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'Highly confidential' iPad, iPhone prototypes revealed in court documents

post #1 of 76
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Court documents pertaining to Apple's upcoming jury trial against Samsung have revealed a number of very early iPad and iPhone design prototypes, some of which bear resemblance to mock-ups of the company's rumored next-generation handset.

The prototypes, found in unredacted court exhibits filed on Thursday, offer a rare look at the extremely secretive design process Apple products undergo before reaching consumers, reports The Verge.

While Apple has traditionally gone to great lengths to keep such pictures out of public view, it has been forced to divulge the information as part of a July 30 jury trial against Samsung. The California case's presiding Judge Lucy Koh previously called for open proceedings, meaning much of the normally-redacted evidence won't be considered as trade secrets is thus free for public viewing.

As for the prototypes, some are outlandish design studies for the iPad like a model that includes a built-in stick kickstand while others appear closer to consumer-ready products.

iPad Prototypes
Prototype iPad designs with kickstand. | Source: The Verge


Other iPad designs featured an integrate kickstand with an aluminum case and "iPod" markings, showing that Apple may have been thinking about positioning the tablet within its then best-selling media player line.

Apple's iPhone prototypes looked somewhat similar to the smartphone customers use today, however there are a few standout designs that are radically different. One such example is an iPhone design which takes on an elongated candy bar form factor and has a screen taking up only half of the unit's face. The phone is dubbed "N90" for what is thought to have been the internal designation of the iPhone project.

iPhone Prototypes
iPhone prototypes "N90" (left) and two-tone casing (right). | Source: The Verge


Most of the designs never made it out of testing, but some elements can be seen in current and possibly future products. An image of a two-tone backed iPhone looks similar to mock-ups of Apple's sixth-generation smartphone. The feature was somewhat present on the original iPhone as a covering to allow radio waves to pass through to the unit's antenna assembly, though that all but disappeared in future iterations of the device which are now glass-backed. In current products, the black bar only remains on 3G wireless versions of the iPad.

Other unused iPhone designs feature beveled corners, all-polycarbonate backs and interesting wrap-around casings.
post #2 of 76
Here you go Sammy, something to copy since you have zero design and innovation ability, have at it!
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post #3 of 76
The N90 looks really neat. Would be great for those who do a lot of calling and want a cheap plan or pay as you go. I don't know how the OS would work as it wouldn't work with ios very well. Neat concept though
post #4 of 76
Quote:
Originally Posted by digitalclips View Post

Here you go Sammy, something to copy since you have zero design and innovation ability, have at it!

1) The one looks like my idea for a smaller iPhone based on the iPod Mini design.

2) You guys didn't show the BSG phone. "All this has happened before, and all of it will happen again."

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #5 of 76
Quote:
Originally Posted by Timbit View Post

The N90 looks really neat. Would be great for those who do a lot of calling and want a cheap plan or pay as you go. I don't know how the OS would work as it wouldn't work with ios very well. Neat concept though

It almost looks like that was a prototype well before they settled on OS X as the foundation for the OS. It's quite nice and probably would have a been a hit had that been the initial design, or even a 2005-ish design.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #6 of 76

'featured an integrate kickstand'  - I thought Microsoft R&D Surface Division, Monkey Brigade 666 thought of that...

post #7 of 76

There's a lot of "Apple confidential" getting exposed in court filings. I'm frankly shocked that Apple believes this case is worth the public disclosures. 

 

http://www.reuters.com/article/2012/07/26/us-apple-margins-idUSBRE86P1NI20120726

 

Between October 2010 and the end of March 2012, Apple had gross margins of 23 to 32 percent on its U.S. iPad sales, which generated revenue of more than $13 billion for Apple, the filing said. Apple does not typically disclose profit margins on individual products.

U.S. iPhone sales between April 2010 and the end of March 2012 generated revenue of more than $33 billion for Apple.

http://www.theverge.com/2012/7/26/3189309/apple-sony-iphone-design-inspiration-iphone-4-looked-old

recent court filing by Samsung reveals that in 2006 Apple industrial designer Shin Nishibori was directed to design an iPhone prototype inspired by Sony's aesthetics after Tony Fadell internally circulated an interview with a designer from the company. An assortment of renders reveal his design, complete with a Sony logo — save for one where the logo has been modified to read "Jony," presumably in honor of Apple's Jony Ive.

 

There's lots more expected to be revealed according to news agencies.

