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Microsoft still taking Apple on head-to-head in continued retail expansion - Page 2

post #41 of 134
Quote:
Originally Posted by 512ke View Post

Didn't Burger King do this?

 

McD's did extensive research about where to locate their restaurants.

 

Burger King's business plan was just, 'build one near ever single McD's.'

 

Doing it this has advantages and disadvantages...

 

You save money and lead-time for site selection...

 

But you pay more in rent/acquisition costs because the market leader presence causes prices to go up.

 

 

...Then, to compete successfullly, you must offer something the market leader doesn't have -- or something of equal quality at competitive prices.

 

 

In the case of Apple Stores, Apple is selling end-to-end solutions, after sale service and support and customer satisfaction -- the competition is just movin' the meat!

 

 

Customer walks into a MS store:

 

MS Rep:  "What do you want with your fries... er, ah... with your XBox?"

 

 

I wonder If MS Stores offer a service to move customers' files across from an Apple computer to a Windows computer.

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post #42 of 134

Christiana Mall is in Newark, DE; a short drive from the University of Delaware.

 

I went to the MS store in Mall of America and there was like 10 people in the store, half of them employees. The apple store across the hallway was packed. this was on a Monday.
 

post #43 of 134
Once again Jobs showed the clueless how to do it right. Ballmer does whatever Steve did, only years later after he had his knees whacked.
post #44 of 134
Quote:
Originally Posted by Tallest Skil View Post



Tagline: "Daytime soaps have never stooped so low."

Click for larger, since Huddler… 

Ballmer is modeling a new girdle in this picture.
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post #45 of 134
Quote:
Originally Posted by steverance View Post

Microsoft's new store at the Westchester Mall in White Plains, N.Y., is set to open soon ... With Zune!!!


Yeah, I chuckled when I saw that too.
post #46 of 134
Quote:
Originally Posted by Tallest Skil View Post

 

1000

 

Tagline: "Daytime soaps have never stooped so low."

 

Click for larger, since Huddler… 

 

LOL

 

By George, I think you've got it...

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post #47 of 134

The Microsoft store in Atlanta is twice the square footage as the Apple Store there, but always has less than half of the number of customers.

post #48 of 134

Walking from an Apple store into the Microsoft one "WTF?"

post #49 of 134

Let's be honest here - Microsoft could build stores right next door if they want. They could have people outside, naked, encouraging you in. But anyone there to buy an Apple product, will simply smile as they walk on by.

post #50 of 134
Quote:
Originally Posted by digitalclips View Post


That's my experience too. I was in Tampa last week for an Apple Care covered battery replacement from my 2010 MBP and it was literally packed. Yet in the hour I sat there everyone was happy, smiling and the atmosphere was amazing. I got into conversations with several folk around me while waiting for my turn and several were switchers who couldn't stop from gushing about how much they loved the whole Apple experience.
I would love to listen to the conversation in the Windows Store .... "You thinking of switching?" ... "Hell yes!" /smile

 

Ah, same area as myself, neighbor. :-)  The Apple store at International Mall is always packed, it's unreal.  The experience there is unreal, too.  

post #51 of 134
Quote:
Originally Posted by genovelle View Post

Agreed!  Lets see Microsoft had 13 million visitors over three years.  Apple had 813 million visitor last quarter.  Even if you just took 20 of Apples stores to compare.  17000 visitors per store, per week times 20 stores for three years is 43 million visitors. Keep in mind Apple has 372 stores.  

 
 

And Apple didn't have to bribe the customers with gifts to get them to come into the stores.
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post #52 of 134

What kind of an idiot calls themselves "Flo Rida"????  

 

Big muscle dude with a bad pun on a girls name for his handle?  WTF?

post #53 of 134

MS stores are Ballmer's WAG dream...& will presage his exit from MS...damn it.

post #54 of 134
Quote:
Originally Posted by Gazoobee View Post

What kind of an idiot calls themselves "Flo Rida"????  

