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Apple's new Barcelona store features unique logo

post #1 of 38
Thread Starter 
A soon-to-open Apple retail store in Barcelona is advertised with a unique company logo that is "custom made" to fit the city neighborhood where the store is located.

The new Apple Store is set to open in Barcelona Centre's most expensive commercial street, Passeig de Gracia. AppleInsider reader Pere sent a picture of the under-construction storefront on Monday, and noted that Apple's latest retail creation is near Casa Batllo and Casa Mila, which are famous creations by renowned Spanish Catalan architect Antoni Gaudi.

Gaudi's buildings were particularly known for their use of stained glass, which the multi-colored Apple logo at the new store acknowledges. A sign at the under-construction storefront notes that the new Apple Store will be "custom made to fit Barcelona."

The new store on Passeig de Gracia will be Apple's second retail location in Barcelona. The first Barcelona store opened in the La Maquinista shopping district located in the outskirts of the city in 2010.

Apple often goes out of its way to match the architecture of the surrounding neighborhood with its retail stores, and will frequently set up shop in historical buildings while maintaining much of the look and feel of the original structure.

Barcelona 2
Photo courtesy AppleInsider reader Bob.


Barcelona


Plans for the Apple Store on Barcelona's Passeig de Gracia have been in the works since May of 2010. The new store is located in a 32,000-square-foot five-story building near the Mandarin Oriental hotel

The building dates back to the late 1800s, with Apple set to occupy a corner space that overlooks Catalunya Plaza. Earlier reports, dug up by ifoAppleStore, indicated that Apple had signed a 10-year lease for 27,000 square feet in space, including the basement and ground floor, for $5.1 million a year.
post #2 of 38
Gaudi's buildings were particularly known for their use of a technique known as "trencadís", that consists on breaking various ceramic tiles into pieces and recomposing them in a random way, to cover the desired area and shape, which the multi-colored Apple logo at the new store acknowledges.

1wink.gif

Pere (another one)
Architect
post #3 of 38

I wish other retailers would do this. I hate all the old tudor-style pubs and historically relevant and well designed buildings that have been turned in to gaudy fast food outlets in the UK, especially since the smoking ban. 

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post #4 of 38

Look forward to visiting Barcelona one day.  This store will be on the list of local attractions to take in.  Hope the store is a big success. :)

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post #5 of 38

Is that a temporary sign or are they going to use that permanently?

post #6 of 38

I worked in Barcelona 10 years ago for a NY company. We had trouble finding any Macs - There was a computer store in the back of town - mostly pc's but sold a limited amount and an overpriced department store that sold them. Oh how times have changed.

post #7 of 38
Niece "localization" effort .. But wich will create frustration, if not applied to other places in the world (not to mention the protests, if the local people (natives, if you prefer) happen to dislike the localized logo ....
post #8 of 38

"Gaudi's buildings were particularly known for their use of stained glass"

 

Yeah, actually they're not.

post #9 of 38
Nice tribute to Gaudí, albeit a bit two-dimensional.
post #10 of 38
Quote:
Originally Posted by drblank View Post

Is that a temporary sign or are they going to use that permanently?

That's the wall put up around the construction site, so I don't see why it was even called a "new logo", as it's designed to be temporary.

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post #11 of 38
Quote:
Originally Posted by drblank View Post

Is that a temporary sign or are they going to use that permanently?

The photo is of a temp construction barricade. There's nothing at this point to back up that a similar logo will be on the store
post #12 of 38

That's awesome. I love Barcelona.

 

I was overcome with emotion when I visited the Temple Sagrada Familia - it was easily the most beautiful thing I've ever seen.

 

Good on Apple for not being complete corporate shills in terms of their branding.
 

post #13 of 38
Quote:
Originally Posted by Tallest Skil View Post


That's the wall put up around the construction site, so I don't see why it was even called a "new logo", as it's designed to be temporary.

Temporary or not, it is still new.

post #14 of 38
Quote:
Originally Posted by AppleGreen View Post

Temporary or not, it is still new.

It's the same logo they've used for the last 35 years with some new colors in it. They've done this before plenty of times in advertising; that doesn't make it a new logo.

