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Martin Scorsese featured in new iPhone 4S ad

post #1 of 35
Thread Starter 
Apple continues to tap celebrities to show off the iPhone 4S-exclusive Siri voice assistant with a new TV commercial starring director Martin Scorsese.

The newly-released ad featuring Scorsese captures the famous director's personality as he uses Siri to plan out his day while riding in the back of a New York City taxi cab.

As MacRumors reported, the new Apple commercial is the fourth installment in a series of Siri-centric spots that feature prominent American pop-culture icons, and follows similar ads starring Samuel L. Jackson, John Malkovich and Zooey Deschanel.

Just like the other celebrity Siri ads, Scorsese's plays to the director's perceived public persona: a fast-paced, high-energy hollywood type that's forever on the go. A particularly humorous section of the clip highlights the location abilities of iOS 5 when Scorsese thinks he sees an acquaintance named "Rick" in a car next to his and asks Siri "where's Rick?" Ricks position in manhattan is displayed and Scorsese replies, "nah, that's not Rick."



It appears that Apple is moving back to using high-profile talent to bring attention to their products after years of shying away from the practice. Before the recent TV ad campaign the last celebrity to be featured in an Apple commercial was singer Bono who was featured with his band U2 in a number of iPod spots.
post #2 of 35
Enjoy Marty's work but he might want to wait for the actual release version of Siri before commiting to it - Betas like the current version can often be problematic.
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #3 of 35

These ads are all built well. 

 

They just need fewer people in them. The first Siri ads were wonderful; everyone was cut off at the nose. That says a lot.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #4 of 35
Quote:
Originally Posted by AppleInsider View Post

Apple continues to tap celebrities to show off the iPhone 4S-exclusive Siri voice assistant ...

 

I wish they would stop with these gaudawful celebrity ads for Siri.  They are some of the poorest ads I've ever seen from Apple.  

 

This one is dull at best.  Who gives a crap about a washed up film director like Scorsese anyway?  

"Hugo" sucked.  Scosese is just too famous for anyone to be brave enough to tell him.   

 

If they want to use celebrities, how about using some real geniuses, people who have really accomplished something with their lives like Picasso, Einstein, Dylan, etc.

Oh, right ... there aren't any people like that anymore.  Just movie makers, pop stars, and actors.  

post #5 of 35
Quote:
Originally Posted by Gazoobee View Post

I wish they would stop with these gaudawful celebrity ads for Siri.  They are some of the poorest ads I've ever seen from Apple.  

This one is dull at best.  Who gives a crap about a washed up film director like Scorsese anyway?  
"Hugo" sucked.  Scosese is just too famous for anyone to be brave enough to tell him.   

If they want to use celebrities, how about using some real geniuses, people who have really accomplished something with their lives like Picasso, Einstein, Dylan, etc.
Oh, right ... there aren't any people like that anymore.  Just movie makers, pop stars, and actors.  

1) I liked the one with John Malkovich.

2) I much prefer the ads without famous people.

3) I don't think Scorsese is washed up.

4) I thought this ad was boring.

5) I thought Hugo was boring.

6) That kid from Hugo is playing Ender Wiggin in the 2013 Ender's Game film.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #6 of 35
Quote:
Originally Posted by SolipsismX View Post


1) I liked the one with John Malkovich.
2) I much prefer the ads without famous people.
3) I don't think Scorsese is washed up.
4) I thought this ad was boring.
5) I thought Hugo was boring.
6) That kid from Hugo is playing Ender Wiggin in the 2013 Ender's Game film.

 

1) Don't think Malkovich has much talent either. 

2) Would love to see Ender's Game done right (fingers crossed).  

3) Apologies to Scorsese fans (and Malkovich I suppose)

post #7 of 35

Love it.

 

The first draft of the commercial:

http://www.youtube.com/watch?v=6tiHTm6nBUw  (Language is NSFW)

post #8 of 35

Bin ich angenommen zu denken, dass dieses ist wirklich klug hinzufügen?  Alle wir wissen, dass SIRI nicht das tut.  Warten Sie, bis der IOS 6 herauskommt, wenn SIRI nicht dann wir sieht ein Beta ist, wie gutes SIRI sein kann.

