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Users say Apple's iPhone worth $313 to them, Android averages $220

post #1 of 70
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A new survey has found that the average iPhone user considers their handset to be worth $313 to them, while Android smartphones are valued at $220.

Investment firm Piper Jaffray recently polled more than 400 consumers from around the U.S. and Asia in its annual cell phone survey. The surveys were conducted in larger cities, which resulted in more than half of users being iPhone owners.

Analyst Gene Munster and team asked participants to come up with a dollar value for how much their current phone is worth to them. The survey found that among the 208 current iPhone users, the average value was $313, which is over $100 more than the subsidized price of the 16-gigabyte iPhone 4S.

In comparison, users of Android handsets said their current smartphone was worth $220 on average, while BlackBerry smartphone owners pegged the value of their device at $219.

Munster believes the premium value iPhone owners attribute to their handset suggests that even if carriers were to decrease their subsidies, consumers would be willing to pick up at least some of the difference in the added cost.

Piper Jaffray


Based on the survey, Munster has also predicted that Apple will increase its smartphone marketshare by between 5 and 10 percentage points over the next three years. While Apple's iPhone currently has a market share in the low 20 percent range, he sees that number going above 30 percent by 2015.

Munster believes Apple will report sales of between 28 million and 29 million iPhones in June when the company reports its annual quarterly earnings next Tuesday. As for next year, he believes the new iPhone will help propel sales to 170 million units in fiscal year 2013.
post #2 of 70
um... it's worth what I paid for it?... i don't have an iPhone... but i do have the new iPad...
post #3 of 70

could that not just mean that iPhone users are more stupid..?

 

perceived value given smartphones do effectively the same thing...?

 

bizarre question...questionable sanity.

post #4 of 70
Quote:
Originally Posted by Archipellago View Post

could that not just mean that iPhone users are more stupid..?

 

perceived value given smartphones do effectively the same thing...?

 

bizarre question...questionable sanity.

What is stupid about one inanimate object being worth more to someone than another?

All smart phones are NOT the same! That's just stupid.

post #5 of 70
Quote:
Originally Posted by Archipellago View Post

could that not just mean that iPhone users are more stupid..?

 

perceived value given smartphones do effectively the same thing...?

 

bizarre question...questionable sanity.

 

Cars do effectively the same thing... get you from point A to point B. Would you also question their price difference?

post #6 of 70
Quote:
Originally Posted by Archipellago View Post

could that not just mean that iPhone users are more stupid..?

 

perceived value given smartphones do effectively the same thing...?

 

bizarre question...questionable sanity.

With that ridiculous logic, you must thing everyone is pretty stupid.

post #7 of 70

The average subsidized price of a new iPhone is greater than the average price of an Android phone so of course the percieved value is going to be greater.

post #8 of 70

It's, in my opinion, a ridiculous question... does that question mean that:

 

- iPhone users pay too much for their phones

- iPhone users believe they own a "more valuable" phone

- Android phones are underpriced

- Android phones are overpriced

- iPhones are overpriced

- iPhones are underpriced

 

or what?

 

Especially since iPhones are several generations of smartphones, with multiple disk capabilities, worth hundreds of dollars' difference, and Android spawn the full gamut from very-low-end to high-end phones.

 

Maybe I'm just massively stupid...

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post #9 of 70

I dont understand the point of this "poll". What is my smartphone worth to me? Its worth what it costs to replace, this particular phone I have in my pocket means nothing more than a brand new one of the same model would be, why the hell would it be "worth" more or less than that to ME? Right now my contract is up and its a 4 so its worth less than the $99 bucks it costs for a new one because this one is almost 2 years old. When I get a new iphone when it comes out later this year, that will be worth $650 because thats what it would cost me to replace it if something happened to it, or I sold it, or whatever.

 

I just dont get why an iPhone would have any value over and above what it costs to replace. There is no sentimental value, and everything inside is recoverable by restoring via backup, so what gives?

post #10 of 70

A factor two off then.

 

J.

post #11 of 70
This is news? We could easily surmise that Android users are much lower end.

The only surprise is that the iPhone is worth not more than ~$100 compared to an Android phone.
post #12 of 70
Quote:
Originally Posted by JerrySwitched26 View Post


I wonder what the average out-of-pocket is for iPhone users?  I suspect it is more than $313?  Or is that just restating the average price people paid for their handset?