 

Big muscle dude with a bad pun on a girls name for his handle?  WTF?

like MS stores are derivative of Apples stores

 

Flo Rida << Will I. Am  

post #55 of 134

I have 5 Apple Stores in my metro area.  Including the Mall of America which has the (at the time) largest Microsoft store across the hallway (literally).  I think the only thing that keeps the MS store somewhat filled is the LegoLand playground next to it, so one parent can come in while the others are out playing in the duplo pit. 

 

The apple store has a table for the kids, so no problems there;-)  The microsoft store... it has nice lightly used couches.

 

The reason why Apple has 5 stores in the Minneapolis/StPaul area is that the MOA is supposedly the highest value store in US in terms of $$/sqft/year.  You would swear that Apple gives away shopping bags at the MOA, as everyone seems to have one as they troll the stores (note, there are 3 Best Buy stores in the mall as well).  Microsoft,  I have to say I've never seen a MS bag in all my days in the Mall (not many, but at least 4 shopping days a year.)

post #56 of 134
Quote:
Originally Posted by Gazoobee View Post

What kind of an idiot calls themselves "Flo Rida"????  

 

Big muscle dude with a bad pun on a girls name for his handle?  WTF?

 

He's also from Florida. If he's an idiot, he's an idiot w/BAGS of money more than the rest of us in this thread heh.


Edited by SSquirrel - 8/2/12 at 11:39am
post #57 of 134
Quote:
Originally Posted by Tallest Skil View Post

 

1000

 

Tagline: "Daytime soaps have never stooped so low."

 

Click for larger, since Huddler… 

 

Quote:
Originally Posted by TheOtherGeoff View Post

I have 5 Apple Stores in my metro area.  Including the Mall of America which has the (at the time) largest Microsoft store across the hallway (literally).  I think the only thing that keeps the MS store somewhat filled is the LegoLand playground next to it, so one parent can come in while the others are out playing in the duplo pit. 

 

The apple store has a table for the kids, so no problems there;-)  The microsoft store... it has nice lightly used couches.

 

The reason why Apple has 5 stores in the Minneapolis/StPaul area is that the MOA is supposedly the highest value store in US in terms of $$/sqft/year.  You would swear that Apple gives away shopping bags at the MOA, as everyone seems to have one as they troll the stores (note, there are 3 Best Buy stores in the mall as well).  Microsoft,  I have to say I've never seen a MS bag in all my days in the Mall (not many, but at least 4 shopping days a year.)

 

When you look for MS bags, above is what you'll be looking for. :-)

post #58 of 134
Quote:

This seems to be the strategy MS used in the Xbox release... release a product, market the product, market the marketing, absorb huge losses until it's making money, and ignore the sunk costs, and claim victory.

 

All in all, the MS store is like the 'Surface'  It's a 'reference platform' for MS to shove in front of it's partners, and say "This is how we want our stuff marketed... if you can't do this, we'll take over your spot in the MS food chain."  Problem is... MS working the ends (delivery to consumer/ OS and requirements engineering), and ignoring the middle (UX engineering [apple would hate that term], HW/SW integration, end to end experience, HW/SW support, online store, integration of retail to user experience (my appleID and my storeID are the same), etc etc.

 

MS is selling product by maximizing expertise in experience.   

 

MS selling Dell or Samsung hardware no better than BestBuy.   Once you get to a problem, MS doesn't own it.  Dell, HP, Nvidia, Sony own the problem.

 

Hence, the MS store is a walk in experience marketing campaign.   The problem is, MS only controls about 20% of the experience.

 

Apple is selling experience, by maximizing expertise in the product.   Any problem with your Mac or iPhone, is pretty much Apple's (or yours) to solve, because they are the ones who specced every piece and shipped it to you.

 

 

 

MS' key mistake, is that they think people want a product.    No.  People want experience, preferably one that is enjoyable, and 'gets the job done'.   The concept of "Windows Ready" or "Intel Inside" have been replaced with a single silver Apple logo, like a Mercedes or BMW logo...  MS thinks people wants Windows (Windows EVERYWHERE), no people want a device that solves a problem for them... it's the difference between a hammer, a nail and some wood, and a finished picture frame.  