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post #15 of 38

It's a logo "treatment" for a temporary wall / advertisement. Poke me when it's part of the actual store.

post #16 of 38
Quote:
Originally Posted by PCortacans View Post

Gaudi's buildings were particularly known for their use of a technique known as "trencadís", that consists on breaking various ceramic tiles into pieces and recomposing them in a random way, to cover the desired area and shape, which the multi-colored Apple logo at the new store acknowledges.
1wink.gif
Pere (another one)
Architect

Thank you. I was put off by the author's erroneous citation of stained glass. The logo is clearly referencing Gaudi's use of this tile work as he was not at all known for stained glass. Gaudi's work was Modernisme and highly influenced by Gothic Revival. It saddens me that the author wouldn't fact check this kind of thing. I mean, I know it's a rumor site but it's a pretty good one and this kind of thing is easily checked - after all Gaudi's work is finished (well, not really but will the cathedral ever be done?!?!). No one is speculating on his building 6GS.

Shame on AI for such an obvious error that disrespects a great artist and cultural icon.
post #17 of 38
Quote:
Originally Posted by Tallest Skil View Post


It's the same logo they've used for the last 35 years with some new colors in it. They've done this before plenty of times in advertising; that doesn't make it a new logo.

Hmmmm....

 

More inane stuff.  Not worth responding to.

post #18 of 38
Quote:
Originally Posted by AppleGreen View Post

Hmmmm…. More inane stuff.  Not worth responding to.

I'm not sure that could get more infantile.

I provide a rebuttal to what you've said, proving it wrong. You then choose to respond by saying you're not responding to this rebuttal.

Come off it. Seriously.

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post #19 of 38
Here's the final official Apple logo for the Barcelona Store:

251
post #20 of 38
Quote:
Originally Posted by Tallest Skil View Post


I'm not sure that could get more infantile.
I provide a rebuttal to what you've said, proving it wrong. You then choose to respond by saying you're not responding to this rebuttal.
Come off it. Seriously.

That's no rebuttal.  It's unlike any logo that Apple has used before.  If you don't understand that, I feel sorry for you.

 

Your comment only proves that you post without thinking.  Even an infant can do that.

 

You have a tendency to make counter arguments without thinking.  Just for the sake of making counter arguments.  You post at the rate of 20 posts a day.  Who does that?  Somebody who has nothing better to do with their time.  

post #21 of 38
Quote:
Originally Posted by AppleGreen View Post

That's no rebuttal.  It's unlike any logo that Apple has used before.  If you don't understand that, I feel sorry for you.

Your comment only proves that you post without thinking.  Even an infant can do that.

You have a tendency to make counter arguments without thinking.  Just for the sake of making counter arguments.  You post at the rate of 20 posts a day.  Who does that?  Somebody who has nothing better to do with their time.  

- one cannot possibly write without thinking, let alone post.
- an infant surely has never written a rebuttal online
- don't be blind; many people post over 20 comments on Internet forums. Longer ones, and shorter ones
- refuting to a post seems like someone has nothing better to do with their time
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post #22 of 38
Quote:
Originally Posted by PhilBoogie View Post


- one cannot possibly write without thinking, let alone post.
- an infant surely has never written a rebuttal online
- don't be blind; many people post over 20 comments on Internet forums. Longer ones, and shorter ones
- refuting to a post seems like someone has nothing better to do with their time

meh

post #23 of 38
Quote:
Originally Posted by Tallest Skil View Post


It's the same logo they've used for the last 35 years with some new colors in it. They've done this before plenty of times in advertising; that doesn't make it a new logo.

The colors do make it "unique" which is what the actual article terms the treatment.

post #24 of 38

Apple's new Barcelona store

The actual address is Passeig de Gracia, 1. It is on the northern side of Plaza Catalunya, considered the center of Barcelona. On the opposite corner is El Corte Ingles. If you use Google maps and search for Barcelona, Spain, you will find that the city is centered in front of the new Apple store.

post #25 of 38
Quote:
Originally Posted by AppleGreen View Post

meh

Yes, these last few posts have really done a credit to your believability and trustworthiness, wot wot.

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post #26 of 38

Apple may be on to something here.  I wouldn't mind if every Apple Logo was customized for the locale it was in.

post #27 of 38
Quote:
Originally Posted by Tallest Skil View Post


Yes, these last few posts have really done a credit to your believability and trustworthiness, wot wot.

Oh, my!

 

This from one who has OCPD.  As in "Obsessive Compulsive Posting Disorder!"  lol.gif

post #28 of 38
Quote:
Originally Posted by rtm135 View Post

Apple may be on to something here.  I wouldn't mind if every Apple Logo was customized for the locale it was in.