Do the participants realize that the figure they quoted is way below replacement cost?

That's what I'm wondering.

If you pay full price for an iPhone, it's $600 and up.

If you get a subsidized iPhone, it's 'free' up to $399, IIRC (with most people paying $199 and up - since the 4S is the top selling phone). However, with the amount you're paying the carrier, your 2 year cost is more like $800-1000.

If it's only worth $313, how do they sell so many?
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post #13 of 70
Quote:
Originally Posted by Jcoz View Post

I dont understand the point of this "poll". What is my smartphone worth to me? Its worth what it costs to replace, this particular phone I have in my pocket means nothing more than a brand new one of the same model would be, why the hell would it be "worth" more or less than that to ME? Right now my contract is up and its a 4 so its worth less than the $99 bucks it costs for a new one because this one is almost 2 years old. When I get a new iphone when it comes out later this year, that will be worth $650 because thats what it would cost me to replace it if something happened to it, or I sold it, or whatever.

I just dont get why an iPhone would have any value over and above what it costs to replace. There is no sentimental value, and everything inside is recoverable by restoring via backup, so what gives?

That's actually misleading. Your current phone could be sold on eBay for considerably more than the $99 you'd pay for a new one. I just sold an iPhone 4 for $300 on eBay - and that was a 2 year old phone. Plus, of course, you can't get a new one for $99. You have to pay $99 PLUS a 2 year contract for an iPhone 4 or $199 plus a 2 year contract for an iPhone 4S or nothing plus a 2 year contract for a 3GS. The price of the contract is considerably higher than the $99 you pay up front.
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post #14 of 70
Quote:
Originally Posted by haar View Post

um... it's worth what I paid for it?... i don't have an iPhone... but i do have the new iPad...
so if you won a free car... you paid $0 for it... is it worth $0 ?

If you find an item you want to buy thats normally $500... on sale for $400, and buy it... everyone else's is worth $500, but yours is only worth $400?
post #15 of 70

It is really a stupid question. And without knowing how much these people initially paid for their phones, it's kind of useless.  I mean if these people all got their Android phones for free, then saying it is worth $200 shows a lot more perceived value then if all the iPhone users had 64GB 4S models ($400 subsidized in the US I believe) and were saying it was only worth $300.

post #16 of 70

Until it's time to retire my iPhones - typically 2 years - they get thrown on eBay. I haven't had one go for under $300 yet. I'm expecting my iPhone 4 32GB to go for even more later this year. 

post #17 of 70
Quote:
Originally Posted by Jcoz View Post

I dont understand the point of this "poll". What is my smartphone worth to me? Its worth what it costs to replace, this particular phone I have in my pocket means nothing more than a brand new one of the same model would be, why the hell would it be "worth" more or less than that to ME? Right now my contract is up and its a 4 so its worth less than the $99 bucks it costs for a new one because this one is almost 2 years old. When I get a new iphone when it comes out later this year, that will be worth $650 because thats what it would cost me to replace it if something happened to it, or I sold it, or whatever.

I just dont get why an iPhone would have any value over and above what it costs to replace. There is no sentimental value, and everything inside is recoverable by restoring via backup, so what gives?


If it wasn't worth more than it cost to the buyer, they would not buy it. Products that are worth ' more more' sell like hot cakes, products that are worth less more don't.
post #18 of 70
Quote:
Originally Posted by jragosta View Post


That's actually misleading. Your current phone could be sold on eBay for considerably more than the $99 you'd pay for a new one. I just sold an iPhone 4 for $300 on eBay - and that was a 2 year old phone. Plus, of course, you can't get a new one for $99. You have to pay $99 PLUS a 2 year contract for an iPhone 4 or $199 plus a 2 year contract for an iPhone 4S or nothing plus a 2 year contract for a 3GS. The price of the contract is considerably higher than the $99 you pay up front.