 

melior diabolus quem scies
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melior diabolus quem scies
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post #8 of 76
Quote:
Originally Posted by Timbit View Post

The N90 looks really neat. Would be great for those who do a lot of calling and want a cheap plan or pay as you go. I don't know how the OS would work as it wouldn't work with ios very well. Neat concept though

 

Quote:
Originally Posted by SolipsismX View Post


1) The one looks like my idea for a smaller iPhone based on the iPod Mini design.
2) You guys didn't show the BSG phone. "All this has happened before, and all of it will happen again."

 

Looks like proof the iPhone Nano is coming and that the 2 tone 6th gen iPhone leaks are real... /s.

 

But seriously this does add some plausibility to the leaks and rumors. Plus the iPad prototypes are labeled iPods? Interesting?

post #9 of 76

This stuff the Verge unearthed is amazing! It's rare to see Apple prototypes like this!

I too think that the iPhone with broken edges looks great.

post #10 of 76

On other forums, some people are saying these designs are hideous.  I completely disagree.  Any one of these phones could have been the first iPhone and would have been a hit.  When one is designing a featureless phone with only a home button, a headphone port, and a dock, one is pretty limited in what can be done.  Apple really impresses me.

post #11 of 76

Kickstand!

 

It's interesting (and not surprising) that Microstupid integrated into their product what Apple thought completely unfit to include. 

post #12 of 76
Quote:
Originally Posted by Eriamjh View Post

On other forums, some people are saying these designs are hideous.  I completely disagree.  Any one of these phones could have been the first iPhone and would have been a hit.  When one is designing a featureless phone with only a home button, a headphone port, and a dock, one is pretty limited in what can be done.  Apple really impresses me.

Agree 100%. Any of those designs would have worked.

post #13 of 76
Quote:
Originally Posted by Eriamjh View Post

On other forums, some people are saying these designs are hideous.  I completely disagree.  Any one of these phones could have been the first iPhone and would have been a hit.  When one is designing a featureless phone with only a home button, a headphone port, and a dock, one is pretty limited in what can be done.  Apple really impresses me.
I suppose these are fandroid sites like Engadget and CNET. lol.gif Jony Ive has said 80% of what his team does never sees the light of day because they don't feel it's good enough. I suppose when you prototype as much as they do that's not surprising.
post #14 of 76
Quote:
Originally Posted by SolipsismX View Post

1) The one looks like my idea for a smaller iPhone based on the iPod Mini design.
2) You guys didn't show the BSG phone. "All this has happened before, and all of it will happen again."

Oh I miss Battlestar Galactica.

EDit: Oh I miss Cylon Number Six.
Edited by digitalclips - 7/26/12 at 7:44pm
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #15 of 76
Quote:
Originally Posted by Quadra 610 View Post

Kickstand!

 

It's interesting (and not surprising) that Microstupid integrated into their product what Apple thought completely unfit to include. 

It's pretty evident that a single point-of-contact is unfit as a kickstand. Microsoft's version spans the entire tablet.

post #16 of 76

Can anyone explain what this picture is? Is this really from a Sony render?

 

http://www.theverge.com/2012/7/26/3189309/apple-sony-iphone-design-inspiration-iphone-4-looked-old

 

700

post #17 of 76
Quote:
Originally Posted by digitalclips View Post

Oh I miss Battlestar Galactica.

At least in a couple months we'll get more Doctor Who. Steven Moffat is my favorite TV writer. Have you seen Coupling or Sherlock?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

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post #18 of 76
Quote:
Originally Posted by SolipsismX View Post

At least in a couple months we'll get more Doctor Who. Steven Moffat is my favorite TV writer. Have you seen Coupling or Sherlock?

We loved the few episodes of Sherlock we saw on Netflix. Not seen Coupling... I'll check it out.
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #19 of 76
Quote:
Originally Posted by digitalclips View Post

Here you go Sammy, something to copy since you have zero design and innovation ability, have at it!

But...."It's just that's where the form factor is leading it."

