Originally Posted by kimys1022
Ok, tell me then. What's the A5 chip doing in Apple's devices? How about the aluminum chasis they design? What about the internal parts of the new MacBook Pro? Chips? Logic boards?
Just to make you a little happier, APPLE IS A SOFTWARE COMPANY AND HARDLY A HARDWARE COMPANY AT ALL, BUT CAN SOMEWHAT BE CONSIDERED AS A CASING, CHASSIS AND COVER COMPANY. Unfortunately, it will sound so lo-tech that a fanboi will be even angrier. The mobo has to be made by Apple; otherwise, after already succumbing the CPU war and admitting that the devil [i.e. Intel] ain't that bad at all, using Apple's own mobo would make it unique than if it uses PC mobo's made by the likes of Gigabyte, ASUS, DFI, MSI and of course Intel itself and a lot of others. I tell you this if Apple let any of these established PC mobo manufacturers build the mobo for MBP, it will leave Apple mobo in the dust.
There are just very few chips inside the MBP made by Apple, and BIOS chip is one of them. But, then again what will be the different with PC if you let AMI, AWARD, PHOENIX and so on build the BIOS for MBP. Again, these BIOS manufacturers can easily run circle around Apple, if Apple let them build one, because THEY ARE MUCH BETTER AT HANDLING PC's hardware.
Then we come across the video cards, and voila we come across NVIDIA, AMD-ATI and Intel onboard, PC's mainstay for videocards. If we are talking about the Solid State Drives[SSD], then we come up with Toshiba and Samsung as the manufacturers of MBP's SSD. Now, the part that every owner of new Mac Book Pro is so proud about: the retina display which is essentially LCD on which its arrays being organized a certain way to pack in more pixels per square inch. Apple certainly didn't make the panel themselves. MBP uses Samsung and Toshiba's retina displays.
Originally Posted by kimys1022
SO you're saying other companies designed those things, then Apple is just using them?
Apple isn't just a software company. If it was, it would be like Adobe. Apple is both software and hardware, which makes them run so efficiently as a company.
Yes, these manufacturers made things based on certain designs. They could be using their own designs, or they make one based on Apple's design [here I will say fantasy]. For Apple, it is a fantasy BECAUSE THEY ARE NOT CAPABLE OF MAKING IT EVEN IF THEY HAVE THE PATENT, THE DESIGN OR THE CONCEPT. Apple doesn't own any fabs. Apple may have some agreements with some suppliers for exclusive uses of their assembly lines, but Apple doesn't own any of it. Apple have the LCD array design for the so-called retina displays, but Apple doesn't make them because Apple doesn't have the capability nor the technology to do it. Suppliers make them based on Apple's specs/guidelines/designs. Designing stuff and making stuff are two different things, and Apple is an exhibit A for this fact. The point is if the technology of these suppliers have not reached the level where certain parts of Apple fantasy devices can be manufactured, Apple will have to wait because Apple doesn't have the technology to do it. Apple is always at the mercy of their suppliers/manufacturers technological know-how to make their i-devices viable.