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Apple wants to wipe Google off the map with iOS 6

post #1 of 146
Thread Starter 
Apple is not only disconnecting its native iOS 6 Maps app from Google's servers, but will also redirect all third party app requests to its own mapping servers, immediately taking the majority of mobile maps traffic away from Google as it forges new strategic partnerships for mapping.

Apple's new mapping software in iOS 6 marks an attempt by the iPhone maker to further marginalize its rival, Google. By taking away a significant source of traffic, Apple hopes it can help push Google quite literally off the map.

Back in 2007, Apple debuted its original iPhone Maps app as a touch driven interface for exploring Google's extensive and free online maps, but as Google subsequently introduced Android as a competitive threat, Apple has rethought its dependance upon the Google partnership for iOS maps.

Since the debut of the original iPhone, Apple has adopted new features of Google maps, including traffic reports, transit directions and StreetView. However, as Google continued to roll out many other mapping features that strategically supported its various advertising businesses, Apple began ignoring them.

Apple's iOS doesn't support Google's Maps Navigation features, nor does it incorporate support for Google's Loopt-like Latitude or its Yelp-like Places features that are all integrated into Android's version of Google Maps.



Instead, Apple began working on its own maps server for iOS 6 (pictured above), a significant undertaking given the years Google has invested in improving its market leading map services. Google has previously faced competitive challenges from others, including Microsoft's Bing, but Microsoft now has virtually zero presence in mobile devices. Additionally, Microsoft just skates to where the puck is, making it easy for Google to maintain a comfortable lead just by remaining in motion.

Apple, on the other hand, accounts for more than half of all mobile devices, including the majority of tablets with iPad, a virtual lock on iPod-like music players, and a commanding presence in smartphones. More importantly, Apple isn't just planning to replace Google's maps in iOS. It is launching plans to deliver significantly better mapping services, something that will force Google to work hard to keep up.

On page 2 of 3: Apple takes over maps

Apple takes over maps

As the curator of the iOS platform, the introduction of Apple's own new Maps app in iOS 6 will instantly replace Google on every new mobile device running iOS and for every user who upgrades. And because Apple is extending iOS 6 upgrades back to 2009-era iPhone 3GS users, that effectively means nearly all iOS users can and will upgrade.

Apple won't be supporting the original 2010 iPad in iOS 6, but that entire year's production only represents a fifth of the installed base. And by the time Apple begins offering iOS 6, it will have sold more new iPad models in just the fall quarter than it sold in all of 2010.

Apple's ability to rapidly unplug its vast iOS installed user base from their reliance upon Google Maps stands in sharp contrast to Android and other mobile platforms where new OS releases are only ever available to a small proportion of the installed base, so even those who do want to upgrade can't.

Additionally, those upgrades are often delayed by carriers and complicated by other factors to the point that many eligible users don't bother or don't even realize they can upgrade.



In addition to Apple taking over the role of supplying map data to its own iOS Maps app, all third party apps that tap into the iOS Maps APIs to create their own custom maps, plot directions or pinpoint a location will now automatically get their maps data from Apple rather than Google, thanks to the way Apple is implementing a compatible API layer in iOS 6 that accesses its own in-house mapping services. Existing apps will "just work" with Apple's maps.

Apple has already replaced some of the rudimentary GPS location mapping in iPhoto with its own in-house maps, but evidence suggests the company will soon move all of its dependence upon Google Maps in-house soon, including making its own Maps client available for OS X users.





Note that the basic OpenStreetMaps used in iPhoto to pinpoint the location of geotagged photo (above top, on an iPhone) are not anything like the detailed, easy to read maps Apple will be using in iOS 6 (above bottom, shown on a Retina Display new iPad). Google's existing map data is shown in the middle for comparison (above center, on an original iPad).

On page 3 of 3: This all happened before, Apple partners more closely with Yelp

This all happened before

Apple's strategic move to its own in-house Maps isn't entirely unprecedented. The company initially established Safari's WebKit as the primary mobile web browser by making it the default and only option on the iPhone, leveraging its quality and usability to attract customers who rapidly abandoned the primitive browser experiences offered by RIM, Palm, Microsoft and Nokia's Symbian.

