My wife and I are on a FamilyTalk 700 plan with 2 iPhones (1 Unlimited and 1 2GB plan) and unlimited texting with unlimited M2M. It costs us $175 / month after taxes and fees. People value simplicity and are willing to pay a premium for it - all of these new plans that AT&T has introduced in the 5 years since the iPhone has been around have made the landscape amazingly complicated. Here's my pipe dream:
ALL PLANS INCLUDE:
$15 / mo. / line
Data billed out by KB usage (something like $0.001 / KB, which works out to a little over $1 / MB)
$15 / mo. / line
Required data plan (Data shared among all devices)
$15 / GB for GB 1 - 9 (everyone must buy at least 1 GB)
$20 / GB for GB 10 - 15
$30 / GB for GB 16+
Everyone pays for what they use. No overages and if you use a shit ton of data, then you'll pay a shit ton of money for it...
OTHER DEVICES USING CELLULAR NETWORK DATA (MiFi, Laptops, Tablets, etc...)
$15 / mo. / device
* Yes, yes ... I know that you're basically paying to use data you've already purchased, but I see this as mainly an overhead charge for the device being registered on and using the network...
In this dream, if I have 2 iPhones, an iPad, and want to share 5 GB, I'm going to pay $30 + $15*5 + $15 = $120 + Taxes / Fees
If I have 4 iPhones, 2 iPads, and a Dumbphone with 10 GB , I'm going to pay: $60 + ($15*9 + $20*1) + $30 + DP Data = $245 + DP Data + Taxes / Fees
If I have 1 iPhone, 1 iPad and use 40 GB, I'm going to pay $15 + ($15*9 + $20*6 + $30*25) + $15 = $1035 + Taxes / Fees
Look how simple that was AT&T! Imagine how happy you could make your customers if you only charged them for what they used!!! Prorating the GB would be nice, but let's not go too crazy here helping your customers. If you really want to cut down on people clogging the network, then bitch slap their wallets when they do that! The last example may have been extreme. I hardly use 40 GB a month on my cable internet, but it shows that people who use excessively should pay for it. If you did this, you would freaking OWN the US cellular market. Some people might end up paying more and being pissy, but if they want to use 40 GB in a month, let them bail and clog someone else's data lines...