An Apple man since 1977
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An Apple man since 1977
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post #9 of 35
Quote:
Originally Posted by tylerk36 View Post
Bin ich angenommen zu denken, dass dieses ist wirklich klug hinzufügen?  Alle wir wissen, dass SIRI nicht das tut.  Warten Sie, bis der IOS 6 herauskommt, wenn SIRI nicht dann wir sieht ein Beta ist, wie gutes SIRI sein kann.

 

If you can't bash Apple in English, go find a German forum on which to bash Apple.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #10 of 35
Quote:
Originally Posted by Gazoobee View Post

 

If they want to use celebrities, how about using some real geniuses, people who have really accomplished something with their lives like Picasso, Einstein, Dylan, etc.

Oh, right ... there aren't any people like that anymore.  Just movie makers, pop stars, and actors.  

 

 

Last I knew, Bob dylan was still alive.  But it is unlikely that either he or Stephen Hawking would stoop to shilling gadgets on TV.

post #11 of 35
Quote:
Originally Posted by tomhayes View Post

Love it.

The first draft of the commercial:
http://www.youtube.com/watch?v=6tiHTm6nBUw  (Language is NSFW)

Yikes! I forgot about that scene. You can't deny he's a good actor as well as a director.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #12 of 35
Quote:
Originally Posted by JerrySwitched26 View Post

 

 

Last I knew, Bob dylan was still alive.  But it is unlikely that either he or Stephen Hawking would stoop to shilling gadgets on TV.

Bob Dylan appear on Pawn Star's - that's pretty "low" in stooping terms

http://www.youtube.com/watch?v=mVZEp70Fie4

 

Hawkings done commercials too: http://www.youtube.com/watch?v=be9GLngXyw0

post #13 of 35
Quote:
Originally Posted by tomhayes View Post

Bob Dylan appear on Pawn Star's - that's pretty "low" in stooping terms
http://www.youtube.com/watch?v=mVZEp70Fie4

Hawkings done commercials too: http://www.youtube.com/watch?v=be9GLngXyw0

The founder of Apple used to advertise for Nissan.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 35

wow!

 

gotta love all the haters on the site =)

 

Why don't they make a commercial for the android version? Oh yeah, nobody cares.

 

lol!

 

Keep hatin!

post #15 of 35

But with Harrison Ford playing Graff and Sir Ben playing Mazer, I don't see how this movie can fail.  *knocks on wood*

 

Martin S. reminded me of George S. from Seinfeld I kept waiting for him to holler for Costanza 

post #16 of 35
Quote:
Originally Posted by JerrySwitched26 View Post


Last I knew, Bob dylan was still alive.  But it is unlikely that either he or Stephen Hawking would stoop to shilling gadgets on TV.

Dylan has been in a apple commerical shilling gadgets.
post #17 of 35
Quote:
Originally Posted by AdamIIGS View Post

But with Harrison Ford playing Graff and Sir Ben playing Mazer, I don't see how this movie can fail.  *knocks on wood*

What I like most is that Card wouldn't budge on the story when selling it to the studios. They all wanted Ender to be a teenager with a love interest because that drives the date movie crowd. Usually he was told upfront that he wouldn't get his way and sometimes he was told exactly what he wanted to hear and was given contracts that said they would keep it all just the way he wanted but in some deep part of the contract with no association to the original statement it would negate that previous section.

I have trouble seeing how this story that takes place over about 8 years of a boy's life starting at around 6yo could be made into a single 2 hour movie with a single child actor but I'm glad that it seems to be coming together nicely. Another issue for making this into a film is just how much of the story is internal to Ender which means we won't know unless there is a voiceover, but I don't see that happening. I'm guessing the screenwriters will use the Bean character, mostly, to get those deeper aspects of the story across.

Luckily for fans of the books who want it made into a movie Hunger Games was such a box office smash. While different, there are plenty of parallels, like children fighting and screenwriters having to find a way to express all that internal thought from Katniss into a scene.


PS: I had always pictured Graff as looking more like Danny Glover.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #18 of 35

At 23 seconds you can see a Checker cab. Do those even exist? I hate this commercial, but I also think that the H.264 video tag is showing some seriously problematic characteristics in that it doesn't cache in the browser. I can watch this over and over an it still drops frames even though it should have been entirely downloaded. I have noticed this elsewhere for a long time but I thought I would mention it now,

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Life is too short to drink bad coffee.