No its not misleading, its just leaving out alot of information. I didnt case my 4, its got a million little scratches that you would never see with the screen on but are still there and seen when the screen is off. Off hand I would think I could sell mine for $200 but I think when you include the time that took or the cut from a webiste like ebay, you aren't going to be appreciably better off than the $99+"upgrade fee" or whatever. And more importantly, even if I could get $300 for mine, I still need a phone. I'm not replacing it with a worse phone, so again that comes down to a cost or replacement/upgrade that decides the worth rather than what you could get for it, or what you paid for it.

 

As far as the contract goes, thats a bill thats being paid regardless. Does ATT lower your bill when you arent on a contract? No they dont, so you really do not pay for the phone beyond the upfront cost. Yes, from ATT's perspective thats whats happening, but considering that you have no choice but to accept rates based on subsidized phones (if you are going post paid) then the price of phones is simply built into your bill. So if I can replace my iphone right now for $99 then that is the cost to me. The subsidy involved is not my cost for that phone because my phone bill never changes regardless.

 

Hence if I am due for upgrade the worth of the phone I have is FAR LESS than if I have recently upgraded and cannot receive a full subsidy on a replacement.

post #19 of 70
Quote:
Originally Posted by jragosta View Post

Quote:
Originally Posted by JerrySwitched26 View Post


I wonder what the average out-of-pocket is for iPhone users?  I suspect it is more than $313?  Or is that just restating the average price people paid for their handset?

Do the participants realize that the figure they quoted is way below replacement cost?

That's what I'm wondering.

If you pay full price for an iPhone, it's $600 and up.

If you get a subsidized iPhone, it's 'free' up to $399, IIRC (with most people paying $199 and up - since the 4S is the top selling phone). However, with the amount you're paying the carrier, your 2 year cost is more like $800-1000.

If it's only worth $313, how do they sell so many?

 

Well it is because of the subsidy model that they sell so many in the places that follow the subsidy model. I hate subsidies because they distort market outcomes and hide the true price.

 

In places where the people on average are not as wealthy or where subsidies are not a typical way of enticing people to buy a phone, Apple has shown much less growth and Android has been much stronger. I've mentioned it in these forums and people just scoff. We are talking about iPhone growth in Asia, Eastern Europe and India versus growth in the U.S. and Western Europe.

 

Even now with the iPhone going to prepaid in the United States, it typically is being sold for $500-$650 while the same companies are offering or promoting $200-300 Android phones.

 

What this study says to me is that Apple will have trouble meeting growth targets or sustaining their current sales if the subsidy model, which helps obscure the true price of their phones, changes substantially.

 

I believe changes are coming to that model. I think Apple's many fans on here, myself included, should do more than bleat like sheep about how they have done well in the past. Subsidies always distort outcomes. People talking about how well Apple is doing are like folks noting how well a luxury house builder is doing when everyone is buying homes with zero down, negative amortization, balloon payment loans. The second they can't get those loans, the company that can only survive building McMansions is toast.

 

People talk about how Samsung sells an array of cheaper smartphones. That is a strength if market conditions change. It is like saying they can sell and build smaller houses, condos, commercial buildings, instead of just McMansions.

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post #20 of 70
Poor Nokia is in the 'other' category and if you're a Fandroid crying foul, how about checking eBay and see how much the used devices are for selling for.
post #21 of 70

These "surveys" are beyond skewed.

 

There are many more Android users on cheap $50.00 handsets than there are high end iPhone users of course the percieved value by the owners is going to run this way.

 

They keep comparing Apples to oranges and don`t seem to account for the inherent differences.

 

This stuff is worthless.

post #22 of 70

The survey was about how many people want to buy iPhone according to Forbes (Report 65% Of Phone Owners Plan To Buy iPhone Next). It's a pity that AI didn't include that part of the report.
 

post #23 of 70
Quote:
Originally Posted by Archipellago View Post

could that not just mean that iPhone users are more stupid..?

perceived value given smartphones do effectively the same thing...?

bizarre question...questionable sanity.
And what kind of car do you drive? When a motor vehicle gets you essentially from point A to point B, they're effectively doing the same thing.

People make judgments on a daily basis about perceived value, whether it's the clothes you wear, the food & drink you consume, what toilet paper or pen you buy, etc.

If you don't recognize and accept this, your sanity is in question.

Of course, quite a few AI commenters have a very tenuous grasp on reality.