I sort of want to agree, but I'm not 100% sold on the idea. But I'd be perfectly fine with a Cupertino store that had the Steve silhouette in the Apple logo.

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post #29 of 38
It's Ok.
I didn't mean to make my comment to sound harsh or cynical.
I thought I'd just add my 5cents to the original post, since it's my city and my profession (I am not a Gaudi expert, or know every detail about that specific technique). And soon my favourite shop in town!

To be honest, I prefer to have this "global" news posted with mistakes (c'mon! AI does a great job! They should be allowed a slip here and there...!), than none, and be on a permanent mouth-watering with news from cool stuff happening in SF, LA and London!

Thanks AI. Keep posting stuff (with or without slips. No prob with me).


PS: just in case APPLE is listening, great location! 7 years ago I almost remodeled that same building for some other client (who finally decided to sell the building and cash the profits right away). I bet the shop will be gorgeous (as usual), but not contacting yours faithfully as a local partner was a bad move...!


By the way, does anyone know who designed it, by the way? Was it "8 inc"? Those guys are great...!
post #30 of 38
Quote:
Originally Posted by sr2012 View Post

Here's the final official Apple logo for the Barcelona Store:
251

 

LOL. The Pericos might not like that too much though!

 

A Gaudí touch would be nice and the sign makes it clear that this store will be a little different to the regular stores. I'll be in Passeig de Gràcia tomorrow so I'll take a look.

post #31 of 38
Wow, Barcelona switched to the dollar for Apple. Now there's influence.
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post #32 of 38

Brilliant. I visited that neighborhood four years ago, and spent an afternoon in Gaudi's park with all the features inlaid with broken ceramic tiles. It's a great idea.

post #33 of 38

 

Would that my home town of Seattle were the recipient of such distinctive taste, however corporate.  It's difficult to say which of our two Temples of the is the blander.  Both are in reprehensible, wretched-excess malls, neither is downtown, and neither adds any more to the culture or flavor of the city than would another benighted Niketown, Pottery Barn, Banana Republic, or Victoria's Secret (Eating Disorder).  

 

But really…  shopping?  The environments are as disposable, soulless, and vile as the products.  How else could it be?  It's all McDonald's, and no amount of derivative mosaics of other pretentious Hollywood-style cannibalizing of past triumphs can bleach the reeking greasy rot at the core of it.

 

Just imagining the smell of it is enough to turn one into some oily Armageddonist whack job, twitching and panting himself to sleep night after night, sweatily dreaming of The Lord's Cleansing Fire.  

post #34 of 38
Quote:
Originally Posted by charlituna View Post

The photo is of a temp construction barricade. There's nothing at this point to back up that a similar logo will be on the store

Unlikely. Uniformity is one of the hallmarks of Apple's stores. Here's what they had up on the Amsterdam store before it opened:

apple_store_amsterdam_orange_2.jpg

 

Orange being the Dutch national colour, and the three Apples referencing the coat of arms of Amsterdam:

368

 

But, once the store opened, it was all white Apple logo's, like anywhere else.

 

.tsooJ

post #35 of 38

Personally, I like the mod-logo but I imagine SJ is turning over in his grave. Didn't I read somewhere many moons ago that he didn't tolerate any futz'ing around with the Apple logo? 


Edited by Jody Vogel - 7/17/12 at 8:14am
post #36 of 38
Quote:
Originally Posted by Jody Vogel View Post

Personally, I like the mod-logo but I imagine SJ is turning over in his grave.

Yeah, you certainly would know that, being his wife.
Quote:
Didn't I read somewhere many moons ago that he didn't tolerate any futz'ing around with the Apple logo? 

Apparently he didn't pay attention to his own advice when he was alive.

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post #37 of 38
Quote:
Originally Posted by gyorpb View Post

Unlikely. Uniformity is one of the hallmarks of Apple's stores. Here's what they had up on the Amsterdam store before it opened:

apple_store_amsterdam_orange_2.jpg

 

Orange being the Dutch national colour, and the three Apples referencing the coat of arms of Amsterdam:

368

 

But, once the store opened, it was all white Apple logo's, like anywhere else.

 

.tsooJ

 

I'm not so sure that will be the case for Barcelona. The sign says 'an Apple Store made to measure for Barcelona'. It might be a little different after all. Today's newspapers say it should open by the end of the month.

post #38 of 38

This fall we are going to see an iPhone with a larger screen and an iPad with a smaller screen.

Steve was brilliant, but not infallible.  

 

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