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post #19 of 35

worst commercial so far

post #20 of 35
Without reading any other posts, I didn't like it at all!

Dictated on my iPad.
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
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"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
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post #21 of 35

Oh my god, these ads are so terrible. 

 

What the fsck happened to Apple since Steve Jobs died? 

 

Someone needs to fire Phil Schiller immediately.

post #22 of 35

These ads have no emotion in them at all... they don't pull on the heartstrings, they don't even get any decent information across. These are just terrible. Absolutely terrible.

post #23 of 35
Quote:
Originally Posted by scotty321 View Post

Oh my god, these ads are so terrible.

What the fsck happened to Apple since Steve Jobs died?

Someone needs to fire Phil Schiller immediately.

Steve would never green light a bad commercial. /s

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #24 of 35
Quote:
Originally Posted by SolipsismX View Post

Steve would never green light a bad commercial. /s

Maybe it's better if you watched it while stoned, like the girl in the commercial?
Crying? No, I am not crying. I am sweating through my eyes.
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Crying? No, I am not crying. I am sweating through my eyes.
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post #25 of 35

All fine and well, but wish they would return to just showing the new features and updates (how about showing people the upgraded camera and lighting or how they can edit short movies on their phone?) and making an emotional connection to customers (ex. the early FaceTime ads with the soldier, deaf person, and grandfather, etc.). Most don't care about super-millionaires who may or may not even use an iPhone in real life and seem to be only collecting a huge payday to make an ad. Most can't connect with Samuel Jackson or Scorsese, but we can if they go back to showing how using it will affect our lives.
 

post #26 of 35

Warning:

 

Long term exposure to Siri can cause hair loss, tinting of the eyebrows and skin…

 

 

400 400 400


Edited by GTR - 7/24/12 at 1:48am
post #27 of 35
Quote:
Originally Posted by tylerk36 View Post

Bin ich angenommen zu denken, dass dieses ist wirklich klug hinzufügen?  Alle wir wissen, dass SIRI nicht das tut.  Warten Sie, bis der IOS 6 herauskommt, wenn SIRI nicht dann wir sieht ein Beta ist, wie gutes SIRI sein kann.

This is an english forum, so please quote in english. Besides your german is completely embarrassing and sounds rather like google translate.

post #28 of 35
Dylan appeared in an iPod ad that also shilled his album, "Modern Times."
post #29 of 35
post #30 of 35
I want to see Martin Sheen (as Illusive Man)... "Siri... Where is Sheppard?"
post #31 of 35
Quote:
Originally Posted by scotty321 View Post

These ads have no emotion in them at all... they don't pull on the heartstrings, they don't even get any decent information across. These are just terrible. Absolutely terrible.

I must say the John Malkovich one was rather bland.
post #32 of 35

not a fan of the ads.  but that may be because i'm not a fan of Siri.  Beta is right!  I guess what bothers me is they focus on that feature like it's so great.  Maybe it is for some people.  Yeah it works for dictating text messages but couldn't a non-server-based (i.e., no internet req'd) application do that?  ah well, at least it's keeping the name out there.  I'm a shareholder so on that front I can't complain!

post #33 of 35

The ads are dishonest.  They misrepresent the product, portraying an experience that it does not now, never has, and perhaps never will provide.  In a sane society, they'd be not only illegal, but contemptible.  

 

But here we are, discussing whether it's an effective, amusing, or pretty lie, never mentioning the fact that it's a lie.  Shame on Apple, shame on Scorsese, and most of all, shame on us.

post #34 of 35
Quote:
Originally Posted by rbryanh View Post
The ads are dishonest.  They misrepresent the product, portraying an experience that it does not now, never has, and perhaps never will provide.  In a sane society, they'd be not only illegal, but contemptible.  

 

Or maybe that's just not true.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
Reply
post #35 of 35

Seriously? There's going to be an Ender's Game movie? Yes!!!!

 

 


Tim Cook using Galaxy Tabs as frisbees

 

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Tim Cook using Galaxy Tabs as frisbees

 

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