More recently, while Google had spent years developing support for its mobile Speech Services technologies, Apple rapidly customized its own Siri acquisition and instantly captured the leading role in delivering usable, desirable voice assistance services with last fall's iPhone 4S launch.

By erasing its dependance upon Google to power iOS 6 Maps, Apple will also starve Google of massive amounts of maps-based traffic that the search giant uses to compile its own traffic and transit data. Apple will now keep all that data itself, giving it the upper hand in being able to see what features people are using and in subsequently developing future Maps features that best target those needs.

Google (and Apple's other competitors) aren't building web browsers, speech and mapping services for free; they're doing so because they hope to eventually use those services to support some sort of sustainable business model (in Google's case, typically advertising). Apple is simply reconnecting those services to add value to its hardware, which seems to be a far more sustainable business model given that the company has come from nowhere to become worth more than Google, HP/Palm, Microsoft, Nokia and RIM combined in the last few years.

Apple partners more closely with Yelp

At the same time, Apple's new iOS 6 Maps is partnering with some of Google's maps-related competitors, including Yelp, the review service that today's Siri already relies upon for local information and user reviews.

In iOS 6 Maps, users will be able to access Yelp for reviews, user submitted photos (or submit their own pictures), write "tips" and check in at local businesses. Siri will also expand its feature set to provide more extensive support for looking up locations and providing directions to them.

Maps 1


Maps 1


Google attempted to use the popularity of its Maps services to essentially replace Yelp with its own Places, a feature of Google Maps that actually offers the potential for earning all-important revenue.

By giving Yelp a large new audience with Siri last year, and expanding that partnership to provide local reviews and check-ins in iOS 6 Maps, Apple is not just forging a competitive partnership to bolster its own offerings, but also lending critical support to Google's competitor, a clear shot that targets the very revenue centers of Google's mapping plans.

With iOS 6 Maps, Apple is again in the position of taking on a virtual monopoly that nobody else has dared to effectively challenge, just as when it introduced its Safari WebKit browser under the dark shadow of Microsoft's Internet Explorer in 2003. This time, however, rather than taking ten years to whittle down the dominant player to about half its size, Apple's iOS Maps will likely take away the most valuable half of Google's mobile map traffic almost immediately, and begin sharing that traffic with its new partners.

Apple gets social without Google

Apple's partnership with Yelp also highlights how Google's own Android platform is making itself less attractive to the search giant's rivals; Google operates Android as a means to further its own search and advertising interests, rather than as largely neutral platform open to third parties. Apple is running its online services to add value to its hardware, leaving opportunities wide open for third parties like Yelp.

Apple has similarly forged new partnerships with Twitter in iOS and OS X, and plans to release similar OS-level sharing and integration features for Facebook this fall. That's a parallel challenge to Google's attempts to displace Twitter with its own Buzz, and subsequently clone Facebook with its own Google+ social network. Apple has not indicated any interest in adding similar OS level support for Buzz or Google+.

Apple's shift toward partnering with Google's rivals began with the opening up of new options in Safari for general web search. The disconnecting of Apple's exclusive search deal with Google first opened up opportunities for Bing and Yelp, and most recently for regional social and search services including an array of Chinese web services.

Google has spent huge amounts of money promoting Chrome, ChromeOS and Android in order to broaden and its solidify potential audience for advertising. However, Apple has vast powers to divert Google's audience away, just as Apple originally diverted large audiences to Google ten years ago when the two companies partnered in web search, then in mobile services.

Apple's new Maps in iOS 6 aren't just a new strategic competitive direction however. The new app also introduces three important new mapping technologies that promise to revolutionize how users access mobile maps, as the subsequent report on iOS 6 Maps details.
post #2 of 146

There is more Yahoo than Google in iOS 6. I will miss Google Street View though.

post #3 of 146

Now if they'll block *doubleclick* *admob* *adword* *adsense* and *invitemedia* in the new iOS6 privacy feature, I'll be happier. Let me add Adblock and/or Ghostery and I'll be very happy.

post #4 of 146
Quote:
Originally Posted by dagamer34 View Post

There is more Yahoo than Google in iOS 6. I will miss Google Street View though.