Getting back to the topic, these findings are pretty expected. After all the iPhone trounces the competition in customer satisfaction surveys as well as studies conducted on brand loyalty (and the customer's desire to upgrade rather than switch platforms).
post #24 of 70
Quote:
Originally Posted by trumptman View Post

 

Well it is because of the subsidy model that they sell so many in the places that follow the subsidy model. I hate subsidies because they distort market outcomes and hide the true price.

 

In places where the people on average are not as wealthy or where subsidies are not a typical way of enticing people to buy a phone, Apple has shown much less growth and Android has been much stronger. I've mentioned it in these forums and people just scoff. We are talking about iPhone growth in Asia, Eastern Europe and India versus growth in the U.S. and Western Europe.

 

Even now with the iPhone going to prepaid in the United States, it typically is being sold for $500-$650 while the same companies are offering or promoting $200-300 Android phones.

 

What this study says to me is that Apple will have trouble meeting growth targets or sustaining their current sales if the subsidy model, which helps obscure the true price of their phones, changes substantially.

 

I believe changes are coming to that model. I think Apple's many fans on here, myself included, should do more than bleat like sheep about how they have done well in the past. Subsidies always distort outcomes. People talking about how well Apple is doing are like folks noting how well a luxury house builder is doing when everyone is buying homes with zero down, negative amortization, balloon payment loans. The second they can't get those loans, the company that can only survive building McMansions is toast.

 

People talk about how Samsung sells an array of cheaper smartphones. That is a strength if market conditions change. It is like saying they can sell and build smaller houses, condos, commercial buildings, instead of just McMansions.

Changes to that model will not happen until smartphone saturation is much higher.

 

They have LTE networks to buildout right now, they cannot afford to bring smartphone adoption to a screeching halt right now, which is exactly what would happen if they significantly cut subsidies. And they would probably keep 1/2 the money being paid in subsidies now if that happens. Guarantee that when subsidies are cut it ends up a crappier deal for the consumer. The aren't going to cut subsidies for LESS profit, thats for sure.

post #25 of 70
Quote:
Originally Posted by jragosta View Post


That's what I'm wondering.
If you pay full price for an iPhone, it's $600 and up.
If you get a subsidized iPhone, it's 'free' up to $399, IIRC (with most people paying $199 and up - since the 4S is the top selling phone). However, with the amount you're paying the carrier, your 2 year cost is more like $800-1000.
If it's only worth $313, how do they sell so many?

The number is only an opinion. If they asked me i would probably mathematically say my iPhone was worth £200 ($312) at the moment as i have 10 more months * £20 left to pay (I will be paying a total of £480 ($750) for it over 2 years). So if you exclude all the purchased content and value of documents on it, its not that far off actually... I guess android phones got a lower value just as their phones have a lower average price point...

post #26 of 70

What I'm taking from the poll is,

The iPhone owners feel that they have a very well built & solid OS & you get what you pay for.

Other phone makers have alot of variance in build quality & OS, so they think they have cheaper devices.

post #27 of 70
Quote:
Originally Posted by jj.yuan View Post

The survey was about how many people want to buy iPhone according to Forbes (Report 65% Of Phone Owners Plan To Buy iPhone Next). It's a pity that AI didn't include that part of the report.
 

 

"Munster notes that there was 52% iPhone ownership in the survey group, which makes it clear that for whatever reason, Munster conducted his survey among, well, iConsumers. Maybe he was standing inside an Apple store at the time.

Munster notes the fact that his survey group skews towards the iPhone, but adds that nonetheless he thinks the iPhone can actually boost Apple’s share of the smartphone market from the low 20% range now to the low 30% range by 2015."

Probably wasn't mentioned by AI since even Munster admitted a bias with the polling. Of course that hasn't usually stopped AI.

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post #28 of 70
Quote:
Originally Posted by Jcoz View Post

Changes to that model will not happen until smartphone saturation is much higher.

 

They have LTE networks to buildout right now, they cannot afford to bring smartphone adoption to a screeching halt right now, which is exactly what would happen if they significantly cut subsidies. And they would probably keep 1/2 the money being paid in subsidies now if that happens. Guarantee that when subsidies are cut it ends up a crappier deal for the consumer. The aren't going to cut subsidies for LESS profit, thats for sure.