Samsung's prototypes are probably copiers.

post #20 of 76
Quote:
Originally Posted by KevinN206 View Post

Can anyone explain what this picture is? Is this really from a Sony render?

http://www.theverge.com/2012/7/26/3189309/apple-sony-iphone-design-inspiration-iphone-4-looked-old

It is an Apple design, they put the Sony logo on there to illustrate what they thought a Sony designed phone might look like (though I don't think any of them did at that time).
post #21 of 76
OK I was reading The Verge's article on this and one of the comments said:
Quote:
To be fair, the MacBook Air was designed by Intel. The “ultrabook” chassis and design was licensed by Apple as an exclusive design for a time period before being released to all the other OEMs.
The reason why they look identical is because all of them (including the Apple version) are based on Intel’s reference design.
Is this true? I've never heard before. And it seems unlikely Apple would agree to something where other manufacturers were allows access to the same design.
post #22 of 76
Quote:
Originally Posted by Rogifan View Post

OK I was reading The Verge's article on this and one of the comments said:
Is this true? I've never heard before. And it seems unlikely Apple would agree to something where other manufacturers were allows access to the same design.

That isn't anywhere close to being true. If so, then Apple owes all it's unibody designs to Intel, a company that has no experience in PCs and Apple which has plenty needed Intel to make their PCs? What Intel did supply was a SFF (Small Form Factor) ULV (Ultra-Low Voltage) CPU for the MBA. This was reportedly asked for my Apple. It wasn't that Intel had to design it from scratch as they had already done so and even presented it in at least one slide at one event a year before, they just hadn't put it into production until Apple asked for it.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #23 of 76
Quote:
Originally Posted by SolipsismX View Post

That isn't anywhere close to being true. If so, then Apple owes all it's unibody designs to Intel, a company that has no experience in PCs and Apple which has plenty needed Intel to make their PCs? What Intel did supply was a SFF (Small Form Factor) ULV (Ultra-Low Voltage) CPU for the MBA. This was reportedly asked for my Apple. It wasn't that Intel had to design it from scratch as they had already done so and even presented it in at least one slide at one event a year before, they just hadn't put it into production until Apple asked for it.
That's what I thought but man you get these people who write as if they really know their shit, when clearly they don't. I must say though the comments at The Verge are much more balanced than anything you'd get at Engadget or CNET. You get more intelligent conversation and less trolling. I guess the good posters left Engadget and flocked to The Verge.
post #24 of 76
Quote:
Originally Posted by Rogifan View Post

OK I was reading The Verge's article on this and one of the comments said:
Is this true?

I thought I read that Apple was granted a design patent on the Air. Impossible if they licensed it from anyone

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #25 of 76
Originally Posted by charlituna View Post
I thought I read that Apple was granted a design patent on the Air. Impossible if they licensed it from anyone

 

There's absolutely no way Intel made the MacBook Air. The mistake here is actually listening to those idiotic comments.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

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post #26 of 76

I'm not sure what Samsung hopes to accomplish by bringing up old Apple designs. What counts is what made it to production - not countless prototypes and design studies while they were experimenting. Not only do companies copy other designs - they even go so far as to buy competitor products and look at them to see how to improve their own.

 

The only thing I really see of any benefit is that Apple had prototypes that looked similar to the original iPhone long before the F700 ever came out. That should shut up all the idiots who keep saying Apple copied the F700.

Author of The Fuel Injection Bible

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post #27 of 76
Quote:
Originally Posted by SolipsismX View Post

2) You guys didn't show the BSG phone. "All this has happened before, and all of it will happen again."

 

Samsungs now look like us. And they have a plan.

"Apple should pull the plug on the iPhone."

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"Apple should pull the plug on the iPhone."

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post #28 of 76
Quote:
Originally Posted by SolipsismX View Post

That isn't anywhere close to being true. If so, then Apple owes all it's unibody designs to Intel, a company that has no experience in PCs and Apple which has plenty needed Intel to make their PCs? What Intel did supply was a SFF (Small Form Factor) ULV (Ultra-Low Voltage) CPU for the MBA. This was reportedly asked for my Apple. It wasn't that Intel had to design it from scratch as they had already done so and even presented it in at least one slide at one event a year before, they just hadn't put it into production until Apple asked for it.

prove it
post #29 of 76
Quote:
Originally Posted by digitalclips View Post

Here you go Sammy, something to copy since you have zero design and innovation ability, have at it!

because Apple didn't copy anything...http://www.windowsitpro.com/article/paul-thurrotts-wininfo/microsoft-exec-correct-apple-copying-windows-phone-ios-5-136403

"Apple people have no objectivity when it comes to criticism of Apple.." Lenovo X1 Carbon is out..bye bye MBAir

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post #30 of 76

You meant after Apple copied this from everyone else's stuff, like Sony [then Sony Ericsson], Nokia or even LG phones? When it comes to aesthetic, nobody beats Sony. And, even to this day, Apple is no match to Sony's design aesthetic portfolios,  Who's the copycat again? 

