Originally Posted by JerrySwitched26
I think that Apple should loose the hounds - on the marketing people.
It's odd you say that! What company, would you say, has the best marketing in the world?
You can make fun of Schiller all you want -- but he runs a tight and effective organization.
Before Steve left Apple, he surrounded himself with talented technical experts and overshadowed them with the force of his personality.
Later, at NeXT, and on return to Apple. Steve added talented business experts to his followers... and overshadowed them with the force of his personality.
On my first exposure to Apple in 1978, all you heard/read about were the two Steves. I asked Woz's younger brother, Mark: "Who runs Apple -- who is the business man who put this organization together?" The answer was Mike Markkula... who hired Scottie, Rod Holt, Gene Carter, Wil Houde, John Couch...
On Steve's return to Apple, he performed the function that Markkula had done originally -- and put an organization into place and populated it with talented specialists.
When Apple started to emerge from the doldrums, all you heard/read about was Steve Jobs. I found myself wondering "who are the other people that run this business?"
I think that you will find many NeXT people, some long-timers, and some exceptional new hires that, together, created a marvel of focus and execution.
To many, Steve's legacy is "Apple, the company" not "Apple the products."