 

the MS store is antithetical to how MS's DNA runs... They supply SW to others and others do stuff with it (OEM's, corporations)  The store is to sell solutions.  but as I said, in MS's business model, they don't own the solution, therefore in the end, they can't sell solutions... they sell product.  And like BestBuy, they will fail.

This is extremely well articulated.  Remind me to follow your posts Geoff :)

 

It will be interesting to see if Samsung, Amazon, or Google/Motorola manage to become product experts selling experiences like Apple today.  It seems that of the three, Samsung has gained the strongest foothold in the market by becoming hardware experts (admittedly by stealing hardware designs from Apple), and paying just enough attention to software to make it all work well enough for the average consumer.  Any thoughts on what strategy Apple should use to ultimately win against these competitors?

 

 

post #59 of 134
Quote:
Originally Posted by emig647 View Post

I'd like to point out what an epic fail the M$ store is in WA. 

 

Quote:
Originally Posted by tarfungo View Post

Well, it will be interesting to see the discrepancies between The Apple Store and a Microsoft store.  My local Apple Store is in the Village in Corte Madera.  
 

 

Quote:
Originally Posted by SSquirrel View Post

The Apple store in Kenwood Town Centre in Cincy is being remodeled so they are in a smaller temporary location currently. 

 

Quote:
Originally Posted by steverance View Post

Microsoft's new store at the Westchester Mall in White Plains, N.Y., is set to open soon ... With Zune!!!

 

 

 

Quote:
Originally Posted by BuddyRevell View Post

The Microsoft Store in the mall closest to me is always dead. The Apple Store in the same mall is packed as hell at all hours.

 

Quote:
Originally Posted by jungmark View Post

Christiana Mall is in Newark, DE; a short drive from the University of Delaware.

 

I went to the MS store in Mall of America and there was like 10 people in the store, half of them employees. The apple store across the hallway was packed. this was on a Monday.
 

 

Quote:
Originally Posted by lkrupp View Post

Yeah, I chuckled when I saw that too.

 

Quote:
Originally Posted by AppleZilla View Post

The Microsoft store in Atlanta is twice the square footage as the Apple Store there, but always has less than half of the number of customers.

 

Quote:
Originally Posted by TheOtherGeoff View Post

I have 5 Apple Stores in my metro area.  Including the Mall of America which has the (at the time) largest Microsoft store across the hallway (literally). 

 

The apple store has a table for the kids, so no problems there;-)  The microsoft store... it has nice lightly used couches.

 

Would be nice to see some comparative photos. Certainly somebody has a camera. An iPhone?

 

P.S., NOT asking to get a full-blown account as was done in Matt Rosoff's article in Business Insider, HEAD TO HEAD BATTLE: Microsoft Store Vs. Apple Store — Which Is Better?


Edited by Onhka - 8/2/12 at 10:35am
post #60 of 134

MS makes an OS and software.  Other guys make the ugly cases.  Why do they care what hardware it's on? Do they actually make more money on an Acer/Vaio etc. system than if their stuff was installed on a macbook?  Maybe customers just don't understand, because I still don't know what their selling point is.  The only thing I can imagine they would make sense if they said:

 

"We run software that you can on a macbook but don't require bootcamp or other 3rd party apps.  We sell systems cheaper than the other guys because our parts are crappier.  We don't require you to get a skin for you laptop because we provide an ugly one for you.  We guarantee that your win 3.1 software will still work so you don't have to code it all over again.  We still let you plug in your serial mouse, and parallel port printer so you might not have to buy a new one.  Your floppy disks will keep spinning.  Sitting beside your friend's macbook, theft will not be an issue."

post #61 of 134

Huh...they need to update that list.  There's been a Microsoft store open at Lenox Mall in Atlanta for some time now.  Gets pretty decent traffic too - although about 1/2 or 1/3 of the Apple store there.

post #62 of 134
Quote:
Originally Posted by 512ke View Post

Didn't Burger King do this?

 

McD's did extensive research about where to locate their restaurants.

 

Burger King's business plan was just, 'build one near ever single McD's.'

