up a two horse race between iOS and Android. We all know what happened last time with Windows vrs Mac. If RIM and MS could share 20% with Apple on 35% that limits Android to 45%. I think that keeps everyone honest and innovative without any one OS gaining a dominant position.

post #33 of 133
Quote:
Originally Posted by Rogifan View Post

Dont like the look of it at all. Looks cheap. I tried out the Lumia a few weeks ago, just wondering what all the fuss was as everyone including Woz were out there drooling over the design. Honestly it felt cheap to me, almost too lightweight and you definitely knew it was plastic. My iPhone 4S felt very much like a premium device next to it.

 

It's similar to a cheap Android phone, e.g:-

 

http://www.gsmarena.com/compare.php3?idPhone1=3840&idPhone2=4576

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post #34 of 133
Quote:
Originally Posted by SolipsismX View Post


I bet there are more than 84 vendors with Android-based phones all together. I think there was one list from a developer with thousands of different Android-based phones they had to code slightly different or at least test for... if they wanted to cover them all.
Still, even with the latest processor and it being quad-core? It's almost like pure HW specs aren't as important as actual usability and a good user experience.
I guess a lag-free Android OS is coming soon with Project Butter. Sooooon! Always soon with Android. What's funny is for how many years we've heard that Android isn't laggy at all and now they are finally doing something about it despite having wildly more powerful HW on their latest devices.

I haven't noticed any lag on my One X and I also have a 4S to compare it against.

post #35 of 133
Quote:
Originally Posted by Rogifan View Post

Dont like the look of it at all. Looks cheap. I tried out the Lumia a few weeks ago, just wondering what all the fuss was as everyone including Woz were out there drooling over the design. Honestly it felt cheap to me, almost too lightweight and you definitely knew it was plastic. My iPhone 4S felt very much like a premium device next to it.
The fact that iOS is so close to Android (considering that Android is used by many OEM's and its in the high and low end of thr market) is amazing,

I have a N9 (same design as the Lumia) and in my opinion it doesn't feel cheap at all. It's feel quite solid in the hand and it's a great simple design.

post #36 of 133
Quote:
Originally Posted by Shaun, UK View Post

Symbian and WebOS are dead which just leaves 4 main players. I hope RIM can turn things around and Windows Mobile can establish a limited foothold as I really don't want this to end up a two horse race between iOS and Android. We all know what happened last time with Windows vrs Mac. If RIM and MS could share 20% with Apple on 35% that limits Android to 45%. I think that keeps everyone honest and innovative without any one OS gaining a dominant position.

It's a shame Meego is basically dead too as it's quite nice to use.

post #37 of 133
Quote:
Originally Posted by fredaroony View Post

I haven't noticed any lag on my One X and I also have a 4S to compare it against.

 

I posted a video demonstration, clearly showing lag on the SIII, too bad HTC don't have the marketing hype of Samsung or they wouldn't be getting crushed out of existence.

 

Just think, Touchwiz is the most popular form of Android.

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post #38 of 133
Quote:
Originally Posted by Shaun, UK View Post

Symbian and WebOS are dead which just leaves 4 main players. I hope RIM can turn things around and Windows Mobile can establish a limited foothold as I really don't want this to end up a two horse race between iOS and Android. We all know what happened last time with Windows vrs Mac. If RIM and MS could share 20% with Apple on 35% that limits Android to 45%. I think that keeps everyone honest and innovative without any one OS gaining a dominant position.

 

The Symbian based Nokia 808 PureView, with the 41 Megapixel looks interesting.

 

It was released last month.

 

There are still a lot of low end Symbian phones available, just not in the US.

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post #39 of 133

Wow.  RIMM is not going to make it through 2012.  

post #40 of 133
Quote:
Originally Posted by hill60 View Post

 

I posted a video demonstration, clearly showing lag on the SIII, too bad HTC don't have the marketing hype of Samsung or they wouldn't be getting crushed out of existence.

 

Just think, Touchwiz is the most popular form of Android.

Never tried a SIII so can't comment but from what I have seen of Touchwiz I can say it doesn't appeal to me much.

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