I would believe that more if they didn't make 40% Gross Margin on most of their products.
Of course it's all about making money. That's what public corporations do. Apple is not a charity building products for the good of humanity.
If it's not about the money why don't they donate all their profits to charity.
Way to let what he said fly completely over your head. Seriously, are you that obtuse? Is that what you got from what he said? You think the primary motivation of people like Steve Jobs, Jonathan Ive, and even Tim Cook is to make money? That's what made SJ stay up nights obsessing over the most mundane details that a CEO would never bother him about, and why he was giving keynotes a couple months before his death? Because he was dreaming about the balance sheet? Thats where the passion comes from? Incredible. What Ive said that if the product is great the money will come. You focus on the product, thats the end result. Not that hard of a concept to understand. There are so many points in Apple's history where it seems there was a much easier way to make easy money than the risky route they ended up taking. What a disgusting, cynical view, in that either someone's primary motivation is money, and if not they need to give it all away. What a reasonable, practical, realistic perspective you have there.