They'll release their own app so you won't have to miss it.

post #5 of 146

Since this isn't propriety information, it should be fine. ; )

The new Maps app is blazing fast compared to the old.

 

Absolutely pleased with the loss of the old app and haven't missed it at all.

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post #6 of 146

Okay, let's have that subsequent report. Right now I'm pretty disappointed in losing Street View, walking directions, and Google's reliable world-wide maps. Apple better really deliver with iOS 6. As it is I'm not impressed with the saturated yet difficult to distinguish coloring, ease of reading street names, nor with the detail of landmarks and stuff.

 

What's more, their turn-by-turn navigation will really have to be steller as well. Basic directions isn't good enough, it needs to have traffic camera alerts, speed limit notification, etc.


Edited by macosxp - 8/2/12 at 12:56pm
post #7 of 146

It's true that a lot of people will not use google map after this. But there will still be significant no. of people using iOS that will install a separate google map app and continue to use that. To use the phrase 'wipe Google off the map' might be able to help generate buzz for this article but it's simply not going to reflect what will happen.

post #8 of 146

So when you try to do a web search on iOS 6, you won't be able to use Google? Is iOS6 automatically going to block AdSense and associated website ads? Google was and still is primarily a search engine and ad-based service; everyone uses Google for searching and if you start auto-blocking AdSense, guess what websites do? They start auto-blocking your device. Yes, Apple is eliminating Google as a mapping solution on iOS, yes it'll hurt Google, but it's not going to wipe them off the map. Find me a better search engine.

post #9 of 146
Quote:
Originally Posted by DJRumpy View Post

Since this isn't propriety information, it should be fine. ; )


The new Maps app is blazing fast compared to the old.

Absolutely pleased with the loss of the old app and haven't missed it at all.

It become much better with beta 3 but I find it still very slow on my iPhone 4.

I am also missing Street View so I can't wait until Google releases an iOS app. What will be interesting is to see just how competent Google is this area considering it's been Apple's code for Maps since 2007.

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post #10 of 146

Hmm, 

 

Apple has a majority of mobile devices? 

http://www.canalys.com/newsroom/stellar-growth-sees-china-take-27-global-smart-phone-shipments-powered-domestic-vendors

Isn't that Android has a majority of mobile devices?

 

Regardless, I am glad that Apple did this. Gmaps was becoming a monopoly, and all monopolies do is get lazy. By Apple jumping in, Google will have no choice but to increase the maps features arms race. Of course, for now they are clearly ahead, as is to be expected with such a head start, but who knows how its gonna look 5 years down the road. 

 

Would be interesting if apple will have any desire to do things like map caves, forest trails,the antarctic and other stuff that typical mapping people just won't do. Not to mention Google has also started mapping the moon and mars. Freaking amazing.

 

Its a race to map the entire universe. Gentlemen, start your engines. 

post #11 of 146
Quote:
Originally Posted by TimUSCA View Post

They'll release their own app so you won't have to miss it.

Well that remains to be seen. Seems to pretty clearly violate the app store rule about doing the same thing 1st party apps do. 

 

And besides, what's Apple's motivation to keep it in the store? They want to crush Google, not give them a lifeline. 

post #12 of 146
Quote:
Originally Posted by drobforever View Post

It's true that a lot of people will not use google map after this. But there will still be significant no. of people using iOS that will install a separate google map app and continue to use that. To use the phrase 'wipe Google off the map' might be able to help generate buzz for this article but it's simply not going to reflect what will happen.

Probably not as significant a number as you might think. Most users will probably just assume it is the latest upgrade of the Maps application. And beyond that, depending on accuracy, there might not be a whole lot of reason to stop using the Apple maps application anyway. Depending on accuracy, the only reason I can think of why I might still want a Google Maps app would be for transit system directions. And regular use is the thing Google would care about.
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post #13 of 146
Quote:
Originally Posted by macosxp View Post

Okay, let's have that subsequent report. Right now I'm pretty disappointed in losing Street View, walking directions, and Google's reliable world-wide maps. Apple better really deliver with iOS 6.