 

I'd say they are using LTE as a lever to raise prices and that is a form of ending subsidy. Verizon specifically requires you to give up your unlimited data to take a subsidy on your next phone with them. AT&T stopped allowing early upgrades. Verizon ended one year subsidized plans. Both require upgrade "fees" to take on a new subsidy.

 

LTE networks area huge savings for network carriers which is why everyone is pushing them. It costs them less than a tenth of what it used to cost them to transmit and carry the same amount of traffic. Also let us remember that anyone who ISN'T Apple has been selling LTE phones for almost a year now. The Droid Razr for example came out last Thanksgiving. All the new Android phones this year wanted to push quad-core but carriers made them go back to dual-core since there was no radio option available that included LTE.

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post #29 of 70

The AVERAGE is $313. This means the carriers shouldn't subsidize less, because they may still lose customers (on the iPhone). Some people may have said it is worth $500, does that mean that you are going to raise the price to 500, no. Some people probably said the $200 they bought it for, if AT&T, Verizon and Sprint raised the price, Apple may lose those customers. And it they were to make the price higher, would we still have to sign a two year contract? Or one? It should be one or one-and-a-half. The whole subsidization thing is ridiculous. 

 

 


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post #30 of 70
I don't understand the value of these results since there is no comparison actual devices used by the surveyees weighted by MSRP and current value after use. Without a baseline of an actual real world value I don't get how these results are relevant to anything.

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post #31 of 70
Quote:
Originally Posted by trumptman View Post

 

Well it is because of the subsidy model that they sell so many in the places that follow the subsidy model. I hate subsidies because they distort market outcomes and hide the true price.

 

In places where the people on average are not as wealthy or where subsidies are not a typical way of enticing people to buy a phone, Apple has shown much less growth and Android has been much stronger. I've mentioned it in these forums and people just scoff. We are talking about iPhone growth in Asia, Eastern Europe and India versus growth in the U.S. and Western Europe.

 

Even now with the iPhone going to prepaid in the United States, it typically is being sold for $500-$650 while the same companies are offering or promoting $200-300 Android phones.

 

What this study says to me is that Apple will have trouble meeting growth targets or sustaining their current sales if the subsidy model, which helps obscure the true price of their phones, changes substantially.

 

I believe changes are coming to that model. I think Apple's many fans on here, myself included, should do more than bleat like sheep about how they have done well in the past. Subsidies always distort outcomes. People talking about how well Apple is doing are like folks noting how well a luxury house builder is doing when everyone is buying homes with zero down, negative amortization, balloon payment loans. The second they can't get those loans, the company that can only survive building McMansions is toast.

 

People talk about how Samsung sells an array of cheaper smartphones. That is a strength if market conditions change. It is like saying they can sell and build smaller houses, condos, commercial buildings, instead of just McMansions.

 

I paid USD 1600 for my iPhone 4S 32GB (lost the 1st one). For me 800 for an iPhone is a better value than 600 for a Galaxy S3 (when 1st released, unlike Apple the prices of other phones tend go down over time so the S3 is closer to 450 now), mainly because I'm invested in the eco system and all my devices are playing with each other nicely. There's no point for me to get a subsidized phone because the company is paying for my plan, I just supply my own phone.

post #32 of 70

This is a dumb article.  While iPhones are typically $199 (taking out the 3GS/4 for argument sake), there are dozens of Android phones from Free-$199.  So, if you bought an iPhone for $199, it's worth $313- $114 "gain".  For a free android its a $220 gain.  For a $199 android is a $21 gain.

 

Does none of that make sense?  Good... thats the point.  The study and article is ridiculous.  Compare phones... not one phone and one operating system.  Dumb dumb dumb.

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post #33 of 70
Quote:
Originally Posted by caliminius View Post

It is really a stupid question. And without knowing how much these people initially paid for their phones, it's kind of useless.  I mean if these people all got their Android phones for free, then saying it is worth $200 shows a lot more perceived value then if all the iPhone users had 64GB 4S models ($400 subsidized in the US I believe) and were saying it was only worth $300.