Not just Burger King. There is a reason why similar stores tend to congregate. You may have to share your customers with your competitors but it is worth it because the more similar stores the higher the foot traffic. In the MS / Apple case it is kinda unique because computer stores were never in these kind of locations before the Apple stores. But if MS doesn't have the products and the service to match Apple the exercise will be counter productive, which by people's accounts here, seems to be the case. I'd love to see the MS's numbers on the stores.

post #63 of 134
Quote:
Originally Posted by digitalclips View Post


Ballmer is modeling a new girdle in this picture.

 

nah, the comfort fit depends

post #64 of 134
Quote:
Originally Posted by AppleInsider View Post

Microsoft 2

 

Based on store numbers & attendance, it seems as if the concert may be over before they can get rid of the wristbands.

OMG here we go again...
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post #65 of 134

Flo Rida=auto tune, can't pay his damn bills.

Fail M$?

YUUUUUUUUUUUUUUUUUUP!

post #66 of 134
Quote:
Originally Posted by Gazoobee View Post

What kind of an idiot calls themselves "Flo Rida"????  

 

Big muscle dude with a bad pun on a girls name for his handle?  WTF?

 

 

Well, then... whatta 'bout Snoop Lion Lion?

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post #67 of 134
Originally Posted by Dick Applebaum View Post
Well, then... whatta 'bout Snoop Lion Lion?


I sort of like the location-themed names, though.

 

Oh! There could be a fat white rapper with a long white beard called Santa Domingo!

 

Or a duet, one male, one female. The woman's always naked and the man is just her harmony singer. Call them "Nicobar And a man"!

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Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #68 of 134
Quote:
Originally Posted by MJ Web View Post

Steve Bummer, Steve Bummer, king of the wild bum steer!

but he is a billionaire you are not..

"Apple people have no objectivity when it comes to criticism of Apple.." Lenovo X1 Carbon is out..bye bye MBAir

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post #69 of 134
Quote:
Originally Posted by steverance View Post

Microsoft's new store at the Westchester Mall in White Plains, N.Y., is set to open soon ... With Zune!!!


Where are KIN ONE and KIN TWO?

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post #70 of 134
Quote:

This seems to be the strategy MS used in the Xbox release... release a product, market the product, market the marketing, absorb huge losses until it's making money, and ignore the sunk costs, and claim victory.

 

All in all, the MS store is like the 'Surface'  It's a 'reference platform' for MS to shove in front of it's partners, and say "This is how we want our stuff marketed... if you can't do this, we'll take over your spot in the MS food chain."  Problem is... MS working the ends (delivery to consumer/ OS and requirements engineering), and ignoring the middle (UX engineering [apple would hate that term], HW/SW integration, end to end experience, HW/SW support, online store, integration of retail to user experience (my appleID and my storeID are the same), etc etc.

 

MS is selling product by maximizing expertise in experience.   

 

MS selling Dell or Samsung hardware no better than BestBuy.   Once you get to a problem, MS doesn't own it.  Dell, HP, Nvidia, Sony own the problem.

 

Hence, the MS store is a walk in experience marketing campaign.   The problem is, MS only controls about 20% of the experience.

 

Apple is selling experience, by maximizing expertise in the product.   Any problem with your Mac or iPhone, is pretty much Apple's (or yours) to solve, because they are the ones who specced every piece and shipped it to you.

 

 

 

MS' key mistake, is that they think people want a product.    No.  People want experience, preferably one that is enjoyable, and 'gets the job done'.   The concept of "Windows Ready" or "Intel Inside" have been replaced with a single silver Apple logo, like a Mercedes or BMW logo...  MS thinks people wants Windows (Windows EVERYWHERE), no people want a device that solves a problem for them... it's the difference between a hammer, a nail and some wood, and a finished picture frame.  

 

the MS store is antithetical to how MS's DNA runs... They supply SW to others and others do stuff with it (OEM's, corporations)  The store is to sell solutions.  but as I said, in MS's business model, they don't own the solution, therefore in the end, they can't sell solutions... they sell product.  And like BestBuy, they will fail.