 

What's more, their turn-by-turn navigation will really have to be steller as well. Basic directions isn't good enough, it needs to have traffic camera alerts, speed limit notification, etc.

Agreed, although I don't see them having traffic camera or speed limit info.  That might be a bit much to ask.  Looks like I just might be staying on iOS 5.  Apple makes wonderful operating systems, but a lot of their apps are subpar (Mail, Siri).  Keeping my expectations pretty low for this.

post #14 of 146

Quote:
Originally Posted by AppleInsider View Post

 Apple began working on its own maps server for iOS 6 (pictured above), a significant undertaking given the years Google has invested in improving its market leading map services. Google has previously faced competitive challenges from others,

 

 

Those fools at Google will never catch up to Apple!

 

1000

post #15 of 146
two words: street view. walking directions.
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post #16 of 146
Quote:
Originally Posted by macosxp View Post

Okay, let's have that subsequent report. Right now I'm pretty disappointed in losing Street View, walking directions, and Google's reliable world-wide maps. Apple better really deliver with iOS 6. As it is I'm not impressed with the saturated yet difficult to distinguish coloring, ease of reading street names, nor with the detail of landmarks and stuff.

 

What's more, their turn-by-turn navigation will really have to be steller as well. Basic directions isn't good enough, it needs to have traffic camera alerts, speed limit notification, etc.

Use Google, or another third party app, then.

 

No-one is stopping you.

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post #17 of 146

Google Street View !

post #18 of 146

I have trepidations about this.  Apple's track record in software only projects (outside of OS) is spotty.  If the goal is to displace Google, the outcome will not be great.  This is a fundamental utility of a mobile device and Apple needs to be dedicated and passionate about delivering a great experience, and not just a means to oust Google Maps.
 

post #19 of 146

This is a lot like having a PC in ealry 2000's . I am just waiting till Apple provides enough workable alternatives and achieves critical mass to replace maps/gmail google docs  and gmail, etc I and wiill jump ship and say godbye to google forever. I trust Apple more with my data than I do Google who will sell it to the highest bidder.

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post #20 of 146
Quote:
Originally Posted by ErosLWS View Post

So when you try to do a web search on iOS 6, you won't be able to use Google? Is iOS6 automatically going to block AdSense and associated website ads? Google was and still is primarily a search engine and ad-based service; everyone uses Google for searching and if you start auto-blocking AdSense, guess what websites do? They start auto-blocking your device. Yes, Apple is eliminating Google as a mapping solution on iOS, yes it'll hurt Google, but it's not going to wipe them off the map. Find me a better search engine.

 

 

Quote:
Originally Posted by drobforever View Post

It's true that a lot of people will not use google map after this. But there will still be significant no. of people using iOS that will install a separate google map app and continue to use that. To use the phrase 'wipe Google off the map' might be able to help generate buzz for this article but it's simply not going to reflect what will happen.

It's a pun referring to mapping, since that is what the article is about. "Wipe them off the map" as in "no more Google maps on iOS" by hijacking links from other apps and directing them to the new Maps app instead of to a webpage of Google maps, and also instantly replacing Google map data inside other apps with Apple maps.

 

Quote:
Originally Posted by macosxp View Post

Okay, let's have that subsequent report. Right now I'm pretty disappointed in losing Street View, walking directions, and Google's reliable world-wide maps. Apple better really deliver with iOS 6. As it is I'm not impressed with the saturated yet difficult to distinguish coloring, ease of reading street names, nor with the detail of landmarks and stuff.

 

What's more, their turn-by-turn navigation will really have to be steller as well. Basic directions isn't good enough, it needs to have traffic camera alerts, speed limit notification, etc.