 

 

Quote:

Originally Posted by digitalclips View Post

Here you go Sammy, something to copy since you have zero design and innovation ability, have at it!
post #31 of 76
Court documents show Samsung's unhealthy obsession with all things Apple.

http://www.theverge.com/2012/7/27/3192614/samsungs-beat-apple-strategy-copying-court-documents
post #32 of 76

Makes me wonder if Steve had his hands on some of these designs and used them in private out of the publics eye?  Also wonder about the iOS developed for them.  Wonder how infantile it was in design.  Maybe stuff that was eventually fazed out.

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An Apple man since 1977
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post #33 of 76

Just copy the stuff not too "slavishly" you Apple...,you... Uhm..., maybe not.

On the left, Sony Ericsson 63. On the right LG Prada. Both of these are 

from 2006.

 

 

700700

 

If you marry the two, you will get a bastard phone...., called...., yes my child an Iphone....

 

It goes to show how "innovative" Apple really is. Or, if you prefer you can fill in the blank below. 

Apple is "innovative" in .............[my personal favorite is: bastardizing other people's products]

 

 

 

 

post #34 of 76
Quote:
Originally Posted by mcrs View Post

Just copy the stuff not too "slavishly" you Apple...,you... Uhm..., maybe not.
On the left, Sony Ericsson 63. On the right LG Prada. Both of these are 
from 2006.




If you marry the two, you will get a bastard phone...., called...., yes my child Iphone....

It goes to show how "innovative" Apple really is. Or, if you prefer you can fill in the blank below. 
Apple is "innovative" in ............



Um, actually the iPhone 4 appears to be based on this 2006 Apple prototype. If they copied anyone it was themselves.

sony_inspired_iphone_prototypes18_1020_gallery_post.jpg

The reason we didn't see it until 2010 was most likely due to engineering and production kinks that needed to be worked out (and they didn't actually get perfect until the 4s).
post #35 of 76
These iPads look pretty thick, possibly due to the battery from that time, which could mean they were working prototypes. You gotta take a gander at that Verge article, their showing more pics. I like the one with the small bezel.



Thanks for the downsizing Huddler¡
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post #36 of 76

700700

 

 

Uhm ya..., 2006 Apple had the i-bastard "prototype", but in 2006 both Sony Ericsson C-63 and LG Prada's final products were already released. When these two already released their products by 2006, you can bet their respective prototypes ought to have been existed way before then. I guess you have trouble to think chronologically. As if shooting yourself in a foot, you also admitted that it was not until 2010 when Apple perfected the i-bastard. And, here's the kicker, of all possible "prototypes", you chose the one with Sony logo on it. Of course, you'll say the logo meant "inspired by..." instead of "copied from..." Sony. Hilarious. I don;t know whether Sony should feel "flattered" or "flabbergasted" by this blatant ["inspiration"/"copy"] of their products by Apple.

 

LG had decided not to sue Apple in 2007 because LG supplied certain parts for I-bastard, ehr..., Iphone, but now after the phenomenal success of Apple-inspired-by device, LG should start thinking about suing Apple for billions of dollars, and LG will win the claim hands down. 

 

 

Quote:
Originally Posted by Rogifan View Post


Um, actually the iPhone 4 appears to be based on this 2006 Apple prototype. If they copied anyone it was themselves.
sony_inspired_iphone_prototypes18_1020_gallery_post.jpg
The reason we didn't see it until 2010 was most likely due to engineering and production kinks that needed to be worked out (and they didn't actually get perfect until the 4s).

Edited by mcrs - 7/27/12 at 12:54am
post #37 of 76

 

FWIW.


Edited by mcrs - 7/27/12 at 12:13am
post #38 of 76
My God these are fugly!
post #39 of 76
Quote:
Originally Posted by tyler82 View Post

My God these are fugly!

True... but it shows the process Apple took to get the iPhone/iPad design where it is today.

What about the other guys? What path did they take?
post #40 of 76

1000

I want... no... DEMAND, the two tone version. I think it looks amazing! :D

Well, the back of it does, anyway.


Edited by benanderson89 - 7/27/12 at 2:49am

... at night.

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... at night.

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