This is extremely well articulated.  Remind me to follow your posts Geoff :)

 

It will be interesting to see if Samsung, Amazon, or Google/Motorola manage to become product experts selling experiences like Apple today.  It seems that of the three, Samsung has gained the strongest foothold in the market by becoming hardware experts (admittedly by stealing hardware designs from Apple), and paying just enough attention to software to make it all work well enough for the average consumer.  Any thoughts on what strategy Apple should use to ultimately win against Samsung?

post #71 of 134
Originally Posted by daylove22 View Post
but he is a billionaire you are not..

 

Born in Detroit over in Michigan,

Dropped out of Stanford; Gates reeled him in.

Joined Microsoft in June 1980,

Wasn't the first: employee #30.

 

Ballmer! Stevie Ballmer! King of the wild bum steer!


Originally Posted by Suddenly Newton View Post
Where are KIN ONE and KIN TWO?

 

Even Clippy looks down on them. At least, that's how Google Images has it set up.

 

700

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #72 of 134
Quote:
Originally Posted by Tallest Skil View Post

 

1000

 

Tagline: "Daytime soaps have never stooped so low."

 

Click for larger, since Huddler… 

 

I wonder what MS will call the Geniuses in their stores...

 

Butts, Balds, ButtBalds, ButtHeads, MonkeyButts, MonkeyBalds... or the cruelest joke of all:  Ballmers.

 

 

...And the reps will all wear T-Shitrs with an arrow, saying I'm with... 

 

"And, they're off!" said the Ballmer as he backed into the lawnmower.

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post #73 of 134
Quote:
Originally Posted by Onhka View Post

Would be nice to see some comparative photos. Certainly somebody has a camera. An iPhone?

 

P.S., NOT asking to get a full-blown account as was done in Matt Rosoff's article in Business Insider, HEAD TO HEAD BATTLE: Microsoft Store Vs. Apple Store — Which Is Better?

 

Like I said, if I go to Kenwood next month and the stores are both open, I'll snap some shots

post #74 of 134

I was very surprised to see a Zune logo on the billboard. Do they still make those? I've never actually seen one in the hands of a person who bought it.

 

EDIT: never mind. Just looked it up. I see it's turned into an iTunes wanna be.

post #75 of 134
Quote:
Originally Posted by lkrupp View Post

Once again Jobs showed the clueless how to do it right. Ballmer does whatever Steve did, only years later after he had his knees whacked.


Guy Kawasaki : do it right, at the right time ...
post #76 of 134
Originally Posted by Dick Applebaum View Post
I wonder what MS will call the Geniuses in their stores...

 

Butts, Balds, ButtBalds, ButtHeads, MonkeyButts, MonkeyBalds... or the cruelest joke of all:  Ballmers.

 

"Developers".

 

A "Developer Bar" in the back, "Developer on Developer" sessions… 

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #77 of 134

A free concert ticket to Flo Rida?  Pretty sad you have no product that you can actually give out - all out of Zunes?  

post #78 of 134
Quote:
Originally Posted by daylove22 View Post

but he is a billionaire you are not..

Yeah, annoying, isn't it? In free market capitalism the cream rises to the top—but unfortunately sometimes so do turds.
A.k.a. AppleHead on other forums.
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post #79 of 134

I wish MS tons of success with this.  I'd love to see them give Apple some competition. 

 

But so far, MS has only scratched the surface of having their own hard products to sell.  Let's see ... there's soft stuff, Windows and it's many flavors (including Home Server); Office (I wonder if they sell Office for Mac in those stores??); and ... uh ... yeah, the hard Surface thing. 

 

Another problem: Can the Microsoft Wise Guys (well, you can't really call them Geniuses, can you?) really help you find the right machine for you?  Good luck.

 

I'm hoping that Dell is going to get with the program at some point, but so far they're pretty disappointing.  Not that I'd personally buy a Dell, but Dell is better positioned to do retail than Microsoft, and it could (maybe, might) be some measure of competition added to the market mix.

 

Oh, yeah, forgot the XBox--they got that right. 

post #80 of 134
Quote:
Originally Posted by Robin Huber View Post


Yeah, annoying, isn't it? In free market capitalism the cream rises to the top—but unfortunately sometimes so do turds.

 

 

Yeah... even a bloated corpse sometimes rises to the Surface before it sinks into the muck... 

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