 

Who said anything about losing walking directions? I've got 'em where I am on my 4 running iOS 6 beta 3 right now. Also in my opinion, Apple's maps are far easier to read than Google's. While I don't have a 4S to try it on, the turn-by-turn is definitely going to be more than sufficient for the vast majority of users. I've used Navigon, TomTom, and others and the only feature I used on those fancy-pants expensive options that Apple doesn't appear to have was speed limits. But Google doesn't have any of that, so why does Apple have to? The only thing I could see people really complaining about is not having offline maps. Maybe for iOS 7?

 

Though I will give you Street View. Apple has the technology for that so it could definitely be added later. Flyover has the potential to be more useful but having it available in so few cities at the moment significantly weakens its position.

post #21 of 146

Why is it that on the Google Map, you can see a small island above the Lands End pin, but it's not displayed on the Apple map? And why is it that the small islands east of Point Lobos Avenue are simply displayed as a large triangle on the Apple maps? And why is it that the Presido Golf Course and Clubhouse text is almost unreadable on the Apple maps?

 

>.<

post #22 of 146

Hopefully Apple continues to work on making their maps look better. Apple's maps in the US are decent, but in my opinion Google's maps are far better (in terms of readability and information provided). However, I was in Japan, and Apple's maps in Japan need a LOT of work. I'm not sure how other regions fare (being a European company, Tom-Tom maps are probably pretty good for Europe).

post #23 of 146

So long as what they are replacing it with is something equal or better (probably better) then there should be nobody upset with this decision.

 

Although, I wonder for those people who don't want the change, if they can retain Google Maps as default.  What would be great about that is Google can then step THEIR game up, and everyone else wins.

 

Good for Apple.  WTG

post #24 of 146
Quote:
Originally Posted by macosxp View Post

Why is it that on the Google Map, you can see a small island above the Lands End pin, but it's not displayed on the Apple map? And why is it that the small islands east of Point Lobos Avenue are simply displayed as a large triangle on the Apple maps?

Perhaps something still under development?  Google has had time to refine their maps after all...

post #25 of 146
Quote:
Originally Posted by sleepy3 View Post
 Seems to pretty clearly violate the app store rule about doing the same thing 1st party apps do. 

 

Like, say Kindle App and iBooks for instance and countless other examples?

 

Oh, hang on, they don't.

 

Take your lie and shove it.

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post #26 of 146
Quote:
Originally Posted by Solowalker View Post

Though I will give you Street View. Apple has the technology for that so it could definitely be added later. Flyover has the potential to be more useful but having it available in so few cities at the moment significantly weakens its position.

Is there still a way to retain google maps as the default map app?

post #27 of 146

I'm just happy to deprive Google of my location data on a daily basis.
 

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post #28 of 146
Quote:
Originally Posted by chronster View Post

So long as what they are replacing it with is something equal or better (probably better) then there should be nobody upset with this decision.

 

Although, I wonder for those people who don't want the change, if they can retain Google Maps as default.  What would be great about that is Google can then step THEIR game up, and everyone else wins.

 

Good for Apple.  WTG

 

Unless Apple plans to dramatically change colors, make green text on green parks more readable, make details like small islands actually show up on the maps, add something equivalent to nationwide Street View, and enable walking directions within the next two months, then they are NOT replacing it with something better.

 

I pray that they do improve it before the final release or at least allow Google Maps as an alternative app.

post #29 of 146
Quote:
Originally Posted by hill60 View Post

Like, say Kindle App and iBooks for instance and countless other examples?

 

Oh, hang on, they don't.

 

Take your lie and shove it.


Does iBooks replace Kindle  completely?  I'm still a but unclear if Apple intends to reduce the customer's choice or simply add to it and make their own the default.  If someone doesn't want Apple's solution and is prevented from retaining how things are now, I don't see how what the guy said is false.

 

Also, is it good policy to simply view which apps are most successful and drive them out of the app store with their own version of things?  I wonder, if Google made a fart app that was the #1 sold app in the store, would Apple create one too?

post #30 of 146
Quote:
Originally Posted by John.B View Post

I'm just happy to deprive Google of my location data on a daily basis.
 