Exactly. The average iPhone is probably the 32GB model so that is $299 plus they bought a case for $20 so it is worth about what they paid for it. The real question is how much can they actually sell it for at the end of their contract. I know what the answer is for Android.

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post #34 of 70

Gazelle says my 32GB 4S ($300 in February) is worth $280.  Works for me.  My Mac Mini ($800 last August) is worth $300 to recycle thru Apple heh. Hmm Gazelle will give me $360 for my Mini (I boosted RAM to 8GB and still have the original box).  Not too shabby.  I'm gonna pass this machine on to my kids whenever I upgrade next year tho.

post #35 of 70
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post #36 of 70
Quote:
Originally Posted by longfang View Post


I paid USD 1600 for my iPhone 4S 32GB (lost the 1st one). For me 800 for an iPhone is a better value than 600 for a Galaxy S3 (when 1st released, unlike Apple the prices of other phones tend go down over time so the S3 is closer to 450 now), mainly because I'm invested in the eco system and all my devices are playing with each other nicely. There's no point for me to get a subsidized phone because the company is paying for my plan, I just supply my own phone.

You mean you bought two for 800 each. Ok. Fully agree on paying for your phone without subsidy; in most countries it's cheaper to buy them that way.
Quote:
Originally Posted by anantksundaram View Post

The only surprise is that the iPhone is worth not more than ~$100 compared to an Android phone.

To me the big surprise is that the 'other' category is just a buck below Android. Can only mean BB or WP7, and that surprises me, finding it to be high.
Quote:
Originally Posted by jragosta View Post

The price of the contract is considerably higher than the $99 you pay up front.

Exactly! Which is why I buy my iPhones contract-free.
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post #37 of 70
Quote:
Originally Posted by Archipellago View Post

could that not just mean that iPhone users are more stupid..?

 

perceived value given smartphones do effectively the same thing...?

 

bizarre question...questionable sanity.

 

The entire Survey is of for stupid people - it is Data Gibberish.

post #38 of 70
Quote:
Originally Posted by Gatorguy View Post

 

"Munster notes that there was 52% iPhone ownership in the survey group, which makes it clear that for whatever reason, Munster conducted his survey among, well, iConsumers. Maybe he was standing inside an Apple store at the time.

Munster notes the fact that his survey group skews towards the iPhone, but adds that nonetheless he thinks the iPhone can actually boost Apple’s share of the smartphone market from the low 20% range now to the low 30% range by 2015."

Probably wasn't mentioned by AI since even Munster admitted a bias with the polling. Of course that hasn't usually stopped AI.

 

Well, if we assume Google is lying about it's Android activation numbers, and all the available corroborating evidence points to that being the case, along with the fact that it's a safe bet to assume Google is lying, the poll isn't biased at all, it's just that there aren't that many people out there with Android phones as Google would like us to believe.

 

If I had an Android phone, I'd pay someone $220 to take it off my hands, maybe that's what the survey actually showed.

post #39 of 70
Quote:
Originally Posted by mstone View Post

Exactly. The average iPhone is probably the 32GB model so that is $299 plus they bought a case for $20 so it is worth about what they paid for it. The real question is how much can they actually sell it for at the end of their contract. I know what the answer is for Android.

Except that's NOT what they paid for it. They paid $299 PLUS a 2 year contract. The contract includes subsidies for the phone. For example, I was paying AT&T well over $100 per month for my phone. When I switched to Straight Talk (prepaid), I got better service and it only costs $45 per month. A wise consumer adds in that $1320 difference in the cost of his phone.

As for the end of the contract, I just sold a 2 year old iPhone 4 for $300 when my contract expired.
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post #40 of 70
Quote:
Originally Posted by SolipsismX View Post

I don't understand the value of these results since there is no comparison actual devices used by the surveyees weighted by MSRP and current value after use. Without a baseline of an actual real world value I don't get how these results are relevant to anything.

 

Agreed. This survey is meaningless. I bet he just polled 400 of his mates from around the world and published it because he has a target of so many articles per week to get out.

 

The inherent value of an iPhone or any other product is simply what enough people are willing to pay for it. My iPhone cost £700 so it's worth £700 to me. Someone else might have a different view.

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AppleInsider › Forums › Mobile › iPhone › Users say Apple's iPhone worth $313 to them, Android averages $220