Sorry, I dozed a minute…had a dream where my mind, ignorant of the facts, conjured up the following:
Apple submitted the Macbook Pro for EPEAT approval & it was denied with, 'you're kidding, right?'
Apple: We have a proprietary method of recycling these things that complies with your standards, even better.
EPEAT: Really, how does that work?
Apple: We can't tell you, its proprietary.
EPEAT: Well, we can't' put our approval on it, unless we understand the process. We can't recycle it & anyone else can't either.
APPLE: We'll take take care of that, they will want to recycle with us, because we will provide $ incentives toward new purchase.
EPEAT: That's not good enough. We need to know & duplicate the recycling process.
APPLE: You mean you are going to declare our very green product, 'not green,' because you don't know how to do it?
EPEAT: We are an independent body, we need to do independent testing & yield independent results. People rely on us.
APPLE: You only exist because company like ours participate.
EPEAT: We exist because the people want us to exist. This isn't the first un-recyclable product that a company has argued for.
APPLE: We're not arguing, we've got a green product & you won't approve it.
EPEAT: You realize, that without our approval, You will no longer be able to get government & enterprise accounts?
APPLE: Are you threatening us, blackmailing us into revealing/publishing proprietary, confidential information?
EPEAT: No, just stating the obvious facts, lack of our EPEAT approval will cost you 30% in sales.
APPLE: The only thing that's obvious, is you forget who you are dealing with…I need to make a call….
EPEAT: Take all the time you need, we'll still be here.
APPLE: (smiles, makes the call, then returns)
EPEAT: Well, give you better direction as to the proper way to get this approved from us, to get the official EPEAT "A-OK?"
APPLE: Actually, I got very clear direction. Effective immediately, we are pulling all of our products from EPEAT. We will be deleting all of our references to your company because at Apple, you no longer exist.
EPEAT: That's absurd, you'll be the laughingstock of the whole world.
APPLE: We doubt it. We believe that people will want our products so much, that they will drop references to you, buy our products & EPEAT will become irrelevant, then cease to exist, all because you wouldn't approve our green product!
EPEAT: I think Apple is making a fatal error in not only financially, but how they are perceived around the world.
APPLE: You already made the fatal error, now you enjoy watching EPEAT unravel because of your decision here today; sleep well.
EPEAT: The world will know the truth.
APPLE: What, that we recycle the green laptops? Any of your lies or spin won't touch us in the long run. Be sure to go back & tell your people what a great job you're doing & how you told Apple what they could do with their 'green laptop." I bet they give you an award. Nice almost doing business with you.
Does this sound familiar, like anyone we know?
Apple: Um, can we talk?
EPEAT: I was expecting your call…come on over.