You're singlehandedly undermining their entire business operation.  You keep at it, because the day google starts logging "John B"'s location is the day they become a global monopoly super power

 

;)

post #31 of 146

I'm not liking the sound of this. I really like Google maps. I'm too sure in detail what Apple's maps app will include but I feel as tho they won't have as many views and options as Google
 

post #32 of 146

Apple has the money, power, influence, size and talent to go their own way. 

 

And they will, more and more, as much as possible. It's best to get comfy with that idea *now*.

post #33 of 146
Quote:
Originally Posted by chronster View Post

Although, I wonder for those people who don't want the change, if they can retain Google Maps as default. 

 

Quote:
Originally Posted by chronster View Post

Is there still a way to retain google maps as the default map app?

 

I sincerely doubt it.

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post #34 of 146

It's a big deal in terms of iOS integration, but I think the moment that it's introduced, Google will simply have an app ready for the users.  They probably already have one developed and just waiting for put it on the App store.

Not really a big moment, but I think as Apple's offerings improve over time.. Google's will become irrelevant.  Of course, this means Google will really have to continue developing something substantial to entice mobile users to use its offerings.  So in the end, I suppose that's good, but Apple won't simply hand Google its users like it did in the past.

post #35 of 146
Quote:
Originally Posted by chronster View Post


Does iBooks replace Kindle  completely?  I'm still a but unclear if Apple intends to reduce the customer's choice or simply add to it and make their own the default.  If someone doesn't want Apple's solution and is prevented from retaining how things are now, I don't see how what the guy said is false.

 

Also, is it good policy to simply view which apps are most successful and drive them out of the app store with their own version of things?  I wonder, if Google made a fart app that was the #1 sold app in the store, would Apple create one too?

 

No but Google made alternatives to Twitter, Facebook, web browsers and anything else that gets in their way of total domination of how people access anything web based which may bypass them.

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post #36 of 146
No street view and far less detailed maps make Apple's effort a massive downgrade. If google release a dedicated maps app, I can see it being the no.1 downloaded free app until the end of time. This is apple arrogance at it's very worst, degrading the user experience purely out of hatred for a competitor. Once word gets out just how bad Apple's maps are, it may also drive android sales even further ahead.
post #37 of 146

Apple maps are certainly better looking than Google's are and I'm sure it's a great product, but I really think Apple is headed for a fall here.

 

No streetview is a problem.  A big problem.  No Transit information is another.  

 

Whether or not anyone here agrees, there are huge numbers of people that rely on streetview and they don't read the tech blogs.  When this thing launches without street view, I think there will be a lot of complaints, a lot of articles written about it, and therefore a lot of bad publicity. 

post #38 of 146
Quote:
Originally Posted by dagamer34 View Post

There is more Yahoo than Google in iOS 6. I will miss Google Street View though.

 

As much as they have the stupidest name on the planet (it's actually spelled "Yahoo!"), I kind of like the services they are offering.  

 

I switched over one of my computers to Yahoo! for the default search engine and with the exception of the image search it's as good as or better than Google IMO.  If they spruced it up a bit, offered some options on search like showing image sizes and more sorting options it would be a no brainer to switch away from Google forever, and for everything.  

post #39 of 146
Quote:
Originally Posted by mrr View Post

Google Street View !

 

I understand losing walking directions and transit directions is a problem, probably because I use them myself, but I don't get the appeal of Street View. What am I missing here? What do people use it for?

post #40 of 146
Quote:
Originally Posted by kotatsu View Post

No street view and far less detailed maps make Apple's effort a massive downgrade. If google release a dedicated maps app, I can see it being the no.1 downloaded free app until the end of time. This is apple arrogance at it's very worst, degrading the user experience purely out of hatred for a competitor. Once word gets out just how bad Apple's maps are, it may also drive android sales even further ahead.

I agree with you. I remember how Google Chrome was the #1 app for a while too, but this is even more extreme. I don't feel like Apple will let the old app stay on in the app store though... But there is a possibility (depending on how much control Apple has over actual map detail and how much control they give to Tom Tom and the like) that in iOS 7 Apple will improve map features and detail.

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